Hire the Best Lead Generation Specialists in Traverse City, MI

Making prospects fall for brands since 2001. With 25 years of experience, I help brands turn attention into revenue by using a mix of story, strategy, and signal-driven execution. You’re likely here because: * Your positioning feels "close" but not sharp. * Your website gets traffic but doesn’t convert. * Your growth plan feels reactive, not repeatable. * Or you’re simply too busy to simultaneously lead marketing and run the business. You’re not alone, and this is fixable. I’ve helped brands like: American Express, Jeep, Chrysler, Kleenex, Land Rover, Mazda, NVIDIA, SEGA, Vail Resorts, BBDO, Dentsply Sirona, and more. What I bring: * Brand Strategy & Positioning – Message-market fit that converts. * Go-To-Market Plans – 90-day roadmaps to scale smart. * Conversion-Focused Website Strategy – Because “pretty” doesn’t pay. * AI-Enhanced Lead Systems – Modern tools, real results. Results, not buzzwords: * Built Quest Custom's full brand + marketing system from scratch. * Closed $350K sponsorship for a niche brand through positioning. * Delivered 3:1 ROI on paid campaigns. * Doubled SEO traffic for a multi-site industrial client. * 100% Success Rate, Top-Rated & Expert Vetted How I work: I can plug into your team, or lead the charge. I don’t disappear into decks or hand off theory. I stay close to outcomes. If your goals are clear and you're ready to grow, let’s talk. Message me for a discovery call. Kevin Hopp
 Fractional CMO | Growth Strategist | Brand Positioning Expert

Hi there, my name is Britney and I'm a marketing expert. I have a degree in Web Development and have worked in the print industry and as Director of Content in the home improvement industry. I have 6+ years of experience in graphic design and content marketing. My skillset includes but is not limited to: Graphic Design Web Design & Development Copy & Content Writing Print Marketing Logos & Branding Product Packaging Video Production & Editing Social Media Paid Advertising Lead Generation & More! I'm available for projects large and small, short term and long-term. Let me know how I can help!

Reliable HubSpot CRM & Sales/Marketing Ops Support for Busy Teams ❝Bridget is an absolute pleasure to work with. I highly recommend her! She excels in communication, work ethic, attention to detail, and skillsets.❞ ❝I feel like I struck gold on my first UpWork contract.❞ ❝Bridget is a consummate professional who is highly skilled in her field.❞ ❝Bridget is a DREAM FREELANCER!!! I've been on Upwork/Elance since 1998, and I have to say she is one of the best, most diligent freelancers I've ever worked with.❞ ▬ ▬ ▬ INDEPENDENT HUBSPOT SALES AND MARKETING OPERATIONS SPECIALIST ▬ ▬ ▬ 👉 Do you need experienced HubSpot support from someone who understands how to both build and operate your system without hiring full-time staff? I provide behind-the-scenes HubSpot support for sales and marketing operations, with enterprise builder-operator experience across CRM management, automation, reporting, and system optimization. As the go-to HubSpot expert for a large enterprise instance with multiple business units, I provide hands-on execution and strategic guidance to keep systems running efficiently and improving over time. I offer flexible, part-time support for teams looking to fully optimize their HubSpot instance. My strength is bridging strategy and execution inside HubSpot systems at scale. ▬ ▬ ▬ HOW I HELP ▬ ▬ ▬ Practical, hands-on support across core HubSpot operations: • CRM Management – Clean, organized properties, pipelines, and dashboards • Automation & Workflows – Workflows, lead routing, and nurture sequences • Email & Sequences – Build, send, and optimize targeted communications • Reporting & Dashboards – Actionable insights for sales and marketing teams • User Support – Setup, permissions, and onboarding for your team Typical clients: small businesses, non-profits, and marketing teams looking for ongoing part-time HubSpot support rather than full-time consulting engagements. 𝗠𝘆 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀: ‣ HubSpot Sales Hub Software Certified ‣ HubSpot Marketing Hub Software Certified ‣ HubSpot Email Marketing Software Certified ‣ HubSpot Email Marketing Certified ‣ HubSpot Social Media Certified ‣ HubSpot Content Marketing Certified ‣ HubSpot Contextual Marketing Certified ‣ HubSpot Digital Marketing Certified ‣ HubSpot Inbound Marketing Certified ▬ ▬ ▬ LET'S CONNECT ▬ ▬ ▬ If you’re looking for reliable ongoing HubSpot support, you’ve found her. I provide expert HubSpot support on a flexible, part-time basis, backed by experience building and operating high-performing CRM systems. I’m reliable, detail-oriented, and bring strategic insight and resourcefulness to every project. Let’s work together to ensure your HubSpot instance runs efficiently and delivers results. 👋 I am always looking for interesting and challenging opportunities. To see if a project fits my skills and availability, please provide a clear description of the work and deliverables so I can quickly determine if it’s a good fit. ▬ ▬ ▬ WHAT I'VE BEEN WORKING ON ▬ ▬ ▬ I am a results-driven HubSpot and Salesforce CRM professional with a proven track record in CRM administration, sales enablement, marketing operations, and web design. I bring builder-operator experience, having both built and managed high-performing CRM systems. My work has been recognized in publications including Seventeen, New York Magazine, SEOMoz Blog, and The Rafflecopter Field Manual. Previously, I was the founder and solopreneur behind Giveaway Promote, a business I built and operated for 10+ years, delivering over 120,000 services to 20,000+ clients. I managed everything from website design and SEO/SEM to CRM architecture, marketing automation, and system operations. Clients included Pepsi, Travel Channel, Hearst, TMZ, Best Buy, World Market, and Author Jackie Collins, along with thousands of authors, businesses, and influencers. High 5 Skills: TIME KEEPER, DELIVERER, SELF-BELIEVER, STRATEGIST, PROBLEM SOLVER Myers-Briggs personality type: ISTJ (Logistician) or ISFJ (Defender) DiSC C style: “Emphasizes conscientious work to ensure quality and accuracy.” Platforms: HubSpot, ZoomInfo, 6sense, ChiliPiper, Kajabi, Thinkific, Teachable, MailChimp, MailerLite, ClickFunnels, ActiveCampaign, WordPress, Elementor, WooCommerce, Squarespace, Shopify, DocuSign, Zapier, JotForm, Canva, IFTTT Skills/Titles: HubSpot Consultant, Specialist, Administrator, Business Analyst, Sales Operations Associate, CRM Specialist, RevOps Consultant 𝗠𝘆 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀: ‣ Salesforce Certified Administrator ‣ Salesforce Certified Platform App Builder ‣ Salesforce Certified User Experience Designer ‣ Salesforce Certified Business Analyst ‣ Salesforce Certified Pardot Specialist ‣ Salesforce Certified AI Associate ‣ Salesforce Certified Associate ⭐⭐⭐⭐⭐ 100% Job Success Score TOP-RATED PLUS FREELANCER

