🔸 Expert-Vetted Namer & Brand Strategist in the Top 1%
🔸 Top-Rated Plus: 100%+ Job Success Rate
🔸 Global Award-Winning Naming Strategist & Storyteller
🔸 Specializing in Naming, Brand Strategy, Storytelling, Voice & Tone Creation, Videos, and Pitch Decks
🔸 Passionate about health and wellness brands looking to help elevate people and the planet
Language creates reality. The right name and story give your brand POWER.
As an award-winning strategist, I’m passionate about turning your vision into names and stories that resonate. Whether you’re launching a startup or redefining a legacy, I’ll help you captivate customers, inspire investors, and make an impact.
My goal is to empower you with language that creates a SENSORY experience. Language can no longer be static. It has to move you. It has to inspire you. It has to reveal a new, better world to audiences. And that's my goal.
About Me
Hi! I'm Molly, an award-winning brand strategist with 20 years of experience in shaping stories for global icons like Mercedes and Microsoft. As founder of Wonsupona, a strategic brand naming and storytelling agency based in Denver, I blend research, creativity, and human insight to craft brands that connect the world.
My background in Rhetoric, Speech Communications, and Consciousness studies gives me a unique insight into human communication, allowing me to craft narratives that not only captivate audiences but inspire meaningful connections and lasting impact.
Core Expertise:
🔸Naming: Brand, product, and service names that stand out
🔸Storytelling: Strategic narratives, taglines, and brand platforms
🔸Videos: Video script development, brand/product/anthem video design, and production
🔸Strategy: Brand strategy, vision/mission, competitor audits
🔸Messaging: Voice/tone guidelines, pitch decks, brand guidelines
🔸Specialized: Linguistic analysis, business plan review
While I typically work with national and global brands, I especially love working with startups and entrepreneurs who are working hard to make their dreams a reality and change the world.
Client work: Adobe, Microsoft, BCBS, Monster.com, AppDynamics, Forcepoint, Ricola, Course Hero, 23andMe, ECOS, Expedia, MyFitnessPal, LexisNexis, Nextracker, SunPower, Samsung, Credit Suisse, Brondell, Seniorly.com, and many, many more.
Excited to work with you!
🔸Working Together🔸
• Please review my hourly rate before sending an invitation to ensure my services align with your budget.
• Please send a personal message if you're inviting me to a job. This helps me understand your specific needs and respond more effectively.
• My passion is working with clients who are trying to help the world through their business, value creativity, and trust my experience will take them to the next level. The most successful collaborations are with those who understand and respect the creative process and share the goal of bringing their vision to life.
Brand Consulting
Brand Development
Brand Guidelines
Brand Identity
Branding
Brand Strategy
Brand Positioning
Storytelling
Business Name
Brand Naming
Product Name
Pitch Deck
Speech Writing
Catchphrase
Writing
Pitchbook
Business Name & Slogan
Venture Capital Consulting
Logo Design
Brand Design
Alanna Lissbeth V.
Miami, Florida
$75/hr
5.0
26 jobs
9+ Years of Experience | Brand Strategy, Social Media & Digital Marketing
Is your brand's digital presence keeping pace with the quality of your business?
I partner with established companies and marketing teams to build and manage brand identities and social media programs that are strategic, consistent, and built to scale, not just visually polished. With 9+ years across branding, content, and digital strategy, I bring a full-service approach: positioning, design, content production, and execution, managed under one point of contact instead of stitched together across freelancers.
I work strategy-first. Every piece of content is tied to a business objective, whether that's audience growth, engagement, lead generation, or brand consistency across a larger organization. I document process, report on performance, and adjust based on what the data shows, not just what looks good.
Services:
Brand strategy and visual identity systems
Social media management and content strategy
Short-form video production (Reels, TikTok)
Website design (Wix, Webflow, Squarespace, Shopify)
Brand positioning and executive/authority presence
Strategic consulting
I work best with companies that already have an established brand and want a partner who can manage the details without needing to be managed. If you're looking for a vendor who treats your account like it matters, let's talk.
Tools:
CapCut
Canva
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Metricool
Rella
Gain
Notion
Trello
Google Workspace
Branding
Brand Strategy
Social Media Management
Logo Design
Banner Ad Design
Brochure
Invitation Design
Poster Design
Translation
Social Media Content Creation
Rebranding
Video Editing
Instagram
Facebook
Axel B.
Brooklyn, New York
$250/hr
5.0
283 jobs
🔸 Expert-Vetted | Top 1% on Upwork
🔸 Published in Vogue, Elle, WWD, Teen Vogue
🔸 Adobe Featured | Hand-picked among the best in their field
🔸 Upwork Skill Certified in Brand Identity
I don’t do branding. I do propaganda.
Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table.
I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech.
◼️ What working with me looks like:
Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage.
Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves.
◼️ Built for founders who are serious:
My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork.
If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former.
Send me a message to start the conversation.
◼️ WHAT I BUILD
▪️ Brand Naming & Naming Strategy
▪️ Brand Strategy & Positioning
▪️ Visual Identity & Logo Design
▪️ Verbal Identity & Brand Voice
▪️ Brand Identity Design & Systems
▪️ Rebranding & Brand Identity Refresh
▪️ Web Design
▪️ Creative Direction
◼️ HOW WE WORK TOGETHER
▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk.
▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements.
▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits.
▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right.
▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.
