I launch consumer brands, and I revive the ones that stalled.
Full-funnel, creative-led. That means: positioning, a high-converting landing page or Shopify store (which I build myself), ad concepts I invent, script, and produce, an influencer and TikTok engine created and run by me, email/SMS sequences where every message is written by me, and the tracking system your team uses after I'm done. One person runs the entire engine.
Two cases showing my system:
A fine artist selling $4,000-5,000 paintings had no marketing at all. I built the landing page, photographed the collection, wrote the TikTok strategy and scripts, shot 30+ videos, ran a follower giveaway challenge, and set up print-on-demand for lower-tier offers. Five high-ticket sales and $25,000 in revenue in two months, with zero ad spend.
A med spa was about to close when I was brought in. I created the entire engine: paid lead generation, the offer and landing page, and a VA-run booking system with fast follow-up. 14 booked appointments in month one, 18 in month two. I left after three months and the system kept compounding: by the end of year one they were booking 50-55 appointments a month at a $525 average order value, around $27,500 in monthly revenue.
More of the track record:
I took a business-lending company from 10 unqualified leads a month to over 300 qualified leads. My scope was the acquisition engine: I scripted and produced six ad creatives to test, A/B tested lead forms against landing pages, and the winning street-interview concept averaged $1.78 per lead. Follow-up was handled by a third party calling leads a day later, and watching conversions die there taught me my hardest rule: leads are worthless without fast follow-up. It's why the follow-up layer is part of my scope on every engagement: I either build it myself or take what exists, test it, and tighten it until leads convert at speed.
Right now I'm running the launch campaign for a children's cartoon IP: a micro-influencer seeding matrix (15 creators, 3 video concepts each), UGC built around the show's viewing ritual, spark ads on the winners, and a drawing-kit lead magnet feeding an email list.
Before any client work, I built my own e-commerce brands past $100k in combined sales, funding my own ads and living with my own conversion rates. The biggest was Kirei Lashes, a lash brand I took to around $70k on TikTok during the manga-lash trend: my product, my store, my ad creatives tested down to $0.16 CPCs, peak days near $5k in sales with 200 orders shipping from my living room. My playbook comes from there.
I also built a skincare brand from zero to full identity: naming, packaging, professional photoshoot, and a UGC library. I grew a cloud kitchen through influencer seeding. I revived a dormant e-commerce store to $7,500 in its first month back.
How I work: I bring the campaign idea, not just the media buying. The concept that makes people stop, the content system that produces it at volume, and the funnel that catches the demand. Direct-response layer first so revenue signal starts early, compounding layer built alongside so acquisition gets cheaper every month. Deep-work sprints, fixed scopes, clear deliverables. I build with AI at a depth few teams have reached, content pipelines, AI phone agents, automated follow-up, sites shipped in days, which is why my turnarounds are fast and my systems scale without added headcount.
I work in English and French.
I take on a select few clients at a time. If your launch or your turnaround matters, let's talk.
Influencer Marketing
Sales & Marketing
Facebook Ads Manager
Shopify
Copywriting
Email Copywriting
Facebook Advertising
Social Media Marketing
TikTok Ad
TikTok Marketing
Web Design
Marketing Strategy
Brand Strategy
Product Launch
UGC
Sales Funnel
Lead Generation
Laurrel A.
Los Angeles, California
$85/hr
4.9
81 jobs
I'm an American small business owner and social media coordinator from San Diego. I live a rather nomadic life and enjoy traveling outside of the States. This allows me to see a lot of stuff from a different point of view.
I've created and published social media content for several different websites, magazines, and publications since 2015. I have experience as editor in chief, senior journalist, digital marketer, influencer marketer, and social media manager. Though I have worked for several years in the writing industry, I have now sharpened my focus to only include social media content creation: Reels, stories, social graphics, hashtag audits & curation, and insight into Millennial & Gen Z markets.
English has always been my passion. Growing up, I wrote stories of fantasy fiction and adventure. As an adult, I began teaching English as a second language in a foreign country. Currently, I fill my days with graphic design and social media content as I hang out with my cats. It's been my goal to incorporate writing into my career. And with social media taking the helm, I have managed to write just the perfect amount of content.
With social media, the scheduling tools I use are Hootsuite, Buffer, and Meta. For coordinating and project management, it's Slack, Trello, and Asana.
For your next project, big or small, I'm game. I manage anything from monitoring Facebook and Instagram feeds for comments and new DMs to designing and executing gorgeous, themed graphic designs for social media grids and delivering trendy Reels.
