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Fractional CMO | Growth Strategist | Brand Partner Helping founders, CEOs, and leadership teams align business and marketing strategies with their calling. I create and lead the strategy, systems, and the messaging that turn strong offers into unstoppable growth. For 15+ years, I’ve led high-impact marketing initiatives for brands in wellness, personal development, clean living, and beyond — from idea to multi-million-dollar movement. What I bring to the table: + Full-System Growth Strategy – Aligning brand, marketing, and operations so your growth is intentional and sustainable. + Launch & Scale Expertise – From offers and memberships to courses and events, I’ve taken projects from zero to multi-seven figures. + Messaging & Positioning – Turning complex ideas into clear, compelling, conversion-focused messaging. + Leadership-Level Partnership – I operate as part of your leadership team, not just an outside vendor. Notable Wins: + Built and launched a global wellness community in under 90 days — integrating brand, content, tech, and paid acquisition into one seamless system. + Scaled a personal development brand from unknown to 1M+ followers with a multi-platform content strategy that drove revenue and recognition. + Led marketing for 50+ natural health practitioners and medspas, creating campaigns that consistently filled calendars and sold high-ticket programs. How I work: If you’re looking for a partner who can see the big picture, make the right moves in the right order, and lead the charge without hand-holding, we’ll work well together. I’m equally at home in the C-suite discussing market positioning as I am in the weeds fine-tuning a high-converting funnel. Let’s talk if you need: A Fractional CMO to lead your next phase of growth A launch strategist for your course, membership, or new offer A high-level marketing consultant to audit, optimize, and accelerate results Your vision is the starting point. I’ll help you build the path — and execute it with precision.

Most businesses spend a fortune trying to get attention. Far fewer turn that attention into revenue. From email and SMS campaigns to landing pages and content marketing, my job is to turn attention into customers through conversion-focused copy, nurture and follow-up campaigns, and clear sales funnel messaging. In many cases, the biggest opportunity isn’t more traffic. It’s making better use of the attention a business has already earned or purchased. Strong messaging at every stage of the funnel can unlock value that’s already sitting in a company’s audience, traffic, or lead database. For the past six years I’ve worked with startups, small businesses, and marketing teams on projects ranging from email campaigns and landing pages to full sales funnel messaging and website copy. I focus on those marketing crossroads where messaging, creative, and positioning have the greatest impact on conversion. Common projects include: • Email marketing campaigns and nurture sequences • Landing page, website, and blog copy • Sales funnel messaging • Outreach and cold email campaigns • Email and SMS re-engagement campaigns for dormant leads or subscribers • Video scripts, VSLs, and social media content • Messaging and conversion strategy • Marketing automation workflows I'm a U.S.-based native English speaker with a track record spanning over 1,000 freelance projects for international clients across multiple industries through independent engagements and freelance platforms. If you're looking for conversion-focused copy, content, and messaging — or if you just want to discuss marketing strategy and see what gaps I can help you close — feel free to reach out to me. I'd love to hear more about your project.

I’m often the first marketing hire for SaaS startups and new product launches. (or) A fractional marketing department for ecommerce, franchises, and local services that want senior strategy and execution. ** independent contractor Why settle for the status quo leapfrog your competitors with the latest techniques and Marketing. ———— I blend modern growth tactics with marketing science (I’m a university MBA marketing professor and textbook author) to build a marketing engine that actually performs—fast. WHAT I DO BEST - Primary research (customer preferences, customer feedback) - Secondary data analysis - Funnel gap analysis - Go-to-Market (GTM) Strategy + launch planning - Positioning, messaging, value proposition, and keyword strategy (SEO/SEM/content) - Growth marketing + performance marketing (paid social + paid search) - Google Ads (Search, Performance Max, Display) + Meta Ads + LinkedIn Ads - Marketing audits, funnel + conversion strategy, analytics/KPIsIntegrated campaigns (strategy → execution → optimization)Ideal projects You’re launching a new product / channelYour marketing feels scattered and you want a clear plan + prioritiesYou need senior leadership without a full-time hire (vCMO / fractional CMO)You’re preparing for Seed / Series A and need traction + a measurable engine PROOF + CREDIBILITY Worked on programs/projects for Google, Indeed, Pearson, Nordstrom, Deloitte, YUM! Brands and more. Startup experience includes Datadog (IPO), TrueAbility (exit), Peer 1 Hosting (acquired), Pivotree (public). I’ve helped grow companies through acquisition and scaled my own venture 0 → 7 figures in 18 months. PLATFORMS Meta, LinkedIn, YouTube, TikTok, Pinterest, Reddit, X, Product Hunt, Shopify + most CMS platforms, paid media across channels. How we’ll work together: 1. Fast audit + opportunity analysis 2. Priorities + roadmap (what moves the needle now) 3. Launch/optimize campaigns + track KPIs 4. Iterate weekly—build momentum and compounding growthIf you want smart strategy, clean execution, and measurable results, let’s build your marketing engine.

