Hire the Best Advertising Consultants in California

I transformed stagnant $10k/mo ad spends into $315k+ revenue engines for healthcare brands and scaled luxury jewelry to $200k/mo at a 6.8x ROAS by re-engineering the technical "algorithmic blindness" that prevents most businesses from scaling profitably. Most brands don’t need more "traffic" they need a high-performance Digital Marketing Strategist who architects full-funnel acquisition systems. I solve the technical "Data Gap" by replacing standard tracking with advanced Server-Side CAPI and full-funnel signal recovery, ensuring every dollar of spend is a measurable investment in your bottom line. DOMAIN-SPECIFIC TECHNICAL ARCHITECTURE - Signal Recovery (CAPI): I implement Meta Conversions API and Server-Side GTM to recover lost attribution signals, lowering CPA by up to 45% through accurate algorithmic training. - HNI (High-Net-Worth) Targeting: Precision data layering designed to reach the top 1% and 5% of earners, bridging the gap between elite brand aesthetics and aggressive performance data. - Unit Economics (CAC/LTV): I synchronize Search and Social into a single growth loop, optimizing for your P&L rather than vanity metrics. - Account Engineering: Rebuilding account hierarchies (CBO/ABO) from the ground up to eliminate budget leakage and ensure 100% spend efficiency. REAL-TIME PROBLEM SOLVING - Scaling Plateaus: I move accounts from $100/day to $5,000/day using tiered testing silos—mathematically proving profitability before scaling your spend. - Attribution Gaps: I replace browser-side tracking with robust Server-Side Tagging to ensure your data is 100% transparent and your ROAS is real. - Positioning Friction: I fix "Tire-Kicker" lead quality by refining audience logic and high-intent messaging for premium and healthcare ecosystems. Technical Stack: Meta Ads Manager, Google Ads (PPC), Google Tag Manager (GTM), Conversions API (CAPI), Server-Side Tracking, and Full-Funnel Growth Strategy. Selective with my partnerships, typically managing only 3–4 high-growth brands to ensure maximum strategic focus on your revenue. Click "Invite to Job" to schedule a 15-minute Strategy Audit. Let’s determine if your current infrastructure is built for the scale you desire.

Looking for a Meta Ads expert who blends data and creativity to drive profitable growth? I help eCommerce and service brands scale with a balance of performance strategy and scroll-stopping ad creatives. What I Deliver: ✅ Meta Ads Strategy: Full-funnel campaigns, precision targeting, and smart scaling ✅ UGC Ad Creatives: High-converting, hook-driven videos built for paid social ✅ Optimization: Continuous testing, analysis, and iteration for stronger ROAS ✅ Growth Results: 6–7 figure revenue scaling with lower CPA and better margins Why Clients Choose Me: ✔ Data-Driven: Every campaign is tracked, tested, and refined for profit ✔ Creative + Strategy: I bring both killer creatives and expert media buying ✔ Proven Results: Consistent ROI across Meta, TikTok, and Google Ads “Kraken Ads blends creativity with data-driven results. Through testing and UGC integration, they lowered our acquisition costs and helped us expand into Canada and the UK.” — Leslie Tyler, CMO, Pinwheel Let’s make your ads work harder. 📩 Message me today to start increasing ROAS and scaling profitably. Meta Ads | Facebook Ads | TikTok Ads | Google Ads | YouTube Ads | Creative Strategy | UGC Production | Pixel Setup

