Hire the Best Marketing Consultants in Michigan

I would cherish the opportunity to show you what I can do to make you more money. No one has accomplished what I have in the marketing industry. I am a recognized thought leader and trailblazer in the creation and implementation of one-of-a-kind 360-degree customer acquisition, marketing, and retention strategies. I am passionate about finding new ways to make the businesses I work for not just another option for consumers but rather THE most attractive and obvious choice to meet people's needs and/or desires. My expertise is finding innovative ways to compel and intrigue tapped (and untapped) “audiences” to take various calls to action along a customer journey by ideating innovative and persuasive copy for landing pages, marketing campaigns, and other content that highly resonates with your specific audience. Most companies just blend in with all of their competitors because they get into the equivalent of a shouting match with each other, resulting in prospects just hearing a lot of noise. To stand out, businesses MUST differentiate themselves and do things differently if they want to inspire engagement that will lead to sales and unwavering brand loyalty. Everything I do is centered on creating WIN-WIN situations for all stakeholders. Unless everyone wins, the results are not sustainable. Many businesses make the fatal mistake of trying to market products and services when they should be selling the results of what consumers will experience after they consume your offering. People make buying decisions based on the positive and highly satisfying transformations you must help them to envision. My background is likely one of the most unique you will encounter. I hope you see this as an exceptional opportunity to approach growth from a fresh perspective that has yielded unprecedented results. I consistently find new ways of conquering customer acquisition and marketing challenges in situations where such was thought to previously be impossible. The centerpiece of my career was when I was summoned to New York to meet with David Letterman and his team for a two-week consultation. After hearing my revolutionary solutions to their multi-year challenge of finding fans that aligned with Dave's unique brand of humor, they created a high-level marketing position specifically for me, which I remained in until Dave retired from the show 17 years later. I have been credited with keeping David Letterman's tenure on the "Late Show" at CBS going for 15 years longer than it would have continued otherwise by figuring out a way to specifically identify, engage, market to, and vet prospective members of his live studio audience. Before my arrival, because the show was a tourist attraction, many attended who were not accustomed to Dave's humor, which necessitated my expertise to regularly produce a full house that consisted of people who were most likely to appreciate and respond outwardly to the content of the show. Once at the studio, I designed an unparalleled fan experience to prime our guests to be a part of the show rather than just spectators of it. No stone was left unturned at every guest touchpoint to make the ultimate goal possible; creating an environment for Dave to be the best he could be each night. When in front of his "tribe," he gave a more inspired performance, which translated into higher ratings and the ability to generate millions of additional dollars in sponsorship revenue. While I have spent a large portion of my career in the Entertainment Industry, it is important to recognize that EVERY BUSINESS has an ideal audience that they must identify and compel if they want to maximize their success and revenue. Early in my career, I was tasked with inviting people to attend screenings of new television shows that were unheard of with unrecognizable casts. It was the equivalent of a focus group networks utilized to gauge the public's interest. I learned that my colleagues the day before repeatedly got turned down when they asked people if they wanted to attend the screening of a new TV show. Occasionally, someone would stop to ask, "Who is in it?" only to keep moving when they did not recognize anyone. My "co-workers" failed to sign up a single person and told our boss that it was impossible. It is very likely that had I not been given the above opportunity to salvage their results, I would not have had the experiences I shared with you above, and you would not be considering hiring me because this is what put me on the map with heads of companies. Instead of inviting people to attend the screening of a TV show, I asked people if they wanted to influence which shows would be enjoyed by millions of people next season. My results were remarkable because I offered a different "product" to the same experience and empowered people to do something special, which few people ever have the chance to do, via my original positioning. Sell results, not products!

Fractional CMO for CEOs done with disconnected marketing. Your ads, funnel, and strategy should work together — not against each other. I fix the system and scale what works. $100M+ revenue. 11:1 ROAS. Yeah, really. (Check the case study.) I'm ready when you are. If you want to take the jump to the next level for your business, keep reading... Strategy says one thing, ads say another, and your funnel leaks everywhere. You've hired specialists who optimize their piece but no one owns the whole picture. That's what a Fractional CMO solves. I step in as your marketing leader — owning strategy, execution, and results. 📈 What I've Delivered as a Fractional CMO: → $12.3M revenue added for a supplement brand (scaled from $500/day to $10K/day ad spend) → 11.1x ROAS for pet tech e-commerce — took them from negative ROAS to $100K/week in ad spend → $30M+ in ad spend managed across Meta, Google, and YouTube → $100M+ in total client revenue generated 🔧 My Fractional CMO Services: ✅ Marketing strategy & positioning — clarify your message, offer, and audience ✅ Full-funnel paid media — Meta Ads, Google Ads, YouTube ✅ Direct response copywriting — ads, landing pages, emails that convert ✅ Funnel & landing page optimization — fix the leaks, increase conversion ✅ Marketing audits & roadmaps — find what's broken, prioritize what matters ✅ Team leadership & vendor management — run your marketing like a real CMO 🎯 Best For: DTC / E-commerce brands ready to scale past $50K/month Local service businesses (solar, home services, contractors) Supplement & fitness companies Businesses ready for Fractional CMO leadership without the $250K+ full-time hire ⭐ What Clients Say: "He will make you a lot of money." — Facebook Advertising Client "He is worth every penny. I trust him with my money, with my business. He is a God-send." — Dr. Susan Swartz "As a Fractional CMO, he brought structure, clarity, and high-level strategic thinking." — Marketing Transition Consulting 🏆 I'm Expert Vetted (Top 1% on Upwork), Top Rated Plus, with a 100% Job Success Score across 99 projects. If you're ready for a Fractional CMO who owns the outcome — not just the strategy deck — message me. Let's see if we're a fit.

