Hire the Best Creative Strategists in California

Former TikTok and Meta strategist helping brands and individuals grow through content strategy, creator partnerships, and platform-native storytelling. I specialize in building social media strategies that drive audience growth, strengthen brand positioning, and create content people actually want to engage with. My background spans social strategy, influencer marketing, content planning, creator campaigns, and short-form video across TikTok, Instagram, YouTube, Pinterest, and emerging social platforms. Professionally, I've worked with companies including TikTok, Meta, Pinterest, NYX Cosmetics, Urban Decay, Young Nails, and more—developing content strategies, creator campaigns, audience growth initiatives, and platform recommendations. My strongest work sits at the intersection of audience psychology, storytelling, and social growth. Whether you're launching a new brand, refining your content strategy, building a creator program, or developing a long-term social presence, I focus on creating systems and content frameworks designed to grow with you. Areas of Expertise • Social Media Strategy • Content Planning & Content Calendars • Creator & Influencer Marketing • TikTok & Instagram Growth Strategy • UGC Campaign Development • Brand Positioning & Audience Development • Creative Briefs & Content Direction Portfolio available at: themexicanjew .com/upwork

Oh good, you're here. I was about to start talking to myself. Which, fair warning, is most of this job. But since you showed up, I'll tell you about it instead. I'm a creative strategist who helps increase ROAS in Meta ads. I do this by deep research and doing what has already been proven. You see, I look at ads as a scientist using the scientific method. Before I write anything I ask: what's already working in this space? What patterns do keep showing up? Is this top, middle, or bottom of funnel? Then I test one variable at a time. Most people swap the hook, the visual, and the offer all at once, the ad does better, and they have no idea why. So they can't do it again. Change one thing and you actually learn something you can repeat. With that being said, we have approximately 2 seconds to stop the scroll. So we need 3 things. Volume Meta rewards accounts that feed it fresh creative, which means you stop paying more for the same eyeballs. Relevancy We need to know your customer like we've been living inside their head. That's why I do a super deep dive into your average customer. Variety Since the targeting changes, different angles reach different avatars. That's how you get in front of the buyer who wasn't even shopping yet. So if you're tired of your ads fatiguing fast, or you’re busy having 1,001 other things on your plate, shoot me a message. I'll make you 3 free statics you can use and test, in exchange for letting me use them as a case study. Message me the word "statics" for your free ads.

I'm Bryce Calcagno, a performance creative strategist for ecommerce brands. Research, angles, hooks, briefs, creators, statics, UGC and motion. Every ad is built to hit your CPA and ROAS targets, not to look pretty. Most brands don't have a media buying problem. They have a creative problem. Too few new concepts, the same angle recycled, and winning ads that die because nobody iterates on them fast enough. HOW I WORK: - Research first. Reviews, competitor ads, and the words your customers actually use. I list every objection and write an angle against each one. - 100+ creatives a month. Statics, UGC and motion graphics, briefed and produced all by me - Creators paid on performance. I source and manage UGC creators so you get volume without the retainer bloat. - Winners get iterated every week. Losers get cut quick . - You work with me directly. Not an account manager. The person on the intro call is the person briefing your next winning ad. RESULTS: - Kavahana (subscription): a creator objection video became the best cold ad in the account. 62% hook rate, CPA lowered by 72%. Rebuilt the offer, landing page and creative: new customers up 300%, CAC down 70% in month 1. - Volvik (golf brand): 500+ UGC ads and 5X revenue on Meta. - Zoyava (supplements): 168 creatives in the first 5 weeks. $76K spent in September with the lowest CPA's in the account to date WHAT I DO: - Creative strategy: angles, hooks, concepts and a testing roadmap - UGC scripts and creator briefs - Static ads and motion graphics - UGC creator sourcing and management - Iterations on your winning ads - Meta media buying, if you want creative and buying under 1 person INDUSTRIES: Supplements & Wellness, Subscription & Consumables, Food & Beverage, Beauty, Sporting Goods, Licensed Products. Talk soon, Bryce

I'm a multidisciplinary graphic designer and marketing creative with 10+ years of experience across branding, digital design, email, e-commerce, paid social, and print. With a background in both design and marketing, I create work that isn't just visually strong, but built with strategy, audience, and performance in mind. My experience includes brand identity, lifecycle and campaign emails, paid social creative, PDP and web assets, product launches, packaging support and prototyping, and full-funnel campaign creative. I've worked across consumer brands, beauty and wellness, sports, technology, entertainment, hospitality, and nonprofit organizations, adapting quickly to established brand systems and different creative needs. I'm highly experienced in Figma, Adobe Creative Suite, and Canva, with additional experience in Klaviyo and AI-assisted creative workflows. Whether I'm working independently or alongside a creative team, I'm comfortable taking projects from brief and concept through design, iteration, and final delivery.