I've built Amazon brands from scratch—and scaled established ones to 8 figures. For ten years, I co-founded and entirely operated an Amazon-native baby brand—nights and weekends while working full-time. That means I handled everything myself: PPC strategy and daily management, listing optimization, A+ content, inventory planning, profitability tracking, pricing strategy, influencer collaborations, Brand Store builds, and Prime Day execution. The brand reached $800K/year and $6M in lifetime revenue without outside capital, agencies, or a team. I know what it's like to watch every dollar of ad spend, make tough calls on inventory with your own money on the line, and optimize listings at 11pm because that's when you have time. I also spent three years as Digital Marketing Director at Jakks Pacific, a publicly traded toy company, where I led their Amazon advertising strategy and helped shape the broader channel approach — introducing advanced keyword research, A/B testing, listing optimization, and a complete overhaul of their image stack and infographic storytelling, none of which existed before I arrived. U.S. Amazon revenue grew from $33M to $54M, with $13M of that growth directly attributed to advertising I managed, while overseeing up to $875K in annual ad spend across licensed properties including Disney, Super Mario, and Harry Potter. I also ran PPC across their international Amazon marketplaces — UK, Germany, France, Italy, and Spain — bringing total Amazon revenue to $60M. Today my freelance clients include Pets + People, where I work as an Amazon copywriter and keyword researcher for some of the most recognized brands in American households — Arm & Hammer, Clorox, Burt's Bees for Pets, Glad, Milk-Bone, Jif, and Dole for Pets. Before digital marketing, I spent nearly a decade as a designer and art director. For larger brands with creative teams already in place, this means I speak that language fluently — I can give meaningful feedback on main images and A+ content, spot what's not converting and why, and work seamlessly alongside your creative team in a way most Amazon strategists can't. For smaller brands and startups, I can do it all myself: keyword research, listing copy, main images, A+ content, infographics, Brand Store builds, and PPC — everything you need to launch and grow without hiring multiple specialists. If you want someone who's done this work at every level — bootstrapped solo founder, corporate advertising director, enterprise CPG freelancer — and who will treat your brand like it matters because I've run one myself, let's talk.

Your website is often the first and most important interaction someone has with your business. I design and build modern, conversion-focused websites that don’t just look good, but are structured to generate leads, support growth, and scale with your business. I’ve worked across a wide range of industries including local service businesses, real estate, consulting, education, e-commerce, and marketing agencies. This experience allows me to quickly understand different business models and translate them into clear, effective website structures tailored to the target audience. • Website Design & Build (WordPress, Wix, Webflow, Squarespace) • Conversion-Focused Layouts & Lead Generation • Scalable Page Frameworks • SEO-Friendly Structure & Performance Optimization • Google Analytics & Tracking Setup • Top-Rated Upwork Talent I run my work with an agency mindset: clear processes, fast communication, and dependable delivery. Projects are structured efficiently, with repeatable systems that allow for consistent quality without unnecessary complexity. Whether you’re launching a new business, rebuilding an outdated site, or creating a scalable framework for multiple brands or niches, I focus on building websites that are practical, professional, and designed to support real business goals. If you’re looking for a reliable partner who understands both design and how websites function as a business tool, I’d be happy to connect!

✅ EXPERIENCE AND CAPABILITIES ✅
 ✅ Personally account for $50,000,000+ in revenue for clients 
✅ Work with projects in Series B, Series A, Seed, Pre-Seed and Angel investment rounds 
✅ 10+ years of digital marketing, project management, consulting, branding and beyond 
✅ Rich experience in branding, marketing/advertising, software dev, fintech, e-commerce, consumer product goods, luxury brands, entertainment and more 
✅ Collaborated with world-renowned A-List and Internet Celebrities 
✅ Managed and produced several dozen viral internet branding campaigns 
✅ Experience managing $250,000+ month advertising budgets online and offline 
✅ Venture capital and fundraising experience with strategy, knowledge, execution and more Full service digital marketing experience with a specialty in implementing creative business solutions. Solving complex problems with innovative solutions is the way I look at every project I work on. There is no "one size fits all" for online success. Taking an outside the box approach to every campaign is an absolute must to succeed heading into 2025. Have an idea? Need assistance with your projects? Let's chat!