Cam specializes in digital advertising, data science, and SEO, creating integrated growth strategies that maximize performance across all digital channels. As a seasoned executive, I’ve led large-scale technology initiatives and managed multi-million dollar digital advertising budgets, ensuring measurable impact and long-term business growth. Over the years, I’ve worked with Fortune 500 brands like Goodyear, Moët Hennessy, Priceline, RaceTrac, and iHeartRadio, optimizing ad spend, leveraging big data, and enhancing search visibility to drive measurable results. My expertise spans eCommerce, luxury goods, and travel, where I’ve helped brands scale efficiently by combining paid media, organic growth, and data-driven decision-making. As a former Chief Marketing Officer and Chief Marketing Technology Officer, I’ve built and led high-performing teams, developed advanced data infrastructure, and spearheaded full-funnel marketing strategies. I take a holistic approach to digital marketing—aligning paid media, organic search, and analytics to create scalable, sustainable growth. I studied Economics & Data Science at Harvard University and AI & Machine Learning at Harvard Business School. I'm also a Google Certified Project Manager with extensive experience in project execution and technology leadership. My certifications include Meta, Google Ads, Google Tag Manager, and Google Analytics. Programming Languages: Python, SQL, Javascript, APIs, HTML, CSS Data Platforms: Segment, AWS, BigQuery, Quicksights, Looker Studio, GA4, Tag Manager CMS: WordPress, Shopify, Custom Builds Ad Platforms: Meta, Linkedin, Pinterest, Google (including Pmax)