Graphic assets are created in
๐ฆCanva
๐ฆAdobe PremierePro
๐ฆAdobe AfterEffects
๐ฆAdobe Photoshop
๐ฆAdobe Illustrator
Past graphic projects include
๐ฆKeynote and PowerPoint webinars
๐ฆWebsite assets
๐ฆNewsletter graphics
๐ฆSuperimposed photos
๐ฆand other social content.
Influencer Marketing
Digital Marketing
Content Creation
Social Media Marketing
Instagram Story
Digital Marketing Strategy
Social Media Management
Instagram Plugin
Social Media Content
Social Media Plugin
Social Media Website
Paid Social
Social Media Content Creation
Facebook
Instagram
Jinha K.
Los Angeles, California
$50/hr
5.0
4 jobs
Hi! My name is Jinha, and I am a freelance Social Media Manager, Influencer Marketing Manager, and UGC Creator with experience working across wellness, beauty, and lifestyle brands. I currently work in influencer marketing where I manage creator outreach, campaign coordination, product shipments, content tracking, reporting, and day-to-day influencer operations to ensure campaigns run smoothly.
Along with brand-side experience, Iโm also a UGC creator myself, so Iโm very familiar with the influencer and social media world from both perspectives. I understand what makes content perform, how to build strong creator relationships, and how to create organized systems that keep campaigns efficient and on track.
What I am most passionate about is creating a content strategy that performs and scales your brand to increase in sales and revenue! Let's connect and make this happen!
portfolio: jinnysocials.my.canva.site
Social Media Content
Content Writing
Branding & Marketing
Social Media Management
Brand Identity
UGC
Brand Strategy
Content Creation
Copywriting
Creative Strategy
Creative Writing
Marketing Strategy
Scriptwriting
Bradley S.
Los Angeles, California
$111/hr
4.8
16 jobs
Iโm a certified creative digital marketing strategist, consultant, CMO, Meta-certified media buyer (Metaโs highest-level paid advertising certification), and high-performance marketing consultant whoโs generated millions of views, scaled content communities to 70K+ followers, and delivered 9X ROAS for clients across industries.
I hold various certifications and I began my journey as Director of Marketing for a multi-location multi-million-dollar company. From there, I transitioned into the agency world, gaining hands-on experience across multiple industries. Now, I offer consulting services here on Upwork.
Backed by 7+ years of experience, I bring advanced marketing strategy and creative leadership to brands ready to scale smarter. Iโve led strategy for DTC brands, high-growth startups, $500K+ companies, small businesses, enterprise corps, and currently serve as the most senior digital marketing manager at one of the first ever Meta-Certified Agencies in the world. I have experience working with 7 figure brands in e-commerce, real-estate, entertainment, health care, politics, and more.
But what truly sets me apart? I tested in the 99th percentile in creative aptitudes at the Johnson OโConnor Research Foundationโmaking me a rare hybrid of performance-driven strategist and original thinker. My approach is unique in that I can deliver a plethora of creative and optimized solutions to your marketing issues backed by years of experience. I donโt just optimize campaignsโI invent systems, hooks, and strategies that resonate deeply with human psychology (which I also study) and translate into measurable success.
๐ Results Iโve Delivered
- 9X ROAS from funnel rebuilds + targeting
- Cut ad costs 94% ($7 โ $0.30 CPC)
- Grew social profiles to 56K+ with 13%+ engagement (vs. 4โ7% avg.)
- $0.12 per lead, 47% open rate, 5% CTR on email growth
- 240%+ ROAS from Meta + email funnels
- $0.07 CPC for follower growth (38% follow rate)
- 92% Linktree CTR & 5.5M+ UGC campaign views
Most businesses arenโt far from successโitโs usually a matter of messaging, funnel friction, or lack of emotional connection. A slight tweak can unlock massive ROI shifts.
I am not here to sell you on how much ad revenue I've generated, there's enough of that already on this platform. Instead, I am here to lead with honesty and integrity while showcasing my unique creative skill set that leads to results for clients.
๐ฏ What You Get When You Hire Me as Your Strategic Consultant:
I act as an embedded advisor within your team, available with a 72-hour response window. Whether you're running paid ads, launching a new funnel, or revamping brand directionโI deliver senior-level support and guidance. I help you:
๐ฏ What You Get With Me
- High-converting funnels & customer journeys
- Elimination of wasted ad spend
- Viral UGC content strategy & scripting
- Conversion-optimized copy & landing pages
- Team leadership across marketing ops
- Email campaigns with above-average performance
- Messaging diagnosis & funnel-stage fixes
- Scalable systems: chatbots, CRM, automation
- Cohesive brand identity across paid, organic & influencer channels
- At heart, Iโm a strategist who thinks like a psychologist, performs like a data scientist, and creates like an artist.
