Watch my intro video to learn more about how I help clients transform their Google Ads results
You'll increase your lead volume 10% in 30 days with my audit guaranteed. If I don't improve your Google Ads lead volume by 10% in 30 days, you don't pay.
Recently I've:
- Helped a consulting business increase leads by 30% in 30 days.
- Helped a B2B ecommerce company increase quote requests by 20% in 30 days.
- Helped a B2B service business increase leads by 25% in 30 days.
- - - Testimonials - - -
"Joseph has been a fantastic addition to my ads support. He is diligent, thorough and insightful. Joseph doesn't simply manage your account, he'll perform a comprehensive audit and implement actionable adjustments to increase lead generation and conversion. Every week he is actively in my account looking to make improvements. His input and direction have positively impacted my account. I am grateful to be working with him and I highly recommend his services to others looking for ad support." - Kevin, Marketing Director
"Joe is exceptionally knowledgeable and consistently reliable when it comes to Google Ads management. He understands the platform at a deep level, communicates clearly, and always takes a data driven approach. You can trust him to optimize performance, catch issues early, and keep campaigns running smoothly." - Ryan, Google Ads Lead
- - - - - -
I've spent ~$20 million in Google Ads over the last 8 years, and I would be thrilled to help you improve performance by auditing your Google Ads account.
Message me right now, and I can implement my ultimate Google Ads Lead Gen technique for you in the next 7 days.
Best Regards,
Joseph Lindsay
Copywriting
Email Copywriting
Email Marketing
Dashboard
Google Ads
Data Analysis
Facebook Advertising
Customer Acquisition Strategy
Sales Letter
Conversion Rate Optimization
Google Analytics
Google Tag Manager
Landing Page
Alex G.
Austin, Texas
$88/hr
4.7
2,404 jobs
I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue.
If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands.
Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution.
___________________________________________________
What I Do Best:
Paid Acquisition
Google Ads (Search, Performance Max, Display, YouTube)
Meta Ads (Facebook + Instagram)
Retargeting + full-funnel sequencing
Ad creative strategy + testing frameworks
Campaign builds, rebuilds, audits & optimization
Funnels & Conversion Systems
Landing page strategy + wireframes
Funnel architecture (cold → warm → hot)
CRO: analytics, heatmaps, A/B testing
Offer optimization + messaging refinement
Lead gen, eCommerce, SaaS, B2B funnels
Analytics & Optimization
Campaign auditing + diagnostics
Attribution setup + tracking fixes
Performance dashboards (GA4, Tag Manager)
Conversion rate optimization
ROI modeling + scaling strategy
___________________________________________________
Results I’ve Delivered:
70 percent+ sales lift from a 90-day paid ads + funnel overhaul
$0.13 user acquisition via Meta Ads (education vertical)
500,000+ app downloads in 6 months using organic + retargeting systems
150 percent+ traffic growth across multiple performance-led campaigns
$480K raised through a paid/earned hybrid launch funnel
8M dollars in VC funding secured by clients following GTM + growth strategy
Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts
Tools & Platforms
Ads: Google Ads, Meta Ads Manager, TikTok Ads
Analytics: GA4, Tag Manager, Looker Studio, Hotjar
Optimization: Optimizely, VWO, Crazy Egg
Funnels: ClickFunnels, Webflow, Unbounce, Shopify
Email/Retention: Klaviyo, Mailchimp, ActiveCampaign
___________________________________________________
About Me:
I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.”
I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization.
If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.
Performance Marketing
Paid Social
Marketing Automation
PPC Campaign Setup & Management
Conversion Rate Optimization
Sales Funnel
Digital Marketing Strategy
Growth Strategy
Marketing Analytics
Direct Response Copywriting
Email Marketing
Marketing Consulting
Market Research
Customer Acquisition
Brand Strategy
Grant W.
Austin, Texas
$55/hr
4.5
56 jobs
I help SaaS companies and marketing agencies hire once and stop worrying about content delivery.
I specialize in long‑form SEO and editorial content, including comparisons, guides, pillar articles, and strategic marketing content that supports demand generation and positioning, and I typically work in long‑term or embedded contractor roles rather than short, one‑off projects.
Clients bring me in when they need a senior content contributor who can own work end‑to‑end, communicate clearly, and ship consistently without hand‑holding.
Primary focus:
- Long‑form SaaS blog content
- SEO comparison & alternatives articles
- Editorial / guide‑style content
- Strategic marketing content (positioning, thought leadership, demand gen support)
- Marketplace & platform content
- Ongoing content production for agencies
Breadth & experience:
Over the past 15+ years, I’ve supported 100+ brands across B2B SaaS, marketplaces, professional services, healthcare, and education, producing blogs, guides, white papers, landing pages, email content, and full content libraries.
