Hire the Best Marketing Consultants in Wisconsin

After working with over 250 businesses and spending nearly 20 years helping businesses grow as both fractional cmo and cro, I develop consistent ways to identify and align customers to build your stable pipeline. Now, supported by my agency, Rising Tides, we build simple systems that help SaaS founders and business owners like you: - Qualify more prospects and grow sales without the usual ups and downs - Launch new products or services smoothly - Use smart email and outreach strategies that mantain a pipeline of conversations. - Create content that drives authority. - Integrate smart AI agents custom built to your business model. Our team also documents and trains yours in house so you can convert your sales pipeline and create strong offers that attract the right customers. If you want a dependable way to grow your B2B sales, we buils you a custom, proven system that puts you in control of your revenue. Available for both direct CMO/CRO work and as a complete tactical marketing team.

Most demos, webinars, and sales conversations don’t fall apart because the product or service is bad. They fall apart because the delivery isn’t working. Technically correct… but flat. Feature-heavy… but not persuasive. Conversations that start strong… but don’t move forward. That’s where deals stall, and that’s what I fix. I work with startups, SMBs, and growing teams to fix the part of the sales process where deals actually stall, the conversation itself. What that looks like: - Demo & Webinar Execution Running high-impact presentations that keep attention, build trust, and move buyers toward a decision - Sales Conversations & Closing Leading follow-up and closing conversations that turn interest into real opportunities - Fractional VP of Sales Leadership Stepping in to bring structure, direction, and momentum to the sales process without a full-time hire - Coaching & Process Improvement Helping teams improve how they communicate, present, and sell in real conversations I’m not a script reader or a task-based freelancer. I step in as an operator, someone who can take control of the conversation, guide the process, and help move deals forward. Background: - Founder of Pinnacle Pitch Services - Experience working across industries, from startups to enterprise environments - MBA, Marquette University From first conversation to signed deal, I help you reduce friction and increase conversion where it matters most. If your demos or sales conversations feel like they should be performing better than they are, there’s usually a reason.

***Articulate your brand. Grow your revenue!*** Work with 'Upwork Expert-Vetted' Brand Strategy Professional. You have less than 7 seconds to capture attention on your website or on social media. And what you say in those 7 seconds is critical. Bottom line is your brand doesn't begin with your logo. It begins with your message. As a seasoned brand and marketing strategy expert with over 15 years of experience in the industry, I understand the importance of having an impactful message, a clean and relevant visual identity, and a practical strategy in order to succeed. Whether you’re launching a start-up, growing a young brand, or rebranding an established business, I can help you bring all of these elements together and execute your branding and marketing initiatives with confidence. With a degree in Marketing Management and certifications in Inbound Marketing and Brand Strategy, I bring a wealth of expertise and skills to the table. Whether you’re looking for help with branding and rebranding, brand messaging and storytelling, brand strategy and marketing strategy, website copywriting, social media strategy, or any other marketing-related need, I’m here to help. I love supporting entrepreneurs, business owners and corporate CMOs in all industries, but I particularly enjoy working with consulting brands, B2B service providers, B2B and B2C SaaS brands, and innovative/technology start-ups. As the founder of 712 Creative, a brand launch agency, I have a strong track record of helping businesses like yours articulate and refine their brand, set it up for success, and launch marketing initiatives that drive growth. Whether you’re wondering if a concept is worth pursuing or simply looking for a qualified, experienced professional to help you take your brand to the next level, I’d love to chat! Let’s work together to create a strong, authentic brand that connects with your customers and sets you apart in your industry. - Branding and rebranding - Brand messaging, brand storytelling, brand content - Brand strategy and marketing strategy - Brand communications guidelines and customer avatar development - Content strategy and execution - Website copywriting / website content writing - Email copywriting and email sequence strategy - Blog writing - Social media strategy, social media content - Ad copy and campaign ideation ----and more Here's what my clients say: - Lina is extremely thoughtful and detailed in her analysis and recommendations. I was very impressed with how thorough she was in the brand discovery stages. The Brand Blueprint deliverables she provided were extremely detailed and comprehensive. It was almost overwhelming to see he thoughts on overall brand strategy plus the detailed plans for each stage and component. It is a solid blueprint to move forward with our new marketing plans. - Lina is extremely competent when it comes to brand management, marketing, and web design. I would highly recommend Lina and her team at 712 Creative if you need help in building your brand, marketing your products and services, or creating your website and marketing materials. She is fabulous! -------------------------------------------------------------------------------- I am fascinated by all of the great entrepreneurs that I come across. I love your ideas, your ingenuity and your dedication to your ventures. I thrive on creatively solving your branding and marketing challenges and I am absolutely honored to have the opportunity to help you succeed.

