Hire the Best Marketing Strategists in Texas

Marketing is about more than launching campaigns. It's about building a clear strategy, keeping projects moving, and making sure every piece is working toward the same goal. I partner with founders, nonprofits, and growing businesses that need an experienced marketing and communications professional without the overhead of a full-time hire. Whether I'm developing campaign strategy, managing communications, refining brand messaging, coordinating projects, or leading media outreach, my focus is always on creating marketing that is organized, intentional, and effective. My background includes marketing strategy, communications, public relations, event marketing, and project management across education, nonprofit, entertainment, and founder-led organizations. Before freelancing, I spent several years leading operations and teams, which gave me a strong foundation in planning, collaboration, and execution. Today, I bring that same approach to every client engagement. I can support your business with: • Marketing strategy and campaign planning • Brand messaging and communications • Marketing project management • Email marketing and content development • Public relations and media outreach • Podcast outreach and thought leadership • Event and partnership marketing If you're looking for someone who can think strategically, communicate clearly, and become a dependable extension of your team, I'd love to connect.

Hey, I’m Marina - a Top 1% Upwork Expert-Vetted Marketing Strategist (means personally interviewed and vetted by the Upwork team) with 11+ years of experience. I started my career at Fortune 100–500 companies, working with brands like Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. Later, I transitioned into the startup world and have since launched and helped grow 59 SaaS and services startup, including 12 in AI. I specialize in helping early-stage and scaling companies develop products, launch to market, and grow through sharp, data-driven marketing and GTM strategy. My work typically includes: - Business audits & opportunity mapping - Competitor & market research - Positioning, messaging, ICP development & validation - Offer, pricing, and service/product development I also help founders land their first paying customers by building a functional, conversion-ready marketing funnel and all the assets needed for traction: - Funnel audit & CRO - Website/landing page build or redesign - Sales decks, lead magnets, ebooks - Ad assets (graphics, video, copy) - Cold email copy & multi-step cadences - SEO-optimized content, blogs, and website copy I oversee both paid and organic growth, optimize for conversion rate, and ensure CAC/LTV efficiency always aiming to increase revenue. Companies I have worked with in the past 3 years Include: AI Career Coach (AI SaaS, USA) Wise Agents (AI SaaS, USA) Prime Sync (AI Answering service, USA) SoTalkie (AI outreach service, USA) Wise Hosting (SaaS) Adobe (AI SaaS, USA) ClickGuard (SaaS, B2B, USA) BlinkPayroll (SaaS, B2B/B2C, USA) CrushTeam (SaaS, B2B, USA) SmartRoofing (AI SaaS, USA) PlotPulse (AI SaaS, USA) ItsRapid (AI SaaS, USA) Ediscoveryai (AI SaaS, USA) Revelate (SaaS, USA) Functionize (AI SaaS, USA) Sensor Tower (previously Data.ai) Star of Service (Marketplace, France) HIRECLOUT (Tech recruiting and consulting, USA) Square Signs (Custom sign making e-commerce, USA) Front Signs (Signage,, B2B, USA) Sign Manager (Sign Consulting Company, Australia, USA) Industracom (B2B marketplace, Australia) Canadian Classroom (E-commerce, Canada, USA) Melloweasy (E-commerce, China) ITALIANBARK (Services, Italy) LichenAir (D2C, USA) Home Service Companies: Junkgenius (Services, USA) 651 Carpets (Services, USA) Details and Dixon's (Services, USA) Used Mobile Clinics (Services, USA) Sunesta (Services, USA) GutterHelmetMN (Services, USA) WarningLitesMN (Services, USA) OC Cleaning Services (Services, USA) Discover Chiropractic (Healthcare, USA) Marketing Agencies: Hastings Digital Studios (USA) Oxsome (USA) Webthrive (USA) Scale Lite (USA) Oodles of Leads (USA) Stratosphere (USA) If my profile aligns with your needs, please take a moment to review feedback from my clients. Reach out, I will share relevant cases.

Fractional CMO | Growth Strategist | Brand Partner Helping founders, CEOs, and leadership teams align business and marketing strategies with their calling. I create and lead the strategy, systems, and the messaging that turn strong offers into unstoppable growth. For 15+ years, I’ve led high-impact marketing initiatives for brands in wellness, personal development, clean living, and beyond — from idea to multi-million-dollar movement. What I bring to the table: + Full-System Growth Strategy – Aligning brand, marketing, and operations so your growth is intentional and sustainable. + Launch & Scale Expertise – From offers and memberships to courses and events, I’ve taken projects from zero to multi-seven figures. + Messaging & Positioning – Turning complex ideas into clear, compelling, conversion-focused messaging. + Leadership-Level Partnership – I operate as part of your leadership team, not just an outside vendor. Notable Wins: + Built and launched a global wellness community in under 90 days — integrating brand, content, tech, and paid acquisition into one seamless system. + Scaled a personal development brand from unknown to 1M+ followers with a multi-platform content strategy that drove revenue and recognition. + Led marketing for 50+ natural health practitioners and medspas, creating campaigns that consistently filled calendars and sold high-ticket programs. How I work: If you’re looking for a partner who can see the big picture, make the right moves in the right order, and lead the charge without hand-holding, we’ll work well together. I’m equally at home in the C-suite discussing market positioning as I am in the weeds fine-tuning a high-converting funnel. Let’s talk if you need: A Fractional CMO to lead your next phase of growth A launch strategist for your course, membership, or new offer A high-level marketing consultant to audit, optimize, and accelerate results Your vision is the starting point. I’ll help you build the path — and execute it with precision.

