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Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience. I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI. I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes: - Business audits & opportunity mapping - Competitor & market research - Positioning, messaging, ICP development & validation - Offer, pricing, and service/product development I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction: - Funnel audit & CRO - Website/landing page build or redesign - Sales decks, lead magnets, ebooks - Ad assets (graphics, video, copy) - Cold email copy & multi-step cadences - SEO-optimized content, blogs, and website copy I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue. Companies I have worked with in the past 3 years Include: AI Career Coach (AI SaaS, USA) Wise Agents (AI SaaS, USA) Prime Sync (AI Answering service, USA) SoTalkie (AI outreach service, USA) Wise Hosting (SaaS) Adobe (AI SaaS, USA) ClickGuard (SaaS, B2B, USA) BlinkPayroll (SaaS, B2B/B2C, USA) CrushTeam (SaaS, B2B, USA) SmartRoofing (AI SaaS, USA) PlotPulse (AI SaaS, USA) ItsRapid (AI SaaS, USA) Ediscoveryai (AI SaaS, USA) Revelate (SaaS, USA) Functionize (AI SaaS, USA) Sensor Tower (previously Data.ai) Star of Service (Marketplace, France) HIRECLOUT (Tech recruiting and consulting, USA) Square Signs (Custom sign making e-commerce, USA) Front Signs (Signage,, B2B, USA) Sign Manager (Sign Consulting Company, Australia, USA) Industracom (B2B marketplace, Australia) Canadian Classroom (E-commerce, Canada, USA) Melloweasy (E-commerce, China) ITALIANBARK (Services, Italy) LichenAir (D2C, USA) Home Service Companies: Junkgenius (Services, USA) 651 Carpets (Services, USA) Details and Dixon's (Services, USA) Used Mobile Clinics (Services, USA) Sunesta (Services, USA) GutterHelmetMN (Services, USA) WarningLitesMN (Services, USA) OC Cleaning Services (Services, USA) Discover Chiropractic (Healthcare, USA) Marketing Agencies: Hastings Digital Studios (USA) Oxsome (USA) Webthrive (USA) Scale Lite (USA) Oodles of Leads (USA) Stratosphere (USA) If my profile aligns with your needs, please take a moment to review feedback from my clients. Reach out, I will share relevant cases.

Do you feel like your D2C brand could grow—but you’re stuck trying to figure out what’s actually holding it back? Are you struggling with: Influencer or affiliate marketing that isn’t bringing results? Meta/Google ads that cost more per conversion than they return? How to launch or scale your TikTok Shop? Managing creators, affiliates, and UGC at scale? Building funnels, improving conversion rates, or structuring a real marketing system? If any of this sounds familiar—you’re exactly who I help. Why Work With Me I specialize in scaling D2C brands through influencer ecosystems, TikTok Shop optimization, CRM, and full-funnel growth architecture. Here’s what I’ve done in the past 12 months: 📈 25,000+ Influencers Activated Built and managed a creator network that generated: 4+ BILLION organic impressions 1,000,000+ Shopify site visits 4.4% sitewide conversion rate 200,000+ new email/SMS subscribers 📦 Scaled D2C Through TikTok Shop & Affiliate Growth Set up and optimized TikTok Shop infrastructure Architected affiliate, influencer, and creator programs Automated outreach + onboarding + content workflows Generated massive organic reach and repeat purchase traffic 🔥 Performance-Driven Growth Strategy I don’t “manage marketing.” I build systems that grow revenue—predictably and repeatedly. What I Can Do for You Fractional CMO to help you build a growth engine, set up systems and improve all your metrics. Full brand + funnel audit Clear 30/60/90-day strategic roadmap KPI architecture + growth frameworks TikTok Shop + Affiliate + Influencer Ecosystem Set up, manage, and scale TikTok Shop Build influencer outreach pipelines Manage creators, affiliates, ambassadors Build tracking, tagging, and CRM infrastructure Performance Marketing Support Diagnose why Meta/Google ROAS is low Build profitable creative-first media systems Improve CAC, AOV, LTV, and retention Full-Funnel Optimization Website + funnel audit (CRO + UX) Email/SMS flow optimization (Klaviyo) Conversion architecture + upsells/bundles Who I Work Best With Brands that: Are doing $25K- $250K per month Want a real growth operator—not just a freelancer Believe in influencer/UCG-driven growth Want TikTok Shop to be a real sales channel Need strategic leadership and hands-on execution If you want someone who can actually move numbers—let’s talk. I’d love to help you scale your reach, traffic, and conversions using the systems that generated billions of impressions for my brands and partners.

