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(holds up razor blade) “Made for cutting cardboard, not your coochie! So why are you still using blades to shave your box, legs or underarms?” –– Hook line from an ad script. ⭐⭐⭐⭐⭐ 5.0 CLIENT - NOOD "Look no further for an amazing, organized, super-fun, and all-around great client! One of the best experiences I've had on Upwork. I look forward to working together again!" _____________________________________________________________________ “Those panty liners are folding like origami...such cameltoe! Don’t worry, yours pretty small it couldn’t tow a tricycle. (clank SFX) It’s your undies. And ditch the panty liners.” –– Hook line from an ad script. ⭐⭐⭐⭐⭐ 5.0 CLIENT _______________________________________________________________________ ⭐⭐⭐⭐⭐ 5.0 CLIENT - "You better get every drop out! (hammering, sawing, blow torch to open a bottle of luxury skincare) That $85 bottle of skincare cost $3 to make. You've thrown so much money down Big Beauty's bank, you could have opened your own bank!" –– Hook line from ad script. "Great experience with Toni. She's a talented script writer, equally at home with conventional and more adventurous briefs. Great communication and good with deadlines. Highly recommended, and will likely hire again." CLIENTS INCLUDE: Nood, Truly Beauty, Nailboo, Avery, HP Solutions, and more! But here’s where I'M DIFFERENT from someone who just writes comedy: A funny script isn’t necessarily a funny ad. And a funny ad isn’t necessarily an ad that sells. I’m also a certified direct-response copywriter and creative strategist, who spent years as part of the team that built a company acquired by The Dollar Shave Club. I understand hooks, consumer psychology, VOC, performance data, testing, funnels and what needs to happen after the laugh to get the click. And comedy doesn’t end on the page. Timing matters. Talent matters. Delivery matters. The pause before the punchline matters. The edit, reaction shot, music, SFX and where you make the cut can be the difference between a joke that kills and one that just sits there wondering what happened. I have a degree in film and have edited and developed numerous performance ads myself, so I write with the finished video in mind—not just the script. Comedy gets the attention. Direct response turns that attention into action. Creative strategy and data tell us what to make next. I bring all of it. Let's chat about your creative strategy holes and how comedy + direct response can get your product noticed (and sold!).

I'm a content & creative strategist who led an entire digital marketing team at 21 for a $1.6 billion company, and this experience led me to social media work for brands like Fenty Beauty, Bumble, Target, Dove, and Purina. I don't just create content, I build the plan behind it: what to post, why it works, and how to measure it. WHAT I BRING: - Leadership experience: led a full digital marketing team at 21 for a national food brand, Bojangles - Social media & content work with major brands: Fenty Beauty, Bumble, Target, Dove, Purina & more that trust me with their creative concepts - Content & creative strategy consulting: sometimes the right move isn't more content, it's a better plan - Full-funnel content strategy, from concept to caption to performance review - UGC & short-form video creation across TikTok, Reels, and YouTube Shorts (each with a different hook and story to tell) - Proven results: 5M+ impressions driven for a single client account - 1000+ pieces of content created across travel, lifestyle, fashion, tech and brand campaigns HOW I WORK WITH YOU: 1. Content & social audits: I'll show you what's working, what's not, and why, all in a deck format that can be shared across your teams 2. Portfolio of produced videos, blog posts, ads campaigns and brand strategies available on request 3. Past campaign analytics and performance reports that show why I'm the right person for your project 4. Clear communication and fast turnaround, you'll always know where things stand within the projects 5. You can add me to your Slack channels, Notions, Microsoft Teams. I'll be where you need me to be. Let's build content that doesn't just look good, it performs!

🎯 I help brands turn ad spend into predictable, scalable revenue through high-converting Meta & Google Ads campaigns and scroll-stopping creative. If you're tired of agencies that overpromise and underdeliver, or freelancers who only know "boosting posts" — you're in the right place. Here's what I bring to your account: ✅ Meta Ads (Facebook & Instagram) — Full-funnel campaign setup, audience research, creative testing, retargeting, and scaling strategies ✅ Google Ads — Search, Display, Performance Max, and YouTube campaigns built around real keyword intent and conversion tracking ✅ Creative Strategy — I don't just run ads, I write the hooks, plan the creative angles, and build content that stops the scroll and converts ✅ Data-Driven Optimization — Pixel/Conversions API setup, UTM tracking, A/B testing, and weekly performance reporting so you always know your ROAS WHO I WORK BEST WITH: E-commerce brands, coaches/course creators, local service businesses, and SaaS/startups who want a strategic partner — not just someone who clicks "boost post." HOW I WORK: → Free 15-min account audit before we start, so you know exactly what needs fixing → Clear weekly reporting (spend, CPA, ROAS, key learnings) → Direct communication — no radio silence, no missed deadlines → I treat your ad budget like it's my own money Let's talk about your goals — send me a message and I'll tell you honestly whether I can move the needle for you.

I help businesses turn ideas into brands, experiences, and things people can actually use. I’m Katty Strite — a Dallas-based Creative Strategist, Brand Builder, and Creative Director with a multidisciplinary background spanning branding, design, digital, photography, web, marketing, and business development. I’ve never fit neatly into one creative box—and that’s become one of my biggest strengths. I’m often brought in when a business has a great idea, an existing brand that needs direction, or a lot of moving pieces that aren’t quite working together. I look at the bigger picture first: • What are we trying to communicate? • Who are we trying to reach? • What needs to be clearer, stronger, or more useful? • What should the brand look, feel, and sound like? • And most importantly—how do we actually make it happen? From there, I can help shape the strategy and move it into execution. My experience includes: • Creative direction & brand strategy • Brand identity & visual systems • Website & digital experience • Marketing & content direction • Graphic & presentation design • Photography & visual storytelling • Creative project development • Business and brand problem-solving • Launching and developing new creative concepts I’ve worked across beauty, fashion, sports, entertainment, small business, and entrepreneurial ventures—often sitting somewhere between the creative and business sides of a project. That’s where I do my best work. You don’t always need another person to simply execute a task. Sometimes you need someone who can step back, understand the problem, connect the dots, figure out what needs to happen next—and then help build it. That’s what I do. If you have an idea, a brand that feels stuck, a website that isn’t quite working, or a creative project that needs someone to take ownership of the bigger picture, let’s talk. — Katty Strite