Hire the Best Advertising Consultants in California

What is ad operations? Ad ops (short for ad operations) refers to the setup, input, targeting, serving, reporting, optimization and monetization of digital marketing efforts for advertisers and publishers. This includes the infrastructure architecture, governance and maintenance of the ad tech platforms used throughout the online media buying lifecycle. Prior to going out on my own in 2015, I worked both on the publisher end (AKA sell-side) and the advertiser end (AKA buy-side) of the digital media buying lifecycle. This gave me a unique perspective and part of what makes me an ad ops expert. Since 2015, some of the largest, well-known publishers and agencies have employed my expertise. Aside from being top-rated with a 100% job success score, I have earned almost $500k through Upwork. Feel free to review my work history and feedback. If you are reading this, there’s a good chance you need an ad operations consultant and found me. That’s great! Here’s what I can offer: Agencies DFA/DCM/Campaign Manager 360 (CM360) – Agencies like VMLY&R, Ptarmigan, Forward PMX, Plush Digital, PN Media, Apollo, Callahan (and many more) have white-labeled my services to supplement and/or manage their ad operations/trafficking. Why would an agency outsource this service rather than hire in-house? The answer to this is multi-faceted: • Less expensive than a full-time employee. • Training is limited to internal processes. • Expert services guarantee high-quality output. • No turnover. • Fast turnaround time. • Not subject to hiring freezes. • Responsive and responsible. As the buy-side of my managed-services has evolved, I realized that many agencies face the same issue – the revolving door of ad operations. I can quickly learn how the internal media buying team works and become part of the high-functioning team. I am aware of the time crunches that the buy-side ad operations often faces. I can pivot and fulfill last minute requests to ensure campaigns can launch in a timely manner. I’ve been setting up tags in DFA/DCM/CM360 for 10 years. I know all the shortcuts. Google Tag Manager – I have 10 years of tag implementation through GTM. I can help with FB pixels, CM360 Floodlight activities as well as GA4 events. Advertisers I have had the great opportunity of working with the Gary Sinise Foundation for the last seven years managing their AdGrants, AdWords (now Google Ads) and Bing search engine marketing (SEM) efforts. If you need help with SEM, I’m happy to provide a free consultation to discuss your project. Please send me a message. I have also used the following media buying platforms for prospecting and retargeting efforts – MediaMath, DV360, Turn, Facebook (and others). Publishers I started and fell in love with (yes, you read that right) ad operations while working on the publishing side of the industry. The sell-side of ad operations has changed since I started in 2009. I can help publishers with: • AdSense • AdX • AdTech • Header bidding (prebid) implementation/ad tech • Google Ad Manager (AKA DFP or GAM) implementation • Campaign management (for direct deals) I have helped hundreds of publishers monetize their site. Publishers come to me after working with one of the networks (you know who I’m talking about) because they feel like they are getting the short end of the stick. And they are! My motto is – own your setup; own your revenue. Large publishers come to me for managed services because the other options outsource the work which can be timely not to mention costly. Often times, I can complete the work in the same time it takes to fill out the work order. Additionally, publishers will supplement their current managed service agreements and contract with me because I can provide sound implementation and optimization advice that the other companies can't. Here are just some of the publishers I’ve had the pleasure of working with: The Motley Fool, Stack Overflow, Daily Wire, Power of Positivity, Urban Dictionary, Encyclopedia.com, MLBTradeRumors.com to name just a few. I have also established myself as the go-to expert in the healthcare industry by partnering with the Cleveland Clinic Journal of Medicine, National Psoriasis Foundation, National Eczema Association, ReachMD (USHealthConnect), YourCareEverywhere, JDDonline.com (recently acquired by WebMD), Psychiatrist.com and others. The healthcare space requires someone to be familiar with the setup. The advertisers want PLD in the form of NPI or DGID which often requires working with DMD/IQVIA/Lasso or Pulsepoint. I have helped CCJM and Psychiatrist.com implement via GAM and can help others with these hurdles. Please feel free to contact me to see how we can work together!

I'm a performance marketing consultant for companies within the tech and ecommerce space. My experience entails being responsible and directly managing campaigns across paid search, paid social, display, streaming, radio, podcast, affiliates, and more. I've worked at companies such as Allstate, Ziprecruiter, Hot Topic, Torrid, and Bambee with a main responsibility of driving effective growth. This includes strategy development, campaign execution and optimizations, and providing a data driven narrative on results. I am now a freelancer working with brands to effectively grow their performance marketing strategy. This includes helping brands with: 1) Account audits 2) Strategy recommendations 3) Performance analysis 4) Campaign management and optimizations Common questions and areas that I can help answer: - How is your ad spend doing? - Are your digital marketing channels set up to maximize results? - How should you budget campaigns and marketing channels? - What are new marketing campaigns you should test out? If you're looking for a marketing partner that can help grow your business, improve clarity into your ad spend, and improve results then let's chat.

