Hire the Best Qualitative Researchers
in the United States

With a Ph.D. in Industrial/Organizational Psychology and a Master's in Applied Statistics and Data Analytics, I bridge data science and organizational strategy. I specialize in turning complex, multi-source data into clear, defensible insights that support decision-making across business, HR, research, and financial contexts. I've worked with performance, sales, engagement, and survey datasets to develop KPIs, surface patterns, build predictive models, and automate reporting pipelines that produce clean, branded outputs. I also do independent validation and methodological review, pressure-testing survey instruments, models, and AI-generated data to tell clients honestly where the work holds up and where it doesn't. My toolkit spans data cleaning, visualization, and predictive modeling in Python, R, SQL, and Excel, with deep experience in survey design, psychometrics, and text analytics. I can help you with: *Data Cleaning, Validation & Integration – Building reliable, analysis-ready datasets from multiple sources. *Validation & Methodological Review – Independent benchmarking, psychometric and content validation, and honest assessment of frameworks, assessments, and meausres. *KPI & Dashboard Development – Defining and visualizing performance metrics that align with strategy. *Survey Design & Workforce Analytics – Designing and analyzing surveys for employee experience, leadership, and DEI. *Predictive & Statistical Modeling – Regression, SEM, and machine learning for forecasting and insight. *Data Storytelling & Strategy – Turning analytics into narratives and recommendations for executives and teams. My goal is simple: to make analytics practical, reliable, and strategic, helping organizations turn data into smarter action.

• 10+ years of UX Research experience, qualitative and quantitative methodologies (mixed methods). • Former Full-Time Senior UX Researcher at Meta, Siemens, Vivid Seats, Amazon, Time Warner Cable & Microsoft. • End-to-end: stakeholder elicitation, research design/planning, test design, discussion guides, mod guides, scripts, facilitation (moderating or interviewing), qualitative coding, data analysis, reporting and implementation. • Clinical grade UXR processes: former UX researcher for life-or-death mobile app/GUI validation studies; helping millions of patient and doctors use interfaces for dosing and injection protocols. • Recognized Industry Expert: UserTesting's, Insights Unlocked: Season 3, Episode 109 (re-cited in User Weekly) --- Attitudinal/Behavioral and Qual/Quant Methods: Interviews Moderated/Unmoderated Usability Test (In-Person & Remote) Concept Testing Multivariate & A/B Testing Competitive Analysis Heuristic Evaluation / Site Audit Card-sorting & Tree Tests 1st Click Tests 5-second Tests Ethnography Contextual Inquiry Diary Studies Focus Groups Click Stream Analysis Log Analysis Surveys Meta-Analysis --- ADVANCED APPROACHES: Sequential Exploratory/Explanatory Concurrent Exploratory/Explanatory --- Key Tools: UserTesting • Optimal Workshop • UserBrain • Userlytics • Dovetail • Qualtrics • Respondent[.]io --- Industries: SaaS, PaaS, Healthcare (Biotechnology & Pharmaceuticals), Finance and FinTech, Retail and E-commerce, Automotive and Transportation (including Aerospace), HR Tech (Human Resources), Education and E-Learning (Ed Tech), Media & Entertainment (Social Media), Energy & Utilities, Consumer Goods and Services, and EdTech --- Products and Experiences : AI/ML Interfaces, Data Viz Interfaces, Enterprise Healthcare Systems, Pharma Interfaces, Healthcare Tools (Injection systems, IFUs, Sensors, Patches and Wearables, Medical Packaging), Check-out Funnels, Landing Pages, Search Engine Results Pages (SERPs), Skincare and Beauty Product Pages, Faucet & Decor Pages, Design & Dev Tool Interfaces, Bill of Materials, Engineering Systems, Remote and Mobile Automotive Interfaces, Chrome Plug-ins, Browser and Internet Windows, IT Chat Systems, Administrative Filing Systems, Account Setup Flows, EdTech Classroom and MooC Epics, Banking Flows, Airline Systems) --- Personas: Doctors, Patients, Nurses, Credit Card Consumers, Mobile Smartphone Account Holders, First-Time Contract Owners, Parents, Teens, Employees, Job Candidates, Jobseekers, Engineers, Developers, Machine Learning Scientists, AI Scientists, Information Workers, Knowledge Workers, Environmental Scientists, LLM Chat Users, Social Media Users, Shoppers, Events Attendees, Drivers and Car Owners, Multiple Screen Users, Young Adults (under 18), Streaming Platform Users, Tax & Accounting Software, Small Investment Apps, Dat Visualization Dashboard Analysts, Above the Wing and Below the Wing Airplane Personnel, ChatBot Users, Prompt Engineering, Wealth and Investment Managers, General Population / Mass Consumer and other various Technical Professions --- Qualitative Training: Summa Cum Laude Polymath/Political Science Graduate: Formal Mixed Methods Social Science Training in Psychology, Sociology, & Anthropology Quantitative Training: • PhD Level Predictive Analytics (ex: OLS Regression) via University of Illinois at Chicago • Advanced Data Analysis with Machine Learning & Python via University of Michigan

