Hire the Best Trade Marketing Specialists
in the United States

Drawing on 16 years of experience of marketing for sites and attractions, travel and tourism trade shows, special events management, website management and community engagement, I specialize in transforming ideas into tangible marketing pieces, memorable events, and refreshed digital content. If you’re looking for a marketing professional to create printed materials, digital advertisements, trade show booths, refresh your website or execute a high caliber event, let's discuss how I can help bring your vision to life.

Motivated and personable business professional with a strong track record of delivering high-quality, detail-oriented work. A skilled communicator, collaborator, and strategic partner with proven project management experience-adept at leading crossfunctional teams, managing complex timelines and deliverables, and creating clear, impactful content for events, customer learning, and integrated marketing initiatives. Brings operational account management and management consulting experience, with a focus on change management and learning/training development. Known for a passion for delivering excellent work to clients, customers, peers, and leadership. A self-starter who thrives in unstructured environments, learns quickly, and adapts with ease to new challenges and roles.

𝐘𝐨𝐮’𝐫𝐞 𝐡𝐞𝐫𝐞 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐩𝐨𝐬𝐭𝐬, 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐭𝐡𝐚𝐭 𝐜𝐚𝐩𝐭𝐮𝐫𝐞𝐬 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐥𝐞𝐚𝐫𝐥𝐲, 𝐚𝐧𝐝 𝐭𝐮𝐫𝐧𝐬 𝐬𝐜𝐫𝐨𝐥𝐥𝐞𝐫𝐬 𝐢𝐧𝐭𝐨 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐜𝐨𝐦𝐞 𝐢𝐧. Most brands are not short on ideas. They are short on someone who actually posts them. The pattern looks the same almost every time. You start strong, post daily for two weeks, then a busy month hits and the page goes quiet. Captions get written at 11pm. The graphics stop matching. Someone asks what the plan is and nobody has a real answer, just a folder of half finished Canva files. Meanwhile the accounts you compete with keep showing up. Not because their content is better, but because it is consistent. That gap is what I close. WHAT I DO I am a social media manager and content designer for brands that need their online presence to finally match the quality of what they actually sell. I handle the full loop: planning what goes out, designing it, writing it, scheduling it, and reporting on what actually moved. My background is brand design, which shapes how I work. I treat a feed as one visual system. Same type hierarchy, same color discipline, same voice, so that a stranger can scroll past three of your posts and recognize the fourth before they see the handle. That design foundation is the difference you will notice first. A lot of social media managers can schedule content. Fewer can make it look like it came from a brand worth paying attention to. WHO I WORK WITH The best fit is a brand that is already working. You have customers, you have an offer that converts, and the business is running. What you do not have is the time or the internal resource to feed your channels properly. If your results offline are stronger than your presence online, we will work well together. That usually looks like founders and small teams, service based businesses, local brands with a real customer base, e-commerce stores, and professionals who need visible credibility in their market. Industry matters less than whether you have something genuine to say. I You do not need your branding fully figured out before we start. If you have a logo and rough colors, I can build a usable content system around them. If you have nothing, I will put together a lightweight brand kit during onboarding so everything that follows stays consistent. You also do not need to be on camera. I can run a strong graphic and copy driven feed with no face content at all. On results, I will be straight with you. Visual consistency shows up immediately. Engagement usually shifts within 30 to 60 days. Inbound leads depend heavily on your offer and your market, and if I think content is not your real bottleneck, I will tell you that before you hire me rather than after. WHAT IS INCLUDED Monthly content calendar built around your business goals, not random trends Original graphic design for feed posts, carousels, and stories Caption writing in your voice, with hashtag and keyword research Scheduling and publishing across your platforms Reusable branded templates you keep, whether or not we continue working together Monthly performance report in plain language, including what I am changing next month Basic community management, meaning comment replies and DM triage within agreed guidelines WHAT IS NOT INCLUDED Paid ad management and ad spend strategy Video editing beyond simple cuts, captions, and text overlays Follower growth guarantees, or any service that involves buying engagement Posting under your name without approval on regulated or compliance sensitive claims Website builds, email marketing automation, or full funnel work Same day turnaround on unplanned posts, unless we have a rush agreement in place. Clear boundaries mean nothing gets dropped and you always know exactly what you are paying for. TOOLS I USE Design: Canva Pro, Adobe Express, Figma Scheduling and publishing: Meta Business Suite, Later, Buffer, Hootsuite Planning and reporting: Notion, Google Sheets, Trello, Asana Analytics: native platform insights plus Google Analytics where relevant Communication: Upwork Messages, Zoom, Google Meet, Loom for async walkthroughs If your team already runs on a different stack, I will adapt to it rather than asking you to change how you work. LET'S TALK If any of this sounds like your situation, send me a message with your handle and what you are trying to fix. I will look at your current presence and reply with two or three specific observations before you spend anything. I work around your schedule and time zone, and I am happy to arrange calls at whatever time fits your workflow. Message me and we will find a slot that works. The audit costs you nothing. The only thing it costs is the time you keep spending not posting.

