Hire the Best Creative Strategists in Tennessee

I have extensive experience collaborating directly with paid media managers, business owners, and marketing teams to connect brand strategy, customer insights, messaging, and visual execution to improve campaign performance and support long-term growth. I’ve partnered with 50+ companies, designing developed thousands of strategic creative assets and generating over $5 million in revenue. My hands-on work across platforms like Google Ads and Meta Ads allows me to use real performance data to guide the creative process, while ongoing A/B testing helps me iterate, refine, and continuously improve my designs for dozens of brands. My core focus is creating ads that connect with the ideal customer profile and amplify campaign performance. With 5+ years of experience across brand development, paid media, digital marketing, and performance creative, I work as an extension of internal marketing teams, founders, and agency partners. My role goes beyond designing individual assets. I help businesses identify what their audience needs to see, understand, and believe before they take action. Here are a few examples of how my support has transformed businesses: - LawnValue: Twice-weekly SEO-optimized posts combined with a new review request system boosted their Google My Business ranking and Local Service Ads, enabling expansion into Florida in Nov. 2023. - South River Mortgage: Our Google Ads campaigns generate 20–30 qualified leads daily, outperforming direct mail by converting 7–8x more leads at 5x lower cost per customer. - ReferPro: Over 6 months, inbound leads and overall business growth doubled, creating a repeatable system where Meta generates demand and Google captures it. - AMS: Within a few months, campaigns not only kept their 3rd branch profitable but increased ad spend by 50%, accelerating growth toward opening a 4th branch. - Axle Solutions: Achieved top Google rankings and #1 ad impression share in their 3-state area, competing successfully against national chains. - Landmark: Over 2 years, high ROI campaigns provided revenue to open a new franchise in Atlanta, GA in early 2024. Skills & Expertise: - Brand strategy and positioning - Creative direction and campaign development - Customer and ideal client profile strategy - Meta (Facebook & Instagram) advertising creative - Google advertising creative - Performance analysis and creative testing - Brand identity and visual systems - Marketing and sales asset development - Google Ads - Social Media Graphics & Carousel Design - Animated Reels & Motion Graphics - Brand Identity Development - Web Design - Email Marketing & Lead Generation - Copywriting for Ads & Campaigns - SEO-Optimized Content for Local Search - Customer Targeting & ICP Strategy I understand how creative design, campaign strategy, and customer targeting work together to drive real business results. If you want ads that look amazing and actually convert, let’s talk. I’d love to help your business grow. Kudos to you if you're still reading! Some of the words/phrases my clients commonly use to describe what they want help with: Brand Strategy and Positioning Brand strategy development | Brand positioning | Market differentiation | Unique value proposition | Brand purpose and direction | Brand architecture | Competitive positioning | Target audience definition | Ideal customer profile development | Customer persona strategy | Brand perception strategy | Brand experience planning Design Services Ad creative design | Social media graphics | Carousel post design | Animated ad design | Motion graphics | Reel animation | Branding & visual identity | Graphic design for marketing campaigns | Landing page visuals | Marketing asset design | Copywriting support for ads | SEO-optimized visual content | Customer-focused creative strategy Audits and Strategy Creative asset audit | Visual content strategy | Campaign creative planning | Branding alignment review | Content consistency strategy | Engagement and conversion-focused design planning Optimization and Growth Creative testing for ads | Visual redesign for higher engagement | Carousel & animation iteration | Brand messaging refinement | Audience-aligned design adjustments | Conversion-focused ad design improvement Professional Services / Titles I have extensive experience collaborating directly with paid media managers to design high-performing ad creatives for their campaigns. I’ve partnered with 50+ companies, designing thousands of data-driven creatives and generating over $5 million in revenue. My hands-on work across platforms like Google Ads and Meta Ads allows me to use real performance data to guide the creative process, while ongoing A/B testing helps me iterate, refine, and continuously improve my designs for dozens of brands. My core focus is creating ads that connect with the ideal customer profile and amplify campaign performance. With 5+ years of experience helping businesses grow through high-performing ads and visual ca

