Hire the Best HootSuite Specialists in Pennsylvania

Creative marketing and communications strategist with 6+ years of experience helping organizations grow through email marketing, social media, SEO, content strategy, CRM management, and performance analytics. I specialize in building and optimizing multichannel campaigns that increase engagement, lead generation, retention, and brand visibility. My background includes work across education, arts, healthcare, retail, and service-based businesses. I have hands-on experience with Salesforce, Mailchimp, Constant Contact, WordPress, Sitecore, Canva, Adobe Creative Suite, SEMrush, Hootsuite, Social Pilot, HeyOrca, and Meta Business Suite. Clients hire me to manage content calendars, create email and social campaigns, improve SEO, build reporting dashboards, streamline CRM workflows, and translate analytics into actionable marketing strategies. I bring both creative storytelling and data-driven decision making to every project, with a focus on measurable results, clear communication, and long-term growth.

Two second version of me? 👋 Exceed . Expectations . Every time. Former Digital Marketing Guru turned into AI and Automation Wizard. Been able to combine my abundant knowledge in content strategy and copy writing to create effective solutions while keeping that human touch. My work has saved SMB’s 100’s of hours/yr + $1000’s/yr from eliminating tasks employees or themselves had to handle. Worked for a variety of niches, all the way from SMMA’s to Spa’s and Resorts. - Knows Content Strategy, AI voice / chat bot prompting, Automated workflow implementation, Custom CRM generation, Website Development, and more! 💹🤖 - Full project management, start to finish. 🏁 - Regular communication / updates are important to me, so we'll keep in touch. 🗣️ - - - The longer, sit-down version? 🪑 With a Bachelor of Science in Marketing from Shippensburg University, I've built a solid foundation in strategic marketing, consumer behavior, and data-driven decision-making. My academic journey equipped me with the tools to understand market dynamics and craft strategies that resonate with target audiences. Over the years, I have honed my skills as a Marketing Account Manager, where I managed and nurtured relationships with 5+ clients, ensuring their goals were not only met but exceeded. My role involved overseeing and optimizing various marketing campaigns, analyzing performance data, and providing actionable insights that empowered my clients to make informed decisions. I was also responsible for streamlining daily operations within the company, ensuring that everything ran like a well-oiled machine. As the Founder of Scoot AI Solutions, I’m passionate about helping businesses leverage AI automation to enhance their workflows, reduce operational inefficiencies, and ultimately achieve their objectives. My expertise lies in integrating AI solutions seamlessly into existing processes, ensuring that businesses can focus on what they do best while the tech handles the rest. But beyond the numbers and strategies, I am a problem-solver at heart. Whether it's mowing the lawn, fixing my golf swing, or of course... helping a business refine its workflows, I approach every task with a mindset geared towards efficiency and excellence. If you're looking for someone who can bring both strategic insight and operational efficiency to the table, you're in the right place. Feel free to check out some of my posts on LinkedIn for a deeper dive into my thoughts and experiences. Everything starts with a conversation—let's connect and explore how I can help you achieve your business goals.

You're not looking for someone to simply post on social media... You're looking for a strategic marketing partner who understands how social media supports your larger business goals: generating qualified leads, building trust, strengthening your brand, and helping your business grow. Hi! I'm Michelle MacDonald, founder of Mannequin Social. For nearly a decade, I've partnered with service-based businesses to create intentional social media strategies that do more than generate likes. I help businesses build meaningful relationships with their audience, establish credibility, and turn their online presence into a valuable marketing asset. My clients don't hire me because they need someone to schedule posts. They hire me because they want an experienced strategist who takes the time to understand their business, identify opportunities, and create a marketing plan that supports long-term growth. I love working with founder-led, heart-centered businesses that are passionate about making a positive impact in their communities. Whether you're a wedding professional, construction company, fashion brand, fitness business, attorney, consultant, or another service-based business, my goal is the same: to help you share your story in a way that attracts the right people and inspires them to take action. My journalism background has shaped the way I approach marketing. I'm naturally curious, detail-oriented, and passionate about telling stories that connect with people. Every strategy is backed by thoughtful research, clear messaging, and a deep understanding of your audience because great marketing isn't about chasing trends. It's about creating genuine connections that build trust over time. How I Can Help: 🔸 Social media strategy & consulting 🔸 Done-for-you social media management 🔸 Instagram, Facebook & LinkedIn marketing 🔸 Content strategy & copywriting 🔸 Reels strategy 🔸 Community engagement 🔸 Profile optimization 🔸 Analytics & performance reporting 🔸 Social media audits 🔸 Meta Business Suite & Instagram Shop support Highlights: 🔸 Nearly a decade of professional social media marketing experience 🔸 Founder of Mannequin Social, a boutique social media strategy agency 🔸 Helped businesses increase brand awareness, generate qualified leads, and strengthen customer relationships through strategic social media marketing 🔸 Experience across weddings, construction, fashion, fitness, legal, hospitality, retail, wellness, and professional service industries 🔸 Journalism background with expertise in persuasive copywriting, storytelling, and research 🔸 Recognized as Alignable's Local Business Person of the Year (2024 & 2025) I believe social media should feel intentional, authentic, and aligned with your business goals, not overwhelming or like another task on your to-do list. If you're looking for a strategic partner who genuinely cares about your success, I'd love to learn more about your business. Click the "Invite to Job" button or send me a message, and let's discuss how we can build a social media presence that supports your long-term growth.

