Hire the Best Digital Marketers in Texas

Hello, I'm Ria, the founder of Concepts by Ria: a marketing and branding studio focused on helping businesses build strong, scalable identities and grow with intention. I work with startups and emerging brands to go beyond just “posting content” and instead develop clear positioning, cohesive branding, and strategic marketing systems that actually drive results. A few of the services I provide are: • Brand development & positioning • Building marketing strategies • Public relations direction & brand image • Content creation • Digital presence management I have hands-on experience across platforms like Instagram, Youtube, Pinterest, which allows me to translate brand strategy into content that performs without losing the bigger picture. I graduated from the University of Houston in May 2024 with a degree in Marketing and a minor in Sales. From earning this degree, I have learned how to bring both a creative and analytical approach to every project, combining modern trends with structured strategy. If you're a business looking for more than just surface-level marketing and want to build a brand that’s clear, intentional, and positioned to grow, I’d love to work with you!

I manage social media, build content strategies, and run Meta Ads for brands that want stronger visibility, engagement, leads, and customer acquisition. My approach brings organic content and paid campaigns together so both sides support the same business goals. Over the past several years, I’ve managed $500K+ in ad spend and worked across eCommerce, restaurants, healthcare, real estate, hospitality, and service businesses. I’ve also completed 120+ projects on Upwork while maintaining Top Rated Plus status and a 100% Job Success Score. What I do: ✅ Social media management across Instagram, Facebook, TikTok, LinkedIn & YouTube ✅ Content strategy, content calendars, captions, scheduling & publishing ✅ Social media content creation, short-form content & engagement strategy ✅ Community management, audience growth & performance reporting ✅ Meta Ads, Facebook Advertising & Instagram Ad campaigns ✅ Prospecting, retargeting, audience targeting & campaign optimization ✅ Lead generation and new customer acquisition campaigns ✅ Meta Pixel, Conversions API, GA4 & conversion tracking ✅ Google Ads and performance marketing campaigns A restaurant client came to me after spending on paid campaigns that brought in customers some weeks and nothing the next. We rebuilt the campaign structure, tightened audience targeting, and improved the creative strategy. The result was 885 reservations at $6.08 each, at a return on ad spend the business could continue scaling. That’s generally how I approach marketing: understand what’s actually working, identify what isn’t, and put more time and budget behind the things the data supports. What working with me looks like: You don’t need one person managing your social media and another running paid campaigns without either knowing what the other is doing. I can support both your organic content and paid acquisition so the messaging, audiences, creative direction, and business goals stay aligned. You’ll get clear communication, practical recommendations, and reporting in plain English. If something isn’t working, I’ll tell you rather than letting it continue just to keep a campaign running. Campaign & tracking tools I work with include Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics 4, Google Tag Manager, Meta Pixel, Conversions API, Shopify, HubSpot, Mailchimp, Hootsuite, Buffer, Canva, Photoshop, and Zapier. One client described working with me as a “one-stop shop” for their business growth — covering Shopify and Amazon integration, Meta Ads, social media marketing, and TikTok Shop setup. If your social media isn’t gaining traction, your paid campaigns aren’t converting consistently, or you simply need someone who can bring strategy and execution together, tell me what’s not working. I’ll tell you where I see the biggest opportunity and what I’d focus on first.

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

ABOUT ME My name is Ivonne Flores, I am 25 years YOUNG. I am a passionate marketing major!!! I have a passion for Marketing & social media .. It goes together like peanut butter & jelly ! Creativity plays a huge role in my everyday life. A few fun facts about me is that I am an extrovert and really enjoy meeting new people and always eager to learn from others!

💯 Job Success. As a dedicated digital marketer, I bring a decade of experience in designing, implementing, and optimizing Google Ads campaigns that deliver impressive ROI for small businesses. My expertise lies in creating customized strategies that align with your business objectives and target audience. I'm well-versed in identifying lucrative keywords, crafting compelling ad copy, and optimizing landing pages to ensure seamless user experiences. 🌐 Google Ads Setup and Management: Proficient in setting up Google Ads campaigns from scratch, including keyword research, ad group structuring, bidding strategies, and tracking implementation. 🌐 Google Ads Training: Customized training for your organization to set you up for success and self-capability. 🌐 Keyword Research: Adept at conducting thorough keyword research to identify high-value, relevant keywords that drive qualified traffic to your business. 🌐 Ad Copywriting: Skilled in crafting engaging and persuasive ad copy that resonates with your audience and entices clicks. 🌐 Performance Analysis: Capable of analyzing campaign performance using Google Analytics and other tracking tools, making data-driven adjustments for continuous improvement. 🌐 Budget Management: Proficient in managing budgets effectively to achieve optimal results and maximize ROI. 🌐 A/B Testing: Knowledgeable in running A/B tests for ads, landing pages, and other campaign elements to refine strategies and boost performance.

I’m a senior marketing and account management professional with 8+ years of experience helping brands grow through thoughtful strategy, creative execution, and strong client partnerships. I specialize in turning business goals into clear, actionable marketing plans and making sure they’re executed smoothly from start to finish. My background spans both agency and in-house roles, where I’ve managed multi-channel campaigns, led cross-functional teams, and supported brands across consumer, fashion and beauty, financial services, SaaS, healthcare, and professional services. I work across brand marketing, digital marketing, and campaign management, with experience in strategy, messaging, email marketing, social media, website optimization, and performance tracking. Clients value that I’m proactive, organized, and easy to work with, with a strong focus on communication, clarity, and results. If you’re looking for a marketing partner who can think strategically, execute confidently, and genuinely care about your brand, I’d love to connect! Brand Marketing • Digital Marketing • Marketing Strategy • Account Management • Campaign Management • Email Marketing • Social Media • Website Optimization • Client Experience