I help businesses stop wasting ad spend and turn Google Ads into a predictable source of revenue. In the last decade I've identified $110K+ in wasted spend inside a single B2B SaaS account, recovered $59K in budget leakage for another, and scaled an e-commerce brand to $17.8M in revenue at a 12.8x ROAS. Most accounts I audit aren't broken — they're leaking. Budget bleeds into junk search terms, broad match runs unchecked, conversion tracking is half-configured, and "performance" gets reported without anyone explaining the why behind it. That's the gap I close. WHAT I DO - Google Ads & Microsoft (Bing) Ads management — Search, Performance Max, Shopping, and Display - Paid search audits that find wasted spend and quantify the recovery opportunity - Full campaign builds: account structure, keyword and negative-keyword strategy, ad copy, extensions - Conversion tracking and measurement setup so you can trust your numbers - Lead-gen and e-commerce optimization focused on cost per acquisition and ROAS, not vanity clicks - Clear month-over-month reporting written in plain English WHO I WORK WITH Businesses of every size and industry — from local service providers and small businesses to e-commerce brands, B2B SaaS companies, and enterprise advertisers. Whether you're spending $1,000 a month or $300,000, the principles are the same: cut the waste, double down on what converts, and report it clearly. I currently manage six-figure monthly paid-search budgets for an enterprise retailer while also running campaigns for small and mid-sized businesses. PROOF IT WORKS - $110K+ in wasted spend identified in one B2B SaaS account - $59K in budget recovered for a B2B software client - $17.8M in revenue at 12.8x ROAS for an e-commerce brand - 543% ROAS delivered for a healthcare client MY DIFFERENTIATOR — SEARCH INTELLIGENCE Before I touch a campaign, I run a Search Intelligence audit: a structured review of your search terms, auction insights, competitor activity, and conversion data. You'll know exactly where the money is going, what's working, and what I'd change before you ever commit to a full engagement. HOW WE'D WORK TOGETHER Most engagements start with a paid audit or a defined build, so you can judge the quality of my thinking before scaling up. I'm responsive, I report clearly, and I treat your budget like it's my own. If you're tired of guessing whether your Google Ads are actually working, send me the details of your account and your goals — I'll tell you straight where I see the biggest opportunity.

I’m a FULL-TIME freelance creative professional with over 15 years of of diverse marketing and design experience. Portfolio and more about me at: katietoman.carbonmade.com Impactful Design - Relevant Results - On-Time Delivery I am located in Waukesha, Wisconsin and operate from my home office. I provide my clients with creative design solutions and quick turnaround times. I have a strong ability to adapt to various roles, including corporate, agency, and freelance and am committed to enhancing brand visibility through strategic marketing and creative design. Design - Print & Digital Collateral - Sales and Business Communications (Brochures, E-books, Direct Mail) - Annual Reports - Packaging/Labeling/Dielines - Infographics - Digital Product Mock-ups - Outdoor/Event Signage - Trade Show Graphics - Print and Advertising Event - Sponsorship Material - Custom Built-Outs - Floor Graphics - Table Covers - Promotions Strategy and Planning - Design Consultation - Project Management - Sales Tools and Presentations - Tradeshow Planning and Execution Highly proficient with Adobe's Creative Suite. Available for short or long term projects.