I am a senior product marketing leader with over six years of experience driving product growth and market success in B2B SaaS and the global fitness industries. I excel in seamlessly aligning cross-functional teams, crafting strategic go-to-market plans, and executing compelling, value-based messaging and positioning. Known for being highly dedicated, creative, efficient, and hands-on, I have a proven track record in developing customer-centric marketing strategies and collaborating with global teams to launch innovative product features and solutions.

I help new and established businesses clarify their positioning, identify their best growth opportunities, and turn scattered marketing activity into a practical plan. You can hire me to: • Diagnose why your marketing is not converting • Sharpen your positioning and value proposition • Build a focused go-to-market or growth strategy • Improve the strategy behind your website and customer journey • Create a prioritized 90-day marketing roadmap • Provide senior marketing leadership without a full-time CMO hire My work is best suited for founders, leadership teams, and established companies that have a strong product or service but need greater clarity, differentiation, and marketing direction. Recent results include: • Secured a $350,000 sponsorship opportunity through stronger positioning and strategic outreach • Delivered a 3:1 return on paid marketing campaigns • Doubled organic traffic for a multi-site industrial company • Built the complete brand and marketing system for Quest Custom • Maintained a 100% Job Success Score while earning Top Rated and Expert-Vetted status on Upwork Over the past 25 years, I have contributed to work for brands including American Express, Jeep, Chrysler, Kleenex, Land Rover, Mazda, NVIDIA, SEGA, Vail Resorts, BBDO, and Dentsply Sirona. I do not deliver generic strategy decks filled with ideas your team cannot implement. I identify the most important decisions, explain what should happen next, and create a plan grounded in your business, customers, competition, and available resources. Typical engagements include: • Marketing strategy • Brand positioning and messaging • Go-to-market planning • Website and conversion strategy • Fractional CMO advisory • 30-, 60-, or 90-day growth roadmaps • Website Rework (strategy, design, etc) Send me your website, your current marketing challenge, and the result you are trying to achieve. I will let you know whether I am the right fit for you moving forward.

You’re doing work that matters—but if your message isn’t clear, consistent, or converting, it can feel like shouting into the void. I help purpose-driven brands and nonprofits clarify their message, align their content strategy, and build marketing systems that actually connect—with real people, not just algorithms. Whether you’re launching something new, reworking what isn’t landing, or building your first intentional campaign, I bring 15+ years of experience in strategic content, messaging audits, storytelling, and ethical marketing systems. What I can help you with: • Marketing audits that identify what’s working (and what’s not) • Brand voice & messaging clarity • Strategic content planning (social, blog, email) • Launch & campaign strategy • Collaborative consulting calls to untangle complex ideas No jargon. No pressure tactics. Just grounded strategy and content that works because it’s real. Let’s build something honest—and effective.

Ready to turn your nonprofit dream into reality? Look no further—Oak Desk Planning is your one-stop solution for nonprofit success. With over 15 years of battle-tested experience in the nonprofit world, I’m here to help you launch, scale, and THRIVE. Whether you're dreaming of starting a nonprofit or you're already established and looking to dominate the sector, I’ve got the tools, strategies, and know-how to make it happen. Here’s what I bring to the table: ✅ Strategic Planning That Works: No fluff, just actionable, tailored plans to maximize your impact and keep your nonprofit ahead of the curve. ✅ 501(c)(3) Mastery: From the simple 1023 EZ to the full 1023, I’ll make sure your nonprofit is set up with confidence and ease. ✅ GRANTS, GRANTS, GRANTS: Money doesn’t grow on trees, but with my grant-writing expertise, it’ll feel like it does. ✅ Growth Strategies on Steroids: Expand your reach, streamline your operations, and watch your nonprofit soar. ✅ Program Development: We’ll craft programs that aren’t just innovative—they’re unforgettable. ✅ Marketing Magic: Eye-catching flyers, pitch-perfect brochures, and visuals that scream, “Fund me now!” ✅ Your Nonprofit Navigator: Board development, leadership guidance, and solutions for those tough challenges. Why Trust Me? I’ve got the results to back it up: *Helped launch 20+ nonprofits with sustainable, impactful programs. *Secured grants from 5K - 100K+ for youth development organizations. *Developed growth strategies that doubled service reach and funding for multiple clients. *From the trenches to the top—my leadership experience as a Director of Operations and Executive Director gives me the edge to offer strategies that work. Let’s Make It Happen! If you want someone who’s as passionate about your nonprofit as you are—someone who delivers results without the runaround—you’ve found your match. Let’s take your nonprofit from idea to institution. Hit that Hire Me button today, and let’s bring your vision to life!