Hire the Best Product Marketers in Pennsylvania

I help brands, agencies, and creators turn ideas and raw footage into high-quality video content that captures attention and drives results. With nearly two decades of professional experience in video production and editing, I specialize in creating polished, strategic video content built for today’s online platforms, including Instagram, TikTok, YouTube, and LinkedIn. But I’m not just a video editor. I understand how video fits into content strategy, marketing, and audience growth, and I help my clients turn video into a powerful tool for building their brand online. I consider myself more of a digital marketer who leads with video. I also practice what I preach. I actively create video content for my own personal brand. Here I sell paid courses and digital products with organic Instagram content and Meta ads. This side project of mine helps me stay closely connected to what’s actually working on social media platforms. Services I Offer: 1. Video Editing: Send me your footage or ideas, and I’ll turn it into engaging, professional video content designed for the online world. I specialize in short-form and marketing videos that capture attention quickly and keep viewers watching. Projects include: • Instagram Reels • TikTok videos • YouTube Longform and Shortform • Podcast clips • Talking-head content • Social media content repurposing 2. On-Site Video Production: I provide professional video production services for brands and businesses that need high-quality video captured on location. Equipment includes: • 4K cinema cameras • Professional lighting • Wireless audio systems • Gimbals and stabilization • Drone footage Combined with nearly 20 years of experience behind the camera. 3. Remote Video Recording Setup: Not sure how to record your own content? I can help you create a simple, professional recording setup at home or in your office, then guide you through how to film your own talking-head videos. You send the footage, and I turn it into polished content for your social media channels. 4. Content Strategy & Consulting: If you're not sure where to start with video, I can help you develop a repeatable process for scripting, recording, editing, and publishing video content. I regularly collaborate with founders, marketing teams, creators, and agencies who want to build their presence through video. If you're producing talking-head videos, educational content, podcast clips, or short-form videos for social media, I can help turn your recordings into clean, engaging content that builds trust with your audience. I regularly work with: • Founders building personal brands • Coaches and consultants • Agency owners • Podcast hosts • Educators and course creators A Little More About Me: I’ve been working professionally in video production since 2010 across freelance, corporate, agency, and consulting roles. Over the years, I’ve worked with companies in many industries helping them use video to build their brand, communicate their message, grow their audience, and sell more product & services. My background in both video production and marketing allows me to approach projects with a strategic mindset — not just a creative one. My goal on Upwork is to become a trusted video partner for your business — someone you can rely on not just for editing, but for helping you produce video content that supports your marketing and growth. The bottom line: Video is one of the most powerful communication tools available today. If video can help grow your business...I’m here to make sure it does. Let's work together. Send me a message and tell me a little about your project. I'd be happy to discuss ideas and see how I can help. Pittsburgh, PA-based but open to travel.

Top 1% on Upwork · $300K+ earned · 5.0 rating. I go inside growing businesses and rebuild the operations, systems, and revenue infrastructure that are quietly costing time and money. My background is not typical for this work. I designed and implemented a Quality Management System from scratch for a Fortune 100 logistics organization and led ISO 9001 certification. I supervised teams of 200+ in high-volume 3PL environments. I spent nearly three years embedded inside ActiveCampaign, one of the leading marketing automation platforms in the world, building the automation workflows, CRM operations, and reporting infrastructure that power modern demand generation. That foundation shapes how I think about every system I touch. What I do in practice: Most clients come to me with one of three situations. Their systems were set up by someone else and nobody fully understands them. Their CRM has data in it but the team does not trust it. Or they are still in every decision even though that was supposed to change months ago. All of these are fixable. Where I spend most of my time: HubSpot and ActiveCampaign CRM architecture, lifecycle automation, and pipeline operations. RevOps and GTM systems including deal tracking, lead routing, and marketing-to-sales handoff. Event operations and launch program management. Workflow automation via Zapier and Make. SOP development and operational process design. KPI dashboards and executive reporting. Cross-functional project and program management. What clients consistently say: collaborative, solution oriented, fixes it fast, comes back when needed. If your systems are running but you are not sure what is actually happening inside them, that is exactly where this work starts.

