Hire the Best Conversion Rate Optimizers in Texas

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

I am a growth expert specializing in paid advertising, conversion rate optimization, and pricing - ex-MasterClass and Calm, and I have improved LTV:CAC by 50%+ across 20+ products. 𝗦𝗘𝗟𝗘𝗖𝗧𝗘𝗗 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 🏆 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗹𝗮𝘀𝘀 - +𝟮𝟬𝟬% conversion lift and ~$𝟯𝟬MM per quarter in incremental revenue through conversion rate and pricing optimization 📈 Improved LTV:CAC by 𝟱𝟬%+ across 𝟮𝟬+ subscription and app businesses through conversion, pricing, and activation work 💎 +𝟲𝟴𝟬% revenue and +𝟭𝟰𝟰% LTV for a subscription app via funnel, pricing, and conversion optimization 🎯 +𝟯𝟳% LTV and a breakeven LTV:CAC for a seed-stage subscription product through pricing and conversion work 🚀 Built Calm's product-led growth from the ground up, lifting activation and retention across the subscription lifecycle "Michael led our conversion and pricing growth teams at MasterClass for several years. He is an artist in this domain - incredible intuition for what will work, and relentless execution on fast, iterative experimentation." - Growth leader, MasterClass Most conversion rate optimization help on Upwork is surface-level: a few button colors and a generic split test. I work the way high-growth San Francisco startups do - conversion driven by deep purchase-journey research, high-velocity experimentation, and pricing strategy that compounds. I have run this exact conversion playbook inside MasterClass and Calm and for 20+ subscription, e-commerce, and app businesses, turning conversion into a predictable growth engine instead of a one-off project. The result is conversion you can forecast, fund, and scale - not guess at. 𝗪𝗛𝗘𝗥𝗘 𝗜 𝗛𝗔𝗩𝗘 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗘𝗗 🏆 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗹𝗮𝘀𝘀 - led conversion rate and pricing optimization: +𝟮𝟬𝟬% conversion lift and ~$𝟯𝟬MM per quarter in incremental revenue 🏆 𝗖𝗮𝗹𝗺 - built product-led growth, activation, and retention from the ground up ⭐ Improved LTV:CAC by 𝟱𝟬%+ across 𝟮𝟬+ subscription and app clients through conversion and pricing work ⭐ Conversion and growth advisor to 𝗥𝘂𝗻𝗻𝗮, 𝗜𝗺𝗽𝗿𝗶𝗻𝘁, 𝗦𝗽𝗹𝗮𝘀𝗵𝗟𝗲𝗮𝗿𝗻, 𝗦𝗶𝗣𝗵𝗼𝘅 𝗛𝗲𝗮𝗹𝘁𝗵, 𝗦𝘁𝘂𝗱𝘆𝗙𝗲𝘁𝗰𝗵, and 𝗠𝗮𝗱𝗲 𝗜𝗻 ⭐ Selected for conversion, pricing, and product-led growth across B2C subscription, e-commerce, and health apps 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I help B2C subscription, e-commerce, app, and marketplace businesses grow through conversion rate optimization across the full funnel. Core services: 🔹 Conversion rate optimization - website and landing page conversion, signup and activation, and paywall conversion, from first landing through purchase 🔹 Full-funnel conversion - mapping the whole journey across acquisition, activation, retention, and referral, and fixing wherever conversion leaks 🔹 Experimentation and analytics - purchase-journey research, high-velocity A/B testing, and the measurement that makes every conversion win compound 🔹 Pricing and monetization - pricing strategy, price-point testing, and subscription packaging to grow LTV without hurting conversion 🔹 Growth strategy - the roadmap and product-led growth systems that make conversion repeatable across signup, activation, and retention 🔹 Paid media (secondary) - Google Ads and Meta to drive qualified traffic into a conversion-optimized funnel Whether you need a focused conversion audit or an ongoing conversion and growth partner, I build the system, not just a single test - and I leave your team able to run it. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 I do my best work with B2C and self-serve businesses - subscription apps, e-commerce brands, marketplaces, and products across health, wellness, fitness, and education. If people can discover and buy your product online without a sales team, conversion rate optimization is my lane. I am selective and take on clients where focused conversion and growth work will move a real number. 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 1. Diagnose - deep purchase-journey research to find where conversion breaks 2. Prioritize - rank the highest-impact conversion and pricing bets 3. Test - high-velocity A/B testing and paid media experiments 4. Scale - double down on winners and turn conversion into a growth engine 5. Document - every test, result, and learning captured so your team keeps the conversion edge You get clear, documented outputs at every step - the same operating system I ran inside MasterClass and Calm. Send a message with your product and your #1 conversion or growth goal, and I'll tell you exactly where I'd start. Let's turn conversion into your growth engine.

