I specialize in the intersection of food, media, and brand strategizing with over 10+ years of experience—managing everything from ingredient sourcing and shoot logistics to content development, turning culinary concepts into compelling visual and written narratives that sell. I’ve worked with startups and legacy brands alike to craft recipes, design visual content, sales strategies, and execute commercial and internal campaigns that secured press in Eater NY and Gothamist. Whether I’m leading production workflows, curating props and mood boards, or aligning kitchen and media teams, I specialize in translating food into compelling visual stories that resonate.
Creative Writing
Sales & Marketing
Lead Generation
Project Management
Social Media Marketing
Food Photography
Communications
Academic Writing
Adobe Photoshop
Screenwriting
Lucy K.
Los Angeles, California
$115/hr
4.9
37 jobs
I develop and execute integrated marketing strategies designed to increase brand awareness, strengthen market positioning and reach the right target audience.
Using a holistic marketing approach, I work in a phased approach:
1. Develop Brand Messaging & Brand Identity
2. Create the Marketing Strategy
3. Execute
BRAND MESSAGING & IDENTITY
• Visual identity: logo, color palette and typography
• Brand messaging: target audience, value proposition and key messaging
• Market positioning and competitive differentiation
• Company, brand or product naming
MARKETING STRATEGY
• Marketing audit, competitive analysis and SWOT
• Target-audience segmentation and customer personas
• Content pillars and content mapping
• Integrated channel strategy and cadence across email, social media, paid media and influencer marketing
• Marketing goals, KPIs and performance benchmarks
• Content development and publishing workflows
MARKETING EXECUTION
• Integrated campaign development and activation
• Content and editorial calendars
• Copywriting, content creation and curation
• Scheduling and publishing
• Community management
• Performance tracking and campaign optimization
The result is a clear brand foundation, an actionable marketing strategy and a structured execution plan designed to support measurable growth.
I can manage the full marketing process or focus on the stage where your business needs the most strategic direction and support.
Book a call to get started!
Marketing Strategy
Brand Strategy
Growth Strategy
Customer Acquisition Strategy
B2B Marketing
Sales & Marketing
Social Media Strategy
Social Media Audit
TikTok
Instagram
Email Campaign
Messaging Framework
Brand Naming
Content Creation
Content Calendar
Social Media Management
Audience Segmentation & Targeting
Competitive Analysis
Persona Development
Brand Positioning
Cynthia F.
Los Angeles, California
$250/hr
5.0
114 jobs
EXPERT-VETTED · FRACTIONAL CMO · TOP 1% OF UPWORK TALENT WORLDWIDE
I turn brands people scroll past into brands people recognize themselves in.
For more than twenty years, I have built brand strategy and go-to-market for companies at every scale: IBM, Dell, Johnson & Johnson, Botox, Neutrogena, GSK, and Pfizer on one end, and founder-led launches on the other. I was the strategic lead on a skincare launch that sold out nationwide at Sephora within two weeks, a wellness brand that grew into 135 countries and was successfully acquired, and a dermatology brand that moved from last place to number one in its market within a year. I have developed over 1,000 brand strategies, launched more than ten multi-million-dollar products, and hold a 100% five-star record here.
My method is called The Recognition Code. Most marketing digs in one direction: what the customer wants to hear. I dig in two directions: what moves your customer and what only you can honestly say, and build your brand where those meet. That is the difference between a brand that rents attention with ad spend and a brand that compounds it.
How I work: fixed price, named deliverables, clear milestones. Strategy first, system second, execution third. You will always know exactly what you are getting and when.
Beyond client work, I mentor at Make In LA, a hardware-focused startup incubator; contribute to the Forbes Business Council; have been a featured expert in the book Digital Marketing Tactics; and have won more than 10 industry awards for strategy and content.
If you want a strategic partner who owns the thinking and stands behind the work, tell me what you are building.
Branding
Social Media Marketing
Content Strategy
Marketing Strategy
Brand Positioning
SEO Keyword Research
Brand Strategy
Content Creation
Digital Marketing Strategy
Amith W.
Los Angeles, California
$85/hr
5.0
1 jobs
AI Product & Operations Consultant
I help startups and companies integrate generative AI, build scalable
operations, and ship products that users love.
BACKGROUND:
- 13+ years building AI-enabled products and operational systems
- Shipped consumer products, internal operations platforms, and safety systems
- Built AI products using Claude API with rigorous evaluation frameworks
- Scaled operations 5x through process automation and strategic planning
- Led complex cross-functional launches across regulated and consumer domains
WHAT I OFFER:
✓ AI Integration Strategy
Where and how to use Claude/ChatGPT in your product or operations
Examples: automated workflows, AI agents, intelligent systems
✓ Product Requirements & Architecture
From problem → requirements → technical spec → launch plan
Examples: launched app in 5 months, managed $100M+ regulated product
✓ Operations Optimization
Workflow automation, process design, scaling from 0 to 100
Examples: scaled business 5x, reduced manual work 60%
✓ Go-to-Market & Product Strategy
Launch planning, messaging, adoption metrics, iteration
Examples: grew bookings from <10 to 100/month, 5x ROI on marketing
RECENT EXAMPLES:
- Guardian: Built AI child-safety detection system with precision/recall
evaluation framework (100% accuracy on test set)
- SugaMama: Designed operations platform automating forecasting, staffing,
inventory — scaled 5x
- KnowSugar: Launched iOS/Android health app in 5 months with team of 2
I work best with:
- Startups wanting to integrate AI smartly
- Product teams needing strategy guidance
- Operations leaders scaling processes
- Founders building new products fast
Hourly or project-based. Available to start immediately.
