Hire the Best Lead Generation Specialists in Vermont

As a dedicated marketing specialist, I bring a fresh, informed perspective to ad copy and campaigns. My approach starts from the principle that digital marketing is an interconnected ecosystem where everything, from a single ad or pastiche of content to an entire campaign, must harmoniously align to catch attention and engage audiences. Exploiting the latest trends under the subtleties of the Meta platform, I look to develop marketing strategies worthy of those whose attention I seek. I have a knack for writing compelling ad copy speaking to the very soul of consumer desires, along with powerful targeting campaigns to fit your brand's needs. I am experienced in pinpointing the nuances of various niches and the unique challenges and opportunities, and I believe that consideration of a tailored Meta marketing approach is crucial. My process starts with an in-depth exploration of your industry, determining all the driving factors that would resonate well with your particular audience. Armed with this knowledge, I will then build marketing plans and strategies meant to resonate and convert powerfully within your market segment. Service Highlights: 🌟 Marketing Mastermind - Meta marketing expert in building integrated marketing campaigns, taking the win on all things Meta. ✍️ Copywriting Czar - Adept in writing ad copies that converts with guaranteed brand voice satisfaction and audience need. 🎨 Creatives Craftsperson - I design ads that capture attention and encapsulate your brand's message. I'm here to raise your digital edge of a brand with a strategic approach and creative edge. Let's make it happen for the power-packed meta-marketing to weave a narrative that speaks and sneaks toward your audience—achieving some extraordinary results with an outcome that gradually pulls over the niche for your brand.

Most ecommerce and Shopify brands are scaling on broken data — mistracked conversions, double-counted sales, and Performance Max hiding what actually works. I'm a Google Ads expert who fixes the tracking first, then scales ROAS. 16+ years, $12M+ managed, up to 32x ROAS. After 16+ years and $6M+ in annual ad spend managed, I've learned the same lesson over and over: the biggest gains usually aren't in the bidding — they're in the measurement. If your GA4, conversion tags, and server-side tracking aren't airtight, you're optimizing toward the wrong numbers and leaving revenue on the table. Here's how I work: 🔍 Measurement first — GA4, Google Tag Manager, server-side tracking, and Enhanced Conversions set up so every dollar is attributed correctly. 🎯 Google Ads that compound — Search, Shopping, and Performance Max structured with a clean feed so PMax stops cannibalizing your brand traffic, plus Demand Gen and remarketing. 🛒 Ecommerce revenue growth — feed optimization, profitable ROAS scaling, and real new-customer acquisition (not just retargeting your existing buyers). 📊 Reporting that tells the truth — dashboards that show what's actually driving revenue, not vanity metrics. Recent results: ✅ Big Chill (appliance brand): $17.7M tracked revenue, 32x ROAS across Google & Meta ✅ B2B SaaS: 500% ROI on Search, CPL driven below the $150 target ✅ Healthcare: rebuilt underperforming Google & Facebook campaigns, sharply lower cost-per-lead I also run Meta, Microsoft, and LinkedIn Ads when they fit the funnel — but Google Ads paired with rock-solid tracking is where I move the needle most for ecommerce brands. Credentials: Certified Google Partner · Google Ads Certified · Google Analytics Certified · 100% Job Success Score · Top Rated on Upwork · U.S. Military Veteran. If you're spending real money on Google Ads and aren't 100% sure your tracking is telling you the truth, send me a message or invite me to your job — I'll tell you what I'd look at first.

🌟 B2B SaaS Lead Generation Specialist with Focus on Automation & Reporting for Results-Driven Campaigns I focus on building effective cold email lead generation strategies that drive conversions and foster lasting client relationships. With a strong understanding of automation and data-driven reporting, I help businesses streamline their outreach and continuously refine performance to deliver better ROI. As a business owner with hands-on experience in lead generation, I know what it takes to create scalable campaigns that go beyond filling inboxes—they deliver measurable results. My approach includes everything from setting up secure email infrastructure to crafting personalized sequences that get noticed. Using automation, I ensure that every message is timely and relevant, helping you avoid the common pitfalls of generic outreach. What I Bring to Your Project: • Full-Service Cold Email Campaigns: From strategy to execution, I handle all aspects of cold email outreach, including list sourcing, A/B testing, copywriting, and follow-up sequence refinement. • Deliverability Optimization: I understand the nuances of email infrastructure, helping improve deliverability and avoid spam filters to maximize reach. • Automation & Reporting for a Streamlined Experience: My skills in automation and reporting provide real-time insights into campaign performance, allowing you to make informed decisions and see measurable improvements over time. If you’re looking for someone who can turn cold email into a predictable lead generation channel, let’s connect. I’ll show you how a well-executed outreach strategy can open doors to new opportunities and streamline your client acquisition process.

Semi-Retired May 2021. But always open to discuss new opportunities. Experienced Enterprise Inside Sales Representative at athenahealth GE, IDX systems and other Healthcare IT organizations. Lead generation expertise the health care IT space. Specialties: · External focus: A consistent effort to put the customer first. Proactively reaching out to all customers internal or external to ensure that their requirements are fulfilled. · Clear Thinker: Demonstrated on a consistent basis my ability to manage multiple complex tasks simultaneously.

I have 10+ years of experience scaling lead generation and customer acquisition at B2B SaaS startups. I specialize in managing advertising campaigns and marketing operations efforts. I pride myself on helping companies spend their ad budgets wisely and proving ROI on each campaign and channel. I have a knack for finding low-hanging fruit opportunities you're missing out on. I can help you with: - Running ad campaigns on Google + LinkedIn - HubSpot admin work - Marketing reporting + analytics

I’m Michelle — a fractional marketer specializing in GTM strategy, positioning, and foundational marketing assets for funded startups. When marketing is messy, missing, or misaligned, I step in to create the critical assets startups need to scale with clarity and confidence — not just a plan, but a pathway to scalable growth. WHAT I DELIVER: - GTM Readiness Audits: Assess marketing foundations to identify gaps before launch or scale. - Positioning & Messaging Frameworks: Define your differentiation with language that connects and converts. - Competitive & Ecosystem Mapping: Uncover the full landscape — direct competitors, indirect threats, emerging trends — to inform stronger go-to-market moves. - Narrative Development & Brand Storytelling: Craft messaging architectures, persona guides, thought leadership strategies, and brand-aligned web content. - Sales Enablement & Core Marketing Assets: Equip teams with practical tools — pitch decks, one-pagers, nurture sequences, and founder-ready messaging guides. WHO I WORK WITH: - Funded Startups (Series A–C) building strategic, scalable marketing foundations - SaaS, Fintech, Edtech, Healthtech, and AI founders preparing for launch, fundraising, or aggressive growth - Agencies and recruiting partners supporting venture-backed startups SAMPLE RESULTS: - Developed marketing assets that helped Emeritus scale from Series A to a $3.2B valuation — converting over 350,000 prospects into upskilled professionals (75+ programs with MIT, Wharton, Stanford, Northwestern Kellogg, Harvard Medical School, and others). - Built the GTM content strategy for Tuck Executive Education’s first global online program, expanding brand reach across APAC. - Conducted ecosystem and organizational mapping for a stealth AI/fintech startup to guide investor engagement and strategic positioning. - Produced thought leadership content for Blackbaud (Public SaaS Co.) to strengthen mid-funnel engagement across key verticals. If you're a founder, leadership team, or agency partner looking for marketing that moves the needle, let's connect.