20+ years in marketing strategy and lead generation. Fractional CMO leadership and digital marketing management. I build lead generation systems that create predictable revenue. Over the past 5-years, I have managed over $50 million in ad spend for lead generation (both B2B and B2C). If your pipeline is inconsistent, your positioning is unclear, or you're spending money on marketing without knowing why it isn't working, that's exactly the problem I fix. I step in as your Fractional CMO and take full ownership of the marketing function. Not as an outside consultant who hands you a strategy deck. As the senior leader who diagnoses what's broken, builds the system, manages the execution, and is accountable for results. WHAT I HELP WITH * Marketing Strategy * Go to Market Strategy * Advertising Strategy * Inbound Marketing * Digital Marketing Management * Campaign Management * Campaign Optimization * Market Analysis * Internet Marketing * Marketing Analytics * Growth Hacking * Lead Generation * Growth Strategy * Marketing CMO * B2B CMO * SaaS CMO * Fractional CMO SaaS THIS IS NOT FOR EVERYONE Don't hire me if you: → Want someone to validate what you're already doing → Need a vendor to run campaigns without questioning strategy → Aren't ready to change what isn't working → Measure marketing success by activity instead of revenue Hire me if you: → Are tired of unpredictable lead flow and want a system that fixes it → Need senior marketing leadership without the cost of a full-time CMO → Want someone who will tell you what's wrong and own the fix → Measure marketing success in pipeline and closed revenue WHAT I ACTUALLY DO Most B2B companies I work with aren't struggling because of effort. They're struggling because marketing, sales, and positioning aren't connected into a system. Agencies are executing. Teams are busy. Money is going out. But revenue is unpredictable, and nobody can explain why. I come in and fix the system, not the symptoms. Fractional CMO Leadership: I function as your head of marketing. Strategy, execution oversight, team alignment, agency management, and revenue accountability. Part-time cost, full ownership. Demand Generation Systems: I design and build the engine. SEO, paid media, content, and conversion working together to produce qualified pipeline on a repeatable schedule. Go to Market Strategy: Positioning, ICP definition, messaging, and a 90-day execution roadmap. I make your offer impossible to ignore for the right buyers. Marketing Audits: A deep diagnostic of your entire marketing function. You walk away knowing exactly what's broken, why, and what to do about it. Most clients say this alone is worth it. Marketing to Sales Alignment: I close the gap between what marketing delivers and what sales actually needs, so hand-offs are clean, attribution is clear, and revenue becomes predictable. HOW I WORK I don't start with tactics. I start with diagnosis. What's actually broken? What's the real gap between where you are and where you need to be? Most of the time, the real problem isn't what the client thinks it is, and fixing the wrong thing is expensive. Once I know what's broken, I prioritize the highest leverage fixes, build the infrastructure, and make sure it gets executed at the right level of quality. Every engagement includes clear KPIs, attribution tracking, and regular reporting so you always know what's working and why. WHO I WORK WITH B2B companies, SaaS businesses, and professional services firms, typically between $2M and $30M in revenue, where marketing decisions directly move the needle. Growth stage companies that are serious about fixing what isn't working and building something that lasts. WHY CLIENTS HIRE ME OVER ANOTHER MARKETING CONSULTANT Two decades of doing this inside real businesses, where missing a revenue number had real consequences, not in agencies, not in theory. I think like a revenue leader, not a marketer. I measure my work against pipeline and closed deals, not impressions or MQL counts. I'm direct about what I see, honest about what I can deliver, and I stay accountable until the system works. READY TO FIGURE OUT WHAT'S BROKEN? Send me a short message describing your situation, what you have, what isn't working, and what you're trying to achieve. I'll respond quickly and tell you directly whether I can help. No pitch. No pressure. Just an honest conversation.