Clients value my ability to own work end‑to‑end, meet deadlines consistently, and integrate cleanly into existing processes. I’m particularly well‑suited for ongoing content needs rather than one‑off experiments.
What clients say:
“Grant was a huge help in developing the copy for my psychotherapy website. He really took the time to understand my work, values, and tone, and translated that into clear, compelling copy that feels authentic. Beyond the website, he also helped build funnels and email copy, making the entire client journey feel cohesive and intentional. Thoughtful, responsive, and genuinely invested in getting it right.” — Darijan
“Grant has been an excellent content writer, and we truly appreciate the quality of his work and output. We would gladly recommend him for future opportunities.” — Ethen
“Grant is super reliable and communicates clearly. It was clear he’s highly skilled not just in copywriting and content marketing, but also in areas like instructional design and project management.” — Sarah
B2B Marketing
Growth Hacking
Content Development
Copywriting
Elearning
Conversion Rate Optimization
Marketing Strategy
Ad Copy
Campaign Management
Email Marketing
Instructional Design
AI Consulting
Website Copywriting
Sales Copywriting
Content Marketing
Michael B.
Austin, Texas
$130/hr
5.0
7 jobs
I am a growth expert specializing in paid advertising, conversion rate optimization, and pricing - ex-MasterClass and Calm, and I have improved LTV:CAC by 50%+ across 20+ products.
𝗦𝗘𝗟𝗘𝗖𝗧𝗘𝗗 𝗥𝗘𝗦𝗨𝗟𝗧𝗦
🏆 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗹𝗮𝘀𝘀 - +𝟮𝟬𝟬% conversion lift and ~$𝟯𝟬MM per quarter in incremental revenue through conversion rate and pricing optimization
📈 Improved LTV:CAC by 𝟱𝟬%+ across 𝟮𝟬+ subscription and app businesses through conversion, pricing, and activation work
💎 +𝟲𝟴𝟬% revenue and +𝟭𝟰𝟰% LTV for a subscription app via funnel, pricing, and conversion optimization
🎯 +𝟯𝟳% LTV and a breakeven LTV:CAC for a seed-stage subscription product through pricing and conversion work
🚀 Built Calm's product-led growth from the ground up, lifting activation and retention across the subscription lifecycle
"Michael led our conversion and pricing growth teams at MasterClass for several years. He is an artist in this domain - incredible intuition for what will work, and relentless execution on fast, iterative experimentation." - Growth leader, MasterClass
Most conversion rate optimization help on Upwork is surface-level: a few button colors and a generic split test. I work the way high-growth San Francisco startups do - conversion driven by deep purchase-journey research, high-velocity experimentation, and pricing strategy that compounds. I have run this exact conversion playbook inside MasterClass and Calm and for 20+ subscription, e-commerce, and app businesses, turning conversion into a predictable growth engine instead of a one-off project. The result is conversion you can forecast, fund, and scale - not guess at.
𝗪𝗛𝗘𝗥𝗘 𝗜 𝗛𝗔𝗩𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗘𝗗
🏆 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗹𝗮𝘀𝘀 - led conversion rate and pricing optimization: +𝟮𝟬𝟬% conversion lift and ~$𝟯𝟬MM per quarter in incremental revenue
🏆 𝗖𝗮𝗹𝗺 - built product-led growth, activation, and retention from the ground up
⭐ Improved LTV:CAC by 𝟱𝟬%+ across 𝟮𝟬+ subscription and app clients through conversion and pricing work
⭐ Conversion and growth advisor to 𝗥𝘂𝗻𝗻𝗮, 𝗜𝗺𝗽𝗿𝗶𝗻𝘁, 𝗦𝗽𝗹𝗮𝘀𝗵𝗟𝗲𝗮𝗿𝗻, 𝗦𝗶𝗣𝗵𝗼𝘅 𝗛𝗲𝗮𝗹𝘁𝗵, 𝗦𝘁𝘂𝗱𝘆𝗙𝗲𝘁𝗰𝗵, and 𝗠𝗮𝗱𝗲 𝗜𝗻
⭐ Selected for conversion, pricing, and product-led growth across B2C subscription, e-commerce, and health apps
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢
I help B2C subscription, e-commerce, app, and marketplace businesses grow through conversion rate optimization across the full funnel. Core services:
🔹 Conversion rate optimization - website and landing page conversion, signup and activation, and paywall conversion, from first landing through purchase
🔹 Full-funnel conversion - mapping the whole journey across acquisition, activation, retention, and referral, and fixing wherever conversion leaks
🔹 Experimentation and analytics - purchase-journey research, high-velocity A/B testing, and the measurement that makes every conversion win compound
🔹 Pricing and monetization - pricing strategy, price-point testing, and subscription packaging to grow LTV without hurting conversion
🔹 Growth strategy - the roadmap and product-led growth systems that make conversion repeatable across signup, activation, and retention
🔹 Paid media (secondary) - Google Ads and Meta to drive qualified traffic into a conversion-optimized funnel
Whether you need a focused conversion audit or an ongoing conversion and growth partner, I build the system, not just a single test - and I leave your team able to run it.
𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛
I do my best work with B2C and self-serve businesses - subscription apps, e-commerce brands, marketplaces, and products across health, wellness, fitness, and education. If people can discover and buy your product online without a sales team, conversion rate optimization is my lane. I am selective and take on clients where focused conversion and growth work will move a real number.
𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞
1. Diagnose - deep purchase-journey research to find where conversion breaks
2. Prioritize - rank the highest-impact conversion and pricing bets
3. Test - high-velocity A/B testing and paid media experiments
4. Scale - double down on winners and turn conversion into a growth engine
5. Document - every test, result, and learning captured so your team keeps the conversion edge
You get clear, documented outputs at every step - the same operating system I ran inside MasterClass and Calm.
Send a message with your product and your #1 conversion or growth goal, and I'll tell you exactly where I'd start. Let's turn conversion into your growth engine.
Conversion Rate Optimization
A/B Testing
Marketing Strategy
Pricing Strategy Consulting
Growth Strategy
Paid Media
Google Ads
Facebook Advertising
Pay Per Click Advertising
Campaign Management
Facebook
Facebook Ads Manager
Search Engine Marketing
Landing Page
Google Analytics
Customer Retention
User Experience Design
Sales Funnel
Product Management
Digital Marketing Strategy
Caroline G.
Austin, Texas
$150/hr
5.0
15 jobs
I help emerging CPG brands scale from $0 to $5M in sales.
I specialize in defining the market positioning, messaging, and brand & sales strategy to take emerging CPG startups to the next level.
Founder & CEO @ productandprosper.com, where we’ve helped over 100+ CPG brands land their first 300 retailers, scale up their wholesale sales, and manage retail sales in-house, without falling flat on their faces.
In past lives, I've been:
•a 2x nationally award-winning poet •a D2C copywriter & conversion strategist • a social media strategist • a creative director • a brand strategist • a GTM marketer • a B2B tech sales consultant • a food & beverage sales rep • a webinar host • a digital nomad • a self-published novelist • a certified Scrum Master • a certified ski instructor • a certified fashion design manager • a certified cheese taster
Market Positioning Strategist | Branding, Marketing & Sales Specialist | Graphic Designer | Retail Strategy | Wholesale Strategy | Faire Brand Management
Let's diagnose why your product isn't selling, then fix it.
Marketing
Logo Design
Brand Strategy
Website Copywriting
Adobe Creative Suite
Brand Development
Sales Strategy
Sales Optimization
Brand Identity
Creative Direction
Brand Management
Branding & Marketing
Branding
Scrum
Travis C.
Austin, Texas
$97/hr
5.0
127 jobs
I help 6-8 figure ecommerce brands turn email and sms into their most profitable sales channels.
Recent clients:
Function Health, PSD Underwear, USC Bookstore
Industries:
Health & Wellness -- Beauty & Personal Care -- Fashion & Apparel -- Food & Beverage
Process:
We'll launch quickly and optimize continuously. You'll have an new sign-up form on your website within 24 hours, and an upgraded welcome flow live within the first week. By the end of the first month, you'll have all of your automated flows built out and optimized, new campaigns running weekly, deliverability errors corrected, and multiple A/B tests live and collecting data for ongoing optimization.
Services:
- List Growth: Pop-up forms that increase sign-up rate of high-intent buyers
- Campaigns: Segmented campaigns that drive revenue without fatiguing your list
- Flows: Automated flows that recover lost revenue
- A/B Testing: Continuous optimization of offers, subject lines, creative, and timing
- Deliverability: Precise targeting and list cleaning to protect sender reputation
- Klaviyo Management: Strategy, execution, and reporting across all functions
Pricing:
I'm happy to work on an hourly basis for short-term engagements—otherwise I charge a flat retainer fee of $1,995/m for ongoing Klaviyo management, which includes all of the services listed above. The retainer is month-to-month and no term commitment is required.
How to get started:
Send me a message to schedule a discovery call and free audit of your retention systems. Following the call, I'll provide a detailed report with my recommendations and next steps for improving your brand's performance across list growth, flows, campaigns, deliverability, and more.
Email Marketing
Klaviyo
Email Copywriting
Copywriting
Email Automation
Email Design
Email Marketing Consultation
Email Marketing Strategy
A/B Testing
Customer Retention Strategy
Email Campaign
Lead-Nurturing Email
Re-Engagement Email
Welcome Email
Email Deliverability
Email Management
Customer Transaction Email
Email
Audience Segmentation & Targeting
Customer Retention
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