Hire the Best Integrated Marketing Strategists
in the United States

I lead marketing strategy that builds trust, delivers real value, and drives lasting growth. By combining data-driven insights with a deep understanding of human behavior, I help brands connect meaningfully while achieving measurable results. As a marketing professional with 10 years of experience, an MBA, and hands-on experience serving as a Fractional CMO and senior marketing lead, I bring a strategic, leadership-level perspective to every project I take on. I work closely with founders and leadership teams to audit existing efforts, clarify positioning, and build focused growth strategies that teams can execute with confidence. My goal is not just performance, but sustainable, long-term success rooted in clarity and trust. A great marketing strategy is both data-driven and people-driven. I leverage analytics to guide decisions and ensure ROI while staying grounded in how real people think, decide, and engage. My expertise spans the full marketing spectrum, including strategic planning, positioning, branding, growth strategy, project leadership, and execution across PPC (including Google Ads), content strategy, email marketing, social media, public relations, events, and analytics (including Google Analytics and social media analytics). This breadth allows me to lead integrated marketing systems rather than isolated tactics. Beyond marketing, my role as a college tutor has strengthened my ability to simplify complex ideas, communicate clearly, and think critically. These skills directly support my work as a strategic leader, helping teams align, make better decisions, and move forward with clarity. If you’re looking for a senior, strategic marketing leader who brings clarity, direction, and a practical path forward, I’d love to collaborate.

Marketing strategist that bridge the gap between what AI can produce and what enterprise audiences want to read. With 10 years of experience in content strategy, technical writing, and editorial—plus deep roots in the AI startup world, live events, festivals, healthcare, and more—I bridge the gap between what AI can produce and the writing that resonates with audiences most. My background in sales means I understand your buyer before I write a single word. At Scan(.)Com as Head of Content, I led a strategy that delivered 3,879% growth in keyword rankings by conducting technical stakeholder interviews and turning expert insight into high-performing editorial. At Infor, a billion-dollar enterprise software company, I serve as Content Director — managing high-volume production under tight deadlines where reliability is non-negotiable. I've spent years embedded in AI startups — Rosalyn AI, PageLeaf AI, LightHouse AI, and Qloo AI — interviewing CTOs, engineers, and technical founders and translating complex capabilities into narratives that decision-makers actually read and share. My MIT certification in no-code AI solutions (2022) means I can have substantive conversations with technical teams, not just surface-level ones. My sales background adds another layer most content people don't have. Selling to SaaS and enterprise tech buyers taught me to understand technical pain points quickly, ask the right questions, and write for audiences who can smell inauthenticity immediately. I thrive in structured, high-volume environments with clear frameworks and room for innovation and growth. Give me your guidelines and I'll execute consistently at scale — whether that's a content audit, an ongoing editorial relationship, or building out your entire AI-assisted content workflow. 𝙏̲𝙤̲𝙥̲ ̲𝙍̲𝙖̲𝙩̲𝙚̲𝙙̲+̲ ̲·̲ ̲𝙈̲𝙄̲𝙏̲ ̲𝘾̲𝙚̲𝙧̲𝙩̲𝙞̲𝙛̲𝙞̲𝙚̲𝙙̲ ̲·̲ ̲𝙀̲𝙣̲𝙩̲𝙚̲𝙧̲𝙥̲𝙧̲𝙞̲𝙨̲𝙚̲ ̲𝙎̲𝙖̲𝙖̲𝙎̲ ̲·̲ ̲𝘼̲𝙄̲ ̲𝙎̲𝙩̲𝙖̲𝙧̲𝙩̲𝙪̲𝙥̲𝙨̲ ̲·̲ ̲𝙏̲𝙚̲𝙘̲𝙝̲𝙣̲𝙞̲𝙘̲𝙖̲𝙡̲ ̲𝙀̲𝙙̲𝙞̲𝙩̲𝙤̲𝙧̲𝙞̲𝙖̲𝙡̲ ̲·̲ ̲𝙎̲𝙀̲𝙊̲

👋 I'm Dora, an ecommerce growth strategist with 20+ years of hands-on experience scaling DTC and marketplace brands. I work as a fractional growth partner, not a task executor. That means I come in, assess what actually matters, make decisions alongside your team, and build systems that hold up over time. I have operated at the director level across Shopify Plus, Amazon Seller and Vendor Central, Klaviyo, and Attentive. I do not just know these platforms conceptually. I have lived inside them across verticals, seasons, and revenue stages. I augment that depth with AI-powered production tools that accelerate output without diluting strategy or brand voice. If you need senior ownership of ecommerce growth and want someone who can step in with clarity and move fast, that is exactly what I do. WHAT I SPECIALIZE IN Ecommerce and Marketplace Growth Amazon Seller and Vendor Central performance, catalog optimization, A+ Content, SEO-driven listings, and Shopify conversion strategy. I focus on the structural work that compounds: better listings, cleaner catalogs, tighter funnels. Retention and Lifecycle Systems Full-funnel email and SMS programs built on Klaviyo and Attentive. Welcome, abandonment, post-purchase, winback, and re-engagement flows with segmentation that turns one-time buyers into repeat customers and repeat customers into your most valuable cohort. Cross-Channel Growth Strategy Alignment across site experience, Amazon, lifecycle marketing, and paid acquisition, informed by GA4, attribution data, SEO, and AEO. Strategy that connects channels rather than managing them in isolation. AI-Augmented Execution I use AI tools to produce faster, iterate more, and deliver stronger creative output without adding overhead cost to clients. The strategic judgment stays human. The production gets smarter. Performance and Prioritization Clear decision-making using conversion rate, CAC, LTV, ROAS, and funnel performance. Reporting that leadership teams can act on, not just review. SELECTED RESULTS 531% year-over-year growth in high-margin product sales through merchandising and funnel improvements $5M+ in SMS-driven revenue using Klaviyo and Attentive lifecycle strategy 20%+ conversion rates on high-intent lifecycle flows during peak seasons 197% increase in sessions and 27% sales growth after Amazon catalog optimization 97% year-over-year revenue growth in Q1 through email, SEO, and channel strategy 100% ROI on live omnichannel events by closing seasonal brand gaps

