Most expert-led businesses don’t fail on YouTube because of production quality or optimization issues. They fail because their positioning, voice and content framework is unclear, so the algorithm gets confused, unsure of who the target audience is for those videos.
Your video content must be focused with:
→ A clear point of view
→ Your audience defined
→ Your authority structured intentionally
Only then can you build trust and authority on YouTube, and turn your channel into an asset that attracts leads and clients.
🎥 If you create the right video, in the right way, you can capture a viewer’s trust within minutes. They don’t have to follow you for many months before buying your services.
My YouTube Authority Framework cuts through the noise and leads to a sustainable inbound strategy that compounds over time to consistently bring you quality leads and clients, so you can sell your services and digital products with ease.
My priority in working with you is precision → so you don’t get burnt out trying to be the loudest in the room.
I design and build focused strategies with a repeatable, scalable system so you’ll know how to implement, exactly what videos to create, what NOT to bother with, and why.
This is not about making you famous on YouTube. It’s about positioning you to become a leading voice in your niche, and a trusted solution.
➡️ You DO NOT have to become a full-time YouTube creator and post videos consistently to win.
➡️ You DO NOT have to invest in expensive video production.
➡️ You DO NOT need a large audience…just the right one.
My work typically includes ▼
• Authority positioning
• Voice and niche refinement
• YouTube content strategy architecture
• 90-day authority content roadmaps
• Lead-flow system design
• 30-day activation and launch support
• Ongoing consulting as needed
✅ If you want to become a trusted authority in your niche and build a YouTube system that supports your business long-term, watch my profile video to learn more about my methods and then let’s talk.
Marketing Strategy
Content Marketing
Search Engine Optimization
Video Strategy
Content Strategy
YouTube Development
Video Marketing
YouTube Marketing
YouTube SEO
Social Video Marketing
YouTube Automation
Digital Marketing
Forrest K.
Orem, Utah
$45/hr
5.0
5 jobs
Hi! I'm Forrest 👋
Over my career, I have generated millions in trackable, attributable revenue, and over 20,000 qualified leads for businesses. I've helped over 50 small businesses get to their first revenue milestone, and I've helped over 20 large businesses scale, systematize, and AI-optimize their marketing efforts.
I'm on a mission to be the best marketing professional you have ever worked with, so if you want someone who crushes goals and cares about your results as much as you do, let's chat!
Full portfolio below:
Hi! I'm Forrest Klein, and I turn your marketing efforts into a revenue powerhouse, with real and measurable numbers to back it up:
- I've generated multi-millions is revenue traceable to my campaigns
- Brought in over tens of thousands of qualified B2B and B2C leads
- Reduced CAC by MORE than half for some partners
I'm a growth/performance marketer. I build systems optimized for revenue. Not clicks, not impressions, but actual profit. Whether it's Google or Meta ads, SEO, marketing automation, tracking and attribution, or more, I am confident we can achieve your goals.
Recent wins across industries:
• Multiplied monthly sales by 3-4x while reducing costs 2x for a recent employer in insurance
• Added on average between $2,000-$10,000 in monthly traffic to local, small businesses across the US
• Generated thousands of dollars monthly in lead gen revenue
If you're tired of marketing that doesn't work, let's connect. You're one call away from a marketing strategy that can turn into predictable growth.
Digital Marketing
Digital Marketing Strategy
Lead Generation
Media Buying
Paid Media
Paid Social
Google Ads
Google APIs
Google Ad Manager
Google Ads Account Management
Google Ads Account Setup
Facebook Ad Campaign
Facebook Advertising
Amazon PPC
Amazon Marketing
Joseph W.
Salt Lake City, Utah
$108/hr
5.0
2 jobs
The short version: I'm a former product growth leader that's shipped over 1,000 A/B tests and generated over $32 million of incremental revenue through systematic optimization and data-driven product strategy.
Recent wins include a $748k revenue increase for a b2b marketplace, a 58% lift in checkouts for a regional ISP , and a 3x organic search lift for a fintech company.
Excited to talk.
---
The longer, grab a coffee version:
Pleasure to meet you! I'm Joe. Most of my clients choose to work with me because of my systematic approach to growth, ability to find signal in noisy data, and proven track record of scaling companies from startup to hundreds of millions in revenue.
I previously led growth for a SaaS startup where we scaled from a few million to over a few hundred million in ARR. That experience taught me how to build growth systems that work at every stage from finding product-market fit to optimizing billion-dollar funnels. Now I take those enterprise-scale growth skills and apply them to help other companies accelerate their trajectory.
Over the last few years, I've had the good fortune to work with (and gain deep knowledge of) companies across different stages and industries:
- AI-powered FinTech startups (product-market fit discovery, first user acquisition)
- Digital advertising platforms (conversion optimization, $15M+ revenue scaling)
- EdTech companies (course strategy, membership optimization)
- B2B SaaS platforms (growth strategy, user research)
What I love most is bringing enterprise-level growth methodology to companies that need it most. Whether you're a startup trying to find your first 1,000 users or a scaling company looking to optimize at millions in ARR, the principles are the same—systematic experimentation, deep user understanding, and relentless focus on the metrics that matter.