Helping Brands Stand Out with Scroll-Stopping Short-Form Video Content Hi, I’m Aida — a seasoned UGC creator and mother of three children of different ages. I specialize in creating engaging, high-performing content that feels genuine and connects with viewers. From ad-style videos to organic lifestyle content, I help brands communicate their message with clarity and creativity. What I Offer: - UGC video creation Aesthetic, relatable, and conversion-focused content for ads and organic social media - Short-form video editing TikTok, Instagram Reels, and YouTube Shorts with dynamic captions and on-screen text - UGC strategy support Creative direction, including hooks, CTAs, and messaging that align with your brand goals - Basic graphic design Branded assets including thumbnails, carousels, and visual elements for social content Why Work With Me: - Authentic and relatable style I create content that feels real, not scripted — helping viewers connect with your brand - Strategic approach I think like a marketer, ensuring every piece of content serves a clear purpose - Efficient turnaround I deliver high-quality work on time, with a smooth and professional workflow - Versatile across niches Experienced with beauty, wellness, tech, parenting, fitness, and lifestyle brands - Platform knowledge Deep understanding of trends and best practices on TikTok, Instagram, and YouTube If you’re looking for high-quality, scroll-stopping videos to elevate your brand, I’d love to connect. Let’s bring your vision to life — message me to get started.

I have worked with 50+ clients, and have over 10 years of hands-on marketing experience across all channels including over Marketing Strategy, SEM Ads, Paid Social Ads, Influencer Marketing, Organic Social, Print, Events, and more. I have recently returned back to Upwork after several years working through network referrals. There is no one-size-fits-all approach to marketing. The digital landscape is constantly changing, and staying ahead of that landscape is how I've been successful in my career. I take the time to get to know my clients and your goals before we decide together on which path forward makes the most sense for you and your goals.

Do you need a proven copywriter with relevant tech industry experience who can speak directly to your target audience and convince them to act? You're in the right place. Creating compelling content in the tech landscape requires a very specific skill set. B2B buyers, especially in highly technical industries, are often skeptical, logical, creative, and analytical. When making a decision, these potential customers search out content from reliable and trustworthy sources. They can often tell the difference between a marketing writer working in a silo vs. content produced by a subject matter expert. You need to hire a writer who really understands the complex and competitive landscape of B2B technology. That's where I come in. I help leading B2B tech and software companies get more leads, more sales, and more revenue. I’m able to: ✔️Write accurate, engaging, and compelling content and copy ✔️Swiftly grasp complex technical services and products. ✔️Use my deep insight of the multi-stakeholder B2B buyers’ journey to increase build trust, increase conversions, and reduce churn ======================================================= My Process (aka how the magic happens) 📞 Discovery Call: We’ll hop on a call to explore mutual compatibility. Selectivity ensures I can provide maximum value. If I don’t think that I can increase your leads, impact, and revenue, I will provide you with a few actionable tips and a referral. If I can help you, we’ll start a contract and I’ll begin work. 📊Research & Planning I’ll conduct in-depth market research and a competitor analysis. I’ll also pinpoint your brand's unique voice and messaging needs. If necessary, I will also conduct interviews with SMEs in your company. 🖋️ Crafting Your Copy With me in the writer's chair, you can focus on high-level tasks. I’ll create worry-free copy with your business in mind. ⏳ Timely Delivery You’ll receive the first draft on or before your deadline. While I usually get it right the first time, I’m happy to make revisions based on your feedback. I want you to be 100% satisfied with the deliverable. ========================================================= What Makes Me Different Exceptional Content Marketing and Copywriting Skills I craft compelling narratives that captivate, inform, and convert, ensuring your message stands out in the crowded B2B tech landscape. You’ll not only get a copywriter, but a thought partner who understands what it takes to succeed in a highly competitive market. Advanced Technology, SaaS and Cybersecurity Expertise Do you find yourself explaining what your business model, services, or even what end-point protection is to copywriters? In a world of generalists, it can be hard finding someone “who just gets it.” I have extensive experience working with tech companies. I provide strategy, content, and copy for that converts without you having to hold my hand or teach me the features of your product or service. With my knowledge, I can work alongside your SMEs to create compelling content for every stage of the customer journey. Established Upwork Expert Copywriting and content marketing isn’t my side gig. When you work with me, you’re getting an expert. With over 100,000 USD earned and a 100% job score, I take Upwork seriously. This means I will only send a bid or accept a job invite if I am sure that I can exceed your expectations. Ongoing Education and Training I take my job very seriously. I've invested thousands of dollars to make sure that I'm the best copywriter I can be with workshops, courses, and trainings. I'm also part of an amazing copywriting community, so I have access to some of the best minds in the business. =============================================================== Reviews “Nicole gets it. I didn’t have to explain our technology. She did research and ran with it, resulting in a final product that is lightyears ahead of what our experience with other copywriters.” - CEO of managed IT services firm "Nicole's ability to take complex tech speak and actually make it into something you want to read is unmatched. Sharp, on point, and really clean copy."- Director of Content Marketing at a SaaS lead generation company "Nikki was awesome! I had a very tight timeframe to turn around my website copy, and she delivered above and beyond! She was able to understand and articulate my company's voice and tone quickly, offered creative suggestions, and was great to collaborate with. I will definitely be hiring her for future projects!"- B2B Consultant and Coach ============================================================= Next Steps If you’re interested, please send me a personalized message. I get a lot of invites, but I guarantee a response if you’ve read my profile. I’m happy to jump on a quick call. If I can’t help you, I will point you in the right direction or give you actionable content marketing tips that you can use.

