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I book founders and experts on podcasts and secure media placements that drive visibility, authority, and inbound leads. As a seasoned, results-driven podcast booker and PR expert with 20+ years of experience, I’ve landed clients in Forbes, USA Today, Business Insider, and booked 100+ podcast interviews, including 25 shows in 30 days for a single client. I focus on targeted outreach that results in real placements, not just pitches. As a publicist and brand strategist, I’ve led high-impact media campaigns that secure permanent placements across national and global print, digital, broadcast, podcast, and TV platforms. My clients have been featured in top-tier outlets, and I actively contribute to MSN while booking them on high-ranking podcasts across business, tech, health, and lifestyle. Recent and past placements include: -Forbes -USA Today -MSN -Miami Herald -US Weekly -OK! -Business Insider -Yahoo Finance -ThriveGlobal -Authority Magazine -Medium - + 600+ additional placements I also support with content coordination and backend execution to ensure placements turn into consistent visibility and growth. I handle strategy, outreach, and booking end-to-end so you can stay focused on your business while your visibility grows. I work with tools including Cision, Muck Rack, HARO, Qwoted, and SOS to deliver targeted, high-converting outreach. My clients choose me for guaranteed visibility, strategic thinking, clear communication, and reliable execution. I am U.S. based, globally connected with a base in Italy, and offer flexible engagement options, including hourly, retainer, and project-based work. 100% Job Success on Upwork with consistent 5-star client feedback. If you want consistent podcast bookings and real media placements, not just outreach, let’s talk.

With more than a decade working in the entertainment industry, from low-budget indie movie productions to big-budget network series, I'm excited to bring my passion for content creation to Upwork and work with you to turn your vision into a reality. I treat every project as if it were my own. I have worked with 🌟High Profile Clients / Organizations 🌟 throughout my career, including the following: ✅ Discovery Communications, including Discovery+ ✅ Destination America ✅ Quest Red UK ✅ Children's National Hospital ✅ Mental Health California ✅ Financial Narrative ✅ Lumiata ✅ Active Minds ✅ The Nature Conservancy ✅ USSEC / US SOY ✅ Vested My background is in Electrical Engineering, where I specialized in Control Systems. As a result, I have extensive knowledge of coding and computer technology which becomes helpful in video production and custom website design. 🌟 I excel in the following areas: 🌟 - 🎥 Webinar, Zoom Production and Live Streaming (webinars, polling, breakout rooms, multicasting to social media and custom websites, corporate events, live music, and even custom branded graphic design) including Remote Recording - ⚙️ Automation via Zapier and Make for your CRM, Zoom,Project and Marketing Workflow - 🎬 Series, Documentary, and Sizzle Reel Production - 🎞 Editing (trailers, features, series) including sound fix/mix & color - 🖥 Web Design (e-commerce, WordPress, Squarespace, Wix, CSS, Bootstrap, HTML, Java) - 📐 Graphic Design (including logos, live stream overlays, motion graphics, and presentations) - 📚 Book Cover Artwork and Design The software I use daily: - Adobe Cloud: Premiere, After Effects, Illustrator, Lightroom, Photoshop, and Media Encoder - Live Streaming and Virtual Recording: Wirecast, OBS, Zoom, Restream, StreamYard, Vimeo, DaCast, YouTube, LinkedIn, Facebook, Zencastr, Riverside

Hi I'm Rachel and I specialize in Press Release Writing, Distribution, and SEO services and getting them published, and making sure they show up well in online searches. I have a strong technical knowledge to craft messages that people will notice and reach the right audience. I take care of everything, so your press releases will grab attention and have a real impact. ▶️ Press Release Writing ( Core Areas: Storytelling, Brand Voice, Audience Engagement ) I’m good at creating press releases that convey your message with clarity and impact. Whether you are launching a new product, announcing a major milestone, or sharing important news, I ensure your press release is well-structured, informative, and newsworthy. Key Features: 👉 Thorough research and understanding of your brand and objectives 👉 Attention-grabbing headlines and engaging content 👉 Clear, concise, and professional writing style ▶️ Press Release Distribution ( Core Areas: Right Audience, Industry Leading Platform & Media Network ) From local media outlets to international news platforms, I can get your message out there. Key Features: 👉 Strategic distribution planning to target the right audience 👉 Distribution channels and media networks 👉 Monitoring and reporting on the reach and impact of your press release 👉 Customized distribution strategies for different industries and markets ▶️ SEO-Focused Press Releases I specialize in optimizing press releases for search engines to ensure they rank well and drive organic traffic to your website. By integrating relevant keywords, optimizing content, and following SEO best practices, I help improve your online visibility and enhance the overall impact of your press releases. Key Features: 👉 Keyword research and integration 👉 Optimization of headlines, meta descriptions, and body content 👉 SEO best practices and guidelines 👉 Analysis and reporting on SEO performance and impact Want to get your news out there? I can help write a press release that gets noticed. I also offer free 15-minute consultation call. Contact me to find out how.