I’m a marketing strategist with 20+ years of experience working with global brands like Nintendo, Reebok, GlaxoSmithKline, and Fairmont Hotels & Resorts - alongside founder-led companies and startups in health and wellness that needed to grow fast and get it right the first time. I diagnose what’s actually holding your business back and build the strategy that fixes it. I’ve helped scale a NYC fashion brand from 0 to $15M in revenue and 600K+ organic followers (no paid ads). I’ve launched brands, repositioned companies, and built marketing systems that generate revenue demand, not just attention. What I Do Best • Growth Strategy Clear, actionable marketing plans tied directly to revenue, not vanity metrics. • Brand Positioning So your audience instantly understands why you matter (and why they should choose you). • Content That Converts Not random posting but structured content ecosystems built around proof, storytelling, and demand. • Lead Generation Systems SEO and AEO, email, and content strategies designed to consistently bring in qualified leads. • Website & Funnel Audits I identify exactly where you’re losing people and how to fix it fast. • Offer & Pricing Strategy So you’re not just selling more, you’re selling smarter. How I Work Before any strategy call or creative direction, I will review your current website, social media and other marketing channels. What’s working? What’s not? Where the gaps are. Then we build from there, so every decision is intentional, not guesswork. I ask the right questions. I listen closely. And I move quickly from insight to execution. Who I Work With • Founder-led brands • E-commerce and Shopify businesses • Wellness, fashion, and lifestyle companies • Experts turning knowledge into digital products • Businesses ready to grow, but stuck on how Start Here Every engagement begins with a short introductory call. From there, we define the right path, whether that’s a focused strategy session, a full audit, or ongoing advisory support. If you’re serious about growth and want a strategy that actually drives results, let’s talk. Schedule a complimentary intro call with me to begin.

I help founders, small businesses, professional service firms, healthcare organizations, nonprofits, and growing brands build visibility, establish credibility, and generate opportunities through strategic marketing programs that are practical, scalable, and results-focused. While some freelancers focus solely on content creation, I bring a background in marketing leadership, helping organizations connect strategy, messaging, AND execution. *What I Do:* -Content Strategy & Content Creation -Blog writing -Website copywriting -Thought leadership content -Executive ghostwriting -Case studies -Press releases -Content calendars -Lead generation content *Founder & Executive Personal Branding:* -LinkedIn profile optimization -Thought leadership strategy -Content creation for founders and executives -Personal brand positioning -Authority-building campaigns *SEO & AI Search Visibility:* -SEO-friendly content creation -Keyword research -Content optimization -Website content audits -Google Business Profile setup and optimization -AI search optimization (AIO) -Local SEO support *Email Marketing:* -Newsletter creation -Campaign development -Email copywriting -List organization and segmentation -Nurture campaigns *Website Messaging & Content Strategy:* -Homepage messaging -Service page copy -Customer journey content -Brand messaging refinement -Website refresh projects *Marketing Leadership & Project Coordination:* -Fractional marketing support -Campaign planning -Vendor coordination -Project management -Marketing roadmap development -Analytics and reporting *Industries I've Supported* My experience spans a wide range of industries, including: -Professional Services -Accounting & Financial Services -Wealth Management -Healthcare -Biotechnology -Franchising -Nonprofits & Associations -Education -Travel & Hospitality -E-commerce -Small Business Services *Why Clients Hire Me* -Strategic thinker who can also execute -Strong writer and communicator -Experience working directly with founders and leadership teams -Comfortable managing multiple stakeholders and vendors -Organized, responsive, and collaborative -Focused on practical solutions and measurable progress If you're looking for a marketing partner who can help move ideas from concept to execution, I'd love to discuss your project.

Marketing and Branding From A to Z. With Experience Globally across North America, Western & Southern Europe, and the Middle East. Exciting news — I’ve launched Weagles Marketing, a full-service agency specializing in crafting high-quality content and strategic campaigns that don’t just look good — they drive real results. You’re probably here because you’re looking for something fresh. Ideas that are creative, but also rooted in purpose. Campaigns that look great, but also convert. That’s exactly what I offer. With a background in Media Management and Business, I’ve led diverse projects across industries — from fashion and food to tech and B2B services — building tailored strategies and executing everything from social media to branding to PR. Now, with a team of 10+ talented creatives and strategists, I offer full-scale marketing support, including: Marketing & Brand Strategy Digital Campaigns Social Media Management & Content Calendars Paid Media Buying (Meta, Google, YouTube & more) Creative Content Production & Visual Design Public Relations & Influencer Seeding Website & SEO Optimization Offline Activations & Event Marketing I’ve worked globally, helping businesses expand their reach, sharpen their image, and grow their audience across borders. My team speaks English, Arabic, German, and French, so we communicate fluently with both your audience and your market. 💡 Whether you’re launching a new product, scaling internationally, or simply need smarter, more consistent marketing — I’m here for it. 📩 DM me on Upwork to discuss your goals — and I’ll be happy to share examples of past work tailored to your industry. Let’s build something that matters.