I've built Amazon brands from scratch—and scaled established ones to 8 figures. For ten years, I co-founded and entirely operated an Amazon-native baby brand—nights and weekends while working full-time. That means I handled everything myself: PPC strategy and daily management, listing optimization, A+ content, inventory planning, profitability tracking, pricing strategy, influencer collaborations, Brand Store builds, and Prime Day execution. The brand reached $800K/year and $6M in lifetime revenue without outside capital, agencies, or a team. I know what it's like to watch every dollar of ad spend, make tough calls on inventory with your own money on the line, and optimize listings at 11pm because that's when you have time. I also spent three years as Digital Marketing Director at Jakks Pacific, a publicly traded toy company, where I led their Amazon advertising strategy and helped shape the broader channel approach — introducing advanced keyword research, A/B testing, listing optimization, and a complete overhaul of their image stack and infographic storytelling, none of which existed before I arrived. U.S. Amazon revenue grew from $33M to $54M, with $13M of that growth directly attributed to advertising I managed, while overseeing up to $875K in annual ad spend across licensed properties including Disney, Super Mario, and Harry Potter. I also ran PPC across their international Amazon marketplaces — UK, Germany, France, Italy, and Spain — bringing total Amazon revenue to $60M. Today my freelance clients include Pets + People, where I work as an Amazon copywriter and keyword researcher for some of the most recognized brands in American households — Arm & Hammer, Clorox, Burt's Bees for Pets, Glad, Milk-Bone, Jif, and Dole for Pets. Before digital marketing, I spent nearly a decade as a designer and art director. For larger brands with creative teams already in place, this means I speak that language fluently — I can give meaningful feedback on main images and A+ content, spot what's not converting and why, and work seamlessly alongside your creative team in a way most Amazon strategists can't. For smaller brands and startups, I can do it all myself: keyword research, listing copy, main images, A+ content, infographics, Brand Store builds, and PPC — everything you need to launch and grow without hiring multiple specialists. If you want someone who's done this work at every level — bootstrapped solo founder, corporate advertising director, enterprise CPG freelancer — and who will treat your brand like it matters because I've run one myself, let's talk.

Across DTC and luxury ecommerce engagements, results include up to 11.85x ROAS and $200K+ in monthly revenue. I build Meta Ads, Google Ads, and Shopify growth systems that connect paid acquisition, creative testing, conversion tracking, and CRO to lower CAC and scale profitably. SELECTED RESULTS • Scaled a luxury jewelry brand to $200K+ in monthly revenue at 6.8x ROAS • Generated 1,527 purchases for a premium DTC brand with up to 11.85x ROAS • Helped grow a healthcare brand from $10K to $315K+ in monthly revenue RECENT UPWORK EXPERIENCE • Senior Paid Ads Strategist : improved ROAS through campaign optimization, retargeting, and scaling strategy • Marketing Lead : developed the ICP, market targeting, and zero-to-one marketing foundation • High-End Wellness Marketing Manager identified growth gaps and delivered an actionable, ROI-focused strategy • Growth Marketing Specialist audited the existing acquisition system and developed the next-stage roadmap CORE CAPABILITIES Meta Ads Campaign strategy, account structure, creative testing, retargeting, audience development, daily optimization, and profitable scaling. Google Ads Search, Shopping, Performance Max, keyword strategy, account audits, campaign optimization, and performance analysis. Tracking and Attribution Meta Pixel, CAPI, Google Tag Manager, GA4, event audits, attribution diagnosis, and reporting alignment. Shopify Growth and CRO Conversion analysis, landing-page strategy, customer journey improvements, offer testing, and revenue optimization. Growth Strategy ICP development, messaging, CAC and LTV analysis, channel planning, creative direction, testing roadmaps, and performance reporting. HOW I WORK I begin by reviewing the business economics, campaign structure, tracking accuracy, funnel behavior, and creative performance. I then identify the constraint with the greatest revenue impact, build a prioritized testing roadmap, execute against the highest-impact opportunities, and report what changed, what the data shows, and what decision should come next. For broader engagements, I also provide hands-on marketing leadership across positioning, customer acquisition, creative direction, and growth operations. BEST FIT • Established Shopify and DTC brands • Luxury ecommerce and high-end wellness products • Businesses actively investing in Meta Ads or Google Ads • Agencies needing senior paid-media strategy with hands-on execution If you already have campaigns running, send me your primary KPI, monthly advertising spend, and biggest performance constraint. I’ll tell you where I would begin.

