Hire the Best Social Media Advertising Freelancers
in the United States

Nice to meet you! My name is Emily. I’m a creative partner who helps small businesses and nonprofits share their story through social media, email marketing, content creation, and graphic design. I’ve always loved bringing big ideas to life. After graduating with a degree in Communication from Appalachian State University in 2020, I gained experience in small business, agency, and nonprofit roles before moving into freelancing. For over three years, I’ve had the chance to help clients build social media accounts from scratch, launch their first newsletters, and keep their marketing consistent, so they can focus on running their business or mission. I like to think working with me feels like working with a friend: creative, collaborative, and supportive. Get in touch and let's make some magic together!

I worked at Facebook for a year, and I am a paid media consultant who helps businesses optimize their Shopify e-commerce revenue and lead generation efforts with Facebook Advertising, Pay-Per-Click Advertising (PPC) and Social Media Marketing. I have deep experience with Facebook Ads Manager and Instagram Ads, experience with Google Ads, Twitter Ads and TikTok Ads, as well as a broad organic social media content development and strategy background, and deep experience with generative AI for content creation. In the past, I’ve run 10-12x ROAS Facebook and Instagram advertising campaigns for global sports brands (I led social media for the Boston Celtics and UFC) and have run digital ad campaigns for clients across multiple industries like live event tickets (hockey tournaments, conventions, etc.), DTC/e-commerce, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more. I also have a background in lead generation campaigns and helping marketers understand what their cost per lead should look like on Facebook and Instagram. My work in-house at Facebook provided me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and the retail media space for Fortune 500 CPGs. I’ve managed monthly budgets of up to $1 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores, as well as local services businesses (cleaning companies, etc.) who need help with lead generation. Whether you need help with Facebook pixel installation, organizing Facebook Business Manager, lead gen and landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy. I can also help with Wordpress, Shopify and GoHighLevel integrations with your Meta Ads. I have deep experience with event marketing through Facebook Ads, including professional sports ticket sales, networking, conferences and conventions marketing via Eventbrite, and webinar marketing via Zoom and other platforms. I manage Meta Ads for multiple clients and can manage yours as well. I can also help you design ad creative with generative AI tools for rapid creative testing and iteration, including Gemini, NanoBanana, Claude and more. If you need help in these areas of your social media marketing, Facebook Ads or Instagram marketing, let’s chat.

Most healthcare providers don’t need more marketing activity. They need more booked patients. For over 10 years, I’ve helped medical practices, specialists, and healthcare companies generate consistent patient inquiries through paid advertising. My focus is on building campaigns that turn search traffic and social media audiences into scheduled consultations and measurable revenue. Over the course of my career, I’ve managed tens of millions of dollars in advertising spend for medical providers, giving me deep insight into what actually works across different specialties, markets, and patient acquisition strategies. That experience means we’re not starting from scratch or going through a long “learning period.” I’m able to apply proven frameworks, tested campaign structures, and real performance data to help practices generate results much faster. Many providers come to me after spending thousands with agencies that deliver generic reports but not results. My approach is performance-focused and built on real metrics such as cost per lead, booked consultations, and return on ad spend. 💻 Paid Advertising for Healthcare Providers 💻 Paid advertising is often the fastest and most predictable way to grow a medical practice when campaigns are built correctly. I design and manage campaigns across: Google Ads - High-intent search campaigns targeting patients actively searching for treatment - Performance Max campaigns to capture additional demand - YouTube campaigns for awareness and retargeting - Conversion tracking and call tracking to measure real patient inquiries Meta Ads (Facebook & Instagram) - Lead generation campaigns for consultations and treatments - Retargeting campaigns that bring interested patients back to book - Creative strategy designed for healthcare services - Local targeting built to reach patients in your service area The focus is always qualified patient leads, not just traffic. 🏥 Healthcare Specialties I Frequently Work With 🏥 I’ve helped generate patient inquiries for a wide range of healthcare specialties, including: 🩺 Plastic Surgeons ✨ Med Spas & Aesthetic Clinics ⚖️ Weight Loss Clinics (including GLP-1 programs) 🦴 Orthopedic & Sports Medicine Practices 🧠 Psychiatry & Mental Health Clinics 👨‍⚕️ Direct Primary Care 💻 Telehealth Providers 🏃 Physical Therapy Clinics 🦷 Dental Practices 🎓 My Experience: 🎓 Healthcare marketing isn’t something I recently started doing. It’s what I’ve spent my entire career focused on. I’ve worked with 100+ medical practices, helping them design and implement patient acquisition systems that consistently generate new patient inquiries. Earlier in my career, I worked with PatientPop, where I helped develop and refine the patient acquisition systems used by thousands of medical practices before the company was later acquired by Tebra. The majority of my career has been spent working directly with private medical practices across multiple specialties and countries, helping them grow their patient base through paid advertising, SEO, and conversion-focused websites. Unlike some freelancers, I’ve actually worked inside medical offices. From the front desk, to filming surgeries, and working directly with patients and staff, I’ve spent years understanding how medical practices operate and what truly drives patient growth. Because of that experience, I’m not guessing about what works in healthcare marketing. Every day I’m inside the systems that drive practice growth, including: - Google Ads and Meta advertising accounts - Practice websites and landing pages - CRMs and patient communication systems - EHR workflows and patient intake processes This hands-on experience allows me to design marketing strategies that don’t just generate leads, but actually translate into booked patients and real revenue for practices. 📈 What Clients Typically Want Help With 📈 - Lower cost per lead from Google Ads and Meta campaigns - More booked consultations from paid traffic - Better conversion rates from landing pages - Accurate conversion tracking and reporting - A scalable advertising strategy that grows with the practice