For over a decade, I’ve helped companies, visionary leaders, entrepreneurs, and authors get noticed, earn meaningful media coverage, and build brands that stand out. I’ve earned coverage for clients in the Wall Street Journal, New York Times, CNBC, Fox, Forbes, Fortune, Business Insider, Newsweek, USA Today, TechCrunch and many other top-tier outlets. Before launching my firm, I worked at top PR agencies in San Francisco and New York and served as head of marketing for a social app which I helped scale from 2M to 20M users. I’ve secured prestigious awards for clients in Fast Company and Entrepreneur Magazine, booked executives as keynote speakers at SXSW and other major conferences, and developed campaigns that built credibility while driving business growth. I know how to navigate the tides of media and position you where the current is strongest.

Over the last decade, business has changed fast. Between social media, SEO, PR, and constant shifts in how people discover and trust brands, it’s harder than ever to know what actually works and where to invest your time and money. That’s where I come in. I’ve spent years building and testing strategies across PR, SEO, and business development to help brands grow in ways that actually move the needle. My focus is simple: visibility, credibility, and results. I’ve worked with startups, eCommerce brands, authors, service-based businesses, and even my families own brand to help them gain traction through media placements, search visibility, sales strategies, and strategic positioning. From launching new companies out of stealth to helping established brands reposition themselves in competitive markets, I focus on finding the angles others overlook. My work has been featured across a range of online publications and media platforms, helping clients build authority, rank for competitive search terms, and control how they show up online. Beyond PR, I’ve helped businesses improve their SEO presence, develop content strategies, and create campaigns designed to bring in real leads—not just traffic. I’ve also supported organizations behind the scenes with research, market positioning, and digital strategy to help them make smarter decisions as they grow. What makes me different is that I don’t just stick to one lane. I look at the full picture—PR, SEO, and business development—and connect them in a way that compounds results. Whether you’re starting from scratch or looking to scale, my goal is to help you grow efficiently and stand out in a crowded market.

Reality Check💡💡 ✔Journalists receive over 25 email pitches daily and only put out about 25 stories per month. (Cision.com) ✔The average person spends 7 hours a day consuming online content. (GlobalWebIndex) That's why you need a proactive media relations and content expert who understands how to 🎯 shape your story and develop strategic content that's not only engaging but SEO-friendly 🎯 connect with the right media contacts by building relationships and using tech-driven media intelligence 🎯 develop targeted campaigns with the right mix of earned, paid, and owned media Invite me to your job, and we'll set up a 15-minute free consultation to see if my services are a good fit for your brand. 🚀🚀 CONTINUE READING BELOW TO LEARN MORE ABOUT MY BACKGROUND & SKILLS I have an extensive background in B2B and consumer public relations and marketing. Over the years, I have developed many successful campaigns for nonprofit, tech and lifestyle brands and generated top tiered media placements with Forbes, Entrepreneur, Inc, Nightline NBC, NPR, Food & Wine, Momtrends.com, Essence, Rolling Out, NBCNews.com and many more. Prior to launching my consulting business, I spearheaded strategic planning and digital marketing initiatives as a senior account executive at Cramer Krasselt Public Relations. I managed national campaigns for the firm’s top nonprofit and retail clients and led the research process for new business pitching. Before joining Cramer Krasselt Public Relations, I managed media relations at Stanton Communications Inc. and began my career in entertainment publicity at Island Def Jam Music Group. In 2017, I was named PR Professional of the Year by ACHI Magazine and have been a featured speaker at conferences, workshops and colleges. I have a BA in Communications with a specialization in advertising and public relations. I graduated cum laude from The City College of the City University of New York (CUNY).