Hire the Best Survey Designers in Illinois

You’re Trying to Make a Good Decision. Do You Really Have the Right Data Behind It? Organizations often have plenty of information, but not always a clear picture of the market, population, or geography shaping the decision in front of them. That creates risk. Sometimes the risk is choosing the wrong location. Sometimes it is misunderstanding who lives in an area, how a community is changing, where services are missing, or what the local data actually says. And sometimes it is simply having information, but not having it organized in a way that helps you act on it. I help clients reduce that uncertainty. My work combines market research, GIS mapping, demographic analysis, and data reporting to help nonprofits, public agencies, planners, researchers, and organizations make better-informed decisions. I turn raw public data, geographic data, and community indicators into clear findings, maps, and client-ready reports that support planning, strategy, and action. What separates my work from a generic research report: I do not just gather information. I help clients understand people, place, and patterns. That means I look at the relationship between markets, communities, service areas, and real-world geography — and I organize findings around the decisions you actually need to make. What I Do ✓ Market Research — Structured research to help you understand local conditions, community characteristics, geographic patterns, and decision-making context. ✓ GIS Mapping & Spatial Analysis — Custom maps, service area analysis, boundary analysis, spatial comparisons, and geographic reporting that make complex information easier to see and use. ✓ Demographic & Community Analysis — Clear analysis of population, income, housing, age, change over time, and related community indicators for neighborhoods, municipalities, counties, or custom study areas. ✓ Existing Conditions & Indicator Reporting — Community profiles, housing summaries, statistical briefs, and regional or local indicator reports for planning, grant work, and stakeholder communication. ✓ Survey Tabulation & Data Reporting — Clean, organized reporting for survey results, structured datasets, and other quantitative findings. My Approach Every project starts with the same question: what decision are you trying to make? From there, I build the research, analysis, and deliverables around that goal. Some clients need a polished map. Others need a community profile, a geographic comparison, or a concise report they can share with leadership, boards, stakeholders, or funding partners. My goal is always the same: deliver work that is accurate, useful, and easy to apply. You will get thoughtful analysis, professional communication, and deliverables that are organized for real-world use — not just a pile of data. Who I Work Best With I work best with clients who need more than generic online research. That includes: nonprofits and mission-driven organizations planners and public-sector clients researchers and consultants organizations evaluating communities, service areas, or expansion opportunities clients who need clear maps, demographic insight, or market context for planning and decision-making If you are trying to understand a market, a place, a population, or a service area more clearly, I can help you turn the data into something useful. Let’s talk. Send me a message with a little about your project, and I’ll let you know how I can help.

🛡️ Expert-Vetted: Top 1% of Upwork Freelancers 🛡️ 👋 Hello! I'm Josh. I use advanced analytics and data storytelling to help you unlock the power of your consumer data and make informed decisions. End results might include a research study design, customer segmentation, pricing analysis, predictive models, Tableau dashboards, or a strategic insights report. Throughout the journey, I'm a partner and advisor. I use design thinking and agile concepts to understand the problem to solve and focus on what's most important to your business and customers. During my 12-year tenure at a Big 4 firm and now as an independent consultant, I've developed a reputation for delivering precise and creative insights. I'm also a data storytelling coach and founder of the Market Research Tableau User Group. I look forward to working with you! ---------- SERVICES 🧩 Survey Design & Custom Research • Questionnaire design (B2C + B2B) • Custom sample frames and screeners • Fielding and programming support • Research plans tied to business goals • Studies include concept tests, pricing strategy, message testing, customer journey research, and brand tracking 🔍 Segmentation & Predictive Modeling • Market segmentation (attitudinal, behavioral, hybrid) • Typing tools • Cluster and factor analysis • Predictive models (e.g., churn, satisfaction, adoption) • Key Drivers analysis 💸 Pricing Research & Trade-Off Techniques • Choice-Based Conjoint (CBC, ACBC) • MaxDiff • Van Westendorp, Gabor-Granger • Price optimization and elasticity modeling • TURF analysis 📊 Data Visualization & Storytelling • Stakeholder-ready insights reports • Tableau dashboard creation • Data storytelling coaching • Excel and PowerPoint automation ---------- 🔥 PASSIONS • Improving product and service experiences by understanding customer preferences and behavior • Integrating internal data with research data to reveal the complete customer narrative • Combining creativity with proven analytical methods to generate novel insights 🎓 CERTIFICATIONS AND TRAINING Marketing and Analytics Certificate Programs - DePaul: ▪ Predictive Analytics ▪ Multichannel Marketing ▪ Social Media Marketing ▪ Digital Marketing Optimizing Features and Pricing Using Survey Research – Sawtooth Software: ▪ MaxDiff (Maximum Difference Scaling) ▪ CBC (Choice-Based Conjoint) ▪ ACBC (Adaptive Choice-Based Conjoint) Other Certifications: ▪ Foundations in Design Thinking Certificate – IDEO U ▪ Customer Journey Mapping, UX Psychology Workshops ▪ Certified LEGO® SERIOUS PLAY® Facilitator ▪ Design Sprint Masterclass – AJ&Smart ▪ Improv Level A – The Second City ▪ Project Management Professional ▪ Certified Scrum Master