Welcome to my profile, I'm a passionate social media strategist with over 8 years of experience working for small to medium sized businesses. Throughout my professional career, I've developed strong skills in social media strategy, social media management (organic), content creation, graphic design, brand management, blog and copy writing, and video editing. I've been a freelancer on Upwork for six years and in that time I've worked with clients in industries such as education, health and wellness, personal brands, tech, real estate, and more. Throughout my career I’ve gained experience in growing social media pages from scratch and building engaged communities. I also have experience in influencer outreach, email marketing, website editing, and social ads strategy. Given my knowledge and expertise I can help elevate your social media marketing strategy and grow your social media presence. Feel free to reach out to learn more about how I can help with your social needs!

Digital Marketing Specialist | Social Media Manager - Virtual Assistant - Paid Ads - Email Marketing & More Hi, I’m Owen! I help business owners and individuals achieve real results online by providing social media management, virtual assistant support, paid ads management, and email marketing. My goal is to save you time, reduce stress, and deliver strategies that actually work. ✅ Services I Offer... 📱 Social Media Management -Full-scale management for Instagram, Facebook, TikTok, and YouTube -Content scheduling and creation -Profile optimization to attract the right audience -Engagement support to build community and grow followers -Consistent strategies to increase reach and visibility 🧰 Virtual Assistant Support -Research, outreach, and data entry with accuracy and efficiency -Admin support (calendar, email, task management) -Tech setup and troubleshooting -A marketing minded VA who can handle both admin and growth tasks 📊 Paid Advertising -Meta Ads (Instagram & Facebook campaign setup and optimization) -Google Ads campaign creation and management (search, display, retargeting) -Conversion tracking setup (GA4, Pixel, Conversions API, custom events) -Campaigns focused on ROI, not just clicks 💌 Email Marketing -Platform setup and management (Mailchimp, Klaviyo, and others) -Automated flows (Welcome Series, Abandoned Cart, Nurture Sequences) -Newsletter design, formatting, and scheduling -List management and segmentation for better targeting 🌐 Website & Other Support -WordPress and Wix site edits and updates -Mobile responsiveness and basic SEO optimization -Lead form integration and pop-ups -General marketing tech support 🔧 Tools I Work With Google Workspace • Meta Ads Manager • Business Suite • Google Ads • GA4 • Pixel/Conversions API • Shopify • WordPress • Wix • Mailchimp • Klaviyo • Canva • Notion Why Work With Me? ✔️ Reliable & organized - I handle the details so you don’t have to ✔️ Social media savvy - Consistent, engaging content to grow your brand ✔️ Marketing-minded VA - Admin support with a strategic touch ✔️ Results-driven - Ads, emails, and content designed to convert 📩 Let’s Work Together If you want a reliable freelancer who can lighten your workload and help your business grow, I’m here to make that happen. Let’s chat about how I can best support you.

I help small businesses stay consistent with their marketing by managing newsletters, content coordination, and day-to-day marketing support so they can focus on running their business. I currently work with clients in ongoing roles where I handle newsletter creation, scheduling, marketing coordination, and project management support using tools like Wrike and other task systems. My focus is making sure nothing falls through the cracks and campaigns actually get executed on time. Clients usually come to me when they need someone reliable to: * Create and manage email newsletters * Coordinate marketing tasks and timelines * Support content planning and scheduling * Communicate and follow up with teams or clients * Keep marketing systems organized and moving I work best in ongoing weekly roles (10–15+ hours/week), where I can become a consistent part of your operations rather than a one-off freelancer. If you’re looking for someone dependable, organized, and proactive with marketing execution and communication, I’d be happy to connect.