𝐄𝐗𝐏𝐄𝐑𝐓-𝐕𝐄𝐓𝐓𝐄𝐃 (𝐓𝐨𝐩 𝟏% 𝐨𝐟 𝐔𝐩𝐰𝐨𝐫𝐤) · 𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 · $𝟒𝟎𝟎𝐊+ 𝐞𝐚𝐫𝐧𝐞𝐝 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤 𝟕𝟎𝟎+ 𝐣𝐨𝐛𝐬 · 𝟓 𝐅𝐨𝐫𝐭𝐮𝐧𝐞 𝟏𝟎𝟎𝐬 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ I help founders and leadership teams solve the problem beneath the marketing problem — unclear positioning, weak messaging, and growth channels that don't align with the business. I'm Neil Mathew: a fractional CMO, brand strategist, and senior marketing consultant trusted by organizations like Microsoft, Intel, Dell, Exxon Mobil, Marqeta, SproutSocial, Johnson Controls, PayIQ, Almond Fintech, and OpenSea. Over the past decade, I've helped 5 Fortune 100 companies, 8 unicorns, and hundreds of founders turn strategy into revenue — through sharp positioning, high-converting copy, and full-funnel growth execution. 𝟭𝟬+ 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, 𝗚𝗧𝗠 & 𝗴𝗿𝗼𝘄𝘁𝗵 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 & 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 🏢 Partnered with ExxonMobil, Microsoft, Intel, Dell, and Johnson Controls on executive communications, narrative strategy, and cross-department messaging alignment. 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀, 𝗦𝗮𝗮𝗦 & 𝗦𝗰𝗮𝗹𝗲𝘂𝗽𝘀 🚀 Directed multiple 7-figure launches from positioning through conversion. Built pitch decks that helped startups raise millions. Engineered 200K+ signups via docuseries campaigns combining thought leadership, creative direction, and paid activation. 𝗗𝗧𝗖 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🛍 Creative strategy and performance creative for 7-figure ecommerce brands — concept development, hook and angle testing frameworks, UGC and static ad direction, AI-accelerated production from brief to asset. 5-8x ROAS, 30%+ email-revenue lifts. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 ✍️ Executive content featured in Forbes, Entrepreneur, and Fast Company. Brand positioning frameworks, content playbooks, and LinkedIn thought leadership systems for founders and C-suite executives. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Whether you need brand positioning, a messaging framework, a GTM strategy, or a fractional CMO to lead the thinking — I build the strategic foundation your team executes against. If the marketing isn't working, the problem is usually underneath it. Selected case studies below.

MY EXPERIENCE: - 8+ years leading marketing operations across real estate, fintech, Web3, tech, retail, and nonprofits, managing multimillion-dollar monthly budgets and building teams around what each project demands - Expert across Growth, Lead Generation, Traffic, and Remarketing campaigns on Facebook, Google, Instagram, LinkedIn, X (Twitter), TikTok, Telegram, and Discord - $9.27 CPL via Meta Ads for a legal client using high-intent targeting - $13.46 blended CAC for a fintech platform across Meta, KOL campaigns, and referral incentives - Sub-$20 CPL across 60+ multifamily properties nationwide while managing multimillion-dollar budgets across Karya Property Management and Nitya Capital's $2.5B real estate portfolio - $7M raised pre-launch for a Web3 token through KOL coordination, community strategy, and paid media - $100K+ ICO raise with post-launch valuation reaching $5M–$7M - Grew a real estate brand TikTok to 80K+ followers with a top video hitting 5M views; scaled CEO Instagram to 100K+ - 5+ years of Cryptocurrency and NFT community building on TikTok, Twitter, Telegram, and Discord (Telegram Admin: 7,000+ members) - Skilled in SEO and ad campaigns using Google Ads, Google Analytics, and SEMrush - 5+ years in Mailchimp/Active Campaign/Drip email and SMS campaigns, landing pages, and list segmentation - Experienced in website building using WordPress, Squarespace, Lovable, Shopify, and Site Stacker - ChatGPT/AI integration consultant: I utilize Claude, ChatGPT, and OpenClaw, and Gemini to project manage, automate tasks, brainstorm, and save time - Graphic design experience using Adobe Suite and Canva Pro - Fluent in Hootsuite, Sprout Social, Later, Notion and managing 100+ accounts simultaneously MY FOCUS: - Marketing Strategy and Execution - Social Media Management - Paid Ads and Promotion -AI Integration & Automation - Content Creation and Blog Writing - Public Relations - Search Engine Optimization - Community Building and Management - Influencer and KOL Campaigns - CRM Automation and Email Marketing - Web3 and Blockchain Marketing

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.