I help startups, B2B firms, and growing companies improve outreach, lead generation, CRM workflows, and operational efficiency through a combination of hands-on sales experience, market analysis, and Agentic AI-driven business audits. My background combines cold calling, outbound campaign management, startup research, operational troubleshooting, and growth strategy. I work with GoHighLevel (GHL) and other CRM/outreach environments to identify workflow gaps, weak follow-up systems, inefficient outreach, missed opportunities, and operational bottlenecks that may be slowing growth. I am especially effective in situations where companies need someone who can both think strategically and execute practically — whether that means fixing broken outreach, analyzing markets, improving workflows, troubleshooting operations, or directly engaging prospects through outbound calling and lead generation. My Agentic AI-driven audit process combines AI-assisted analysis with real-world business and sales experience to deliver practical recommendations instead of generic automated reports. Highlights: • $100K+ earned on Upwork • 5,000+ hours completed • Recent successful $10K+ contracts • MBA, NYU Stern • Strong client-facing and communication experience • Strong client-facing and communication experience Available for: • Cold calling and outbound outreach • Lead generation systems • Agentic AI-driven CRM audits • GHL optimization and workflow review • Startup research and market validation • Sales process troubleshooting • Fractional growth and operations support Technical Sales analyst offering Outreach, Sales Strategy, Channel Marketing, Campaign Management, Sales Management consulting & troubleshooting. I have proven success on Upwork BDM sales & marketing. Background in research and tech R&D for bulge bracket Wall Street and tech including VP, MD, CMO, CSO positions at significant firms. I hold an MBA from NYU Stern on a Citibank scholarship and BA Oberlin as a National Merit Scholar. Fractional CMO CSO CPO analysis. Technical sales warm / cold calling expert. Can create and complete campaigns. Loving sales and marcomms management consulting work including AI firms. In love with tech forever.

Native English speaker (USA) with over 25 years of sales and customer service experience from cold calling to warm leads, in person and over the phone. Also, an experienced lead manager and acquisition specialist. I can run the whole back end of your real estate investing business, but my passion and aptitude are in acquisitions! Certified in Commercial Real Estate as well with the NCREA but most of my experience is in single family off market real estate. I have experience in multiple CRM's related to Acquisitions and dispositions. Specializing as a lead manager, and can introduce you to connections on all levels! Proficient in several autodialers and conversion of cold leads into warm, motivated home sellers. I have thousands of hours of experience on the front lines and dozens of hours of training in real estate investing. I can bring in warm, motivated home seller leads per hour when given new lists to call. I am trained to get one property under contract per day through virtual acquisitions. I know how to maximize the lists so that your marketing dollars are spent more efficiently. I have proven scripts and know how to get pertinent information relating to time frames, motivation, price, and maintenance level of the properties. I have invested over $10,000 into sales training and continued education in off-market real estate acquisitions and dispositions, in addition to my Bachelor's Degree. I continue to invest in my network because, as we all know, your network is your net worth! I look forward to networking and collaborating with YOU! Compensation is negotiable. I prefer a lower base with high incentives to close. I want to be the oxygen to your business! Reliable, not a thought when there but sorely missed when gone! You share the profits equitably, I will stay FOREVER! Highly effective communicator with professional cadence and courtesy. Graduate with Latin Honors distinction of Summa Cum Laude from the University of Texas at Dallas. Bachelors of Science in Psychology.

