Hire the Best Conversion Rate Optimizers in Texas

“At a time when I was losing faith in agencies & freelancers that over-promised and underdelivered, Michael renewed my faith… He kept our complex Shopify project organized, on time, and on budget.” “I had the pleasure of working with Michael, and I couldn't be more impressed. He was incredibly knowledgeable, patient... without a doubt, I will be hiring him again!” If you're tired of missed deadlines, vague communication, and developers who don’t understand eCommerce, you're in the right place. 👋 I’m Michael, a Shopify Developer and Conversion Optimization Specialist with over 5 years of experience building high-performing eCommerce stores. I’ve worked with brands ranging from startups to multi-million-dollar businesses, delivering results not just pretty websites. My approach is different. I’m not just a developer, I’m your strategic partner. That means better communication, more accountability, and a laser focus on your store’s performance. Here’s what I bring to the table: • Custom Shopify development and theme customization • Conversion rate optimization through A/B testing and UX improvements • Speed optimization, SEO setup, and mobile responsiveness • App integrations, migrations, and ongoing support • Client training and strategic consulting Whether you're launching from scratch or optimizing an existing store, I’ll help you create a user experience that actually converts. Want to see how your store could perform better? Send a message and I’ll get you a free audit with no pressure. Let’s grow your business together.

Tired of paying for traffic that doesn’t convert or stick? I help DTC brands scale profitable funnels by fixing ad waste, CRO leaks, and retention gaps. 10+ years in growth. I’ve led $6M funnels, scaled a brand from $3K to $61K in 90 days, and rebuilt acquisition systems that now pay for themselves. +400% YoY revenue with end-to-end growth strategy 71% drop in CAC for a service brand PDPs rebuilt = CVR from 1.91% to 2.73% Want your funnel to actually work? DM me and I’ll send you a Loom with 3 fast wins.

Most Google Ads campaigns don’t fail because of traffic — they fail because the store isn’t built to maximize revenue after the click. I specialize in two things: 1. Driving high-intent traffic with Google Ads 2. Increasing AOV, LTV, and revenue inside Shopify using conversion systems On the Shopify side, this is where most businesses are leaving money on the table. I don’t just “optimize conversion rate” — I implement revenue expansion systems using: • Cart upsells (UpCart, Rebuy) • Post-purchase offers (AfterSell, Zipify) • Product page bundles & cross-sells • Checkout & thank-you page optimizations • One-click upsells and discount logic The goal is simple: 👉 Increase the number of items per order 👉 Increase revenue per visitor 👉 Maximize every click you’re already paying for Most stores I review already have enough traffic — they’re just not monetizing it efficiently. That’s where I focus. I don’t run slow, traditional CRO tests. I move fast — implementing high-impact AOV strategies, measuring results, and scaling what works. If you're running ads or getting traffic but not seeing revenue scale the way it should… I can quickly identify where you're leaving money on the table and map out exactly how to fix it. Typical Results: • Increase AOV by 10–30% using proven upsell systems • Add 15–25% more revenue from post-purchase offers • Improve ROAS by maximizing existing traffic • Reduce reliance on increasing ad spend Send me a message or I can run a quick audit and show you the biggest opportunities.

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

Struggling with low conversion rates or launching your brand online? Whether you’re transitioning to e-commerce or starting fresh, I have 5+ years of specialized experience & great client results to help you: ✅ Craft Custom Designs & Messaging: Engage your target audience and establish a compelling brand presence. ✅ Build Effective Landing Pages & Funnels: Drive conversions with high-impact pages and optimized user flows. ✅ Optimize Website Structure: Enhance navigation and usability to keep visitors engaged and boost sales. ----------------------------------------------------------------------------------------------------- When you work with me, you can expect: ★ Clear and transparent communication about cost, timeframe, and the project process ★ Frequent progress updates and check-ins to ensure that we're on the same page ★ Flexible and responsive support whenever you need it ★ 100% satisfaction guarantee ----------------------------------------------------------------------------------------------------- Here's what some of my previous clients have said about working with me: 🏅 "We will absolutely work with Jose again in the future. Highly recommend his skills and his ability to go above and beyond to implement the solutions we were looking for.” 🏅 ”Fantastic communication skills, super helpful, and extremely respectful of time. Jose definitely exceeded all expectations. Very happy that we had his help on our Shopify site.” 🏅 "Jose is by far the best freelancer we've worked with (and I've worked with several) for our Shopify store” 🏅 “He's technically savvy, efficient and a great communicator. He went above and beyond to help us end up with a great site.” 🏅 "Jose was very responsive and got the job done right the first time with very little input. He listens very well and executes on schedule!" 🏅 "Jose is knowledgeable and great to work with. He provides frequent progress updates. Delivered work in a very short time. I'll be hiring him again." ----------------------------------------------------------------------------------------------------- Ready to get your project started? ✅Click the green 'Invite to Job' button at the top of the page and shoot me a message to schedule a call today.