If your business isn't making you the money you thought it would, keep reading because I'm about to become the most valuable stranger you've ever met... Let's be honest. Most copy today is lipstick on a pig. Sure, it’s pretty. Yep, it’s polite. But it doesn’t do anything that TRULY matters. It sits there, smiles at your traffic... and then waves politely goodbye as they bounce to a competitor who actually knows how to ask for the sale. I write the other kind of copy. The kind that grabs a distracted reader by the collar, walks them exactly where they need to go, and makes that all-holy click feel like THEIR brilliant idea. But wait! There’s more... 😉 I don't JUST write your copy and then ride off into the sunset on my trusty white steed (though my hair does look exceedingly fabulous flowing in the wind). I understand the machine the copy lives in. And the data sitting in your analytics right now, practically begging you to notice where you're losing people. I can read it. I can fix it. And (plot twist) I can build what it all runs on, too. So what does that mean for you? Why in the ever living **** should you care? Well... imagine having one trusted (and handsome) contact who can: ✔ Write website copy that finally sounds human (bye-bye ChatGPT) and sells like a pro ✔ Wire up the email flows that turn "just browsing" into "take my money" ✔ Craft sales pages that convert so well you can finally buy your grandma that Ford Pinto she’s been eyeing ✔ Architect the funnels from the ground up so the copy has legs to run on ✔ And when you need it, build and manage the site, the CRM, and the automation humming underneath it all Most copywriters can string a sentence together. Fewer understand why a page converts or flatlines. Fewer still can roll up their sleeves and rebuild the funnel themselves. I'm all three. That means less hand-holding, fewer vendors clogging your inbox, and copy that's bolted into a system actually engineered to perform. Now, a small confession: I am not the cheapest writer on this website. Not even close. If you're hunting for a $15 bargain, do us both a favor and keep scrolling... no hard feelings. But if you want copy that's actually ENGINEERED to perform, written by a man who's done it for ten-plus years across B2B services, cybersecurity, real estate, e-commerce, fitness, and more industries than my grandma has Pintos... Then here's what I want you to do: Send me a quick note about what you're building and what you want it to do. That’s it. If I'm your guy, I'll say so. If I'm not, I'll point you toward someone better and wish you well. Either way, you get a straight answer (and probably a decent joke too). P.S. The fact that you read this far tells me something: you already know your current copy isn't cutting it. Every day it sits there, it's quietly costing you customers you'll never know you lost. Send the note. It costs you sixty seconds and might make you a fortune.

“At a time when I was losing faith in agencies & freelancers that over-promised and underdelivered, Michael renewed my faith… He kept our complex Shopify project organized, on time, and on budget.” “I had the pleasure of working with Michael, and I couldn't be more impressed. He was incredibly knowledgeable, patient... without a doubt, I will be hiring him again!” If you're tired of missed deadlines, vague communication, and developers who don’t understand eCommerce, you're in the right place. 👋 I’m Michael, a Shopify Developer and Conversion Optimization Specialist with over 5 years of experience building high-performing eCommerce stores. I’ve worked with brands ranging from startups to multi-million-dollar businesses, delivering results not just pretty websites. My approach is different. I’m not just a developer, I’m your strategic partner. That means better communication, more accountability, and a laser focus on your store’s performance. Here’s what I bring to the table: • Custom Shopify development and theme customization • Conversion rate optimization through A/B testing and UX improvements • Speed optimization, SEO setup, and mobile responsiveness • App integrations, migrations, and ongoing support • Client training and strategic consulting Whether you're launching from scratch or optimizing an existing store, I’ll help you create a user experience that actually converts. Want to see how your store could perform better? Send a message and I’ll get you a free audit with no pressure. Let’s grow your business together.