๐ง My Expertise Covers:
- Meta / TikTok / Google / LinkedIn / YouTube / Twitter Ads
- Full-funnel optimization & messaging strategy
- UGC creation, scripting
- Email marketing & retention systems
- Paid + organic social strategy
- Website & landing page optimization
- Guerrilla & grassroots campaign design
- CRM + chatbot flow creation
- Content & brand direction for emerging and established businesses
- Community growth via TikTok/Instagram (up to 70K+ followers)
โ Flexible, Focused, Transparent
Whether you're seeking a long-term marketing advisor or a one-off audit with a clear action plan, Iโll meet you where youโre at and take you where you'd like to go. I am a powerhouse of a marketer with real world experience, creative aptitudes, and a thirst for success. I donโt inflate metricsโI deliver real value.
My approach blends deep creative ideation with strategic insight, team leadership, human psychology, and hard-earned experience across industries including food & beverage, e-commerce, health, real estate, tech, and entertainment.
Finally, I just love marketing strategy and have a passion for it. Thank you for reading through my profile and considering me for your project.
With Gratitude,
-Bradley
Email Marketing
Facebook Advertising
Social Media Marketing
Campaign Management
Internet Marketing
Digital Marketing Strategy
Content Strategy
Email Marketing Strategy
Digital Marketing
Copywriting
Growth Strategy
Digital Marketing Management
Facebook Ads Manager
Michelle R.
Los Angeles, California
$20/hr
4.9
93 jobs
*Please note I work off of a fixed rate versus hourly.
I have over 12 years of experience in the beauty, lifestyle, and wellness industries as a published writer, editor, publicist, and social media marketer. I'm a regular contributor to top national outlets including Allure, InStyle, People.com, W Magazine, and more. For a link to ALL of my published work, please send me a message, or just Google my name!
As a copywriter, I have extensive experience writing copy for product descriptions, company bios, press releases, pitches, newsletters, and marketing material for both established and up-and-coming brands.
Deliverables include:
-Blog posts
-Social media marketing for Instagram, Facebook, Twitter, and Pinterest
-Press releases
-Media pitches
-Company/personal bios
-Product descriptions
-Resume and cover letter writing
-SEO writing
-Social media strategy
-Copyediting and proofreading
-Newsletters and email marketing
Proficient in MailChimp, Canva.
I look forward to helping you with all of your brand needs!
Influencer Marketing
Lifestyle
Beauty & Personal Care
Beauty
Content Writing
Fashion Writing
Health & Fitness
Blog Writing
Copywriting
Article Writing
Content Marketing Strategy
Social Media Marketing
Press Release
Fashion & Beauty
Public Relations
Omari A.
Los Angeles, California
$90/hr
4.8
40 jobs
๐ ๐ฐ๐ Braze Certified. Klaviyo Product Certified. Top Rated on Upwork. ๐ญ๐ฌ๐ฌ% Job Success.
I build production-grade lifecycle marketing programs on Braze for consumer subscription apps, mobile marketplaces, and funded FinTech. If your acquisition is working but activation, trial-to-paid, or retention is flat, you have a lifecycle marketing problem, and it is what I solve.
Trusted with lifecycle marketing strategy and execution at ๐๐ฟ๐ถ๐ป๐ฑ๐ฟ, ๐๐น๐ฎ๐ถ๐ฟ, ๐๐๐ณ๐, and ๐ช๐๐ฉ ๐ ๐ฒ๐ฑ๐ถ๐ฎ.
๐ ๐ฅ๐ฒ๐ฐ๐ฒ๐ป๐ ๐๐ฟ๐ฎ๐๐ฒ ๐น๐ถ๐ณ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ถ๐ป๐:
โข ๐๐ฟ๐ถ๐ป๐ฑ๐ฟ (mobile dating subscription app). Senior PMM owning lifecycle at scale on Braze. Airport-geofenced Travel Profile activation using push, content cards, in-app messaging, and control-group testing drove +๐ฏ๐ณ๐ฌ% lift in trip adds (statistically significant), conversion ๐ฌ.๐ฏ๐ฌ% to ๐ญ.๐ฐ๐ฏ% (๐ฐ.๐ณ๐ vs control). Separate NYC reactivation program on Braze: +๐ฑ๐ด% lift vs control on ๐ญ๐ฒ,๐ฐ๐ฑ๐ฎ users.
โข ๐๐น๐ฎ๐ถ๐ฟ (Earned Wage Access FinTech). Director of Lifecycle Marketing. Rebuilt the first-transaction nudge on Braze, drove +๐ฑ๐ด% increase in first-time wage advances. Owned activation, retention, reactivation journeys, and deliverability hardening.
