Hire the Best Creative Strategists
in the United States

Hi, I’m Sara! I’m a UGC creator who specializes in making authentic, high-converting content for brands. I’ve worked with 250+ brands across beauty, lifestyle, wellness, food, and more, creating videos that feel natural and relatable while still driving results. I focus on content that doesn’t feel like an ad, whether that’s talking head videos, product demos, testimonials, voiceovers, or aesthetic B-roll. I handle everything from concepting and scripting to filming, and I can deliver both raw footage and fully edited, ad-ready content for TikTok and Instagram. If you’re looking for someone who can create content that connects and performs, I’d love to work together!

I help brands kick ad fatigue and build an andromeda proof creative strategy. Most copywriters these days call themselves “word wizards”. Way to tell the client you are going to pull a Houdini and disappear when things get tough. My approach is a little different. Anyone can take a brief, feed it to AI, and get a couple of ads written for you. Very few can help you find new angles, ad scaling strategy, and help grow your brand identity at the same time. Why my ads work: Strong strategy is the difference between a profitable campaign and a money pit. I know how to blend psychology, humor, storytelling, and direct response to make your ads feel fresh, relatable, and impossible to ignore. With a background in face to face sales, I understand how to influence decisions and get someone to take action. My ad copy makes prospects smile, nod, feel understood, or laugh before they click. If you want ads that perform, mesmerize your audience, and make them crave every product you offer.. send me a message! Drew P.S. - Check out my CV under my projects!

Your social media should be doing three things: stopping the scroll, building trust, and bringing the right people to your door. If it is not doing all three consistently, something in the system needs fixing and that is exactly what I help with. I help coaches, personal brands, marketing agencies, wellness brands, fitness creators, beauty brands, local service businesses, and startups stay consistent, look professional, and grow their audience through social media management, high-quality video editing, and AI-powered content creation built around their specific goals. My focus is simple: take content off your plate, build a system that works without constant input from you, and make sure every post serves your brand and your business. Many freelancers can create content. Many can edit videos. Many can schedule posts. What makes me different is combining strategy, creation, editing, and day-to-day management into one streamlined workflow so instead of coordinating multiple people, you work with one person who takes full ownership of the entire content process, from planning and scripting through to publishing and engagement. My Services Include: Video Editing 🔹 Instagram Reels, TikTok Videos & YouTube Shorts Editing 🔹 Talking Head Video Editing (cuts, pacing, captions, branded intro/outro) 🔹 UGC-Style Video Editing & Promotional Content 🔹 Podcast Clips & Webinar Highlights turned into short-form social assets. Social Media Management 🔹 Instagram, TikTok, Facebook, LinkedIn, Pinterest & YouTube Management 🔹 Content Scheduling & Calendar Management (Metricool, Later, Buffer, Hootsuite, Meta Business Suite). Content Strategy 🔹 Monthly Content Calendars & Content Planning 🔹 Content Repurposing — turning long-form content into multiple short-form pieces 🔹 Brand Growth Strategy. Content Creation & Design 🔹 Caption Writing, Copywriting & Social Media Content Writing 🔹 Video Script Writing & Hook Development 🔹 Canva Graphic Design (Posts, Carousels, Stories, Ads, Templates & Branding Kits) AI content production using ChatGPT, Midjourney, Runway, HeyGen & ElevenLabs 🔹 Content scaling and faster production without sacrificing brand voice or authenticity Send me your raw footage, rough ideas, podcast recordings, long-form content, or even just a direction for your brand — and I will turn it into professional, on-brand content built specifically for your audience and each platform it is going on. I build a structured content system around your brand so you are never guessing what to post next. You get a consistent output, a clear monthly calendar, and content that aligns with your visual identity and business goals — delivered on a 24–48 hour turnaround so your feed never goes quiet. AI Tools I Work With I use ChatGPT for ideation and writing support, Midjourney for AI image generation, Runway for AI video creation, HeyGen for avatar-based and AI-generated video content, and ElevenLabs for voiceovers and audio enhancement. These tools allow me to scale content production, speed up delivery, and maintain consistent output — while keeping everything aligned with your unique brand voice and goals. Tools & Software CapCut · Adobe Premiere Pro · After Effects · Canva · Figma · ChatGPT · Midjourney · Runway · HeyGen · ElevenLabs · Metricool · Buffer · Later · Hootsuite · Meta Business Suite · Asana · Notion · Trello · ClickUp · Planable · Google Workspace · Slack · Zoom · Google Drive · Dropbox Why Clients Work With Me Clients work with me because I do not just complete tasks — I take ownership of the content process. Once I understand your brand, audience, and goals, I work independently. I run ahead of deadlines instead of waiting to be chased. I flag anything that needs your input before it becomes a problem. And I keep things moving consistently — even on a daily posting schedule — without needing constant supervision. Whether you work in Asana, Trello, ClickUp, Planable, or Notion, I slot straight into your existing workflow and hit the ground running. Let's Work Together If you are ready for a Social Media Manager and Video Editor who takes full ownership, delivers without being chased, and treats your brand like it is their own — send me a message. Tell me your goals, your current challenges, and what you are trying to build. I will reply with exactly how I would approach your account. Core Skills Social Media Management · Social Media Marketing · Content Strategy · Content Creation · Video Editing · Instagram Reels · TikTok Marketing · YouTube Shorts · Short-Form Video Editing · Talking Head Video Editing · UGC Content · Hook Optimization · Retention-Focused Editing · Personal Branding · Brand Strategy · Digital Marketing · Copywriting · Caption Writing · Script Writing · Community Management · Audience Growth · Content Repurposing · Content Calendar Management · Content Scheduling · Canva Design · Graphic Design · Carousel Design · AI Content Creation · AI Video Generation.