My approach combines the rigor I learned scaling to hundreds of millions with the agility needed for earlier-stage companies.
Whether you're trying to find product-market fit, optimize conversion funnels, or scale profitable acquisition channels, I'd love to hear about your growth challenges and see if there's a fit.
Marketing
Conversion Rate Optimization
Growth Strategy
Product Analytics
Growth Hacking
Digital Marketing
Digital Marketing Strategy
Lead Generation
Cameron S.
Provo, Utah
$80/hr
5.0
17 jobs
I help B2B companies turn content, SEO, and email into qualified leads and measurable revenue.
Most content marketing produces traffic. Mine produces pipeline. Over 12 years I have built and managed full-funnel marketing programs across real estate, financial services, property management, SaaS, and professional services — always with a direct line between content decisions and business outcomes.
I have managed content programs from the ground up, including hiring writers, briefing SEO specialists, coordinating developers and designers, and building the editorial systems that keep everything running at volume. I have also been the one writing, editing, and optimizing when hands-on execution is what a project needs.
Some of my biggest wins:
- Grew organic leads from 15 to 150 per month in under a year for a national real estate company
- Built a lead nurture email sequence that generated $800,000 in attributable revenue in its first 10 months
- Grew a YouTube channel from 10,000 to 1,000,000+ monthly views in under a year
- Increased booked sales appointments 5x through persona-driven email campaigns
- Improved lead-to-appointment rate from 7% to 13% for a high-ticket B2B offer
- Improved appointment-to-close rate from 25% to 33%
- Grew organic traffic from 255,000 to 330,000 monthly visitors in roughly six months
- Managed production of up to 100 SEO blog posts per month across a team of writers
What I can help you with:
- Building an SEO and content strategy from scratch or improving what you have
- Writing and editing conversion-focused blog content, emails, and long-form assets
- Building email nurture sequences and lifecycle programs that move leads forward
- Managing a content team (writers, SEO, developers, designers, CRO, paid media)
- Turning organic traffic into leads and leads into pipeline
- Creating editorial calendars, content briefs, and production systems that run without constant oversight
Industries where I have the deepest experience:
Real estate investing, hard money lending, property management, proptech and real estate SaaS, B2B financial services, and professional services companies selling high-ticket offers to business buyers.
I am a strong fit if:
You need someone who understands both the content strategy side and the revenue side. Not someone who writes blogs and calls it done, but someone who can tell you what to publish, why it will rank, how to turn the traffic into leads, and how to build the follow-up that closes them.
Ontraport
ClickFunnels
Blog Writing
Marketing Automation
SEO Writing
Copywriting
Keap Marketing
Ebook Writing
Marketing Strategy
Email Marketing
Alexander S.
St. George, Utah
$45/hr
4.9
116 jobs
I’m Alex, founder of Comstock Media, where we manage Google Ads and Meta Ads campaigns for service businesses that need qualified leads, not just traffic.
My work includes Google Ads management, PPC lead generation, Facebook Ads, Instagram Ads, conversion tracking, search campaign optimization, and ongoing account management.
If you’re looking for a Google Ads Expert, Google Ads Strategist, PPC Specialist, or Lead Generation Specialist who can manage your campaigns with clear strategy, clean tracking, and ongoing optimization, I can help.
I’ve spent 13+ years managing Google Ads and Meta Ads campaigns for service businesses, local businesses, healthcare practices, professional services companies, B2B companies, and lead generation campaigns across competitive markets.
Most underperforming Google Ads and PPC accounts have the same problems:
⚠️ Too much reliance on Google automation
⚠️ Broad or poorly segmented campaigns
⚠️ Weak keyword strategy
⚠️ Not enough negative keywords
⚠️ Poor search term management
⚠️ Conversion tracking issues
⚠️ Campaigns optimized for clicks instead of qualified leads
⚠️ Landing pages that don’t match the search intent
⚠️ Reporting that shows activity, but not real business value
That is what I focus on fixing.
My work includes Google Ads management, PPC campaign management, Google Search campaigns, Meta Ads management, Facebook Ads management, lead generation strategy, conversion tracking review, search term analysis, negative keyword management, campaign structure, landing page feedback, and ongoing campaign optimization.
I do not believe paid ads should be managed on autopilot. A strong Google Ads lead generation campaign needs structure, clear targeting, clean data, and regular hands-on review.
When I manage a Google Ads or Meta Ads account, I look closely at:
➤ Search intent
➤ Keyword quality
➤ Negative keywords
➤ Match types
➤ Campaign structure
➤ Audience targeting
➤ Geographic targeting
➤ Lead quality
➤ Cost per lead
➤ Conversion tracking
➤ Landing page alignment
➤ Budget allocation
➤ Retargeting opportunities
➤ Search terms and wasted spend
The goal is not just to get more clicks. The goal is to generate better leads at a cost that makes sense for your business.
