Hire the Best Survey Designers
in the United States

I've spent the last 7+ years helping organizations make sense of their data — and actually do something with it. That's meant building automation tools that cut reporting time from weeks to hours, designing survey programs that fed directly into executive strategy, and creating dashboards that gave leadership teams a clear view of what was actually happening in their business. Some of those clients have been large: US DOT, Amazon (AWS), 3M, Endo Pharma. But a lot of my work has been with small and mid-sized businesses that had real data problems and needed someone who could come in, understand the business context, and deliver — without a bloated team or a drawn-out timeline. That's the kind of engagement I'm set up for. You'll work directly with me from brief to delivery — no outsourcing, no middlemen. I've worked across logistics, pharma, real estate, cleantech, consumer finance, manufacturing, F&B, education, HR, venture capital, and insurance, so I'm rarely starting from zero on business context. And if something falls outside my scope, I'll say so upfront. $200K+ earned on Upwork. ---- 🤖 AI-POWERED SOLUTIONS Most organizations know AI can help — they just aren't sure where to start, or they've tried and hit a wall because their data wasn't ready for it. I help bridge that gap: assessing where AI can realistically add value, cleaning and structuring the data that makes it work, and building solutions that fit into how your team actually operates. The goal is always something useful, not just something impressive. 📊 DATA ANALYTICS & BUSINESS INTELLIGENCE Full-stack analytics work: Python, SQL, ETL pipeline design, Power BI and Tableau dashboard development, and Excel/Google Sheets automation (VBA, Apps Script). For Mr. Holland's Opus Foundation, I built a 50+ page Tableau dashboard tracking arts education metrics across Tennessee school districts. For Staffing Industry Analysts, I redesigned reporting workflows that cut turnaround from weeks to hours. Smaller operators get the same rigor — just scoped to fit. 📝 SURVEY RESEARCH & INSIGHTS End-to-end survey management across Qualtrics, SurveyMonkey, Voxco, and LimeSurvey — covering design, programming, analysis, and reporting. I managed 50+ employee engagement, DEI, and culture surveys for Endo Pharma, built a white-label federal research platform for US DOT, and delivered customer experience programs for clients like Fairmatic and anecdotes.ai. I know the difference between a survey that collects data and one that actually answers your question. 🗺️ GEOSPATIAL ANALYSIS & GIS Spatial data analysis and GIS visualization using ArcGIS and QGIS, applied to site selection, market research, and territory planning. For Ecogy Energy, I built a methodology that identified viable parcels for 30+ renewable energy projects across 7 states. For Reliable Storage, I developed an interactive mapping portal integrating 15+ data layers for network expansion planning. ✍️ DATA COMMUNICATION & REPORTING Research reports, white papers, and executive slide decks that make data legible to non-technical audiences. For Amazon (AWS), I authored a white paper on open-source software adoption trends. For Financial Narrative, I delivered salary benchmarking reports covering trends across multiple regions and financial marketing roles.

Looking to make better business decisions based on real customer feedback? I help companies design clear, impactful surveys and turn the results into actionable insights that drive change. With 8 years of experience across retail, contact centers, manufacturing, and healthcare, I specialize in: Clean, bias-free survey design (NPS, CSAT, VoC, UX, employee feedback). Survey platforms like Qualtrics, Medallia, and SurveyMonkey. Data analysis and insights reporting using Excel. Translating feedback into strategy. I’ve built enterprise-level Voice of the Customer programs from the ground up—including one that became the go-to source of truth for every department’s roadmap and planning. Whether you’re starting a survey from scratch or drowning in messy results, I’ll help you find clarity fast. Let’s turn your data into decisions.

Accomplished Marketing Analytics professional with extensive experience in Consumer Insights, Market Research and Predictive Modeling across Retail, Foodservice and DotCom industries. Strong track record of translating insights into actionable business strategies that deliver a competitive advantage. A proven team-builder who is able to articulate a vision to achieve alignment and consensus. Exceptional communication skills that drive engagement toward achieving results. Proficient with SAS; SPSS-Statistics; SPSS-Modeler; Tableau; SQL/MYSQL; Microsoft Office and Qualtrics’ survey software.