Though I am new to Upwork and still building my profile, I am a seasoned marketing professional with extensive experience in developing and executing comprehensive marketing strategies. I've spent the last 8 years leading a marketing agency of 22 marketing professionals and authored the Amazon Bestseller “Stop Guessing Start Markting.” With a keen eye for detail and a results-driven approach, I excel in leveraging market insights to drive brand growth and engagement, especially in the realm of CPG brands and B2B lead generation. My track record includes successfully leading teams to achieve and surpass objectives, earning recognition for innovative campaigns, and fostering lasting client relationships. I am passionate about driving business success through strategic marketing initiatives and continuous innovation. I specialize in delivering results for various industries, including nutrition, health, fitness, CPG brands, eCommerce, B2B lead generation, outdoor brands, local service companies, and real estate. With well over 200 companies served, I've helped businesses overcome marketing challenges and breakthrough sales plateaus, achieving measurable success in competitive markets. My process is tailored to deliver comprehensive solutions that align with each client's unique goals and objectives: Free Consultation: I begin by understanding your business needs and objectives through a complimentary consultation session. Planning Meeting: Collaboratively, we delve into your brand's identity, target audience, and market landscape to lay the groundwork for our strategy. Strategy Development: Leveraging insights gathered during our planning meeting, I craft a bespoke marketing and sales strategy designed to drive results and maximize ROI. Presentation of Strategy: I present the proposed strategy, outlining key deliverables, timelines, and expected outcomes for your review and feedback. Execution: Once the strategy is approved, I spearhead its implementation, orchestrating a seamless execution across various channels and touchpoints. Vendor Partner Vetting and Management: I liaise with external vendors and partners, ensuring alignment with project objectives and maintaining quality standards throughout the engagement. Talent Recruitment and Management: As needed, I can assemble and manage a dedicated team of experts to support the execution of the strategy, fostering collaboration and accountability. Project Management: Here, I oversee all aspects of the project, from timelines and budgets to resource allocation and risk mitigation, to ensure timely and successful delivery. Performance Tracking and Reporting: Throughout the engagement, I employ robust analytics and reporting mechanisms to track performance metrics and provide actionable insights for optimization and continuous improvement. “John Smiddy has been an asset to our company. He came in and literally fixed our broken marketing and launched a new lead and sales system that paid for itself two times over in just the first month.” Coach Bill Pipes Skills: Brand Strategy Marketing Strategy Marketing Leadership Marketing Talent Recruitment Sales Process Planning Copywriting Digital Marketing Strategy E-commerce Marketing Lead Generation Problems I Solve: New Brand Launch New Product or Service Launch Advertising Strategy Company Has Too Many Moving Parts and Needs Their Marketing Efforts Organized Uncovering a Company's Hidden Marketing Assets and Creating a Unique Selling Proposition Company Has Some Marketing Personnel but No Plan for Them to Execute and No One to Lead the Efforts Business Has Hit a Sales Plateau and Needs to Find Unique Ways to Increase Revenue Business Needs a Lead-Generating Machine Company Has a Website That Is Getting Traffic but Has Little or No Leads or Sales from It Company Has a Website That Is Getting Little to No Traffic Brand Wants to Sell on Amazon but Doesn't Know Where to Start Brand Is Currently Selling on Amazon but Needs to Increase Sales and Visibility Company Needs a Digital Marketing Strategy With a results-driven approach and a commitment to excellence, I am dedicated to helping you achieve your business objectives and surpassing your expectations every step of the way. Let's collaborate to unlock your brand's full potential and drive sustainable growth together. What is a fractional CMO? A fractional Chief Marketing Officer (CMO) is a senior marketing executive who provides part-time or temporary leadership and strategic guidance to a company. Instead of hiring a full-time CMO, which can be costly for smaller businesses or startups, companies may opt to engage a fractional CMO on a contractual basis to access high-level marketing expertise without the commitment of a full-time salary.

Hello! I’m Ashley Rossi, a multidisciplinary Product Designer with a focus on Information Architecture, UX/UI and Interaction Design for web and mobile apps. My blended creative and technical experiences provide me a holistic view of projects due to a working knowledge of many of the required tasks and processes in between, while serving as a helpful frame of reference for collaboration and communication within project teams. I began my design career in 1999 as a visual designer and front-end developer hybrid with a passion for pixels, color, layout and typography. For 12 years I worked this hybrid role in various settings - a fast-paced digital agency, as part of an in-house creative team, and a design and development team of one for an internet law firm. This experience and skillset naturally segued into a Senior UX Designer position 2102 with Hagerty Insurance, a role that stretched my thought process beyond pixels to a broader focus on the overall strategy and user journey of a digital product or brand. My 5 1/2 years at Hagerty taught me to design within a defined process and I came to understand how small, iterative changes can bring about real, measurable impact. I was introduced to user research and testing methods, heuristic evaluations, and designing for A B testing on more complex web applications than I'd been exposed to in the past. I also learned much about compromise made necessary by business goals, system constraints, and development resource limitations.​ ​In 2017 I took a leap of faith into full time freelance and quickly realized that I needed to reframe my expectations around process, documentation and decision making that were well formed during my corporate experience. The majority of my clients were looking to me to provide end-to-end design for high-fidelity web and mobile app prototypes to serve their unique needs - whether as a foolproof developer guide or proof of concept for generating investor interest - so I became designer, copywriter and project manager all rolled into one. Through these experiences I've refined my product design process to support efficient and successful project execution.