My approach is especially useful for:
➤ Local service businesses
➤ Healthcare and medical practices
➤ Dermatology practices
➤ Med spas
➤ Mortgage and real estate-related lead generation
➤ Professional service businesses
➤ B2B service companies
➤ High-ticket service businesses
➤ Businesses that rely on booked calls, form submissions, consultations, or qualified inquiries
How I work:
✅ Month-to-month management, so you can cancel any time
✅ You always own your Google Ads account, Meta Ads account, tracking, data, and landing pages
✅ You work directly with me on strategy, account direction, reporting, and performance decisions
✅ Regular reporting with clear explanations of what is happening and what should be improved
✅ Focus on lead quality, not just lead volume
✅ Clear separation between ad spend and management fees
✅ No long-term contracts
I can help if you need:
➤ Google Ads account management
➤ Google Ads campaign setup
➤ Google Ads audits
➤ Google Ads optimization
➤ PPC lead generation
➤ Search campaign management
➤ Meta Ads management
➤ Facebook Ads lead generation
➤ Instagram Ads campaigns
➤ Conversion tracking review
➤ Google Tag Manager support
➤ GA4 review
➤ Landing page feedback
➤ Lead quality improvement
➤ Search term cleanup
➤ Negative keyword strategy
➤ Campaign rebuilds
➤ Ongoing PPC management
GOOGLE ADS AND META ADS SUCCESS STORIES:
🏠 Mortgage Broker
Dropped cost per lead from just over $80 to under $20 in Google Ads campaigns by moving away from over-automated campaign structure and rebuilding around higher-intent searches, tighter targeting, and stronger manual control.
🧴 Dermatology Practice
Scaled Google Ads spend from $3K/month to $60K/month over the course of a year. The campaigns now drive 30%+ of total new patient volume after a full account rebuild, improved campaign structure, and strategic scaling.
💻 B2B SaaS Company
Cut cost per acquisition by over 70% by refining audience targeting, improving segmentation, and building campaigns focused on higher-intent users across Google Ads and Meta Ads.
If you are looking for a Google Ads Expert, PPC Strategist, Meta Ads Specialist, Facebook Ads Manager, or Lead Generation Specialist who understands service businesses and cares about qualified leads, I’d be happy to review your account and discuss where performance can improve.
Lead Generation
Google Ads
PPC Campaign Setup & Management
Google Ads Account Management
Google Ads Audit
B2B Lead Generation
Facebook Advertising
Google Analytics
Google Analytics 4
Search Engine Marketing
Search Engine Marketing Strategy
Google Ads Account Setup
Facebook Ads Manager
TJ F.
Ogden, Utah
$100/hr
4.8
251 jobs
I have personally helped hundreds of great small business owners earn more than $122 million in Google Ads conversion value along with 45,000 phone call leads and 71,000 lead form submissions.
Please note: I am not an agency owner! I do not subcontract!
Also please note: I do not work with agencies. I reject offers from agencies to do hidden "white label" subcontracting.
I have personally earned more than $800k on Upwork over 235 total jobs, 4,000 hours, and dozens of fixed price projects.
These are NOT agency stats. These are personal stats.
I am expert vetted top 1% and I have 100% job sucess score as of July 2026.
Along with deep hands-on experience managing Ads, SEO, AEO - I am also a Klaviyo Certified Practioner/Strategist and a Shopify Partner.
I can help with far more than just Google Ads, as needed.
With nearly 17 years experience across hundreds of projects/dozens of verticals, I have a very good understanding of what it takes to win big online.
I can help you avoid common expensive mistakes because I've seen seen them all play out - hundreds of times.
My previous clients on Upwork include:
- Graduate Management Admissions Council
- The Motley Fool
- Curiosity Stream
- Badass Beard Care
Here are a few verified Upwork client testimonials:
"Great at what he does, communicative, and patient/detailed-oriented with his justifications. The past two years working with TJ have been fantastic."
"TJ was a phenomenal hire for us. He is an expert in his craft. He helped us take our SEO / Google ads to the next level in a massive project for us."
"This guy knows SEO (search engine optimization) and PPC (pay per click search engine advertising) like nobody's business! And you don't have to babysit him...he just gets it done while keeping up great communication about what's going on. We've only had to pay him a tiny fraction of the money he's brought in the door. Highly recommended!"
No project is too big or too small but I only work with A+ clients.
I am after quality at this point, not quantity. I have a very small portfolio of clients but they've all been with me for many years.
If you are an A+ client, I look forward to learning how I might be able to help you.
Search Engine Marketing
Search Engine Optimization
Email Marketing
Google Ads
Google Ads Account Management
Google Ads Account Setup
Google Ads Audit
Google Ad Manager
Google Analytics
Google Analytics 4
YouTube Ads
Search Engine Marketing Strategy
Ecommerce Marketing
Ecommerce SEO
PPC Campaign Setup & Management
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