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I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.

Native English speaker (USA) with over 25 years of sales and customer service experience from cold calling to warm leads, in person and over the phone. Also, an experienced lead manager and acquisition specialist. I can run the whole back end of your real estate investing business, but my passion and aptitude are in acquisitions! Certified in Commercial Real Estate as well with the NCREA but most of my experience is in single family off market real estate. I have experience in multiple CRM's related to Acquisitions and dispositions. Specializing as a lead manager, and can introduce you to connections on all levels! Proficient in several autodialers and conversion of cold leads into warm, motivated home sellers. I have thousands of hours of experience on the front lines and dozens of hours of training in real estate investing. I can bring in warm, motivated home seller leads per hour when given new lists to call. I am trained to get one property under contract per day through virtual acquisitions. I know how to maximize the lists so that your marketing dollars are spent more efficiently. I have proven scripts and know how to get pertinent information relating to time frames, motivation, price, and maintenance level of the properties. I have invested over $10,000 into sales training and continued education in off-market real estate acquisitions and dispositions, in addition to my Bachelor's Degree. I continue to invest in my network because, as we all know, your network is your net worth! I look forward to networking and collaborating with YOU! Compensation is negotiable. I prefer a lower base with high incentives to close. I want to be the oxygen to your business! Reliable, not a thought when there but sorely missed when gone! You share the profits equitably, I will stay FOREVER! Highly effective communicator with professional cadence and courtesy. Graduate with Latin Honors distinction of Summa Cum Laude from the University of Texas at Dallas. Bachelors of Science in Psychology.

I drive product marketing excellence for B2B software, data, and research organizations, with over 15 years of experience in developing and executing successful go-to-market strategies. My expertise lies in transforming high-growth SaaS companies and revitalizing business units by defining positioning, segmentation, pricing, and commercialization that lead to measurable revenue growth. Recently, I led product marketing for a $12M research business, successfully returning it to growth while enhancing ecosystem distribution and forging AI-driven partnerships. I specialize in integrated product launches, sales enablement, and creating impactful messaging that resonates with target audiences. If you need a results-oriented product marketing leader to elevate your business, I am ready to help you achieve your goals.

Do you feel like your D2C brand could grow—but you’re stuck trying to figure out what’s actually holding it back? Are you struggling with: Influencer or affiliate marketing that isn’t bringing results? Meta/Google ads that cost more per conversion than they return? How to launch or scale your TikTok Shop? Managing creators, affiliates, and UGC at scale? Building funnels, improving conversion rates, or structuring a real marketing system? If any of this sounds familiar—you’re exactly who I help. Why Work With Me I specialize in scaling D2C brands through influencer ecosystems, TikTok Shop optimization, CRM, and full-funnel growth architecture. Here’s what I’ve done in the past 12 months: 📈 25,000+ Influencers Activated Built and managed a creator network that generated: 4+ BILLION organic impressions 1,000,000+ Shopify site visits 4.4% sitewide conversion rate 200,000+ new email/SMS subscribers 📦 Scaled D2C Through TikTok Shop & Affiliate Growth Set up and optimized TikTok Shop infrastructure Architected affiliate, influencer, and creator programs Automated outreach + onboarding + content workflows Generated massive organic reach and repeat purchase traffic 🔥 Performance-Driven Growth Strategy I don’t “manage marketing.” I build systems that grow revenue—predictably and repeatedly. What I Can Do for You Fractional CMO to help you build a growth engine, set up systems and improve all your metrics. Full brand + funnel audit Clear 30/60/90-day strategic roadmap KPI architecture + growth frameworks TikTok Shop + Affiliate + Influencer Ecosystem Set up, manage, and scale TikTok Shop Build influencer outreach pipelines Manage creators, affiliates, ambassadors Build tracking, tagging, and CRM infrastructure Performance Marketing Support Diagnose why Meta/Google ROAS is low Build profitable creative-first media systems Improve CAC, AOV, LTV, and retention Full-Funnel Optimization Website + funnel audit (CRO + UX) Email/SMS flow optimization (Klaviyo) Conversion architecture + upsells/bundles Who I Work Best With Brands that: Are doing $25K- $250K per month Want a real growth operator—not just a freelancer Believe in influencer/UCG-driven growth Want TikTok Shop to be a real sales channel Need strategic leadership and hands-on execution If you want someone who can actually move numbers—let’s talk. I’d love to help you scale your reach, traffic, and conversions using the systems that generated billions of impressions for my brands and partners.

