Hire the Best Research & Strategy Freelancers in Michigan

I'm a data-driven media strategist experienced in successfully scaling small-to-medium sized businesses using robust statistically-based advertising and persuasive copywriting strategies. Experienced with both lead-based and e-commerce advertising. These experiences have helped me improve my skillset of utilizing statistics, AI, and data to improve audience targeting, keyword optimization, ad copy creation/optimization, landing page copy creation/optimization, conversion rate optimization, and overall ad account strategy and optimization. In addition to my analytical skillset, I'm also very-much creatively minded. With this creative skillset, I can help improve your brand's overall identity to resonate more with customers. I will do this through auditing your site imagery, messaging, current marketing strategy, and/or even create good branding slogans for you to leverage in your marketing efforts! Some things to know about me: - I enjoy challenging the status quo - I don't settle for "good enough" - I always ask "why?" - I'm always learning Advertising platforms I'm proficient in: - Google Ads - Bing Ads - Amazon Ads - Meta (Facebook/Instagram) Ads - LinkedIn Ads - Indeed Ads - Impact Ads - ShopApp Ads - Pinterest Ads - Reddit Ads Data-related software I'm proficient in: - Excel - Google Sheets - R/RStudio (mainly for statistical analysis/predictive model building and implementation) - Google Analytics 4 - Tableau - Power BI *please note: I take confidentiality and my work/reputation VERY seriously. With that said, if I'm already actively working with another client in a similar industry where a conflict of interest would arise, I won’t be able to accept your offer. This will be communicated up front. Assuming this isn't the case, I'd love to work with you to help grow your business :) Ready to work with the best freelancer ever? Let's do it!

Dynamic marketing and technology professional with 20+ years of experience at the intersection of creative design, marketing strategy, and digital transformation. Skilled at combining creative vision with operational excellence to deliver campaigns, systems, and processes that drive measurable business growth. Expertise spans marketing technology, project management, creative design, automation, and customer experience optimization. Known for my ability to wear many hats—from strategic planning and brand positioning to system implementation and hands-on design execution. Adept at leading cross-functional teams, streamlining workflows, and creating marketing systems that align with business objectives. Industries served include A/E/C, FinTech, health & wellness, sports/entertainment, and small business.

Most businesses make big decisions on thin evidence - which market to enter, how to price, who they're really competing with. I turn that guesswork into research they can act on with confidence. I'm Michael, a market research consultant and former Deloitte Consulting researcher with 10+ years of experience. I've helped startups raise $18M+ and supported Fortune 500 teams launching products that generated millions in revenue. I deliver Big 4-caliber insight faster and more affordably. My work holds a 100% Job Success Score and Top Rated Plus rating across 30+ projects: market sizing, competitive intelligence, go-to-market strategy, feasibility studies, and the research behind funding rounds. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 • 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐢𝐧𝐠 & 𝐓𝐀𝐌 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Precise estimation of Total Addressable Market (TAM), Serviceable Available Market (SAM), and realistic market share to support data-driven expansion and revenue planning. • 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Comprehensive competitor benchmarking, market positioning analysis, and structured SWOT assessments to identify opportunities and risks. • 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: End-to-end GTM planning including positioning, pricing insights, channel strategy, and customer acquisition frameworks tailored to your target market. • 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Data-backed segmentation of target audiences and development of detailed buyer personas to improve targeting, messaging, and product fit. • 𝐃𝐮𝐞 𝐃𝐢𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Rigorous market and industry research to support venture capital, private equity, and M&A decisions. MY CLIETS’ FEEDBACK • "Michael is a gem! He handled the job exceptionally well and exceeded my expectations in every way. He delivered the work on time, communicated clearly throughout the process, and showed great professionalism and attention to detail. I highly recommend Michael for your next project-you won’t be disappointed!" -Brenda. • "Michael was prompt, helpful and professional. He delivered on time and exactly as promised. The information was well presented and thorough. We highly recommend Michael, and we look forward to working with him again in the future." – Bryce C. • "Michael was an absolute professional and did a great job supporting our business needs. Highly recommend." – Gregory. • "Michael conducted his research quickly and efficiently. We are very pleased with the outcome. He is excellent and thorough at his work." – Oliver M. 𝗟𝗘𝗧’𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 Ready to strengthen your decision-making with high-quality, Big 4-level market research? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 𝘁𝗼𝗱𝗮𝘆 to discuss your project and explore tailored insights for your business goals. I respond promptly and focus on clear, structured, and collaborative communication throughout every engagement. 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐓𝐨𝐨𝐥𝐬 • Demographics Pro • Qualtrics 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 • Survey Design • Competitive Analysis • Qualitative Research • Quantitative Research • Market Sizing (TAM/SAM/SOM) 𝐃𝐚𝐭𝐚 Analysis & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Excel • PowerPoint • Tableau • Canva Presentation • Investor Pitch Deck • Figma 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 • B2B SaaS & AI • E-commerce & Consumer Brands • Fintech & Financial Services • Healthcare, Life Sciences, & Pharma 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Hubspot Inbound Certification • Big 4 Research Methodologies • Due Diligence (VC & PE) Market Research, Competitive Intelligence, Market Sizing, Go-To-Market Strategy, Customer Segmentation, Due Diligence, B2B, SaaS Research, Quantitative Research, Qualitative Research, Industry Trend Forecasting 𝐓𝐎𝐎𝐋𝐒 & 𝐂𝐎𝐕𝐄𝐑𝐀𝐆𝐄 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐬: TAM/SAM/SOM market sizing • competitive analysis • survey design • qualitative & quantitative research 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: B2B SaaS • Fintech & Financial Services • Healthcare & Life Sciences • E-commerce & Consumer Brands

