Hire the Best SEM Consultants in Wisconsin

I help businesses stop wasting ad spend and turn Google Ads into a predictable source of revenue. In the last decade I've identified $110K+ in wasted spend inside a single B2B SaaS account, recovered $59K in budget leakage for another, and scaled an e-commerce brand to $17.8M in revenue at a 12.8x ROAS. Most accounts I audit aren't broken — they're leaking. Budget bleeds into junk search terms, broad match runs unchecked, conversion tracking is half-configured, and "performance" gets reported without anyone explaining the why behind it. That's the gap I close. WHAT I DO - Google Ads & Microsoft (Bing) Ads management — Search, Performance Max, Shopping, and Display - Paid search audits that find wasted spend and quantify the recovery opportunity - Full campaign builds: account structure, keyword and negative-keyword strategy, ad copy, extensions - Conversion tracking and measurement setup so you can trust your numbers - Lead-gen and e-commerce optimization focused on cost per acquisition and ROAS, not vanity clicks - Clear month-over-month reporting written in plain English WHO I WORK WITH Businesses of every size and industry — from local service providers and small businesses to e-commerce brands, B2B SaaS companies, and enterprise advertisers. Whether you're spending $1,000 a month or $300,000, the principles are the same: cut the waste, double down on what converts, and report it clearly. I currently manage six-figure monthly paid-search budgets for an enterprise retailer while also running campaigns for small and mid-sized businesses. PROOF IT WORKS - $110K+ in wasted spend identified in one B2B SaaS account - $59K in budget recovered for a B2B software client - $17.8M in revenue at 12.8x ROAS for an e-commerce brand - 543% ROAS delivered for a healthcare client MY DIFFERENTIATOR — SEARCH INTELLIGENCE Before I touch a campaign, I run a Search Intelligence audit: a structured review of your search terms, auction insights, competitor activity, and conversion data. You'll know exactly where the money is going, what's working, and what I'd change before you ever commit to a full engagement. HOW WE'D WORK TOGETHER Most engagements start with a paid audit or a defined build, so you can judge the quality of my thinking before scaling up. I'm responsive, I report clearly, and I treat your budget like it's my own. If you're tired of guessing whether your Google Ads are actually working, send me the details of your account and your goals — I'll tell you straight where I see the biggest opportunity.

After working with over 250 businesses and spending nearly 20 years helping businesses grow as both fractional cmo and cro, I develop consistent ways to identify and align customers to build your stable pipeline. Now, supported by my agency, Rising Tides, we build simple systems that help SaaS founders and business owners like you: - Qualify more prospects and grow sales without the usual ups and downs - Launch new products or services smoothly - Use smart email and outreach strategies that mantain a pipeline of conversations. - Create content that drives authority. - Integrate smart AI agents custom built to your business model. Our team also documents and trains yours in house so you can convert your sales pipeline and create strong offers that attract the right customers. If you want a dependable way to grow your B2B sales, we buils you a custom, proven system that puts you in control of your revenue. Available for both direct CMO/CRO work and as a complete tactical marketing team.

In the digital age, too many businesses are left behind due to outdated marketing strategies and an inefficient use of advertising spend. We specialize in propelling your brand forward through strategic performance marketing, ensuring your investment returns not just revenue, but growth. Say goodbye to guesswork and hello to precision-engineered digital marketing strategies that deliver. ❱ Your Current Situation - Struggling to make your digital marketing efforts translate into tangible revenue growth - Lost in the sea of data from various platforms without clear insights - Your business’s story is told through disjointed campaigns that don’t resonate - Facing challenges in keeping up with the rapidly evolving digital advertising landscape ❱ Your Desires - To leverage Google Ads, SEO, and other Paid Digital Advertising to not just compete, but lead in your market - Crystal-clear insights and analytics that guide not guesswork but informed decisions - Seamless automation that puts your marketing efforts on the forefront of innovation - Engaging, data-driven campaigns that captivate and convert ❱ Our Action Plan - Transform scattered efforts into a unified, strategic approach maximizing every dollar spent - Ensure your marketing is not only seen but felt, through compelling narratives driven by data - Automate and optimize with precision, leaving no aspect of your digital marketing to chance - Offer you the expertise of an in-house Chief Marketing Officer and team without the overhead ❱ Why Choose Me - A decade of leadership in performance marketing, driving significant revenue growth for major brands - A deep understanding of the digital landscape, from Google Ads to Customer Data Platforms, ensuring your business stays ahead - Not just a consultant but a partner who’s invested in your success, bringing a blend of technical prowess and strategic foresight - Expertise in not only plotting the course but navigating your business through the intricacies of digital marketing - Ready to redefine your digital marketing strategy? Let’s connect. In just 20 minutes, you’ll discover the potential for growth that lies within your data and how we can unlock it together. Josh josh.averbeck@hatstackmarketing.com | 262-424-5865 P.S. Let’s embark on this journey together. Your next leap in digital marketing success is just a conversation away.