Hire the Best Content Strategists in Maine

Hi, I’m the human behind this profile. Let’s be honest: most AI content sounds like, well, AI content. I think you know what I mean. My job is making sure yours doesn't. As a content strategist, copywriter, and editor, I’ve spent years writing across a pretty broad mix of lifestyle and consumer industries. I've covered everything from home building and DIY to insurance, real estate, wellness, and local community projects. Along the way, I’ve written lifestyle articles, newsletters, landing pages, and plenty of pieces that required me to become a "temporary expert" in something completely new by the end of the week. One thing I've learned? Whether you're selling software or luxury condos, people just want clear, useful content written by someone who actually gets them. These days, spinning up 10,000 words with AI isn't the hard part. The real challenge is making sure that content actually sounds human, preserves your unique voice, builds trust, and gives people a reason to keep reading. That’s where I come in. I specialize in AI-assisted workflows, helping brands: ► Humanize AI output: Turning stiff, predictable drafts into polished, engaging copy people actually want to read. ► Protect your voice: Building style guidelines and content systems that scale without losing your personal touch. ► Simplify the complex: Translating dry or confusing topics into warm, conversational, and clear language. ► Optimize for today: Formatting content so it easily surfaces across traditional search and new AI search assistants. ► Guard your credibility: Fact-checking, editing, and tightening up content before it goes live. Clients usually hire me because I can jump in, nail their specific tone, and deliver clean, strategic work with limited hand-holding. How we can work together: ► AI Content Editing & Humanization ► Content Strategy & Audits ► Website & Landing Page Copy ► Brand Messaging & Voice Guidelines ► Blogs, Lifestyle Articles & Social Media If you're ready to make your content sound less like a machine and more like an actual human being, let’s chat.

$2M+ earned on Upwork | Top Rated Plus | 15+ years in content and digital marketing I help businesses turn their expertise, services, and ideas into consistent social media content that is actually worth publishing. My background is in content strategy, content writing, SEO, and digital marketing. Over 15+ years on Upwork, I've completed more than $2 million in client work helping businesses communicate what they do, improve their online visibility, and create content that supports their broader marketing goals. I now bring that same content-first approach to social media management across Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, Threads, and other relevant platforms. Rather than filling your accounts with generic posts just to hit a publishing quota, I develop content around your business, customers, expertise, services, brand, and goals. I can adapt content to the format, audience, and best practices of each platform instead of simply copying and pasting the same post everywhere. SOCIAL MEDIA SERVICES • Social media management • Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, and Threads management • Social media strategy • Platform-specific content planning • Monthly content calendars • Content ideation and research • Social media copywriting • Branded graphics and carousels • Reels, TikToks, Shorts, and other short-form video using client-provided footage • YouTube video titles, descriptions, scripts, and promotional content • Pinterest pins, descriptions, and content organization • X posts, threads, and ongoing account content • LinkedIn thought-leadership and company content • Scheduling and publishing • Community and comment management • Content repurposing across multiple platforms • Monthly analytics and reporting • Social media audits and account optimization CONTENT STRATEGY & WRITING My background also allows me to build social content from the marketing assets your business already has. A blog article can become a LinkedIn post, Facebook discussion, X thread, Pinterest pin series, Instagram carousel, TikTok or YouTube Shorts script, FAQ post, and multiple pieces of educational content. A case study can become proof-focused social content. Common customer questions can become an entire educational series across Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, or Threads. A YouTube video can become short-form clips, LinkedIn posts, an X thread, Instagram content, Pinterest graphics, and a follow-up blog article. Your company's expertise can become months of useful content without relying on generic social media ideas that could have been written for any business. I can also assist with long-form content strategy, website content, blog content, SEO content, email content, video scripts, and other marketing copy when these support the larger content program. WHO I WORK BEST WITH I'm particularly well suited for: • Small and mid-sized businesses • Service businesses • Professional services • B2B companies • Home-service companies • Multi-location businesses • Marketing agencies needing white-label content or social support • Established businesses that have plenty of expertise but lack the internal time or resources to consistently turn it into content • Businesses that want one coordinated content strategy across multiple social platforms HOW I APPROACH SOCIAL MEDIA My goal isn't to promise overnight virality or manufacture vanity metrics. It's to build a professional, useful, consistent social presence that strengthens your brand, communicates your expertise, keeps your business visible, and gives customers and prospects more reasons to remember and trust your company. Each platform has a different audience, format, and purpose. Facebook may be useful for community engagement, Instagram for visual storytelling, LinkedIn for professional expertise, X for timely commentary and conversations, Pinterest for evergreen discovery, TikTok for short-form reach, YouTube for deeper educational content, and Threads for conversational brand content. I develop and adapt content according to the platforms that make the most sense for your business rather than recommending every channel automatically. Ongoing social media management is generally structured as a fixed monthly engagement with a clearly defined scope rather than open-ended hourly billing. If you're looking for someone who can handle both the strategy behind your content and the execution required to consistently publish it across the right platforms, send me a message and tell me a little about your business and the social channels you're currently using.

Hi there! I’m a full-stack marketing and content strategist who helps healthcare and B2B SaaS companies turn complex products into clear, differentiated and credible stories that drive real growth. Over the past 15 years, I’ve led content and demand generation work for companies like MD Live by Evernorth, Phreesia, Bright.md, and Sage Growth Partners. My focus is not content for content’s sake. I connect messaging to real business outcomes, whether that means improving conversion on a landing page, strengthening authority in a crowded market, or building nurture programs that move buyers forward. I’m especially strong in regulated and complex spaces such as healthcare, health tech, payments, and other technical B2B environments. Clients typically bring me in when the product is sophisticated, the stakes are high, and the messaging needs to be both clear and credible. I’m comfortable working across the full funnel, from SEO authority content and whitepapers to email programs, sales messaging, and conversion-focused web copy. If you’re looking for senior-level strategic support that blends positioning, performance, and clean execution, I’d be glad to connect. You can review selected samples in my Upwork portfolio, and I’m always happy to talk through fit.

If your messaging is almost right but not quite converting, you’ve found the help you need. For nearly 30 years, I've helped organizations turn complex ideas into clear, persuasive copy that builds trust and inspires action. Whether I'm rewriting a homepage, building an email nurture campaign, or sharpening a brand message, my goal is always the same: help you connect with the right audience and achieve better business results. My career began in newspaper journalism, where I learned to write with clarity, accuracy, and purpose under tight deadlines. From there, I moved into freelance copywriting and editorial work, partnering with organizations across higher education, healthcare, technology, and professional services. Along the way, I also worked with a leading study abroad company, creating marketing content for audiences ranging from high school students to university faculty. Since launching Scribbling Madly in 2011, I've worked with organizations including Bauer Hockey, Quantum Workplace, Centivo, Providence College, Bridgewater State University, St. Charles Community College, and many other B2B companies, nonprofits, and higher education institutions. I can help with: o Website copy and messaging strategy o Homepage and landing page rewrites o Email marketing campaigns and nurture sequences o Brand messaging and voice development o Higher education marketing and enrollment communications Here's why clients hire me: o I help clarify what makes your organization different, uncover the story your customers actually care about, and organize your message so people understand it quickly and take the next step. o My background as an editor means I know how to strengthen existing copy without losing your voice. If your website feels dated, your messaging lacks focus, or your emails aren't producing the response you expect, I'll help you identify what's holding them back and fix it. o Every project begins with listening. I ask thoughtful questions, challenge assumptions when needed, and deliver copy that's strategic, customer-focused, and easy to understand. If you're looking for a writer who combines editorial discipline with marketing strategy and can quickly become an extension of your team, then I'd love to talk.