Hire the Best Survey Designers in Pennsylvania

I am a quantitative researcher and Political Science PhD with 8+ years of demonstrated expertise in large and small-scale survey and experimental design and analysis. I can work with a research project from start to finish, or pick up anywhere in between.

With more than two decades of diverse experience across marketing, communications, research, events, and management, I’m passionate about helping businesses and organizations bring their ideas to life. I thrive on turning big visions into actionable plans — and delivering results that exceed expectations. Throughout my career, I’ve worked with startups, large corporations, nonprofits, e-commerce brands, and service-based businesses, always with a heart for collaboration and a head for strategy. From qualitative research and focus groups to full-scale marketing campaigns and community engagement initiatives, I bring a broad toolkit and a can-do spirit to every project. I’m especially passionate about understanding people — what they value, how they think, and what drives their decisions. That’s why in recent years, I’ve expanded my focus to include consumer research and qualitative insights, conducting interviews and focus groups to help brands truly connect with their audiences and make user-centered decisions. In this area, I’m passionate about partnering with mission-driven companies and product teams to connect with parents, caregivers, and professionals across the U.S. I specialize in: • Recruiting and screening niche participants • Conducting in-depth interviews and focus groups • Developing interview guides and research protocols • Synthesizing findings into clear, actionable reports • Helping brands make product decisions rooted in empathy and evidence A Few Areas I Can Support: • Marketing Strategy & Messaging • Qualitative Research & Focus Groups • Project Management & Implementation • Community Engagement & Brand Building • Social Media & Email Marketing • Event Planning & Virtual Experiences • Customer Experience & Relationship Management A Bit More About Me: I’m a dynamic, driven, and creative professional — and a lifelong learner. I’m the type of partner who dives into your mission, gets excited about your goals, and works hard to make things happen. Some words that describe me: - Creative strategist - Goal-setter - Nature lover & traveler - Bookworm & coffee enthusiast - Music lover - Community builder & volunteer - Team player with leadership experience Why Clients Love Working with Me: I’m reliable, proactive, kind, and creative — and I bring a wide-lens view of both your big-picture goals and the small details that make them possible. Clients trust me to step in, get organized, and deliver value fast. I’d love to hear about your next project and explore how I can support you in reaching your goals. Let’s connect!

Primary User Experience Researcher for a Fortune 500 Insurance Company, including all department specific and enterprise-wide user research projects. Empowered and mentored junior UX associates by fostering a culture of user-centric design. Well versed in WCAG compliance, and web design best practices, delivering high quality design specs for development. Moderated multiple focus groups and presented findings to Erie Insurance's CEO and Director of Erie Downtown Development Committee (EDDC), aiding in decision-making and strategy development for downtown Erie, PA. Utilized design thinking to create high and low-fidelity prototypes for usability testing, improved navigation for Agent Portal, leading to a 35% decrease in help desk calls. Designed a conversational chatbot powered by IBM's Watson to establish an SMS channel for automated claims, resulting in a remarkable 20% reduction in error rates for First Notice Of Loss intake. ● Spearheaded creation of a customer advisory board, recruiting customers and amplifying customer feedback by 45%, while establishing various channels for customer input. ● Accomplished a significant decrease of 23% in abandonment rates by devising and testing crucial customer touchpoints like online auto quote and mobile app. ● Reduced participant recruitment turnaround time dramatically and costs up to 18% by maintaining partner relationships with research vendors. ● Achieved 100% WCAG 2.1 compliance for website by effectively eliminating risk of lawsuits for non-compliance and reducing help desk calls by 15%. ● Conducted comprehensive design workshops focused on agency portal, resulting in a noteworthy 30% increase in Net Promoter Score (NPS).

I'm a Consumer Insights & UX Research professional with 14 years of experience in the industry in a consulting capacity and leading in-house research teams in tech and healthcare. I'm an expert in quantitative and qualitative (and mixed-methodology) research initiatives and take pride my ability to uncover (and continually measure) the “why” behind consumer behaviors and actions, translate these findings to stakeholders, and give a voice to the customer in key business decisions.