• 10+ years of UX Research experience, qualitative and quantitative methodologies (mixed methods). • Former Full-Time Senior UX Researcher at Meta, Siemens, Vivid Seats, Amazon, Time Warner Cable & Microsoft. • End-to-end: stakeholder elicitation, research design/planning, test design, discussion guides, mod guides, scripts, facilitation (moderating or interviewing), qualitative coding, data analysis, reporting and implementation. • Clinical grade UXR processes: former UX researcher for life-or-death mobile app/GUI validation studies; helping millions of patient and doctors use interfaces for dosing and injection protocols. • Recognized Industry Expert: UserTesting's, Insights Unlocked: Season 3, Episode 109 (re-cited in User Weekly) --- Attitudinal/Behavioral and Qual/Quant Methods: Interviews Moderated/Unmoderated Usability Test (In-Person & Remote) Concept Testing Multivariate & A/B Testing Competitive Analysis Heuristic Evaluation / Site Audit Card-sorting & Tree Tests 1st Click Tests 5-second Tests Ethnography Contextual Inquiry Diary Studies Focus Groups Click Stream Analysis Log Analysis Surveys Meta-Analysis --- ADVANCED APPROACHES: Sequential Exploratory/Explanatory Concurrent Exploratory/Explanatory --- Key Tools: UserTesting • Optimal Workshop • UserBrain • Userlytics • Dovetail • Qualtrics • Respondent[.]io --- Industries: SaaS, PaaS, Healthcare (Biotechnology & Pharmaceuticals), Finance and FinTech, Retail and E-commerce, Automotive and Transportation (including Aerospace), HR Tech (Human Resources), Education and E-Learning (Ed Tech), Media & Entertainment (Social Media), Energy & Utilities, Consumer Goods and Services, and EdTech --- Products and Experiences : AI/ML Interfaces, Data Viz Interfaces, Enterprise Healthcare Systems, Pharma Interfaces, Healthcare Tools (Injection systems, IFUs, Sensors, Patches and Wearables, Medical Packaging), Check-out Funnels, Landing Pages, Search Engine Results Pages (SERPs), Skincare and Beauty Product Pages, Faucet & Decor Pages, Design & Dev Tool Interfaces, Bill of Materials, Engineering Systems, Remote and Mobile Automotive Interfaces, Chrome Plug-ins, Browser and Internet Windows, IT Chat Systems, Administrative Filing Systems, Account Setup Flows, EdTech Classroom and MooC Epics, Banking Flows, Airline Systems) --- Personas: Doctors, Patients, Nurses, Credit Card Consumers, Mobile Smartphone Account Holders, First-Time Contract Owners, Parents, Teens, Employees, Job Candidates, Jobseekers, Engineers, Developers, Machine Learning Scientists, AI Scientists, Information Workers, Knowledge Workers, Environmental Scientists, LLM Chat Users, Social Media Users, Shoppers, Events Attendees, Drivers and Car Owners, Multiple Screen Users, Young Adults (under 18), Streaming Platform Users, Tax & Accounting Software, Small Investment Apps, Dat Visualization Dashboard Analysts, Above the Wing and Below the Wing Airplane Personnel, ChatBot Users, Prompt Engineering, Wealth and Investment Managers, General Population / Mass Consumer and other various Technical Professions --- Qualitative Training: Summa Cum Laude Polymath/Political Science Graduate: Formal Mixed Methods Social Science Training in Psychology, Sociology, & Anthropology Quantitative Training: • PhD Level Predictive Analytics (ex: OLS Regression) via University of Illinois at Chicago • Advanced Data Analysis with Machine Learning & Python via University of Michigan

As a professional with a unique background in both veterinary medicine and public health, I bring a comprehensive understanding of health-related data and its application to real-world challenges. My expertise spans across data analysis, research, and problem-solving, allowing me to support projects in various fields, such as healthcare, public policy, epidemiology, and beyond. With a strong command of R, R Shiny, Power BI, and Looker, I specialize in data processing, data visualization, and creating customized dashboards that empower stakeholders to make informed, evidence-based decisions. I have experience transforming complex datasets into actionable insights through clear visualizations and interactive tools that enhance understanding and drive data-driven strategies. I offer a blend of scientific rigor and technical proficiency. Whether you're looking for data analysis, report creation, survey design, or a custom dashboard, I can provide the tailored support you need to bring your project to life.

Public Health Professional, strategic thinker and efficient researcher capable of helping with work in survey research, data communication and content writing. Proficient in survey formats including: SurveyMonkey, Qualtrics, Google and Microsoft Forms and Jotform Data visualizations in Excel, Canva, R and Stata Project Management from an academic lense start to finish

Experience in both academia and the marketing sector to bring you the results you need no matter the project type Skills include: -Statistical and Data Analysis -SPSS -R -Python -ArcGIS -Qualitative Coding -Literature Review -Trend Assessment -Surveying and Data Collection -A/B Testing -Community Development Academic/Policy Interests: -Public Policy Analysis -Economic Empowerment -Conflict Zones -Middle East -Migration -Food Security