I help consumer brands turn product launches and campaign ideas into strategic, platform-native social content.
With 6+ years of experience producing content and campaigns for brands including Kendra Scott, Chubbies, Poppi, Native Pet and Kenny Flowers, I can lead the entire process from initial concept through final delivery. My experience spans creative strategy, campaign development, photo and video production, shoot planning, social content and post-production.
In my first 90 days producing Instagram content for Kendra Scott, my work contributed to more than 100 million views and 500,000 interactions. I have also managed crews of 5–25, production budgets ranging from $5K–$100K and high-volume calendars spanning e-commerce, editorial, campaign and organic social content.
I can support your brand with:
• Social content strategy and campaign concepts
• Product launch and promotional content plans
• Creative briefs, moodboards and shot lists
• Photo and video production
• Casting, locations, crew and vendor coordination
• Production schedules, budgets and deliverables
• Short-form video concepts, scripts and editing
• Instagram, TikTok and Stories content planning
• Post-production management and creative feedback
• Content calendars and creative workflow development
I specialize in fashion, beauty, jewelry, apparel, food, beverage and lifestyle brands, particularly teams that need senior-level creative and production support without hiring a full-time employee or large agency.
Whether you need a complete launch content plan, a producer to bring an existing campaign to life or ongoing fractional support for your social team, I can build the process and content needed to move the work forward.
Graphic Design
Photo Editing
Email Communication
Microsoft Office
Personal Budgeting
Photography
Adobe Creative Cloud
Video Editing
Video Production
Project Management
Scheduling
Nikki P.
Austin, Texas
$25/hr
5.0
6 jobs
Struggling to find a writer who truly understands your industry and audience? With 15+ years of experience as a performance coach and founder of a wellness company, I bring real-world knowledge to create SEO content that educates, inspires, and drives conversions.
I live and breathe in this space every day – working with high-performing clients, creating content for brands, and translating complex ideas into clear, engaging copy. Now I help businesses, digital programs, and coaches turn their expertise into impactful, audience-driven content.
What I Write:
✔ SEO blog posts & long-form articles (across a range of industries, including health, fitness, business, coaching, and more)
✔ Website copy (home, about, services, program pages, sales pages)
✔ Landing page copy that converts visitors into leads and customers
✔ Email copy (nurture sequences, sales emails, promotional emails)
✔ Newsletter content & simple funnels to engage and nurture your community
✔ Lead magnets & program guides (challenges, checklists, educational PDFs)
✔ App & product copy (feature descriptions, in-app content, educational modules)
Who I Write For:
✔ Businesses and brands looking to improve their online presence and engage their audience through compelling content
✔ Digital programs and platforms across various industries (health, tech, education, finance, etc.)
✔ Coaches and consultants in any field (business, life, career, personal development, and more)
✔ Corporate teams seeking content for employee engagement, training, and internal communication
✔ Startups and established businesses aiming to enhance their content strategy and drive conversions
Why Clients Like Working With Me:
-Deep industry expertise: 15+ years in coaching and business, with certifications in various fields (strength training, yoga, nutrition, mindset coaching, etc.)
-Holistic perspective: I understand how multiple elements—movement, mindset, and business strategy—work together and how to explain these concepts clearly.
-Evidence-based & relatable: I combine science-backed principles with engaging stories and approachable language.
-Brand-aligned voice: Whether you are a high-performance brand, a fun startup, or a professional service, I adapt to your tone and audience.
-Professional & dependable: I respect timelines, communicate clearly, and treat your brand like my own.
Sample Projects I Can Help With:
✔ A pillar blog strategy for your digital program or brand (topics, keywords, and SEO-focused blogs)
✔ Launch copy for a new service, program, or product offering
✔ Educational content for member portals or training modules
✔ Website refresh to better align with your current brand, services, and ideal clients
✔ Landing page copy that grabs attention and converts visitors into paying customers
✔ Email sequences designed to nurture leads and drive action (sales, promotions, welcome emails)
If you are ready to work with a writer who truly understands your business and your audience, I’d love to support you.
Let's connect—share your project details, and I’ll recommend content ideas. Or we can start with a single blog post, page, landing page, or email sequence to see if we’re a good fit.
Content Strategy
Content Marketing
Content Writing
SEO Writing
Article Writing
Blog Writing
Copywriting
Health & Fitness
Health & Wellness
Ghostwriting
Newsletter Writing
Email Copywriting
Website Copywriting
Content Rewriting
Lauryn W.