What is ad operations? Ad ops (short for ad operations) refers to the setup, input, targeting, serving, reporting, optimization and monetization of digital marketing efforts for advertisers and publishers. This includes the infrastructure architecture, governance and maintenance of the ad tech platforms used throughout the online media buying lifecycle. Prior to going out on my own in 2015, I worked both on the publisher end (AKA sell-side) and the advertiser end (AKA buy-side) of the digital media buying lifecycle. This gave me a unique perspective and part of what makes me an ad ops expert. Since 2015, some of the largest, well-known publishers and agencies have employed my expertise. Aside from being top-rated with a 100% job success score, I have earned almost $500k through Upwork. Feel free to review my work history and feedback. If you are reading this, there’s a good chance you need an ad operations consultant and found me. That’s great! Here’s what I can offer: Agencies DFA/DCM/Campaign Manager 360 (CM360) – Agencies like VMLY&R, Ptarmigan, Forward PMX, Plush Digital, PN Media, Apollo, Callahan (and many more) have white-labeled my services to supplement and/or manage their ad operations/trafficking. Why would an agency outsource this service rather than hire in-house? The answer to this is multi-faceted: • Less expensive than a full-time employee. • Training is limited to internal processes. • Expert services guarantee high-quality output. • No turnover. • Fast turnaround time. • Not subject to hiring freezes. • Responsive and responsible. As the buy-side of my managed-services has evolved, I realized that many agencies face the same issue – the revolving door of ad operations. I can quickly learn how the internal media buying team works and become part of the high-functioning team. I am aware of the time crunches that the buy-side ad operations often faces. I can pivot and fulfill last minute requests to ensure campaigns can launch in a timely manner. I’ve been setting up tags in DFA/DCM/CM360 for 10 years. I know all the shortcuts. Google Tag Manager – I have 10 years of tag implementation through GTM. I can help with FB pixels, CM360 Floodlight activities as well as GA4 events. Advertisers I have had the great opportunity of working with the Gary Sinise Foundation for the last seven years managing their AdGrants, AdWords (now Google Ads) and Bing search engine marketing (SEM) efforts. If you need help with SEM, I’m happy to provide a free consultation to discuss your project. Please send me a message. I have also used the following media buying platforms for prospecting and retargeting efforts – MediaMath, DV360, Turn, Facebook (and others). Publishers I started and fell in love with (yes, you read that right) ad operations while working on the publishing side of the industry. The sell-side of ad operations has changed since I started in 2009. I can help publishers with: • AdSense • AdX • AdTech • Header bidding (prebid) implementation/ad tech • Google Ad Manager (AKA DFP or GAM) implementation • Campaign management (for direct deals) I have helped hundreds of publishers monetize their site. Publishers come to me after working with one of the networks (you know who I’m talking about) because they feel like they are getting the short end of the stick. And they are! My motto is – own your setup; own your revenue. Large publishers come to me for managed services because the other options outsource the work which can be timely not to mention costly. Often times, I can complete the work in the same time it takes to fill out the work order. Additionally, publishers will supplement their current managed service agreements and contract with me because I can provide sound implementation and optimization advice that the other companies can't. Here are just some of the publishers I’ve had the pleasure of working with: The Motley Fool, Stack Overflow, Daily Wire, Power of Positivity, Urban Dictionary, Encyclopedia.com, MLBTradeRumors.com to name just a few. I have also established myself as the go-to expert in the healthcare industry by partnering with the Cleveland Clinic Journal of Medicine, National Psoriasis Foundation, National Eczema Association, ReachMD (USHealthConnect), YourCareEverywhere, JDDonline.com (recently acquired by WebMD), Psychiatrist.com and others. The healthcare space requires someone to be familiar with the setup. The advertisers want PLD in the form of NPI or DGID which often requires working with DMD/IQVIA/Lasso or Pulsepoint. I have helped CCJM and Psychiatrist.com implement via GAM and can help others with these hurdles. Please feel free to contact me to see how we can work together!