If your revenue feels stalled, scattered, or harder than it should be — I help fix the system behind it. I’m a Fractional CRO with 10+ years helping SaaS, FinTech, eCommerce, and payments companies build the revenue infrastructure that actually scales. I’ve held VP and CRO seats across early-stage startups through mid-market — and I work hands-on, not deck-and-disappear. My background spans the full revenue stack: ◆ GTM strategy and sales architecture for founders and early-stage teams ◆ RevOps cleanup and CRM optimization (HubSpot, Salesforce) ◆ Payments infrastructure — Merchant of Record, Stripe, global commerce, dunning, churn recovery ◆ Pipeline design, forecasting, and revenue visibility ◆ Sales process alignment between marketing, sales, and ops ◆ Retention, expansion, and subscription revenue strategy On the payments side specifically: I led Americas eCommerce managing Merchant of Record solutions across 200+ countries, drove $67M ARR, and built payment integrations. That experience translates directly into engagements around payment recovery, involuntary churn, checkout optimization, and global commerce strategy. For early-stage teams, I help design the GTM foundation before things get messy — ICP clarity, sales motion, first CRM setup, pricing architecture. For scaling companies, I come in when the system that got you here isn’t working anymore — messy HubSpot, broken handoffs, pipelines nobody trusts. The range is intentional. Revenue breaks differently at every stage, across every model — SaaS, subscriptions, payments, eCommerce, B2B, DTC. I’ve worked across enough of them to know where to look first. I’ve worked inside companies where the revenue number was real but nobody could explain how they got there — and others where the pipeline looked full but nothing was closing. Both problems have a root cause. Finding it fast is the job. My experience runs deeper than most generalist consultants because I’ve lived on both sides of the revenue equation. Across several executive roles I wasn’t just selling — I was managing global tax liability, foreign exchange exposure, and regulatory compliance across 200+ countries for companies selling internationally. I’ve built and led teams while simultaneously closing eight-figure ARR in enterprise fintech. I’ve owned $50M+ P&L responsibilities while rebuilding GTM from the inside while the business was still running. These weren’t advisory roles. I was in the work. That breadth matters because most revenue problems aren’t isolated. A broken HubSpot setup is usually a symptom of a misaligned sales process. A stalled pipeline is often a positioning problem in disguise. Pricing that doesn’t convert is frequently a sales motion issue, not a pricing issue. I’ve seen enough of these patterns across enough industries to connect dots that someone with a narrower background would miss. SaaS, payments, fintech, eCommerce, subscriptions, B2B, DTC, government — I’ve sold into them, built revenue systems inside them, and helped founders navigate them from pre-revenue through scale. The clients I work best with aren’t always sure exactly what’s broken — they just know something isn’t working and they’re past the point of guessing. Whether that’s a founder staring at flat revenue with no clear answer, or an operator inheriting a revenue system that was never really built right — that’s exactly where this work starts. You don’t need to have it figured out before we talk. I’m a U.S. Army veteran — Infantry and Military Police. Calm under pressure, clear in execution, focused on building things that last. 🏅 ADVANCED CERTIFICATIONS: Revenue & Executive Leadership • Chief Revenue Officer (CRO) Certificate — Pavilion • Mastership in Revenue Architecture — Winning by Design • Chief Customer Officer (CCO) Certificate — Pavilion • Chief Marketing Officer (CMO) Certificate — Pavilion • Sales Leadership Accelerator — Pavilion • Outward Performance for Leaders — The Arbinger Institute Revenue Operations & HubSpot • HubSpot Revenue Operations Certification — HubSpot Academy • HubSpot Sales Hub Software Certified — HubSpot Academy • Inbound Sales Certified — HubSpot Academy AI & GTM Strategy • AI & Automation Strategies for GTM Leaders — Pavilion • AI Empowerment: Transforming GTM through Innovation — Pavilion • Fraud Detection on Financial Transactions with ML — Google Cloud • Stripe Professional Payments Architect — Stripe (Payments Processor) Digital Marketing & eCommerce • Google Digital Marketing & E-Commerce Professional Certificate — Google • Google Cybersecurity Professional Certificate — Google