Extensive real-world experience in creative marketing leadership, data automation, and growth strategy. If marketing qualified leads are the fuel that keep a business going, I know how to keep the fire burning. I bring over two decades of transformative leadership experience in creative marketing and organizational growth. As an executive and creative director I spearheaded strategic initiatives, amplified revenue, and guided 100-member teams towards achieving aligned goals. HubSpot certified professional My expertise lies in: - Creative Marketing & Social Strategy - Campaign Creation & Automation - Cold email, Social, Ads - Brand Identity & Direction Clarification - Strategic Planning & Implementation - Team Leadership & Culture Development - Project Execution & Efficiency Enhancement - Exceptional Communication & Relationship Building

I’m Olia, a creative strategist and consultant working with founders and service-based businesses to bring clarity, structure, and direction to how their brand shows up and grows. My work sits at the intersection of positioning, messaging, and execution. Most of my clients don’t come to me because they need “a website” or “better copy.” They come when something feels off, when the business has evolved, but the brand, messaging, or marketing no longer reflects the level they’re operating at. I help translate that into something clear, coherent, and usable. What I actually do I start by understanding how your business works, your offer, your audience, and where things feel unclear or disconnected. From there, I shape a structure that brings everything into alignment and supports how you want to grow. Depending on the project, that can include: • Positioning & Messaging Clarifying what you do, who it’s for, and how to communicate it in a way that feels specific and grounded. • Websites & Digital Presence Designing and structuring websites that guide the user, build trust, and support conversion, not just visually, but strategically. • Marketing & Sales Materials Decks, one-pagers, brochures, and campaigns that are easy to use in real conversations and clearly communicate your value. • Systems & Customer Experience Booking flows, email sequences, and backend structure that simplify how your business runs and how clients move through it. • Copywriting Across all touchpoints, adapting tone and structure based on context, audience, and objective. How I work I don’t separate strategy from execution. The goal is not just to define what should be done, but to make it real and usable. My background spans digital marketing, branding, content strategy, and project execution across industries including healthcare, luxury, and advisory. This allows me to adapt quickly while keeping the work grounded in how people actually make decisions. I’m usually brought in when: • a business has outgrown its current positioning or presentation • messaging feels too broad or generic for the level of work being done • different parts of the business (website, content, offers) feel disconnected • there’s traction, but no clear system behind growth • a founder wants to elevate how they’re perceived without overcomplicating things If you’re looking for someone who can think with you, bring structure to your ideas, and carry that through into execution, I’d be glad to connect.

I’m a Creative Project Manager and Brand Strategist with 10+ years of experience guiding ideas from rough concept to polished launch. Whether it’s a brand story, a product rollout, or a full-scale campaign, I specialize in shaping vision, building systems, and delivering results that land with impact. • From strategy and planning to final delivery—I manage the full lifecycle • Skilled in brand positioning, content direction, and operational workflows • Experienced with remote teams, high-pressure deadlines, complex logistics and creative execution • Known for communication, clarity, and launch-ready results If you need someone who can take an idea from spark to spotlight—I’m your person.

Most growth-stage brands suffer from a "Strategy-Execution Gap"—the space where a world-class vision meets fractured infrastructure. You have the spark and the goals, but you lack the integrated systems to scale without chaos. I bridge this gap as a Fractional Creative Strategist and founder of Salt & Wyld, a Strategic Creative Studio. I don't just "manage tasks"—I architect the digital ecosystems that turn founder intuition into measurable momentum. I operate at the intersection of Aesthetics + Architecture: - The Soul (Creative Direction): I act as the guardian of your brand's visual integrity and narrative, ensuring your brand looks as big as your vision feels. - The Architecture (Operational Rigor): I build the Fortune 500-level systems—from website ecosystems to editorial content waterfalls—that protect your time and your spark. The Result: Signal Over Noise In a shifting digital landscape, I prioritize high-intent growth over vanity metrics. By implementing forensic content systems, I have helped high-end brands (including luxury home product designers) double their engagement while decreasing content production volume by nearly 40%. I am a strategic peer for visionary founders in the Home, High-End Design, and Lifestyle sectors. If you are currently the bottleneck in your own business, I provide the steady hand and operational container to help you lead with clarity. Marketing is an ecosystem, not a series of isolated tasks. If your infrastructure doesn't touch every point of the client journey, your growth will always be temporary.