Hire the Best Creative Strategists in California

➡️ I am Silja. I’m a top-tier creative strategist based in LA, working with successful e-commerce brands. I run a female-only creative strategy agency called She Said. Among our clients: Salt & Stone, Sand Cloud, Dr. Squatch, Uni, Clean Skin Club, Crepe Erase, Azuna, WonderPaws & more. 👉🏽 What we do Full Creative Strategy: Deep competitor and trend research Angle development across audiences, objections and buying triggers Concept creation across UGC, AI, text-selling, ASMR and native formats Performance-driven scriptwriting built for paid media Clear direction for creators and video editors Ongoing iteration based on data Structured setup so videos are ready to launch 👉🏽 Pricing Strategy Includes all of the above. 10-15 scripts/month → $2,800 15-20 scripts/month → $4,800 30-40 scripts/month → $6,600 40+ videos/month → TBD Additional scripts beyond your selected plan are billed separately, price negotiable. Content creators and editors are NOT included in these costs and paid externally and separately from me. 👉🏽 Why She Said 10+ years experience, ex-founder of a German Shark Tank-backed e-commerce brand Transparent, hardworking, empathetic and ambitious Creating ads for brands spending 9 figures per month Deep Creative Strategy knowledge: Research tools, AI, TikTok, Meta Network of high-quality UGC creators & editors 👉🏽 Industries I know best Health & Wellness • Skincare & Beauty • Fashion • Supplements • Food & Beverage • Pets • SaaS & Home Gadgets • Medical

Every brand has a story worth telling. Most just haven't found the format, the rhythm, or the system to tell it consistently. I help brands, whether you're launching something new or trying to revive a brand that's lost its way, find all three and build everything you need to bring that story to life. I'm a brand strategist and creative director who has worked with Fortune 500 companies and early-stage startups. The proof is in the work: a DTC brand I ran to 2.5M+ views and 500+ customers in three months, 70+ videos for an Adobe product channel that reached 245K subscribers and 1.5M+ views, and a full content engine for a luxury art platform covering launch calendar, email journey, and short-form video. I don't hand off a strategy deck and disappear. I build the brand and run it: positioning, visual identity, website design, content strategy, social media flows, email marketing, video production, motion graphics, and the consumer research that makes sure all of it lands with the people you're trying to reach. Recent work: •Founded and scaled ModAura Designs (DTC home décor) from zero to 20K+ followers, 500+ customers, and 2.5M+ organic views in three months. Owned brand, website, content, and supply chain end to end. •Built the full content engine for Aiya Curated, a luxury Nigerian art platform. Delivered content strategy, a 12-post launch calendar, a long-form-to-short-form repurposing system, a 6-email customer journey, and launch videos. •Led video and motion graphics for Adobe Project Aqua's YouTube channel. 70+ videos, 245K+ subscribers, 1.5M+ views. •Led user research and product intelligence for Adobe Project Bridgeway, synthesizing 200+ interviews into board-level strategy. What I build: Brand positioning and identity · Website design (Shopify, Webflow) · Content strategy and pillars · Organic social media systems · Email flows and customer journeys · Video and motion graphics · Consumer and user research How I work: I start with what you're actually trying to build, the business behind the deliverable. Then I design a brand system you can keep running after I'm gone: strategy, assets, and templates that compound over time. Tools: Adobe Creative Suite (Premiere, After Effects, Illustrator), Figma, Shopify, Mailchimp . If you're launching a new brand or reviving one that's lost its rhythm, send me a message with a quick overview of where you are and what you're building. I'll reply within 24 hours with a few questions to see if we're a fit.

Most clients come to me when they feel stuck. - Their socials aren't growing - They don't know what / who their brand is - They can't connect with audiences that actually support them (through purchase, purpose or engagement) My role is to create a bespoke solution because as much as agencies and some marketing professionals would like you to believe - nothing is one size fits all. I'm a jack of many trades: Branding, Content Production, Social Strategy, Camera Coaching, Creator Partnerships, Funnel Building & Content Monetization. Anything I haven't developed a rich experience in is supported by a hand-picked team of extraordinary collaborators I have in Los Angeles. For 10+ years, I've helped struggling thought-leaders, actors, brand founders and content creators adjust course and achieve excellence. I should be clear that I'm guided by some very fundamental ideals that don't resonate with everyone: 1) I believe in conviction. You must polarize with your brand / platform. A point of view is required. I don't mean rage-bait. I don't mean talk politics. I mean be so clearly what you are (as a brand or founder) that people say "Heck yes this is for me." OR "Hell no, this isn't for me." Neutrality is where dreams go to die. 2) You can't survive on an island. Partnerships and relationships are essential. In 2026, the isolationist mentality will not keep your start-up, content career or speaking tour alive. You have to build community. 3) Steady growth. If your focus is on virality or blowing up overnight, we're not a match. Not because I don't enjoy virality (many of my clients have gone viral multiple times - we love it!), but because I always put intention and long-term vision first. We make such great and strategic decisions that virality becomes a sign of the working system. And when we go viral, it's hitting an intentional audience that will actually support the mission. If those values feel aligned. Here's what I help with: • Clarifying brand positioning and messaging • Fixing stalled social growth • Building influencer and ambassador programs • Partnership and sponsorship strategy • Talent positioning and brand alignment • Content direction and ecosystem strategy • Affiliate and creator programs • Growth strategy for DTC and creator-led brands Recent Results: • 2x–6x audience and engagement growth across brands • 400K+ authentic followers generated • 20M+ organic video views • Ambassador programs scaled into the hundreds • Six-figure affiliate programs built from scratch • Hundreds of influencer deals negotiated Message me if you have questions. I'd love to join you on your journey and achieve excellence together.