Hi, I’m Alessandra, founder of The Talent Lab and Fractional CMO. I help brands build clear, scalable marketing strategies that drive real growth, combining brand positioning, creator marketing, business strategy, and team leadership. Over the last 12+ years, I’ve worked across the US and Europe, scaling my own 7-figure agency and leading 1,200+ influencer and brand campaigns across fashion, beauty, lifestyle, wellness, tech, hospitality, travel, and consumer brands. My background combines experience across global consumer brands with entrepreneurial execution: - Founder & CEO of The Talent Lab - Former Managing Director at Pulse Advertising - Former roles at Yves Saint Laurent Beauty and Montblanc - Professor of Digital Branding Strategy at Istituto Marangoni What I’m best at: - Brand positioning & messaging - Creator-led growth and influencer strategy - Marketing team structure and leadership - International expansion (US, EU, LATAM) - Building scalable processes for growing teams - Bridging creative, marketing, and commercial objectives I’m hands-on, strategic, and commercially minded. Companies usually bring me in when they need senior marketing leadership that feels like a true extension of the team. I help bring clarity, sharper positioning, stronger execution, and more structure to growing companies.

Experienced Paid Media Strategist and content creator with a demonstrated history of working in the advertising and marketing industry. Skilled in SEM, content strategy and analytics. Strong marketing professional with a previous career in mental health counseling.

I am a dedicated, results-driven marketing professional with over 10 years of experience in marketing operations. My expertise spans the execution of diverse marketing campaigns, events, strategic content creation, social media, project and budget management, and graphic design. Throughout my career, I have been committed to driving brand success through innovative marketing strategies. **What I Offer: - Marketing Strategy: Adept at developing and implementing comprehensive marketing strategies tailored to meet your business objectives and drive growth. I analyze market trends, identify opportunities, and create strategic plans that deliver measurable results. - Social Media Marketing: Expert in crafting and executing effective social media campaigns to boost brand visibility and engagement. I leverage the latest trends and platform algorithms to create tailored content that resonates with your audience and fosters community growth. - Creative Content Creation: Skilled in creating compelling content that not only captures attention but also drives meaningful engagement. Whether it's blog posts, videos, infographics, or interactive content, I ensure your brand's voice is consistently and effectively communicated. - Email Marketing: Proficient in designing and managing email marketing campaigns that convert and retain customers. From crafting attention-grabbing subject lines to creating persuasive email copy, I help build strong relationships with your audience and drive conversions. - Website Design & Management: Experienced in developing and managing websites that are not only visually appealing but also optimized for performance and user experience. I ensure your website is a powerful tool for engaging visitors and converting them into loyal customers. - Spanish Transcreation & Localization: Specialized in adapting content to resonate with Spanish-speaking audiences. I ensure your message is not only accurately translated but also culturally appropriate, making a meaningful impact in Spanish-speaking markets. **Why Choose Me: - Innovative Thinker: I bring a creative and strategic mindset to every project, constantly seeking new ways to innovate and stay ahead of the competition. - Results-Oriented: My approach is focused on achieving tangible results. I set clear goals and work diligently to meet and exceed them, ensuring your marketing efforts drive real business growth. - Passionate & Committed: My passion for creating meaningful connections and fostering engagement has consistently propelled me to excel in multifaceted marketing roles. I am dedicated to delivering high-quality work and building long-term partnerships with my clients. - Adaptable & Versatile: With experience across various industries and marketing channels, I can quickly adapt to new challenges and provide solutions that are tailored to your unique needs. Let's work together to elevate your brand and achieve your marketing goals. Whether you need a comprehensive marketing strategy, engaging content, or targeted campaigns, I am here to help you succeed.