Your business doesn’t need more leads — it needs to convert the ones it already has. For the past 8 years, I’ve helped small to mid-sized businesses convert attention into action through direct-response copy that feels human, relevant, and built to sell. That means: - crafting offers that actually make sense - writing email that sounds natural but drives purchases - creating direct-response scripts and ads that convert - keeping past customers engaged so they buy again I’ve worked closely with founders and marketing teams to: - revive underperforming email lists - re-engage past and dormant customers - turn new leads into paying customers - build ongoing email drips that generate repeat sales - nurture both new and returning customers with clear, on-brand messaging My skills have helped: - generate tens of thousands in tracked revenue - supported opportunities ranging from a few thousand up to six figures by simply getting the right message in front of the right people at the right time. If you’re looking for one-off copy, this isn’t the place. This is about consistent, revenue-focused communication. What I can do for you - Direct-response email (reactivation, retention, promotions) - Offer framing & positioning - Ongoing email drips that drive repeat purchases - Ad & organic scripts for Reels, TikTok, and short-form video - Messaging that feels natural — not pushy or salesy If we’re switching between email, social, and ads, the goal is always the same: get a response. How I approach your project? I don’t write in a vacuum. I think about: 1 ) who this is for 2) where they are in the buying cycle 3) what’s been sent before 4) why they might hesitate 5) and what would make them act now That’s how you get copy that sells without burning trust. If you’re looking for someone who can: - drive repeat revenue through email - help shape offers and messaging - write direct-response copy across channels - and understand how social and email work together send me a message and tell me what you’re trying to sell. I’ll tell you how I’d approach it, and if I’m the right fit. — Tom ---- What my Upwork clients have to say "I highly recommend using Tomas for your copywriting needs. He was easy to communicate with, completed the project within a tight deadline, was flexible and working within our budget." "Tomas was a pleasure to work with. Asked appropriate questions, eager to get the job done and quick turn around. We are very satisfied with his work and plan to work with him again in the future." "Tomas met his commitments and produced quality work. We had some unexpected challenges due to covid and he was patient with us." "Had a great experience working with Tomas. Besides his writing was terrific, he followed the guideline we provided for him 100%. He took pride in his work." "Tomas was great at communicating and following up to make sure he was delivering what was expected. He finished the job ahead of schedule, and his writing is of high quality."