I have a history of high success in both the corporate and startup worlds: - Founded Hiperwall, grew it into a global multi-million-dollar business without investors - Managed Zetera global sales, marketing and manufacturing, helped raise over $20M - Part of the 4 person team that launched the Westinghouse line of LCD televisions - Oversaw a corporate turn-around at Premier mounts, restoring profitability and growth - Grew Canon computer sales by over 20% while increasing gross margin by 13% - Increased Compaq notebook sales by 50% to $500M annually in less than 1 year - Received a Silver Anvil from the Public Relations Society of America, their highest award I began my career as a software engineer, working for large enterprises like McDonnell Douglass and Xerox, as well as startup Dayflo, named software company of the year by PC Magazine. Over time, I transitioned to a technical marketing role, then through product management, brand management, strategic planning and eventually into general management. In 2000 I shifted my focus to the world of hi-tech startups. Since that time, I have worked exclusively for emerging companies as a consultant, employee, advisor, board member or founder. I am an adjunct college professor, teaching start-up skills to would-be entrepreneurs. I hold multiple granted patents, with additional patents pending, and am a published author whose work has appeared in preeminent publications such as PC Magazine, U.S. News & World Report, PC Computing and Digital Signage Magazine.

I partner with founders to fix inconsistent revenue through strategic Google and Meta ads, sales funnel optimization, and full go-to-market systems. With 20+ years as a CMO/CSO and two successful exits, I quickly identify leaks, rebuild processes, and deliver measurable growth in 60–90 day engagements. Based in Silicon Valley, I bring 20+ years of hands-on sales and marketing leadership as a strategist. I've generated over $400M in combined client revenue, and doubled revenues for multiple organizations across SaaS, healthcare, enterprise tech, ecommerce, and services. I quickly audit campaigns and funnels, identify hidden leaks, and rebuild them for faster growth. Typical high-impact work includes: Strategic sales funnel audits and complete rebuilds Lead generation systems and consistent inbound pipelines Revenue process optimization, CRM automations, and customer journey design Sales and marketing team hiring, training, and coaching frameworks Investment collateral, pitch decks, and support for raising capital Campaign optimization (Google Ads, Meta, email, and more) AI implementation for speed and faster conversions I prefer focused 60–90 day engagements where we deliver measurable results quickly and hand off optimized, running systems so you can focus on leading the business. Recent Client Results: “Chris played a pivotal role in making our business go from $6000 in sales to $140,000… He is an industry leader who only has solutions.” (5.0) “Implementing just some of his advice helped our company roughly 2x revenue numbers within 3 months… Chris is your secret weapon.” (5.0) “Chris exceeded our expectations… highly recommend for any organization looking to optimize their sales processes.” (5.0) Tools & Platforms: HubSpot, Salesforce, Zoho CRM, Pipedrive, ActiveCampaign, GoHighLevel, Microsoft Dynamics 365, Google Ads, Google Analytics 4, Google Tag Manager, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, Apollo, ZoomInfo, Woodpecker, Instantly, Smartlead, Expandi, LinkedIn Sales Navigator, CallRail, Mailchimp, Klaviyo, SEMrush, Ahrefs, Hotjar, Mouseflow, Shopify, WooCommerce, WordPress, Webflow, Zapier, Make, ChatGPT, Claude, Gemini, Perplexity, CRM Automation, Marketing Automation, Revenue Operations, SEO, PPC, Lead Generation, Customer Acquisition, and Conversion Optimization. Recognitions & Results: Top-Rated on Upwork (Top 3%) CMS/HIPAA Certified Clinical Operator Author of 21st Century Sales: Fast Forward (available on Amazon & Google Books) Former CMO/CSO for 2 public companies (both doubled revenues under my leadership) Featured guest on The B2B Growth Show Creator of proven sales & marketing frameworks including “Speed to Lead,” “The R.I.G.H.T Method,” “10 Point Touch,” and “The Compassionate Sales Method” Personally hired, trained, and coached thousands of BDRs, marketing reps, and C-level executives across multiple industries More than doubled revenues for 6 organizations 3 companies that I created sales and marketing processes for were acquired by private equity If you're serious about scaling smarter and faster, drop me a message with a quick note about your current revenue challenges. Let's see if we're a good fit.