Brand Consulting
Brand Development
Brand Guidelines
Brand Identity
Branding
Brand Positioning
Logo Design
Brand Naming
Brand Identity & Guidelines
Packaging Design
Graphic Design
Label & Packaging Design
Visual Identity
Brand Design
Brand Style Guide
Brand Book Design
Logo
Brand Identity Design
Adobe Illustrator
Corporate Brand Identity
Nina B.
Las Vegas, Nevada
$60/hr
4.8
30 jobs
✅ Strategy, Branding & Full-Funnel Lead Generation Marketing Expert
🌟 Trusted & Recommended by Upwork
🏆 Top 1% Talent on Upwork
🚀 High-Impact Brands That Stand Out
✅ Availability: Yes
Creative visionary with a passion for creating unforgettable brand identities and experiences. I transform marketing strategies into high-impact systems, where positioning, design, and storytelling align to set brands apart and raise the bar.
My areas of expertise include:
⭐️ Brand Visibility • Design • Guidelines
⭐️ Identity • Positioning • Execution
⭐️ Automation Systems + Strategy + Design
⭐️ AI-enhanced Workflows + AI Content Creatives
⭐️ Digital & Direct Advertising
⭐️ Sales & Marketing Pipelines
⭐️ Lead Generation + Customer Acquisition
⭐️ Engagement & Audience Growth
⭐️ Project Management
⭐️ Social Media, Email, Ringless Voicemail, SMS, Direct Marketing
⭐️ Google Business + LSA + Ads, Meta (FB & IG), TikTok, YouTube, Pinterest, LinkedIn
⭐️ Graphic Design: Landing Page Design, Social Media, E-Books, Deck Presentations, Webinars, Training Courses, Infographics, Email Campaigns
- and so much more!
Message me to get started 😄.
Brand Development
Brand Guidelines
Brand Identity
Branding
Brand Strategy
Brand Positioning
Marketing Strategy
Social Media Marketing
Marketing
Project Management
Brand Identity & Guidelines
Rebranding
Branding & Marketing
Brand Style Guide
Brand Design
Creative Direction
Content Creation
Advertising Design
Marketing Management
Social Media Content
Scott B.
Cleveland, Ohio
$54/hr
4.6
89 jobs
Writing has been both my most effective and proficient business skill and a personal passion for as long as I can remember. It's an asset that has helped solidify my role as Marketing Director for world-class brands and global consumer products for almost twenty years.
In my professional career, I've been responsible for product development, brand management, and and all aspects of Marketing, Promotion, Media, and Messaging. I've been the pen behind the product of hundreds of beauty and fashion skus launched and distributed globally representing world-renown fashion, beauty, designer and celebrity brands. In charge of every aspect of the brands' messaging (digital, social, print, packaging, ad slogans, blogs, newsletters, PR), I aim to deliver content to resonate with the target audience, drive awareness, convert sales, and inspire, inform, and entertain the reader and consumer.
I've worked on a variety of projects with clients from so many diverse industries, product lines, and copywriting objectives. I love contributing and crafting content for clients. I'm flexible with time and compensation and enjoy the process of researching the project, understanding the angle, and creating content that's compelling, interesting, and ultimately moves the needle.
In addition to my "day job" writing tasks, I've written humor, poetry, sales pitches, acceptance speeches, slogans and taglines, song lyrics and screenplays, website copy, press releases, blogs, newsletters, and more. And with the emergence of digital technology, I understand the pros and cons of AI, write with an SEO-focus, and strive to evolve and improve my style and versatility when creating content.
Personally, I've traveled the world, worked in various industries, earned my Master's (MBA), and have lived all over the US. My mother was an English teacher so grammar, structure, and flow are second nature.
Thanks for your consideration and know that I will dedicate myself to extensive research, collaborative workflow, and completing projects that exceed expectations and give the client exactly what they're looking for and more.
Thank you,
Scott Berg
Social Media Management
Social Media Marketing
SEO Writing
Marketing Communications
Product Description
Market Research
Sales Writing
Digital Media
Blog Content
Humor Writing
Creative Writing
Poetry
Article Writing
English
Website Content
Carly C.
St. Petersburg, Florida
$88/hr
5.0
199 jobs
Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient team with deep expertise on all topics brand, I'd love to help.
I've built 180+ brands on Upwork and have 100+ 5-star reviews from clients like HP, Atlassian, the European Union, Johnson & Johnson, Conservation International, and Dartmouth College. My services include:
➕LOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, typography systems, and brand systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint.
➕BRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts.
➕BRANDED WEBSITES & UI/UX DESIGN // Deliver conversion optimized digital experiences. Specialized in Framer and Squarespace.
➕BRAND NAMING // Receive distinct and memorable brand names that inspire prospects of what’s possible with you.
WHAT OTHERS HAVE TO SAY:
Here’s what others are saying about working with me as a Top 1% Upworker.👇🏻
→ “This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.”
→ "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative."
→ "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!"
→ “In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.”
→ “Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.”
→ “I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.”
+Keywords for Upwork search: B2B brand strategy, brand kit, B2B branding, brand identity design, brand visuals, brand logo design, brand colors, brand system, corporate branding, brand naming, brand messaging, brand positioning, website design, market research, competitive intelligence, competitor analysis, website design, go-to-market strategy, product naming, creative director, art director, visual identity design, B2B brand agency, app branding, app naming
Brand Consulting
Brand Development
Brand Guidelines
Brand Identity
Branding
Brand Strategy
Brand Positioning
Brand Research
Corporate Branding
Branded Website
Brand Identity & Guidelines
Brand Naming
B2B Marketing
Logo
Logo Design
Visual Identity
Website Redesign
Visual Design
Brand Design
Figma
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