🏆 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝘁 ⭐ 𝟭𝟬+ 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 ⭐ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐁𝐮𝐢𝐥𝐝𝐬 ⭐ 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐃𝐫𝐢𝐯𝐞𝐧 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 I help Shopify brands improve speed, usability, and conversion so their stores turn more visitors into buyers. With 10+ years in eCommerce, Top Rated Plus status, and experience optimizing 350+ Shopify stores, I build and refine storefronts that are faster, cleaner, and easier to buy from. My work focuses on practical improvements that support both user experience and sales performance. What I can help with: Shopify store development Shopify theme customization Shopify performance optimization Conversion rate optimization Figma to Shopify builds Mobile optimization Bundle and subscription integrations Store restructuring Magento / WooCommerce to Shopify migration I’ve worked on premium redesigns, custom product logic, performance cleanups, subscription flows, and conversion-focused improvements where structure, speed, and usability all mattered. My approach is simple: clean architecture, scalable Shopify structure, and storefronts that feel intentional instead of overbuilt. If you want a Shopify developer who understands both performance and conversion, I’m ready to help. Tags: Web Design | Shopify Web Design | Shopify Expert Upwork | Shopify Developer | Shopify Designer | Shopify Consultant | Shopify Store Builder | Shopify Setup | Shopify Redesign | Shopify Migration | Shopify Customization | Shopify Theme Development | Shopify Online Store 2.0 | Shopify UX/UI | Shopify SEO | Shopify Speed Optimization | Shopify Maintenance | Shopify Support | Shopify Analytics | Shopify Strategy | Custom Web Design | HTML5 | CSS3 | Liquid Coding | Shopify App Integration | Custom Shopify Apps | Shopify CRO | Shopify Plus | Shopify Dropshipping | Shopify Landing Pages | Shopify Sales Funnel | Shopify API | Liquid Developer | Shopify Frontend & Backend | Shopify Metafields | Shopify Automation | Shopify Bug Fixes | Shopify Store Optimization | Shopify Internationalization | Shopify Reports | Shopify Analytics #Expert Shopify Developer #Web Design # Shopify Web Design # Ecommerce Web Design #Shopify #ShopifyDeveloper #ShopifyTheme #ShopifyThemeDeveloper #ShopifyThemeDesigner #ShopifyWebsiteDesign #ShopifyDesigner #ShopifyExpert #ShopifySpecialist #ShopifyAppDeveloper #ShopifyPublicApp #ShopifyPrivateApp #ShopifyStoreSetup #ShopifyMigration #ShopifyStoreRedesign #ShopifyCustomization #ShopifySpeedOptimization #ShopifyPlus #ShopifyDropshipping #ShopifySEO #ShopifyCRO #Ecommerce #EcommerceDeveloper #ShopifyLandingPage #ShopifySalesFunnel #ShopifyPaymentIntegration #ShopifyThirdPartyApps #ShopifyAPI #LiquidDeveloper #ShopifyFrontEnd #ShopifyBackEnd #HTML #CSS #JavaScript #Liquid #ShopifyMetafields #ShopifyAutomation #ShopifyBugFix #ShopifyMaintenance #ShopifyConsultant #ShopifySupport #ShopifyUXUI #ShopifyResponsiveDesign #ShopifyBranding #WebDesign #ShopifyStoreAudit #ShopifyCustomSections #ShopifyCustomCode #ShopifyProductPage #ShopifyCollectionPage #ShopifyStoreOptimization #ShopifyInternationalization #ShopifyReports #ShopifyAnalytics

Most Google Ads campaigns don’t fail because of traffic — they fail because the store isn’t built to maximize revenue after the click. I specialize in two things: 1. Driving high-intent traffic with Google Ads 2. Increasing AOV, LTV, and revenue inside Shopify using conversion systems On the Shopify side, this is where most businesses are leaving money on the table. I don’t just “optimize conversion rate” — I implement revenue expansion systems using: • Cart upsells (UpCart, Rebuy) • Post-purchase offers (AfterSell, Zipify) • Product page bundles & cross-sells • Checkout & thank-you page optimizations • One-click upsells and discount logic The goal is simple: 👉 Increase the number of items per order 👉 Increase revenue per visitor 👉 Maximize every click you’re already paying for Most stores I review already have enough traffic — they’re just not monetizing it efficiently. That’s where I focus. I don’t run slow, traditional CRO tests. I move fast — implementing high-impact AOV strategies, measuring results, and scaling what works. If you're running ads or getting traffic but not seeing revenue scale the way it should… I can quickly identify where you're leaving money on the table and map out exactly how to fix it. Typical Results: • Increase AOV by 10–30% using proven upsell systems • Add 15–25% more revenue from post-purchase offers • Improve ROAS by maximizing existing traffic • Reduce reliance on increasing ad spend Send me a message or I can run a quick audit and show you the biggest opportunities.