Hire the Best Product Marketers in Pennsylvania

Top 1% on Upwork · $400K+ earned · 5.0 rating. I go inside growing businesses and rebuild the operations, systems, and revenue infrastructure that are quietly costing time and money. Growing companies don't stall because they lack ambition. They stall because their systems can't keep up. The CRM nobody trusts. The automations that quietly fail. The founder is still manually checking everything because nothing truly runs without them. That's where I come in. 𝐖𝐡𝐲 𝐦𝐲 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 𝐢𝐬 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 Most CRM specialists think in workflows. I think in systems. Before I ever touched HubSpot, I built a Quality Management System from scratch for a Fortune 100 logistics company, led ISO 9001 certification end to end, and drove 25% year-over-year operational improvement in a 200+ person logistics operation. That experience taught me something most marketers never learn: how to design processes that are dependable, measurable, auditable, and built to scale, not just functional today. I then spent nearly three years embedded inside ActiveCampaign, one of the world's leading marketing automation platforms, building the CRM architecture, lifecycle automation, and reporting infrastructure that supports large-scale CRM, automation, and reporting operations, not just individual client accounts. That combination, operations discipline from the ground up plus deep MarTech expertise, is what makes the systems I build different from what most freelancers deliver. 𝐖𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐛𝐮𝐢𝐥𝐭 • $17,000/month in ad spend savings by identifying zero-return channels and recommending platform migration • 40+ HubSpot portals rebuilt or architected from scratch • 800% increase in Google review volume in 30 days through process automation for a legal services marketing agency • Designed and implemented well over 1,000 automation workflows across CRM, marketing, sales, and operations platforms • ISO 9001 certification implemented at a Fortune 100 facility 𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨 𝐢𝐧 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 Most clients come to me with one of three situations. Their systems were set up by someone else and nobody fully understands them. Their CRM has data but the team doesn't trust it. Or the founder is still in every decision even though that was supposed to change months ago. All of these are fixable. I'm typically brought in by agencies, legal and professional services firms, SaaS companies, and founder-led businesses that have outgrown their current systems and need operational infrastructure that can support the next stage of growth. 𝐈 𝐡𝐞𝐥𝐩 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐰𝐢𝐭𝐡: • HubSpot, GoHighLevel, and ActiveCampaign architecture, lifecycle automation, and pipeline operations • RevOps and GTM systems including deal tracking, lead routing, and marketing-to-sales handoff • AI-enabled workflow automation using Claude, ChatGPT, Zapier, and Make • Executive dashboards and KPI reporting leadership actually uses • SOP development and operational process documentation • Cross-functional project and program management 𝐖𝐡𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐬𝐚𝐲: collaborative, solution oriented, fixes it fast, comes back when needed. Great businesses don't scale because they buy more software. They scale because their operations become predictable. That's where I come in.

I help brands, agencies, and creators turn ideas and raw footage into high-quality video content that captures attention and drives results. With nearly two decades of professional experience in video production and editing, I specialize in creating polished, strategic video content built for today’s online platforms, including Instagram, TikTok, YouTube, and LinkedIn. But I’m not just a video editor. I understand how video fits into content strategy, marketing, and audience growth, and I help my clients turn video into a powerful tool for building their brand online. I consider myself more of a digital marketer who leads with video. I also practice what I preach. I actively create video content for my own personal brand. Here I sell paid courses and digital products with organic Instagram content and Meta ads. This side project of mine helps me stay closely connected to what’s actually working on social media platforms. Services I Offer: 1. Video Editing: Send me your footage or ideas, and I’ll turn it into engaging, professional video content designed for the online world. I specialize in short-form and marketing videos that capture attention quickly and keep viewers watching. Projects include: • Instagram Reels • TikTok videos • YouTube Longform and Shortform • Podcast clips • Talking-head content • Social media content repurposing 2. On-Site Video Production: I provide professional video production services for brands and businesses that need high-quality video captured on location. Equipment includes: • 4K cinema cameras • Professional lighting • Wireless audio systems • Gimbals and stabilization • Drone footage Combined with nearly 20 years of experience behind the camera. 3. Remote Video Recording Setup: Not sure how to record your own content? I can help you create a simple, professional recording setup at home or in your office, then guide you through how to film your own talking-head videos. You send the footage, and I turn it into polished content for your social media channels. 4. Content Strategy & Consulting: If you're not sure where to start with video, I can help you develop a repeatable process for scripting, recording, editing, and publishing video content. I regularly collaborate with founders, marketing teams, creators, and agencies who want to build their presence through video. If you're producing talking-head videos, educational content, podcast clips, or short-form videos for social media, I can help turn your recordings into clean, engaging content that builds trust with your audience. I regularly work with: • Founders building personal brands • Coaches and consultants • Agency owners • Podcast hosts • Educators and course creators A Little More About Me: I’ve been working professionally in video production since 2010 across freelance, corporate, agency, and consulting roles. Over the years, I’ve worked with companies in many industries helping them use video to build their brand, communicate their message, grow their audience, and sell more product & services. My background in both video production and marketing allows me to approach projects with a strategic mindset — not just a creative one. My goal on Upwork is to become a trusted video partner for your business — someone you can rely on not just for editing, but for helping you produce video content that supports your marketing and growth. The bottom line: Video is one of the most powerful communication tools available today. If video can help grow your business...I’m here to make sure it does. Let's work together. Send me a message and tell me a little about your project. I'd be happy to discuss ideas and see how I can help. Pittsburgh, PA-based but open to travel.