I help sales teams, marketing teams, and business owners make the promise of AI and automation real for their business, and innovate with state-of-the-art capabilities. I've run my AI, automation, and analytics consultancy since 2018, which is built on years of experience in sales operations, marketing operations, and analytics. My services range from end-to-end automation systems, AI chatbots, and product MVPs to bespoke Claude and ChatGPT apps and plugins for individuals, teams, and businesses. I'm one part AI-driven automation strategist, and one part builder. Here's what I've been building lately: AI & AUTOMATION - End-to-end workflow automation with n8n, Make, and Zapier - AI systems built on Claude, ChatGPT, and Gemini: chatbots, document processing, content pipelines, quality control, and automated reporting - Custom web apps, Claude Skills, and Claude Cowork plugins that replace hours of manual work with automated, AI-augmented processes - Full-stack automation using the Anthropic, OpenAI, and Gemini APIs SALES & CRM - HubSpot Sales and Marketing Hub - setup, customization, automation, and integration (6 certifications, 10+ years of hands-on experience) - CRM migrations and sales automation - Automated lead nurturing, AI-guided follow-up sequences, and pipeline reporting MARKETING ANALYTICS & REPORTING - Marketing data warehouses in BigQuery and Azure SQL Server - Dashboards in Looker Studio and Power BI, including multi-location, cross-channel, executive and operational views - Attribution modeling, UTM standardization, and unified performance measurement across ad platforms RECENT DELIVERIES - Lead follow-up automation with HubSpot, n8n, and Claude - Financial Services MVP using n8n, Claude, and Twilio - Financial Planning MVP with Claude-based chatbots - Automated content research and generation workflow for an AI learning community - Freelancer project evaluation and bidding recommendation engine with Claude CoWork - Paid Media optimization platform with n8n and Gemini - Marketing agency automated client report QA system with n8n and Gemini I deliver working systems, not strategy decks. If you have a clear problem and want someone who can think through the architecture and build it, I'd love to connect.

Fractional CMO for CEOs done with disconnected marketing. Your ads, funnel, and strategy should work together — not against each other. I fix the system and scale what works. $100M+ revenue. 11:1 ROAS. Yeah, really. (Check the case study.) I'm ready when you are. If you want to take the jump to the next level for your business, keep reading... Strategy says one thing, ads say another, and your funnel leaks everywhere. You've hired specialists who optimize their piece but no one owns the whole picture. That's what a Fractional CMO solves. I step in as your marketing leader — owning strategy, execution, and results. 📈 What I've Delivered as a Fractional CMO: → $12.3M revenue added for a supplement brand (scaled from $500/day to $10K/day ad spend) → 11.1x ROAS for pet tech e-commerce — took them from negative ROAS to $100K/week in ad spend → $30M+ in ad spend managed across Meta, Google, and YouTube → $100M+ in total client revenue generated 🔧 My Fractional CMO Services: ✅ Marketing strategy & positioning — clarify your message, offer, and audience ✅ Full-funnel paid media — Meta Ads, Google Ads, YouTube ✅ Direct response copywriting — ads, landing pages, emails that convert ✅ Funnel & landing page optimization — fix the leaks, increase conversion ✅ Marketing audits & roadmaps — find what's broken, prioritize what matters ✅ Team leadership & vendor management — run your marketing like a real CMO 🎯 Best For: DTC / E-commerce brands ready to scale past $50K/month Local service businesses (solar, home services, contractors) Supplement & fitness companies Businesses ready for Fractional CMO leadership without the $250K+ full-time hire ⭐ What Clients Say: "He will make you a lot of money." — Facebook Advertising Client "He is worth every penny. I trust him with my money, with my business. He is a God-send." — Dr. Susan Swartz "As a Fractional CMO, he brought structure, clarity, and high-level strategic thinking." — Marketing Transition Consulting 🏆 I'm Expert Vetted (Top 1% on Upwork), Top Rated Plus, with a 100% Job Success Score across 99 projects. If you're ready for a Fractional CMO who owns the outcome — not just the strategy deck — message me. Let's see if we're a fit.