Austin, Texas
$45/hr
5.0
7 jobs
I’m an innovative content creator and experienced social media strategist operating out of Chicago, IL. I currently help brands develop social media strategies and create actionable digital content. My roots are in copywriting but I’ve applied those skills to script writing, journalism, and user acquisition. I love pop and internet culture and revel in discovering methods to natively infuse a brand's USP into trending topics. Check out my work at laurynwyatt.com.
Blog Writing
Article Writing
Social Media Strategy
Content Writing
Social Media Content
Copywriting
Social Media Marketing
Social Media Marketing Plan
Content Creation
Andy R.
Austin, Texas
$25/hr
4.4
22 jobs
Content and marketing professional with 4+ years of experience creating, editing, and optimizing content that engages audiences and drives results. My background includes copywriting, content strategy, editing, growth marketing, creative production, and app growth.
Writing & Editorial:
- Content writing, editing, and proofreading
- SEO content writing and optimization
- Copywriting for ads, landing pages, email campaigns, and push notifications
- Scriptwriting
- Humanizing AI-generated content
Creative & Performance Marketing:
- Ad creative strategy and production
- Ad video filming, editing, and creative review
- Performance analysis and content optimization
Growth & App Marketing:
- App Store Optimization (ASO)
- Apple Ads campaign strategy, management, and reporting
- Campaign ideation, planning, and execution
Project Management & Collaboration:
- Cross-functional collaboration
- Self-directed remote work
- Project and deadline management
- Strong organizational skills
Education:
- B.A. in English Literature
Search Engine Optimization
Content Writing
Content Editing
App Store Optimization
AI Content Editing
Video Editing
Scriptwriting
Ad Creative
Campaign Management
Kirk P.
Austin, Texas
$55/hr
5.0
13 jobs
Top-Rated Plus Writer on Upwork with 1,500+ total hours and a 100% JSS.
Kirk is a highly skilled content writer, editor, and SEO strategist based in Austin, TX, with 12+ years of experience. He strategizes and creates conversion-focused content for SEO/AI overviews, helping businesses increase visibility and generate revenue. His previous clients include Discover, Microsoft, Dell, U.S. News & World Report, Travelocity, and Groundworks.
SKILLS:
Content Writing and Copywriting, Technical Writing and Documentation, Content Strategy and Auditing, SEO Optimization (Keyword Research, Link Building, Performance Tracking, etc.), Editing and Proofreading (Line Editing, Copy Editing), Email and Social Media Content Creation, Longform Content (Whitepapers, Ebooks), UX Writing, Research and Data Analysis, SME and Stakeholder Interviews, Brand and Style Guide Adherence, Direct Response Copy, Conversion-Focused Copy, Project Management and Remote Collaboration, Social Media Management, Website Performance, Campaign Performance
CERTIFICATIONS
+ Semrush Academy: SEO and Content Playbook
+ HubSpot Academy: SEO, Content Marketing, Social Storytelling, Inbound Marketing, Website UX, and more
+ National Council for the Training of Journalists (NCTJ): News Writing, Reporting, Media Law, Public Affairs
Reliable and easy to work with, Kirk is always happy to talk about future opportunities.
Content Writing
Copywriting
Editing & Proofreading
Content Editing
Content Creation
SEO Content
Brand Marketing
AI Content Creation
Technical Writing
Marketing
Digital Marketing
Writing
Conor A.
Austin, Texas
$59/hr
4.9
54 jobs
I'm a strategist and content consultant with 10+ years of experience. I help growth-stage startups, mission-driven brands, and editorial teams in their efforts to build stronger systems, tell better stories, and turn ideas into action.
My background spans SaaS, sustainability, travel, professional services, recruiting, and beyond. I’ve worked across content strategy, brand messaging, SEO, and editorial direction, often stepping in as a flexible extension of lean internal teams.
Whether you're launching something new, refreshing your website, or just trying to make your content actually work, I bring structure, clarity, and process.
How I Can Help:
-Website messaging & landing page copy (built to rank and convert)
-Brand voice & positioning development (especially for founder-led or B2B brands)
-Content strategy & editorial systems (SEO content, blog calendars, process design)
-Long-form writing & ghostwriting (articles, guides, thought leadership)
-Content audits & SEO performance frameworks (intent-matching, quick wins, scalability)
-Organic campaign support (lead-gen funnels, launches, messaging hierarchy)
If you need a strategic partner who can write, think, organize, and adapt based on where your team is at, I’d love to talk.
Content Strategy
Content Marketing
Content Marketing Strategy
Search Engine Optimization
SEO Keyword Research
SEO Writing
SEO Strategy
WordPress
Social Media Strategy
Content Writing
Social Media Content
Content Editing
Website Content
Ghostwriting
Social Media Advertising
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