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$50M+ in paid advertising across DTC brands I've worked with over the last 7 years. I help brands identify, test, and scale paid social creatives using customer psychology, performance data, and disciplined creative testing. Message me to build your next winning ads!

Creative strategist with over 6 years of freelance experience and as a Naming Expert at Eat My Words, founded in 2005 by brand name expert Alexandra Watkins, author of the best-selling creativity book, Hello, My Name is Awesome

A Social Media Manager skilled in content strategy, content creation, and social media marketing. I help brands build a strong online presence through engaging content, strategic planning, and cohesive visual storytelling. I have experience managing multiple social media accounts across industries including beauty, fashion, wellness, and e-commerce, creating content calendars, social media campaigns, Instagram and Facebook content, and branded graphics that increase engagement and strengthen brand identity. Social Media Management: Social Media Marketing, Sprout Social, Live Video Production Design & Creative Tools: Adobe Creative Cloud, Canva, Figma, Graphic Design, CapCut, AI. Digital Marketing & Analytics: SEO, Email marketing, Content Marketing, Data Analysis, A/B Testing, Google Analytics, Brand Strategy, Media Buyer & Planner CRM & Technical Tools: CRM Tools, Mailchimp, Klaviyo, Shopify, Google Workspace, Microsoft Office, Rella. Soft Skills: Problem Solving, Adaptability Let’s work together!

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗳𝗲𝗲𝗹 𝗰𝗹𝗲𝗮𝗿, 𝗺𝗼𝗱𝗲𝗿𝗻, 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁-𝗿𝗲𝗮𝗱𝘆? I help founders, creators, and DTC brands position themselves as premium through creative strategy, UGC campaigns, and brand identity, so your content blends storytelling and conversion. ✓ 𝗬𝗼𝘂’𝗹𝗹 𝗴𝗲𝘁: - 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻: Market research, audience insights, and competitive reviews → turned into clear hooks & angles, creative briefs, and content roadmaps (UGC, ads, social, email, landing pages). - 𝗨𝗚𝗖 & 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Sourcing and managing creators, negotiating usage, building testing frameworks, or shooting on-camera UGC myself for TikTok, Reels, and Meta ads. - 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗥𝗲𝗳𝗿𝗲𝘀𝗵: Visual identity (colors, fonts, mood boards), IG & website audits, Canva templates, and simple systems that keep your DTC brand looking consistent and premium. - 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Short-form scripts, ad copy, captions, and storytelling that feel authentic while still being built for clicks, saves, and sales. ✓ 𝗪𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂: - Content and UGC that feel authentic, modern, and on-brand - Clear creative direction instead of random posts - Systems that make it easy to brief creators and test new ideas - A partner who thinks about both performance & aesthetics 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸: I’ve been working in digital marketing for 4+ years, and every project gets treated like it’s my own brand. I care a lot about the details, communication, and making sure the final result actually supports your goals. So far, every Upwork client I’ve worked with has rated me 5 (⭐⭐⭐⭐⭐), and I intend to keep it that way. ✓ 𝗧𝗼𝗼𝗹𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: Canva, Later, CapCut, Notion, Slack, Milanote, Figma, Asana, Google Sheets, Adobe Premiere and SEO (YEXT). I also leverage performance creative testing to refine concepts and stay ahead of trends. → 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, If you’re looking for a collaborative Creative Strategist/Director who can think in hooks, angles, and systems, not just isolated posts. I’d love to connect and see how we can elevate your brand.

Most brands have a creative problem right now: rising CPA, unstable results, creative fatigue, and scaling that stalls. The difference is that the fix is no longer “better targeting.” It is creative, diversity and conversion signals. With Andromeda and other updates, Meta’s delivery system is increasingly AI led. It decides who to show your ads to based on creative, copy, and conversion signals, not the old “interest stack” playbook. That is why many businesses feel performance is unpredictable even when they are spending. I help you build campaigns that work with the system, not against it, so you can grow profitably with a focus on MER, contribution margin, CAC payback, and scalable acquisition not just platform ROAS. ✅ What I do Creative strategy that becomes your targeting: hooks, angles, offers, UGC scripts, briefs, creative testing plan, iterations Meta Ads management: Facebook Ads and Instagram Ads, prospecting, retargeting, Advantage campaigns, scaling and optimisation Tracking and measurement: Pixel, Conversions API, GA4, UTMs, reporting that ties spend to real business outcomes ✅ What you get A clear creative roadmap and testing strategy A simplified account structure you can trust Decisions based on blended performance and MER, not vanity metrics 🎖️ Certifications Meta Certified Media Buying Professional Meta Certified Discovery Commerce Specialist Meta Certified Creative Strategy Professional Google Ads Certifications If you share your website, AOV, margins, and current results, I will reply with the first 3 tests I would run to lift MER.

Former TikTok and Meta strategist helping brands and individuals grow through content strategy, creator partnerships, and platform-native storytelling. I specialize in building social media strategies that drive audience growth, strengthen brand positioning, and create content people actually want to engage with. My background spans social strategy, influencer marketing, content planning, creator campaigns, and short-form video across TikTok, Instagram, YouTube, Pinterest, and emerging social platforms. Professionally, I've worked with companies including TikTok, Meta, Pinterest, NYX Cosmetics, Urban Decay, Young Nails, and more—developing content strategies, creator campaigns, audience growth initiatives, and platform recommendations. My strongest work sits at the intersection of audience psychology, storytelling, and social growth. Whether you're launching a new brand, refining your content strategy, building a creator program, or developing a long-term social presence, I focus on creating systems and content frameworks designed to grow with you. Areas of Expertise • Social Media Strategy • Content Planning & Content Calendars • Creator & Influencer Marketing • TikTok & Instagram Growth Strategy • UGC Campaign Development • Brand Positioning & Audience Development • Creative Briefs & Content Direction Portfolio available at: themexicanjew .com/upwork