⭐️⭐️⭐️⭐️⭐️ "Kathleen knows how to STRATEGIZE GROWTH FOR A BUSINESS! She helped our startup narrow down our offering and clarify our value proposition, which was huge" ⭐️⭐️⭐️⭐️⭐️ "Kathleen and Volt have proven their value as a long-term, strategic partner. A collaborative partnership with constant innovation and creativity" ⭐️⭐️⭐️⭐️⭐️ "Excellent communication, great ideas, beautiful execution" I help founders and growth-minded teams unlock serious momentum through done-for-you business strategy and marketing execution. Think of it as having your own growth partner in your corner. What I bring to the table: deep market research and analysis to answer the hard growth questions, smart business development planning, brand positioning that actually resonates, compelling messaging, strategic ad management, and full-spectrum marketing guidance. Whether you’re an early-stage startup or an established company ready to scale boldly, I meet you where you are. I can audit what’s working (and what’s not), offer sharp, actionable insights—or guide you step-by-step from the ground up. Let’s map a clear path to growth, leverage digital to its fullest, and build the kind of traction that drives real revenue. Ready when you are. -------------------------------------------------------------------------------------------------------------- 👍 - IF YOU’RE READY, LET'S GO - 👍 Message me and let's get you growing! IF YOU’RE NOT QUITE READY - 👇 If you are still trying to decide whom you want to work with, I offer a 30-minute "test drive" call where we go hands-on right away and begin working through your initial questions, fact-finding, and strategy process and quickly determine the best course of action for future steps. I don't hold back, I'll give you real value in the first call. (Message me for a booking link; Upwork doesn't allow hyperlinks here). I look forward to working with you and helping you hit your business growth goals! -------------------------------------------------------------------------------------------------------------- I have worked with: eBay, the World Bank, JP Morgan, Shell Foundation, Walmart Foundation, and the City of Austin, just to name a few enterprises. On the startup side, I have led the growth strategy for startups to gain traction, raise funding ($5M and counting), and I've served as a growth coach through SBDC centers in Texas. I've got an MBA, an engineering degree, and years of running my own business as a female entrepreneur. I can't wait to face your hardest problem head-on. Let's talk!

