Hire the Best Content Strategists in Maine

Hi, I’m the human behind this profile. Let’s be honest: most AI content sounds like, well, AI content. I think you know what I mean. My job is making sure yours doesn't. As a content strategist, copywriter, and editor, I’ve spent years writing across a pretty broad mix of lifestyle and consumer industries. I've covered everything from home building and DIY to insurance, real estate, wellness, and local community projects. Along the way, I’ve written lifestyle articles, newsletters, landing pages, and plenty of pieces that required me to become a "temporary expert" in something completely new by the end of the week. One thing I've learned? Whether you're selling software or luxury condos, people just want clear, useful content written by someone who actually gets them. These days, spinning up 10,000 words with AI isn't the hard part. The real challenge is making sure that content actually sounds human, preserves your unique voice, builds trust, and gives people a reason to keep reading. That’s where I come in. I specialize in AI-assisted workflows, helping brands: ► Humanize AI output: Turning stiff, predictable drafts into polished, engaging copy people actually want to read. ► Protect your voice: Building style guidelines and content systems that scale without losing your personal touch. ► Simplify the complex: Translating dry or confusing topics into warm, conversational, and clear language. ► Optimize for today: Formatting content so it easily surfaces across traditional search and new AI search assistants. ► Guard your credibility: Fact-checking, editing, and tightening up content before it goes live. Clients usually hire me because I can jump in, nail their specific tone, and deliver clean, strategic work with limited hand-holding. How we can work together: ► AI Content Editing & Humanization ► Content Strategy & Audits ► Website & Landing Page Copy ► Brand Messaging & Voice Guidelines ► Blogs, Lifestyle Articles & Social Media If you're ready to make your content sound less like a machine and more like an actual human being, let’s chat.

I don’t just edit videos, I build creative systems that drive customer acquisition. I combine performance creative strategy with hands-on execution: writing copy, editing ads, and building high-velocity testing workflows that actually scale. I focus on turning ideas into measurable outcomes, not just content. * Experience managing and creating for accounts doing $40k+ Per month in AD spend on Meta * Strong focus on creative velocity and structured ad testing * Skilled in video editing (Adobe Suite) + direct response copywriting * Built and optimized campaigns across CPG, DTC, and B2B industries * Experience with both short purchase cycles (DTC) and longer funnel strategies (B2B) I’ve worked with startups, agencies, and growing brands to increase output, improve performance, and build systems that consistently generate results. If you’re looking for someone who understands both the strategy and execution behind winning creatives, I can help.

Before I wrote copy, I edited other writers' work for thirteen years. That eye is what I bring to your website, emails, and brand messaging. I work best with coaches, course creators, and higher-ed teams who already have words and need them to land. My background is in journalism. Years in sports editing and reporting before graduate school and moving into in-house marketing at CIEE (Council on International Educational Exchange), where I wrote across five lines of business for audiences ranging from high school students to university faculty. Since 2011, I've run Scribbling Madly, working with clients including Bauer Hockey, Quantum Workplace, Centivo, Providence College, Bridgewater State University, St. Charles Community College, and Kor Group. What I'm best at: Editorial refinement. Taking existing copy (yours, your team's, a previous writer's) and elevating it without losing the voice. This is the bulk of my work. Brand voice and messaging frameworks. I use my CAP method (Clarity, Authority, Personality) to diagnose what's missing in copy that isn't working and fix it. Website and email copy for coaches, course creators, and founder-led brands. Higher education marketing: admissions, advancement, program pages, recruitment campaigns. I know the register and the stakeholder politics. Who I work with best: Clients who have a real point of view and want their copy to reflect it. Clients who've outgrown their current website. Clients who value editorial judgment over volume. Who I'm not the right fit for: SEO content mills, AI-prompt-and-polish gigs, generic blog packages, anyone shopping primarily on price. I write fewer pieces, more deliberately, for a premium rate. If you have copy that's almost there but not landing, that's the work I do best.

-Technical copywriting for whitepapers, pitch decks, and web pages -Creating clear documentation and UVPs -Founder story development -Transparent pricing and work logs -Advanced SEO and AI optimization -Creating value-driven and evergreen deliverables