I’m a "Top Rated Plus" market research consultant with 25+ years of experience delivering B2B and B2C market research, including survey design, survey programming, survey fielding, qualitative interviewing, data analysis, and insight reporting and presentation. I previously spent more than 10 years as Market Research Director at Sage, a $2B financial software company, where I managed the research function and regularly presented findings to marketing and product leadership. Clients hire me when they need clear, reliable insights to support areas such as product strategy, messaging and positioning, pricing, customer experience, buyer understanding, and thought leadership. Whether it's a single study or an ongoing research program, I can take it from design through delivery. RESEARCH EXPERTISE Brand Awareness & Equity | Messaging & Positioning | Segmentation & Personas | Customer Satisfaction & Experience | User Research | New Product Concept Testing | Pricing | Win-Loss Analysis | Buyer Journey | Thought Leadership & Trend Studies TOOLS & METHODS Qualtrics | Alchemer | SurveyMonkey | SPSS | MaxDiff | Conjoint Analysis | NPS | VOC | Online Panel Management | Video Conferencing | AI Transcription | Participant Recruiting & Scheduling | Thematic Analysis | JTBD | Mixed Methods I regularly work in Qualtrics, Alchemer, and SurveyMonkey to design, program, and deploy surveys, including MaxDiff, conjoint, NPS, and VOC studies. I also conduct in-depth qualitative interviews with customers, prospects, and stakeholders, and often lead mixed-methods programs that combine both approaches. INDUSTRIES Software/SaaS (Enterprise & Consumer) | Healthcare & Medical Technology | Pharma | Cybersecurity | Fintech | AI/Technology | Manufacturing | Real Estate | Agriculture | Food & Beverage | Hospitality | Education | Nonprofit | Telecom | Legal | Consumer Products & Services I’ve conducted market research for startups, mid-market companies, and global enterprises in these industries, and have 50+ five-star reviews.

SKILLS • 15 years of experience as a research scientist • Analysis & interpretation of data with statistics (from basic to advanced) • Creation, application & scoring of surveys for business use (e.g., DEI, psychological safety) • Data analytics related to diversity, equity, & inclusion; psychological safety; leadership style • Creation, application & scoring of psychological questionnaires • Ability to present findings in manuscripts & presentations • Research of literature • Literature review writing TECHNICAL SKILLS • Word, Power Point, Excel, SurveyMonkey, Sogolytics, SPSS NOTABLE WORK ON UPWORK • Statistical analysis and interpretation of data, along with the presentation of findings in PowerPoint for pharmaceutical companies • Research and presentation in PowerPoint of diversity research and how it effects businesses • Research and document writing about diversity research and how it effects businesses for AT&T

I am a Ph.D. from the University of Quebec in Montreal, Canada (see my diploma below). My work focuses on advising, tutoring, helping, and supporting Master's and Doctoral dissertations in Human and Social Sciences. This type of coach allows me to exchange opinions and suggestions with my students. I also have extensive experience in Qualitative Data Analysis: Phenomenology, Grounded Theory, Content and Thematic Analyses, Oral History, and Narratives are my specialties. Codification and categorization processes and hermeneutic analysis and interpretation are fundamental to getting data meaning and obtaining research significance. Academic writing is also my specialty. I can collaborate and support you in many of your projects by revising dissertations' chapters correcting and reviewing research articles intended for publication. My goal is to encourage my students in their study process and facilitate their path to achieving a master's degree or doctorate. Please note that I do not make grammatical revisions or edits. Likewise, I can write articles for web pages/blogs in French and Spanish. Finally, the translation from English to Spanish and from French to Spanish does not represent any problem for me since these are tasks that I frequently do.

8 years helping B2B SaaS, marketplaces, and complex platforms turn customer insight into clear product, CX, and growth decisions. I specialize in high-stakes moments where teams need clarity before committing resources, whether defining product direction, improving customer experience, or resolving trust and conversion breakdowns. • Clarifying what to build, why it matters, and how it fits into the broader experience • Identifying where growth, conversion, or customer experience is breaking down • Resolving trust, positioning, and decision-making friction across the journey • Turning ambiguity into aligned product, CX, and communication direction 🌍 What I Bring Senior-level discovery and strategy leadership grounded in customer behavior, decision-making patterns, and business outcomes. • Product and CX discovery to inform roadmap and experience direction • Positioning and value proposition strategy grounded in customer behavior • Diagnosis of adoption, onboarding, and trust breakdowns across journeys • Conversion, engagement, and decision-friction analysis • Experience across the U.S., LATAM, and Europe in B2B and B2C ⭐ Services • Discovery research sprints (roadmap shaping) • Founder and PM customer interviews • Concept and hypothesis validation • Decision journey and trust mapping • Churn and adoption diagnostics • Mixed-method synthesis combining interviews + behavioral data • Survey design and strategic analysis • Moderated and unmoderated usability studies • Behavioral analytics and heatmap analysis 💼 How I Work I operate as a strategic thought partner, not just a researcher. • Frame the right questions before testing solutions • Challenge assumptions early • Align product, design, and leadership around shared opportunity areas • Deliver clear, executive-ready narratives that drive confident decisions • Work independently while integrating seamlessly with your team Best fit: B2B SaaS teams, marketplaces, growth-stage companies, or platforms navigating meaningful product or growth decisions.