✓ Senior B2B Digital Marketing Strategist | 19+ Years ✓ SEO, Google Ads & Marketing Automation Expert ✓ Free Strategy Call With Certified B2B Marketing Consultant I don't do random campaigns. I build full-funnel growth systems. As a senior B2B marketing consultant, SEO expert, and Google Ads specialist, I help businesses turn ad spend into pipeline and pipeline into revenue. Search, paid media, marketing automation: all connected, all measured, all driving qualified leads. My focus: B2B SaaS, professional services, and high-ticket brands that need clear funnels and reliable inbound demand. No guesswork. No vanity metrics. Founder of Enlimited, a Houston-based Google Partner agency. 19+ years building SEO, PPC, and automation systems for SaaS, professional services, law, real estate, healthcare, and ecommerce brands. ► ► ► EXPERTISE SNAPSHOT → Certified Google Ads & PPC consultant managing multi-million-dollar ad spend → Marketing automation specialist (ActiveCampaign, HubSpot, GoHighLevel) for B2B and high-ticket funnels → SEO expert with up to 500% organic traffic growth on mature projects → WordPress expert with 200+ conversion-focused launches → Integrated digital strategy and demand generation specialist ► ► ► COMPREHENSIVE SOLUTIONS 1. Marketing Automation & CRM → Marketing automation and CRM strategy, setup, and audits → ActiveCampaign, HubSpot, and GoHighLevel implementation & cleanup → Lead nurturing, lead scoring, and lifecycle workflows → Email & SMS automation for onboarding, nurture, and win-backs → Funnel tracking, attribution, and decision-maker dashboards 2. Paid Search & Demand Generation → Strategic Google Ads management (Search, Performance Max, Shopping, YouTube) → Full-funnel campaign strategy for B2B and high-intent leads → ROAS, CPL, and CPA optimization with advanced tracking → Multi-channel integration (Google, Meta, LinkedIn) → Analytics, conversion tracking, and reporting dashboards 3. Search Engine Optimization → Strategic SEO consulting, roadmaps, and keyword strategy → Technical SEO implementation, site audits, and fixes → Content strategy, on-page optimization, and topical authority → Local SEO for services, law, real estate, and healthcare → Ecommerce SEO for Shopify, WooCommerce, and custom stores 4. Web & Funnel Development (As WordPress Expert) → Custom WordPress design and development for lead-gen and ecommerce → High-converting landing pages and lead-gen funnels → Conversion-focused UX, CRO improvements, and testing → Site speed, Core Web Vitals, and technical performance → CRM, analytics, and tracking integrations ► ► ► INDUSTRY EXPERIENCE Successfully delivered as SEO consultant, Google Ads expert, and marketing automation specialist for: → B2B SaaS & Technology → Professional & B2B Services → Law Firms & Legal Services → Financial Services & Fintech → Healthcare, Dental & Medical Practices → Real Estate → Education & Training → Ecommerce / Retail ► ► ► PROVEN METHODOLOGY 1. Strategic Analysis → Marketing automation and CRM review → Comprehensive SEO, Google Ads, and funnel audit → Custom growth roadmap and simple forecasting 2. Expert Implementation → Integrated SEO, Google Ads, and marketing automation setup → WordPress and funnel build or rebuild → Analytics, events, and conversion tracking 3. Growth Management → Weekly optimization and testing cycles → Data-driven adjustments across channels and funnels → ROI, pipeline, and revenue-focused reporting ► ► ► SUCCESS METRICS → Up to 500% organic traffic growth from SEO programs → 200–300% ROAS on mature Google Ads accounts → 200+ WordPress sites launched and optimized → 91% client retention rate across 320+ businesses → 19+ years of digital growth execution ► ► ► RECENT ACHIEVEMENTS SaaS Client → 312% organic traffic growth via SEO and content → Scaled Google Ads to around $100K/month while maintaining ROAS → Custom WordPress platform with automated lead nurturing Law Firm → Complete WordPress and local SEO solution → 3000+ qualified leads generated from SEO and Google Ads → Integrated Google Ads, SEO, and automation for intake Ecommerce Brand → Professional Shopify development and CRO → 400% revenue growth with integrated SEO + PPC → Email and automation flows for repeat purchases ► ► ► STRATEGIC PARTNERSHIP Work with a senior marketing consultant who delivers: → Proven SEO, Google Ads, and marketing automation systems → Conversion-focused websites, funnels, and CRM setups → Data-driven optimization and transparent reporting → Clear communication and long-term partnership mindset ► ► ► NEXT STEPS 1. Share your goals and current setup 2. Get a comprehensive SEO, Google Ads, and automation audit 3. Receive a clear growth and implementation plan 📅 Book your consultation to review your SEO, Google Ads, and Marketing Automation system.

I help B2B tech, SaaS, healthcare, industrial, and professional-services companies explain what they sell, why buyers should care, and what to do next. My work sits between brand strategy and practical marketing execution. I help teams sharpen positioning, fix unclear messaging, improve website copy, build sales narratives, and turn scattered marketing activity into a more focused go-to-market plan. Clients usually bring me in when the product or service is real, but the story is not clear enough. The website is too broad. Sales materials rely on feature lists. Content does not support the buyer journey. Different teams explain the company in different ways. Recent work includes: - RingRx (Healthcare communications SaaS) Fractional CMO work across positioning, website messaging, SEO, email, sales support, customer communications, and demand-generation support. - CRMBC (Self-insurance group for California restaurants) Marketing strategy, positioning, website content, broker communications, newsletters, educational content, LinkedIn, PR, and sales materials for a complex, trust-based category. - Waites (Industrial predictive maintenance) Messaging, GTM content, case studies, LinkedIn direction, and sales support for technical buyers in maintenance, reliability, plant operations, and engineering. - Datamam (Enterprise data and AI services) Messaging repositioning for a technical services company that needed to speak more clearly to senior business buyers. - bipp Analytics (BI SaaS) Positioning, buyer language, website copy, launch messaging, and sales materials for a developer-first analytics platform. Typical work includes: - Positioning and messaging - Fractional CMO support - Website strategy and copy - GTM roadmap - Sales one-pagers and pitch narratives - Buyer personas and customer journey work - Case studies and proof-led content - Campaign and content direction - Founder-led LinkedIn support - Email and lifecycle messaging I work best with founders, CEOs, and lean marketing teams that need senior judgment, clear writing, and practical marketing support without adding unnecessary process.