โข ๐ช๐๐ฉ ๐ ๐ฒ๐ฑ๐ถ๐ฎ (music app). Head of Lifecycle Marketing on Braze + Branch. Six months post-relaunch: +๐ญ๐ฐ๐ฎ% one-month retention, +๐ฐ๐ฐ% one-week retention across email, push, and in-app.
โข ๐๐๐ณ๐ (marketplace). Senior Growth Marketing Manager, Driver Growth. Day-1 activation program lifted Lyft Direct applications +๐ณ๐ฏ.๐ฏ% (stat sig). Real-time commute-nudge push: +๐ฎ๐ฑ.๐ฒ% sessions, +๐ต.๐ญ% shift starts.
๐ฌ "Omari has been an absolutely stellar contributor at Lyft. Equally adept at managing high complexity and refining the team's strategy. An absolute pro who brings uncommonly sharp critical thinking. I'd leap at the chance to work with him again." โ ๐ง๐ฟ๐ฒ๐๐ผ๐ฟ ๐., Senior Manager, Growth Marketing, ๐๐๐ณ๐
๐ ๏ธ ๐ช๐ต๐ฎ๐ ๐ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ:
โ Lifecycle marketing and CRM strategy. Activation, onboarding, retention, win-back, monetization mapped against your funnel data.
โ Mobile app growth. Subscription onboarding, paywall and freemium funnels, trial-to-paid redesigns, push, in-app messaging, behavioral deep linking.
โ Braze and Klaviyo implementation and migration. ๐ฐ๐ Braze certified, Klaviyo Product certified. From-scratch builds and migrations across Braze, Klaviyo, Iterable, Customer io, and Intercom. Currents, Liquid, Connected Content, Canvas Flow.
โ Cross-channel lifecycle marketing programs. Email, push, in-app, content cards, SMS. A/B testing with control groups.
โ Product analytics integration. Amplitude, Firebase. SQL against event data (HiveQL, Amplitude, Firebase).
โ ๐๐ฒ๐๐ ๐ณ๐ถ๐ ๐ณ๐ผ๐ฟ ๐น๐ถ๐ณ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐๐:
โข Consumer mobile app founders shipping their first real Braze lifecycle marketing program
โข Teams replacing a brittle MVP CRM stack with a properly built Braze or Klaviyo program
โข Funded subscription apps needing a fractional Director of Lifecycle Marketing or Senior PMM
โข Operators in FinTech, wellness, media, dating, or mobile marketplaces building a serious lifecycle marketing function
โข Brands plateaued on retention, activation, or trial-to-paid needing a senior lifecycle marketing diagnostic, not another junior to manage
Not a fit: paid ads, paid social, SEO, top-of-funnel acquisition, branding without a lifecycle marketing core, email design-only.
๐๐ผ๐ ๐ฎ ๐น๐ถ๐ณ๐ฒ๐ฐ๐๐ฐ๐น๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐๐๐ฎ๐ฟ๐๐:
1๏ธโฃ Scoping call (free, 30 min). I map your funnel data, current stack, and the metrics that would matter if they moved. Written diagnosis with prioritized fixes within ๐ฐ๐ด ๐ต๐ผ๐๐ฟ๐.
2๏ธโฃ Strategy pass. Braze implementation plan, journey architecture, segmentation model, behavioral triggers, success metrics.
3๏ธโฃ Build sprint. Braze Canvases, Liquid, A/B framework, deliverability hardening, reporting layer. Live in your tools in one to two sprints.
4๏ธโฃ Measure and iterate. Weekly checkpoints, before-and-after on the agreed metric, full handoff.
๐ฉ Send the JD or a 2-line description. If we are a fit, I will reply with a specific Braze lifecycle marketing read within ๐ฎ๐ฐ ๐ต๐ผ๐๐ฟ๐.
Keywords: Braze, Lifecycle Marketing, CRM, Customer Retention, Retention Marketing, Email Marketing, Marketing Automation, Push Notifications, In-App Messaging, Content Cards, SMS, Customer Journeys, Activation, Onboarding, Reactivation, Churn, Trial-to-Paid, Subscription Apps, Mobile App Marketing, Product Marketing, SaaS, FinTech, Consumer Apps, Klaviyo, Liquid, Currents, Canvas Flow, Connected Content, Amplitude, Firebase, HiveQL, Iterable, Customer io, Intercom, OneSignal, A/B Testing, Cohort Analysis, Behavioral Segmentation
Email Marketing
Braze
Klaviyo
Marketing Automation
Email Marketing Strategy
Customer Lifecycle Messaging
Email Campaign Setup
Email Automation
Customer Retention
CRM Automation
Marketing Strategy
Mobile App Strategy
A/B Testing
Audience Segmentation & Targeting
Campaign Management
Customer Relationship Management
Mailchimp
SMS
Email Copywriting
Push Notifications
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