Hire the Best SEM Consultants in Wisconsin

I have over 15 years of experience working with a multitude of online marketing channels, such as: Facebook, Yahoo! Search, Yahoo! Gemini, Brightroll, Google AdWords, Bing Search Marketing, Taboola, Outbrain, and Criteo. I have experience managing accounts from $300 to $1,000,000 a month in spend. I have worked in a diverse array of fields, from vintage clothing to financial products. I will always work close with you to find an optimal solution to your problem at a price point you can afford. Whether you are a start-up, bustling small business, or national conglomerate, I have the experience and know how to get you leads, sales, and people through to door.

I help businesses stop wasting ad spend and turn Google Ads into a predictable source of revenue. In the last decade I've identified $110K+ in wasted spend inside a single B2B SaaS account, recovered $59K in budget leakage for another, and scaled an e-commerce brand to $17.8M in revenue at a 12.8x ROAS. Most accounts I audit aren't broken — they're leaking. Budget bleeds into junk search terms, broad match runs unchecked, conversion tracking is half-configured, and "performance" gets reported without anyone explaining the why behind it. That's the gap I close. WHAT I DO - Google Ads & Microsoft (Bing) Ads management — Search, Performance Max, Shopping, and Display - Paid search audits that find wasted spend and quantify the recovery opportunity - Full campaign builds: account structure, keyword and negative-keyword strategy, ad copy, extensions - Conversion tracking and measurement setup so you can trust your numbers - Lead-gen and e-commerce optimization focused on cost per acquisition and ROAS, not vanity clicks - Clear month-over-month reporting written in plain English WHO I WORK WITH Businesses of every size and industry — from local service providers and small businesses to e-commerce brands, B2B SaaS companies, and enterprise advertisers. Whether you're spending $1,000 a month or $300,000, the principles are the same: cut the waste, double down on what converts, and report it clearly. I currently manage six-figure monthly paid-search budgets for an enterprise retailer while also running campaigns for small and mid-sized businesses. PROOF IT WORKS - $110K+ in wasted spend identified in one B2B SaaS account - $59K in budget recovered for a B2B software client - $17.8M in revenue at 12.8x ROAS for an e-commerce brand - 543% ROAS delivered for a healthcare client MY DIFFERENTIATOR — SEARCH INTELLIGENCE Before I touch a campaign, I run a Search Intelligence audit: a structured review of your search terms, auction insights, competitor activity, and conversion data. You'll know exactly where the money is going, what's working, and what I'd change before you ever commit to a full engagement. HOW WE'D WORK TOGETHER Most engagements start with a paid audit or a defined build, so you can judge the quality of my thinking before scaling up. I'm responsive, I report clearly, and I treat your budget like it's my own. If you're tired of guessing whether your Google Ads are actually working, send me the details of your account and your goals — I'll tell you straight where I see the biggest opportunity.

After working with over 250 businesses and spending nearly 20 years helping businesses grow as both fractional cmo and cro, I develop consistent ways to identify and align customers to build your stable pipeline. Now, supported by my agency, Rising Tides, we build simple systems that help SaaS founders and business owners like you: - Qualify more prospects and grow sales without the usual ups and downs - Launch new products or services smoothly - Use smart email and outreach strategies that mantain a pipeline of conversations. - Create content that drives authority. - Integrate smart AI agents custom built to your business model. Our team also documents and trains yours in house so you can convert your sales pipeline and create strong offers that attract the right customers. If you want a dependable way to grow your B2B sales, we buils you a custom, proven system that puts you in control of your revenue. Available for both direct CMO/CRO work and as a complete tactical marketing team.