As an MBA graduate from Penn State University with a passion for marketing and a love of all things fashion-related, I have a unique perspective on the world that translates over very well into my writing ability. I fell in love with fashion at a young age when I was accidentally enrolled in a Fashion Technology course as a high school freshman. Up until this point, I was a self-proclaimed tomboy with little interest in what I wore or how I looked. I quickly fell in love with fashion and discovered that I had a knack for rendering and design. Soon, I was competing statewide in Fashion Design representing my high school and had developed a slight obsession with vintage style. Although I had planned to go to design school, a full-ride water polo scholarship stole me away to Pennsylvania. I thought my fashion dreams were at an end, but I soon found an on-campus club that met each week to discuss the latest news and collections. They invited me to headline their annual Spring Fashion Show each year of my attendance, for which I designed, made, and styled three different looks for each given theme. I was then invited to take a part-time position with the Department of Theater and Dance as an Assistant Costume Designer and Technician. It was through this work that I truly honed my design and construction skills and mastered my craft. After graduating with my M.B.A. from Penn State, I spent some time working freelance as a fashion reporter, writer, and amateur model. I have worked for a variety of companies within the fashion and beauty realms as a social media marketer, copywriter, and digital advertising consultant, including such companies as PUMA, Akris / Akris Punto, Art Youth Society and NuFACE. Copywriting has always been very intriguing to me, as it offers me the chance to channel a unique brand voice in a way that brings a piece of clothing or accessory to life. This unique process brings my fashion expertise together with my passion for writing in a way that allows for me to actually enjoy the work that I do. I currently work full-time in the beauty industry for an unnamed company in Creative Operations.

Every business wants to be the next success story, but only a few will get there. Since I was a kid, I enjoyed reading success stories. Perhaps, that’s what influenced the decision to become one, one day. Unfortunately, there was an issue that I faced at a pretty early age – it seemed like I didn’t have the “entrepreneur gene” inside me… I wasn’t born in the startup/business world and didn’t have role models to follow in my life, so in order to invent my own success story, I needed to reinvent myself🙂. I figured that the right place to start would be with developing sales skills – regardless of how great your idea/product/service is, it's worth nothing if you can’t sell it. So, I decided to surround myself with entrepreneurs – I knew that there was a good chance to become an entrepreneur if I am surrounded by them. That’s why I moved to Silicon Valley and started helping startups and businesses with business development. Pretty soon, I noticed that they all faced the same challenge - regardless of business size or stage, they needed the right digital marketing strategy and execution plan in order to grow faster. That’s how I got into Facebook Ads and Digital Marketing. Since then, I’ve successfully spent (PLEASE CHECK THE PORTFOLIO SECTION BELOW) around 25 million dollars advertising for different brands, starting with local businesses and finishing with big brands like Golden State Warriors, TiVo, and Adobe. The NUMBER ONE reason why you would hire me is that you want to grow your business. I am straight forward with what you can expect - my ultimate goal is not to set up the best Facebook or Google ads, but to generate results for your business. As a business owner myself, I know what it takes to grow a brand online. Apart from having my own clients, I also provide services for other agencies and thus I have a wide range of experience with marketing different types of products and services. MY AREAS OF DIGITAL MARKETING EXPERTISE INCLUDE: ✅ Facebook & Instagram Ads ✅ Google Ads (Shopping, Search, Display, YouTube, Remarketing) ✅ LinkedIn Ads ✅ Twitter Ads ✅ ChatBots marketing ✅ Click Funnels ✅ Email Marketing HOW CAN I HELP: 1. Everything from start to finish: Design, Build, Manage and Optimize the entire Social Media Advertising process for you and your team. What will you get: ✅ Best possible service – clean and well-organized work process ✅ In-depth campaigns analysis and growth strategy ✅ Proper Tracking implementation ✅ Funnel tailored to your business needs ✅ Permanent monitoring and optimization of the campaigns ✅ Email support ✅ Weekly reports ✅ Strategy calls ✅ Detailed recommendations on overall funnel improvement 2. Consulting. If you are running ads, there's a chance that a few simple tweaks to your campaigns could have a huge impact that completely changes the game. We'll jump on a screen share call and work on your campaigns together: ✅ We’ll dive into your campaigns to evaluate ad performance, identifying areas you can improve so you can generate a better return from your ads ✅ Work together on your Facebook/Instagram advertising strategy, so you don't waste any more money on campaigns that will never work ✅ You can 'pick my brain' on anything to do with Facebook, advertising, etc. ✅ Work together on building your first campaign, so you know you're getting off to the best start and giving yourself the best chance of success Now, my service is not for everyone. If you have unrealistic expectations of Facebook, Instagram or Google ads, or want me to build your business for you – I can’t help. Digital Marketing is just a part of what it takes in order for your business to succeed. I can’t guarantee we’ll be a fit, but I can guarantee you won’t regret reaching out and having a short chat with me - you’ll probably get some free learnings too. Feel free to contact me with any questions.