Hire the Best Growth Hackers in Texas

📲 Create a comprehensive GTM strategy for your mobile App. 📲 Get discovered in the App Stores with techniques and tactics that break through the clutter. 📲 Drive downloads and engagement based on brand recognition and an innovative strategic approach. Many new Apps struggle to compete in a crowded landscape and to gain traction with users. With my experience marketing Amazon's Kindle App, Staples' e-commerce app, along with over a dozen other mobile Apps including Apps in the cannabis, mental health, and technology sectors - I create GTM strategies that will create the kind of traction in the App Stores and the user engagement you want to see for long-term success. What I provide: ✅ GTM strategic plan ✅ CRM strategy (activation + retention) ✅ App Store Optimization ✅ Social media strategy ✅ Metadata and keyword research ✅ Competitive research ✅ Creative assets for iOS and Play Stores ✅ Branding/Storytelling and more... I’ve also driven growth and go-to-market strategies for numerous B2C, dual-sided marketplace, and SaaS mobile apps, giving me a wide lens on what actually works in competitive digital spaces. Apps in my portfolio: 📖 Kindle – Amazon content platform 🛒 Staples – Retail/E-commerce 🧠 Cocoon – Mental Health 📧 Canary Mail – AI-driven Email 💪 ISSA Smart Fitness – Health & Wellness 📦 Earth Class Mail – Digital Mail Platform (acquired by LegalZoom) 🤝 Shyft Technologies – SaaS + Shift-Swapping App (used by Walmart, Gap, Victoria’s Secret) 🥳 Crawler – NYC Nightlife 🌿 X Shack – Cannabis UGC Powered Community 🏠 Renolution – AI Contractor & Homeowner Matching I can help by providing guidance, expertise, and knowledge to ensure a successful mobile app launch and downloads from customers with high LTV. Next, let's set up a discovery call so I can learn more about your App and goals. Shoot me a note and we can find some time to schedule a Zoom and see if there’s a mutual fit. *Expert Vetted* *100% Client Satisfaction*

I’m often the first marketing hire for SaaS startups and new product launches. (or) A fractional marketing department for ecommerce, franchises, and local services that want senior strategy and execution. ** independent contractor Why settle for the status quo leapfrog your competitors with the latest techniques and Marketing. ———— I blend modern growth tactics with marketing science (I’m a university MBA marketing professor and textbook author) to build a marketing engine that actually performs—fast. WHAT I DO BEST - Primary research (customer preferences, customer feedback) - Secondary data analysis - Funnel gap analysis - Go-to-Market (GTM) Strategy + launch planning - Positioning, messaging, value proposition, and keyword strategy (SEO/SEM/content) - Growth marketing + performance marketing (paid social + paid search) - Google Ads (Search, Performance Max, Display) + Meta Ads + LinkedIn Ads - Marketing audits, funnel + conversion strategy, analytics/KPIsIntegrated campaigns (strategy → execution → optimization)Ideal projects You’re launching a new product / channelYour marketing feels scattered and you want a clear plan + prioritiesYou need senior leadership without a full-time hire (vCMO / fractional CMO)You’re preparing for Seed / Series A and need traction + a measurable engine PROOF + CREDIBILITY Worked on programs/projects for Google, Indeed, Pearson, Nordstrom, Deloitte, YUM! Brands and more. Startup experience includes Datadog (IPO), TrueAbility (exit), Peer 1 Hosting (acquired), Pivotree (public). I’ve helped grow companies through acquisition and scaled my own venture 0 → 7 figures in 18 months. PLATFORMS Meta, LinkedIn, YouTube, TikTok, Pinterest, Reddit, X, Product Hunt, Shopify + most CMS platforms, paid media across channels. How we’ll work together: 1. Fast audit + opportunity analysis 2. Priorities + roadmap (what moves the needle now) 3. Launch/optimize campaigns + track KPIs 4. Iterate weekly—build momentum and compounding growthIf you want smart strategy, clean execution, and measurable results, let’s build your marketing engine.

Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience. I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI. I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes: - Business audits & opportunity mapping - Competitor & market research - Positioning, messaging, ICP development & validation - Offer, pricing, and service/product development I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction: - Funnel audit & CRO - Website/landing page build or redesign - Sales decks, lead magnets, ebooks - Ad assets (graphics, video, copy) - Cold email copy & multi-step cadences - SEO-optimized content, blogs, and website copy I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue. Companies I have worked with in the past 3 years Include: AI Career Coach (AI SaaS, USA) Wise Agents (AI SaaS, USA) Prime Sync (AI Answering service, USA) SoTalkie (AI outreach service, USA) Wise Hosting (SaaS) Adobe (AI SaaS, USA) ClickGuard (SaaS, B2B, USA) BlinkPayroll (SaaS, B2B/B2C, USA) CrushTeam (SaaS, B2B, USA) SmartRoofing (AI SaaS, USA) PlotPulse (AI SaaS, USA) ItsRapid (AI SaaS, USA) Ediscoveryai (AI SaaS, USA) Revelate (SaaS, USA) Functionize (AI SaaS, USA) Sensor Tower (previously Data.ai) Star of Service (Marketplace, France) HIRECLOUT (Tech recruiting and consulting, USA) Square Signs (Custom sign making e-commerce, USA) Front Signs (Signage,, B2B, USA) Sign Manager (Sign Consulting Company, Australia, USA) Industracom (B2B marketplace, Australia) Canadian Classroom (E-commerce, Canada, USA) Melloweasy (E-commerce, China) ITALIANBARK (Services, Italy) LichenAir (D2C, USA) Home Service Companies: Junkgenius (Services, USA) 651 Carpets (Services, USA) Details and Dixon's (Services, USA) Used Mobile Clinics (Services, USA) Sunesta (Services, USA) GutterHelmetMN (Services, USA) WarningLitesMN (Services, USA) OC Cleaning Services (Services, USA) Discover Chiropractic (Healthcare, USA) Marketing Agencies: Hastings Digital Studios (USA) Oxsome (USA) Webthrive (USA) Scale Lite (USA) Oodles of Leads (USA) Stratosphere (USA) If my profile aligns with your needs, please take a moment to review feedback from my clients. Reach out, I will share relevant cases.

Most mid-sized companies treat content and performance marketing like two separate businesses. Your creative agency wants things to look pretty, your growth agency wants to run aggressive ads, and you are caught in the middle burning cash on content that doesn't actually sell anything. My job is to step in, cut through that friction, and build a unified growth engine where the content directly feeds the performance data. I bring 14 years of heavy-hitting marketing leadership down to agile, growing brands. I don't just hand over a strategy deck and walk away; I personally architect the full-funnel system, design the creative frameworks, and build the content engines that capture high-intent buyers. The Impact: • Content to Conversion Loops: Engineered a premium brand content series that sharpened paid acquisition feedback loops and drove a 40%+ surge in organic engagement. • Demand & Funnel Overhaul: Modernized fragmented marketing stacks and optimized lead architectures to drive a 50% increase in qualified demand and a 30% improvement in sales efficiency. • Capture Strategy: Re-engineered underperforming web platforms, skyrocketing search CTR from 2.3% to 6.1% to turn passive visitors into inbound quote requests. How I Help You Stop Wasting Marketing Spend: • Data-Driven Content Systems: I build content models designed specifically to lower your customer acquisition costs (CAC), replacing random social posts with repeatable, revenue-generating assets. • The Leaky Funnel Fix: I audit your entire digital footprint to find exactly where premium traffic and creative ad spend are currently falling through the cracks. • Full-Stack Execution & Leadership: I bridge the gap between creative storytelling and hard analytics, providing institutional-grade executive ownership without the $250k+ full-time C-suite overhead. I operate best with founders and multi-unit brands who are tired of disjointed marketing tactics and are ready to transition to a predictable, content-powered conversion machine. If your current marketing feels complicated and disconnected, let’s talk and build some clarity.