STATISTICAL ANALYSIS | DATA SCIENCE | AI AUTOMATION | 100% JOB SUCCESS | BUSINESS AND SURVEY ANALYSIS | Market Research and analysis Hey I'm Amy, thank you for visiting my page. I help businesses, researchers, and organizations maximize their spreadsheets into executive-level insights and automated systems. If you have data but don’t have the answers, or you have a manual process that is costing you time, those are the kinds of challenges i like. Whether you are a researcher with complex survey results or a business owner with spreadsheets you don’t want to look at, I can help you transform those numbers into actionable strategies. I specialize in high-stakes statistical analysis and custom automation that saves you hours of manual work. The clients I work with most often: 1. Academic researchers & PhD candidates: You have gathered your data but need expert SPSS analysis, hypothesis testing, regression modeling, ANOVA, and publication-ready reporting. 2. Business operations teams that need large, complex Excel datasets cleaned, organized and turned into dashboards or reporting systems 3. Operation managers and teams that want to automate their workflows using n8n, ClickUp, AI-assisted processes, or Asana without manual entry. 4. Survey designers looking to move beyond "vanity metrics" to understand the why behind consumer or patient behavior. 5. Health & Social Science firms that need predictive modeling (Regression, Clustering) to forecast trends and outcomes. I have worked across research, healthcare, business operations etc., to provide insights, automate processes and help clients move from disconnected spreadsheets and manual workflows to scalable systems and analytics. Some reviews from previous clients . . “𝗔𝗺𝘆 𝗶𝘀 𝗱𝗶𝗹𝗶𝗴𝗲𝗻𝘁, 𝘁𝗶𝗺𝗲𝗹𝘆, 𝗮𝗻𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗼𝗿. 𝗦𝗵𝗲 𝘄𝗮𝘀 𝗲𝗮𝘀𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵, 𝗮𝗴𝗶𝗹𝗲 𝗶𝗻 𝗵𝗲𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 𝗳𝗼𝗿 𝗮 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵- 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗽𝗿𝗼𝗷𝗲𝗰𝘁. 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗵𝗶𝗿𝗲 𝗵𝗲𝗿 𝗮𝗴𝗮𝗶𝗻.” — PhD Candidate | Academic Research & Statistical Analysis “𝗔𝗺𝘆 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗽𝗼𝘀𝘁-𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗿𝗲𝗽𝗼𝗿𝘁𝘀. 𝗦𝗵𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗿𝗲𝗴𝘂𝗹𝗮𝗿 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝘀𝗵𝗼𝗿𝘁 𝘁𝗶𝗺𝗲𝗳𝗿𝗮𝗺𝗲. 𝗪𝗼𝘂𝗹𝗱 𝗵𝗶𝗴𝗵𝗹𝘆 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱!” — Social Media Specialist | Sentiment Analysis Project Proficiencies: • Statistical analysis: Analysis using SPSS and Python (ANOVA, Regression, t-tests, chi-Square). • Predictive modeling: Linear/Logistic regression, clustering, and forecasting • Survey design and analysis: quantitative research and methodology design • Excel: Pivot tables, complex formulas, Power Query, and VBA macros. • Workflow automation: Connecting your stack (ClickUp, Notion, Google Sheets) via n8n to create real-time data ecosystems. • Data storytelling: Dashboards and visualizations in Tableau and Excel. the tools i use: - Analysis and statistics: SPSS, Python (Scikit-learn, Pandas), R. - Automation: n8n, Python scripts, Selenium/BeautifulSoup for web scraping. - Business tools: MS Excel (Expert), Google Sheets, n8n, Tableau - ClickUp, Asana, Notion Fast turnaround: I deliver within 72 hours. ☞ Sounds like a good fit? Send a "Message" or "Invite", describe the problem and I’ll quickly provide a plan on how we can solve it.