I leverage consumer psychology + creative strategy + AI to convert your audience into repeat customers through channels like TikTok, Facebook, Instagram. I can produce for you a better return for each dollar spent on Meta ads with my proprietary AI Agents that I’ve built after training it on 1000’s of creatives I’ve written & produced. 💰 $50+ Million in Revenue 🚀 8+ Years of Ad Creative + AI for Facebook, Instagram, TikTok Ads 📈 100+ DTC Brands Served I can help you scale up your business with a Creative Focused Approach to: * Facebook Ads * Instagram Ads * TikTok Ads You probably feel like you’re not in control of your marketing. Brand owners approach me every day wondering why their Ad Campaigns are failing. I look at their Campaigns to find the basic things missing. Sometimes it seems that they are just throwing out their random ads and hoping that their ideal customers will take out their credit card & purchase from them. And even if something does work, having no idea the reason behind its success, therefore unable to double down. So, after working with over 100 brands who've hit a ceiling in their growth, I came to realize this powerful truth... Most of them find the basic fundamentals of marketing either hard, confusing, or overwhelming. They haven't built the foundation, specifically a system, that will consistently generate winnings ads every week. They are almost always missing the key elements of ad success: Research Ideation Strategy Experiments Analysis Insights Optimization Ever since I've turned around failing businesses (including my own brands) & transformed the lives of dozens of ecom entrepreneurs... I created the 9-Step Ad Operating System (ADOS). Since then, I was able to generate new record-breaking results & the happiest clients on earth. And if you want proof, just read the reviews :) Let’s talk.

I help DTC brands and apps scale Meta & TikTok ads by building high-performing creative systems - hooks, UGC concepts, and ad angles designed for ROAS and longevity. Platforms: Meta, TikTok, Spark Deliverables: hooks, scripts, angles, audits Outcome language: scale, reduce fatigue, improve CPA

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗳𝗲𝗲𝗹 𝗰𝗹𝗲𝗮𝗿, 𝗺𝗼𝗱𝗲𝗿𝗻, 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁-𝗿𝗲𝗮𝗱𝘆? I help founders, creators, and DTC brands position themselves as premium through creative strategy, UGC campaigns, and brand identity, so your content blends storytelling and conversion. ✓ 𝗬𝗼𝘂’𝗹𝗹 𝗴𝗲𝘁: - 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻: Market research, audience insights, and competitive reviews → turned into clear hooks & angles, creative briefs, and content roadmaps (UGC, ads, social, email, landing pages). - 𝗨𝗚𝗖 & 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Sourcing and managing creators, negotiating usage, building testing frameworks, or shooting on-camera UGC myself for TikTok, Reels, and Meta ads. - 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗥𝗲𝗳𝗿𝗲𝘀𝗵: Visual identity (colors, fonts, mood boards), IG & website audits, Canva templates, and simple systems that keep your DTC brand looking consistent and premium. - 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Short-form scripts, ad copy, captions, and storytelling that feel authentic while still being built for clicks, saves, and sales. ✓ 𝗪𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂: - Content and UGC that feel authentic, modern, and on-brand - Clear creative direction instead of random posts - Systems that make it easy to brief creators and test new ideas - A partner who thinks about both performance & aesthetics 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸: I’ve been working in digital marketing for 5+ years, and every project gets treated like it’s my own brand. I care a lot about the details, communication, and making sure the final result actually supports your goals. So far, every Upwork client I’ve worked with has rated me 5 (⭐⭐⭐⭐⭐), and I intend to keep it that way. ✓ 𝗧𝗼𝗼𝗹𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: Canva, Later, CapCut, Notion, Slack, Milanote, Figma, Asana, Google Sheets, Adobe Premiere and SEO (YEXT). I also leverage performance creative testing to refine concepts and stay ahead of trends. → 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, If you’re looking for a collaborative Creative Strategist/Director who can think in hooks, angles, and systems, not just isolated posts. I’d love to connect and see how we can elevate your brand.