Social Media Advertising
Social Media Management
Design Concept
Web Development
Report Writing
AI Mobile App Development
Google Ads
Yelp Management
Google Analytics
Shopify
Business Plan
Startup Company
App Design
AI App Development
Product Strategy
Claude
Product Management
AI Product Management
Go-to-Market Strategy
Startup Consulting
Adelina C.
Los Angeles, California
$80/hr
5.0
9 jobs
As a creative consultant with over six years in the fashion, design, luxury, and art industries, I specialize in elevating brands through innovative event production, captivating content creation, and effective digital marketing. My expertise spans from directing photography to crafting engaging social media strategies and stunning web designs. Adept at trend forecasting and brand consulting, I ensure your brand stays ahead, resonating with your audience through personalized content and impactful visual narratives. My deep industry knowledge enhances my copywriting, ensuring your message is not only heard but also leaves a lasting impression.
Services Offered:
1. Content Creation/Production:
- Create and implement a content strategy for increased brand awareness.
- Manage social media presence to foster a vibrant online community.
- Understand your brand thoroughly to create effective content planning for social media.
- Scripting brand specific content.
2. Photography Services:
- Direction and production of photography projects.
- Capturing brand essence through visual storytelling.
3. Video Editing and Graphic Design Services:
- Advanced video editing for engaging visual narratives.
- Graphic design services for cohesive and impactful brand visuals.
4. Web Design Services:
- Development and design of user-friendly, brand-representative websites.
- Enhancement of online user experience and brand presence.
- Implementation of SEO best practices.
5. Campaign Production Services:
- Direction and production of marketing campaigns.
- Concept development and execution of brand-aligned campaigns.
- Management of cross-functional teams for cohesive campaign delivery.
6. Quality Control Services:
- Ensuring high standards of quality across all creative outputs.
- Consistency and alignment with brand identity and goals.
7. Brand Ideation and Strategy Services:
- Leading brand ideation and creative strategy development.
- Facilitation of brainstorming sessions and workshops.
- Continuous exploration of new creative ideas.
8. Social Media Marketing Services:
- Development and implementation of tailored social media marketing strategies.
- Content ideation and creation for various digital platforms.
- Enhancing brand awareness and engagement through social media.
9. Social Media Design Services:
- Creation of visually appealing social media designs.
- Editing of engaging video content for social media platforms.
- Maximization of impact through creative design principles.
10. Trend Forecasting and Brand Consulting Services:
- Analysis and forecasting of digital marketing and social media trends.
- Strategic advising on trend-based marketing strategies.
- Brand consulting for identity refinement and market relevance.
11. Copywriting Services:
- Copywriting for social media, websites, and marketing materials.
What Clients Can Expect:
- Enhanced Brand Awareness: By leveraging my expertise in visual communication, branding, and art direction, clients can expect a well-defined and visually appealing brand identity that resonates with their target audience.
- Engaging Social Media Presence: Through effective social media management and content creation, clients can expect increased brand visibility, higher engagement rates, and a growing community of loyal followers. I provide customized Instagram templates, captivating visuals, and content strategy guidance to ensure a cohesive and impactful online presence.
- Compelling and On-Brand Content: Clients can rely on me to deliver high-quality and on-brand content that captivates readers, establishes authority, and drives meaningful connections with their audience. From social media posts to website copy, I create engaging content that aligns with the brand's messaging and objectives while reflecting the unique essence of the fashion, design, and art industries.
- Measurable Results: I use analytics tools to track and analyze the performance of branding and marketing initiatives. Clients can expect regular reports that provide insights and recommendations for optimizing their strategies and achieving their goals.
Selected Past Work:
As a Creative Consultant, I provided ideation, branding/visual identity, and art direction services, resulting in increased brand awareness and client satisfaction. Examples of my work include newsletters, web design, social media posts, and Instagram templates that have helped brands create a cohesive and visually appealing presence.
In my roles as a Marketing & Project Manager and Marketing Coordinator, I have successfully executed content creation strategies, managed social media activities, and developed engaging content that has resonated with the target audience and achieved measurable results.
I am dedicated to delivering exceptional results and am always up-to-date on the latest trends and best practices in the fashion, design, and art industries. Let's work together to bring your vision to life and achieve your goals!
Canva
Content Creation
Brand Strategy
Instagram
Website Content
Creative Strategy
Copywriting
Campaign Copywriting
Social Media Strategy
Graphic Design
Figma
Social Media Design
Art Direction
Creative Direction
Branding & Marketing
Anastasiia G.
Los Angeles, California
$95/hr
4.9
161 jobs
I'm a top 1% expert-vetted branding strategist and designer on Upwork, and a partner at Glekel, a design studio based in Los Angeles.
My background:
* Master’s Degree in Brand Strategy and Design, ArtCenter, Pasadena, California.
* Clients from growing startups to larger organizations including PepsiCo, Netflix, Edelweiss, the City of Los Angeles, Panda Express, Healf
* Bachelor’s Degree in Advertising and Graphic Design, British Higher School of Art & Design
I have experience across various industries such as tech, healthcare, food, and fashion, and have worked in PR, advertising, marketing, architecture, and graphic design.
My strength lies in multitasking and adapting to any situation. I thrive on constant movement and development, which fuels my inspiration and provides creative solutions for new projects.
You can google me!
Logo Design
Branding
Brand Identity
Brand Naming
Brand Guidelines
Brand Identity Design
Art Direction
Brand Identity & Guidelines
Packaging Design
Logotype
Packaging Dieline
Label & Packaging Design
Logomark
Logo
Logo Usage Guidelines
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