Why hire me as your new CMO or CRO expert? ✅ Expert-Vetted consultant for Private Equity and Corporate ecommerce on invite-only platform Catalant. ✅ More than 55 completed projects for ecommerce performance ads and sales funnel optimization. ✅ Background in affiliate marketing makes me excel in optimizing customer journey for maximum profitability. I have experience in CMO and CRO role as well as Creative Strategy - in Direct Response, Affiliate, DTC and SaaS industry. Best qualified for taking over the growth and marketing related tasks from the CEO/Founder, when they want to downscale their involvement in daily company processes. My experience makes me able to plan and execute tasks (according to previously set goals) individually and coordinate with the rest of team without much oversight and micromanagement. I thrive in dynamic and high-growth environments and can easily learn on the job when thrown into 'deep waters'. My clients can expect: 📌 Clear and organized communication and regular reports (on Slack/other) 📌 Guarantee in meeting set KPIs - ROAS, Ad CTR, Funnel CV rate 📌 State-of-the-Art expertise in UX/UI, Funnel design, and retention 📌 Full Stack CRO - Ability to individually optimize the whole customer journey and dive deep into understanding which parts of the funnel are draining CV - starting from making ad creatives and media buying, moving into creation of funnels and landers with copywriting, all the way to backend like retarget campaigns, upsells and email campaigns. 📌 Top performing VSLs and UGC ad creatives design for Facebook/Insta/TikTok advertising My focus is always at understanding my client business. I thrive in dynamic environments, working seamlessly both independently and with teams, and my strong organizational and communication skills ensure that every initiative I roll out is data-driven and impactful. While speed of execution is always a priority, I am committed to delivering high-quality work. I will utilize industry-best MB, CRO, and email/contet marketing tactics and achieve effective results quickly, all while not missing out on attention to details. More about me? Experienced CMO with a background in D2C and PE-backed companies, with proven track record of driving growth and executing successful marketing initiatives. In my previous role, I worked closely with the executive and marketing teams to develop and implement strategies that led to significant business growth. I am equally comfortable providing both strategic guidance and hands-on tactical support, and I have expertise in the following areas: Email campaigns Social media advertising and strategy Digital and in-person events App development oversight UX/UI refinement and website development Content development PR and brand continuity I am also skilled in developing action plans, and training employees with SOPs. I am a data-driven marketer who believes in establishing communication patterns and building scalable systems based on KPIs and data analysis. In my previous role, I was able to drive effective cross-functional collaboration without overwhelming teams with too much structure and process. My experience and expertise make me well-suited to support your company's growth and success.

Hire me if you want real, tangible ROI from your marketing -- someone with more than 20 years experience in Direct Response. Someone in the top 1% of Upwork freelancers with the Expert Vetted Badge. A Marketing Director who has successfully run $100k+ a month ad budgets and marketing teams for 8-figure companies. Someone who has worked with the biggest and most successful entrepreneurs who built their multi-million dollar businesses using the same direct response marketing methods I'm an expert in. I've worked for Eben Pagan, Tony Robbins (yes, THAT Tony Robbins), Google, and hundreds of national and international clients such as Bose, AG Edwards, and many more. I'll create, write and implement your Meta and TikTok ads, online sales funnels, digital strategy, email campaigns, A/B split tests, landing pages, websites, direct mail, Facebook ads... if it LIVES in the direct response space I've done it and done it successfully. I've trained and coached entrepreneurs in marketing for some of the biggest names in Direct Response. Researched and implemented multiple complex online sales funnels with monthly ad spends of $50-$100k for multi-million dollar virtual companies. Written VSLs, webinars, national TV and radio commercials. I've spearheaded the launch of new online products in multiple channels and mediums. Run and written successful influencer and social media campaigns. And I will drive the development of your marketing and copy based on intensive prospect research and insights to deliver meaningful business results that makes sure your money is well spent. I'll also analyze the performance and retargeting efforts of your campaigns in order to increase ROI and grow sales revenue. Referrals provided upon request. But most of all, I'm easy going, chill, innovative and just simple to work with.

🚫 Stop wasting money on boring Meta ad campaigns that don't convert! I have 7+ years of experience in curating high-converting ads. Gen Z obsesses over my ads. Yes, I'm Gen Z & fluent in the language. I'll help your vision come to life and optimize it for growth. I manage Meta and Google paid ads. I specialize in CRO across various platforms. 400K+ on TikTok, 120K+ on IG, 50K+ on YouTube. My platforms collectively reach over 1 million viewers EVERY MONTH. I'm a content creator with over 8 years of experience. Full-service digital marketing solutions, including SEO, paid media, content creation, email marketing, and organic growth strategies.