Helping Brands Stand Out with Scroll-Stopping Short-Form Video Content Hi, I’m Aida — a seasoned UGC creator and mother of three children of different ages. I specialize in creating engaging, high-performing content that feels genuine and connects with viewers. From ad-style videos to organic lifestyle content, I help brands communicate their message with clarity and creativity. What I Offer: - UGC video creation Aesthetic, relatable, and conversion-focused content for ads and organic social media - Short-form video editing TikTok, Instagram Reels, and YouTube Shorts with dynamic captions and on-screen text - UGC strategy support Creative direction, including hooks, CTAs, and messaging that align with your brand goals - Basic graphic design Branded assets including thumbnails, carousels, and visual elements for social content Why Work With Me: - Authentic and relatable style I create content that feels real, not scripted — helping viewers connect with your brand - Strategic approach I think like a marketer, ensuring every piece of content serves a clear purpose - Efficient turnaround I deliver high-quality work on time, with a smooth and professional workflow - Versatile across niches Experienced with beauty, wellness, tech, parenting, fitness, and lifestyle brands - Platform knowledge Deep understanding of trends and best practices on TikTok, Instagram, and YouTube If you’re looking for high-quality, scroll-stopping videos to elevate your brand, I’d love to connect. Let’s bring your vision to life — message me to get started.

I have worked with 50+ clients, and have over 10 years of hands-on marketing experience across all channels including over Marketing Strategy, SEM Ads, Paid Social Ads, Influencer Marketing, Organic Social, Print, Events, and more. I have recently returned back to Upwork after several years working through network referrals. There is no one-size-fits-all approach to marketing. The digital landscape is constantly changing, and staying ahead of that landscape is how I've been successful in my career. I take the time to get to know my clients and your goals before we decide together on which path forward makes the most sense for you and your goals.

Your business is the key to my own success, so there's no room for anything but high quality and punctual work that not only delivers results, but goes above and beyond your expectations. Over the last decade I've worked at e-commerce startups, boutique marketing agencies, music management groups, and most recently, I am self employed as a marketing consultant. My specialities are: - Captivating and engaging social media content that catches AND keeps your audience's attention - Building Influencer/Affiliate programs from the ground up, from research to outreach and acquisition, as well as managing developed programs - Clear, concise and creative marketing plans designed specifically to help your business flourish - Email copy that your audience actually enjoys reading, AND clicking! What you can expect: - Questions up front: It's imperative that I gather the necessary information regarding your project and business, so I can make sure your business needs are 100% satisfied - Recommendations: Freelancing is my full-time job, so researching and gathering industry data fills many hours a week. You can expect recommendations on your projects as we dig in. - Kick Off Meeting: I find it best to start projects with an initial kick off date and virtual meeting to ensure we are both on the same page. Communication is key! - Reporting & Data: Building trust with you is my first priority. I will always keep you informed on KPI's and milestones to help you make the best decisions for your business. Background Summary: - Social Media Account Management, primarily Instagram & TikTok - Influencer/Affiliate Marketing on Instagram, Tiktok Shop, Levanta, Refersion - Copywriting (Short or Long form) - Email Marketing Campaigns - Operations Development & Management - Content Development/Content Marketing - Project Management Let's get the conversation started!

👨‍💻 Part of Upwork's 'Expert Vetted' program, made up of the top 1% of freelancers on the platform. 👨‍💻 One of a select few freelancers featured in Upwork's media and marketing opportunities as a Top Freelancer of the platform. I increase businesses' bottom line through marketing strategy, data analysis, media buying, and conversion rate optimization. I have 8+ years of experience in marketing and advertising, during which I have managed over $10 million in ad spend as well as had the opportunity to work with brands such as Toyota, Quest Nutrition, Karesal, RID, Salt Life, Thinknum, Focus NYC, Swoosh Finance, Pay Advantage, and many more. What sets me apart from other marketers and media buyers is that I’m able to cut through the data and noise to identify what really matters to your business's bottom line. The thing is… Anyone can pay to get traffic to their website, but if you don’t understand the true psychology of your target market or organize your business in the right way to be the most profitable and able to compete, then things are just not going to pan out. That’s why, rather than just setting up ads and managing your advertising, I focus on the larger picture of the business. I do this by gaining a deep understanding of your business and target market, then binding them together with marketing strategy. This means not only optimizing ads, but also structuring your sales process with the right products and offers as well as understanding your target market psychology to identify the right marketing angles and product positioning that will help most effectively engage, influence, and persuade people to understand why your product or solution is their best option. Now, this is not for everyone, generally, you’ll want to have an established business and proof of concept. Where I come in is refining your marketing strategy and helping you grow and/or become more profitable by finding the meeting point of the maximum value for both your business and your customers. If you’re looking for someone with a proven track record, who truly understands not just advertising but also marketing psychology to help get your brand and offers on point, let’s have a talk and see if we are a good fit. And if we’re not, you’ll still leave with plenty of actionable insights and marketing ideas you can start implementing in your business today.