Reliable HubSpot CRM & Sales/Marketing Ops Support for Busy Teams ❝Bridget is an absolute pleasure to work with. I highly recommend her! She excels in communication, work ethic, attention to detail, and skillsets.❞ ❝I feel like I struck gold on my first UpWork contract.❞ ❝Bridget is a consummate professional who is highly skilled in her field.❞ ❝Bridget is a DREAM FREELANCER!!! I've been on Upwork/Elance since 1998, and I have to say she is one of the best, most diligent freelancers I've ever worked with.❞ ▬ ▬ ▬ INDEPENDENT HUBSPOT SALES AND MARKETING OPERATIONS SPECIALIST ▬ ▬ ▬ 👉 Do you need experienced HubSpot support from someone who understands how to both build and operate your system without hiring full-time staff? I provide behind-the-scenes HubSpot support for sales and marketing operations, with enterprise builder-operator experience across CRM management, automation, reporting, and system optimization. As the go-to HubSpot expert for a large enterprise instance with multiple business units, I provide hands-on execution and strategic guidance to keep systems running efficiently and improving over time. I offer flexible, part-time support for teams looking to fully optimize their HubSpot instance. My strength is bridging strategy and execution inside HubSpot systems at scale. ▬ ▬ ▬ HOW I HELP ▬ ▬ ▬ Practical, hands-on support across core HubSpot operations: • CRM Management – Clean, organized properties, pipelines, and dashboards • Automation & Workflows – Workflows, lead routing, and nurture sequences • Email & Sequences – Build, send, and optimize targeted communications • Reporting & Dashboards – Actionable insights for sales and marketing teams • User Support – Setup, permissions, and onboarding for your team Typical clients: small businesses, non-profits, and marketing teams looking for ongoing part-time HubSpot support rather than full-time consulting engagements. 𝗠𝘆 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀: ‣ HubSpot Sales Hub Software Certified ‣ HubSpot Marketing Hub Software Certified ‣ HubSpot Email Marketing Software Certified ‣ HubSpot Email Marketing Certified ‣ HubSpot Social Media Certified ‣ HubSpot Content Marketing Certified ‣ HubSpot Contextual Marketing Certified ‣ HubSpot Digital Marketing Certified ‣ HubSpot Inbound Marketing Certified ▬ ▬ ▬ LET'S CONNECT ▬ ▬ ▬ If you’re looking for reliable ongoing HubSpot support, you’ve found her. I provide expert HubSpot support on a flexible, part-time basis, backed by experience building and operating high-performing CRM systems. I’m reliable, detail-oriented, and bring strategic insight and resourcefulness to every project. Let’s work together to ensure your HubSpot instance runs efficiently and delivers results. 👋 I am always looking for interesting and challenging opportunities. To see if a project fits my skills and availability, please provide a clear description of the work and deliverables so I can quickly determine if it’s a good fit. ▬ ▬ ▬ WHAT I'VE BEEN WORKING ON ▬ ▬ ▬ I am a results-driven HubSpot and Salesforce CRM professional with a proven track record in CRM administration, sales enablement, marketing operations, and web design. I bring builder-operator experience, having both built and managed high-performing CRM systems. My work has been recognized in publications including Seventeen, New York Magazine, SEOMoz Blog, and The Rafflecopter Field Manual. Previously, I was the founder and solopreneur behind Giveaway Promote, a business I built and operated for 10+ years, delivering over 120,000 services to 20,000+ clients. I managed everything from website design and SEO/SEM to CRM architecture, marketing automation, and system operations. Clients included Pepsi, Travel Channel, Hearst, TMZ, Best Buy, World Market, and Author Jackie Collins, along with thousands of authors, businesses, and influencers. High 5 Skills: TIME KEEPER, DELIVERER, SELF-BELIEVER, STRATEGIST, PROBLEM SOLVER Myers-Briggs personality type: ISTJ (Logistician) or ISFJ (Defender) DiSC C style: “Emphasizes conscientious work to ensure quality and accuracy.” Platforms: HubSpot, ZoomInfo, 6sense, ChiliPiper, Kajabi, Thinkific, Teachable, MailChimp, MailerLite, ClickFunnels, ActiveCampaign, WordPress, Elementor, WooCommerce, Squarespace, Shopify, DocuSign, Zapier, JotForm, Canva, IFTTT Skills/Titles: HubSpot Consultant, Specialist, Administrator, Business Analyst, Sales Operations Associate, CRM Specialist, RevOps Consultant 𝗠𝘆 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀: ‣ Salesforce Certified Administrator ‣ Salesforce Certified Platform App Builder ‣ Salesforce Certified User Experience Designer ‣ Salesforce Certified Business Analyst ‣ Salesforce Certified Pardot Specialist ‣ Salesforce Certified AI Associate ‣ Salesforce Certified Associate ⭐⭐⭐⭐⭐ 100% Job Success Score TOP-RATED PLUS FREELANCER