I’m a "Top Rated Plus" market research consultant with 25+ years of experience delivering B2B and B2C market research, including survey design, survey programming, survey fielding, qualitative interviewing, data analysis, and insight reporting and presentation. I previously spent more than 10 years as Market Research Director at Sage, a $2B financial software company, where I managed the research function and regularly presented findings to marketing and product leadership. Clients hire me when they need clear, reliable insights to support areas such as product strategy, messaging and positioning, pricing, customer experience, buyer understanding, and thought leadership. Whether it's a single study or an ongoing research program, I can take it from design through delivery. RESEARCH EXPERTISE Brand Awareness & Equity | Messaging & Positioning | Segmentation & Personas | Customer Satisfaction & Experience | User Research | New Product Concept Testing | Pricing | Win-Loss Analysis | Buyer Journey | Thought Leadership & Trend Studies TOOLS & METHODS Qualtrics | Alchemer | SurveyMonkey | SPSS | MaxDiff | Conjoint Analysis | NPS | VOC | Online Panel Management | Video Conferencing | AI Transcription | Participant Recruiting & Scheduling | Thematic Analysis | JTBD | Mixed Methods I regularly work in Qualtrics, Alchemer, and SurveyMonkey to design, program, and deploy surveys, including MaxDiff, conjoint, NPS, and VOC studies. I also conduct in-depth qualitative interviews with customers, prospects, and stakeholders, and often lead mixed-methods programs that combine both approaches. INDUSTRIES Software/SaaS (Enterprise & Consumer) | Healthcare & Medical Technology | Pharma | Cybersecurity | Fintech | AI/Technology | Manufacturing | Real Estate | Agriculture | Food & Beverage | Hospitality | Education | Nonprofit | Telecom | Legal | Consumer Products & Services I’ve conducted market research for startups, mid-market companies, and global enterprises in these industries, and have 50+ five-star reviews.

Top 1% Expert-Vetted Research Consultant | Former VP Research, 12 Years Experience Trusted by Fortune 500, startups, nonprofits, entrepreneurs, SMBs Top Rated Plus on Upwork Award-Winning Researcher (NASPA NOW Award, Geneva Ray ORATE Award) 60+ studies designed (case study, quasi-experimental, RCT, mixed-method) 100+ focus group and in-depth interviews conducted $4 million+ in grant-funded projects managed I'm Dr. Annie Cole, EdD, the founding CEO and Principal Research Consultant at Praxia Insights, a global research agency. I offer end-to-end research support to academics, businesses, and nonprofits. Market/Product/UX Research Competitor/Gap Analysis/TAM Academic/Grant Research Instrument/Assessment Tool Development Program Evaluation Focus Group/In-Depth Interview Survey Data Analysis/Dashboard Rapid Cycle Testing Customer Segmentation/Personas/Journey Maps Landscape Analysis Literature Review Funnel/Website/Social Analytics Conversion Rate/CTR Optimization Executive Report Annual Report Brief/Infographic Pitch-Ready Slide Deck EXAMPLES OF MY WORK: 1. Ran several focus groups to help an online Saas company identify user perceptions when scrolling the company website, which led to major insights into why users weren't signing up for consultation calls. 2. Helped an edtech startup land their first federally-funded EIR grant for over $3 million in funding across 5 years. 3. Developed and ran a user feedback survey to collect customer feedback at 6 months and 1 year after their paid experience with the company. Data was used to show evidence of programmatic impacts to major funders and donors. 4. Designed the first annual report for a nonprofit, which was shared with stakeholders and funders to share impact data and build brand credibility. **FEEDBACK FROM PREVIOUS CLIENTS** "Absolutely fantastic to work with ! Dr Annie is a rock star 🌟 looking forward to more projects together." "This is our 2nd time working with Annie. She was very prompt on her communication. We were able to meet and get an understanding of the project. I got consistent updates on participants, schedule, and changes. Overall it was a very thorough project. Definitely recommend her for doing any focus groups!" "Very good work. I received very good feedback from members of my target audience and now have a report I can show to our executive board to propose new changes." MY BACKGROUND & EXPERIENCE: • BS Psychology, EdD Educational Neuroscience • Previous journal review board member for NASPA, JSARP, & JWG • Social and Behavioral Responsible Conduct of Research, CITI Training • Conflict of Interest, CITI Training ***** If you've read this far... it might make sense to jump on a call with me! Let's set up a free consultation call so I can better understand your unique project needs. Dr. Annie Cole, Ed.D. Founding CEO, Principal Research Consultant Praxia Insights