MY EXPERIENCE: - 8+ years leading marketing operations across real estate, fintech, Web3, tech, retail, and nonprofits, managing multimillion-dollar monthly budgets and building teams around what each project demands - Expert across Growth, Lead Generation, Traffic, and Remarketing campaigns on Facebook, Google, Instagram, LinkedIn, X (Twitter), TikTok, Telegram, and Discord - $9.27 CPL via Meta Ads for a legal client using high-intent targeting - $13.46 blended CAC for a fintech platform across Meta, KOL campaigns, and referral incentives - Sub-$20 CPL across 60+ multifamily properties nationwide while managing multimillion-dollar budgets across Karya Property Management and Nitya Capital's $2.5B real estate portfolio - $7M raised pre-launch for a Web3 token through KOL coordination, community strategy, and paid media - $100K+ ICO raise with post-launch valuation reaching $5M–$7M - Grew a real estate brand TikTok to 80K+ followers with a top video hitting 5M views; scaled CEO Instagram to 100K+ - 5+ years of Cryptocurrency and NFT community building on TikTok, Twitter, Telegram, and Discord (Telegram Admin: 7,000+ members) - Skilled in SEO and ad campaigns using Google Ads, Google Analytics, and SEMrush - 5+ years in Mailchimp/Active Campaign/Drip email and SMS campaigns, landing pages, and list segmentation - Experienced in website building using WordPress, Squarespace, Lovable, Shopify, and Site Stacker - ChatGPT/AI integration consultant: I utilize Claude, ChatGPT, and OpenClaw, and Gemini to project manage, automate tasks, brainstorm, and save time - Graphic design experience using Adobe Suite and Canva Pro - Fluent in Hootsuite, Sprout Social, Later, Notion and managing 100+ accounts simultaneously MY FOCUS: - Marketing Strategy and Execution - Social Media Management - Paid Ads and Promotion -AI Integration & Automation - Content Creation and Blog Writing - Public Relations - Search Engine Optimization - Community Building and Management - Influencer and KOL Campaigns - CRM Automation and Email Marketing - Web3 and Blockchain Marketing

⭐️⭐️⭐️⭐️⭐️ "Kathleen knows how to STRATEGIZE GROWTH FOR A BUSINESS! She helped our startup narrow down our offering and clarify our value proposition, which was huge" ⭐️⭐️⭐️⭐️⭐️ "Kathleen and Volt have proven their value as a long-term, strategic partner. A collaborative partnership with constant innovation and creativity" ⭐️⭐️⭐️⭐️⭐️ "Excellent communication, great ideas, beautiful execution" I help founders and growth-minded teams unlock serious momentum through done-for-you business strategy and marketing execution. Think of it as having your own growth partner in your corner. What I bring to the table: deep market research and analysis to answer the hard growth questions, smart business development planning, brand positioning that actually resonates, compelling messaging, strategic ad management, and full-spectrum marketing guidance. Whether you’re an early-stage startup or an established company ready to scale boldly, I meet you where you are. I can audit what’s working (and what’s not), offer sharp, actionable insights—or guide you step-by-step from the ground up. Let’s map a clear path to growth, leverage digital to its fullest, and build the kind of traction that drives real revenue. Ready when you are. -------------------------------------------------------------------------------------------------------------- 👍 - IF YOU’RE READY, LET'S GO - 👍 Message me and let's get you growing! IF YOU’RE NOT QUITE READY - 👇 If you are still trying to decide whom you want to work with, I offer a 30-minute "test drive" call where we go hands-on right away and begin working through your initial questions, fact-finding, and strategy process and quickly determine the best course of action for future steps. I don't hold back, I'll give you real value in the first call. (Message me for a booking link; Upwork doesn't allow hyperlinks here). I look forward to working with you and helping you hit your business growth goals! -------------------------------------------------------------------------------------------------------------- I have worked with: eBay, the World Bank, JP Morgan, Shell Foundation, Walmart Foundation, and the City of Austin, just to name a few enterprises. On the startup side, I have led the growth strategy for startups to gain traction, raise funding ($5M and counting), and I've served as a growth coach through SBDC centers in Texas. I've got an MBA, an engineering degree, and years of running my own business as a female entrepreneur. I can't wait to face your hardest problem head-on. Let's talk!