I have been designing Squarespace websites for 5 years and have made 5 sites for a number of different uses. Three for professional business use, one, a personal artistic portfolio for a singer/actress, and one for my own portfolio use. Each follows the principles of best web practices and are designed to be modern, clean, and customized to the feel of the client. I have been working for the last 7 years as a digital marketer and graphic designer. I've managed social media and email for three companies: one, a medical lupus testing brand, another a commercial gym brand located in 4 states, the third a small international vacation rental startup. I've managed social media accounts (Instagram, Twitter, Facebook, LinkedIn, and Pinterest), created social media, email, and flyer graphics. Designed booth graphics for a 300sqft space in a 200,000+ attendee convention. Recently, I've been working as a Digital Marketing Specialist for an Agency in SoCal managing ad creation for 30+ clients.

Your business’s secret weapon - I work with ⭐ Fortune 500s, Start-Ups, and Individuals ⭐ to navigate technologies like AI, blockchain, and complex software infrastructure, daily. Lead @ STAYKool Productions, Co-founder of Squizz Digital Signage (squizz.tv). I often serve as a domain expert, a leader, and a keystone member of any team I integrate with. During my decade+ of experience, I have designed, built, and released multiple SaaS products, individually and as part of a larger team. 📈 I can help your business succeed by: - Serving as an interim or fractional CTO for your growing business. - Providing technical or software development support. - Updating your Android, IOS, or Cross-platform app. - Performing technical due diligence. - Set up payment gateways using services like Stripe, Square, or BrainTree. - Integrating ChatGPT (or other forms of AI) into your business processes and workflows. - Creating sales and marketing funnels, that convert. - Orchestrating social media and Google Ads campaigns - which tug on heartstrings. - Identifying and addressing processes, and shortfalls inhibiting growth. - In addition to any other Admin or IT-oriented consultation roles. 🦄 A wearer of many hats in my own businesses and for past employers, I leverage that experience, in tandem with my professional contacts/team, to efficiently grow your business and increase revenue. "Growth Hacking", if you will. Please ask questions! I'm happy to be a part of your team, even if it is for a short time. # Keywords: Multi-agent AI, Generative AI, GPT-based models, Large Language Models (LLMs), System Design, Microservices, Kubernetes, A/B Testing, AI-Powered Web Applications, Intelligent Systems, Automated Content Generation, AI-Driven Analytics, Web Security, Automated Testing, Web Accessibility, Big Data, Feature Engineering, Model Training, Data Science, Data Analysis, Data Visualization, Data Cleaning, Python, Django, Flask, Node.js, Express.js, ASP.NET Core, Laravel, Go, Java, C#, TypeScript, React.js, Angular, Vue.js, Serverless Architecture, Cloud Computing, Docker, CI/CD, RESTful APIs, Single Page Applications (SPAs), NoSQL, MongoDB, Elasticsearch, PostgreSQL, Oracle SQL Server, MySQL, SQL, GitHub, GitLab, Bitbucket, Git, UI/UX Design, Responsive Web Design, Problem-Solving, Analytical Thinking, Object-Oriented Programming (OOP), Software Development Life Cycle (SDLC), Agile Methodologies, Scrum, Clean Code, Debugging, API Development, Communication Skills, Team Collaboration, jQuery, Bootstrap, Material-UI, HTML5, CSS3, Sass/SCSS, Less