My rate is negotiable. Message me to discuss. 🏆 Expert Vetted by Upwork, top 1% of talent. 6-time startup founder / co-founder with successful exits. Upwork project segments: SaaS, FinTech, EdTech, ML/AI Healthcare, Digital Agencies, and more. As a coach-consultant hybrid, I work BOTH inside-out and outside-in. Inside-out guides your mindset and desires while outside-in looks at better results and performance. How I can help you: Sharing my experience, insight, mindset & skillset. Helping you identify your desired outcomes. Holding you accountable to your set milestones. Providing input to the highest priority actions to advance your business. Teaching you to fish, not giving you fish. Areas where I can provide high value: Go-to-market or Grow-to-market strategies. Marketing and sales playbooks. Key startup activities including: customer discovery, business models, product market fit, value propositions, positioning / differentiation / messaging and investor pitches. Website flow, content marketing, and creating value triggers for your targeted buyers. Marketing automation and sales operations. Storytelling and minimizing risk for potential investors. Founder's mindset and decision-making coaching. Exiting / selling your business.

Hands-on, execution-focused marketing leader for four bootstrapped start-ups from zero to over $10m in revenue, and two from start-up to IPO with +$50m in annual recurring revenue. More than Fifty 5 Star Upwork Reviews, 100% Job Success Score, Top-Rated Plus, and Expert-Vetted (top 1%). How I drive growth: 👉Comprehensive Audits: website, competitor, sales and marketing funnel, and win/loss reasons. 👉Advanced Targeting & Segmentation. Make sure you are targeting the right people and the right accounts. Look for new potential segments to target. 👉Funnel Optimization. Evaluate your customer acquisition funnel and demand generation channels. 👉Demand-generation. Propose and prioritize recommendations along with a methodology to test new ideas, quickly and efficiently. Why Work With Me? 👉 Proven Track Record: Top 1% on Upwork (Expert-Vetted), 100% Job Success, Top-Rated Plus. 👉 Harvard MBA, US-based native English speaker, mentor/guest speaker for leading tech incubators and the NATO Diana program. 👉 Industry Experience: SaaS, B2B, AI, technology, consulting, data services, and more. 👉 Utilize many AI tools to help with productivity: Blaze SQL for customer data analysis, Lovable for prototyping and testing lead magnets, Claude Code & Projects, VEO3/OPUSCLIP for video, etc). Ready to Accelerate Your Growth? Let’s schedule a quick call to discuss how I can help you hit your next revenue milestone. What my clients say: ⭐⭐⭐⭐⭐ "I've worked with Kevin 3 separate times, in 3 different companies, and cannot recommend him highly enough. Kevin has an innate ability to optimize the entire customer journey, from attracting and acquiring customers to renewing customers, driving renewal and repeat purchases, and ultimately driving high net retention rates. And has driven success in both B2B and e-commerce companies." “You can trust Kevin to quickly and nimbly drive growth. He went from SEO analysis to landing page design to a/b testing with Google Ads within 6 weeks AND delivered cost-effective qualified leads. " -Laura T, Managing Director, PlanBeyond. "I have worked with Kevin twice now. He moves fast and gets quick wins. We put together an inbound campaign in under 1 hour that drove high-quality leads for us. - David N, Founder/CEO of Delight Labs