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Hey! I'm Deron — a versatile freelancer based in New York with 15+ years of professional experience across GIS, market research, data analysis, product management, and client services. I'm detail-oriented, a strong communicator, and I take pride in delivering clean, accurate work on time every time. Here's what I can help you with... Travel Planning/Advising and Hospitality: -Personalized itinerary planning tailored to any budget, style, or interests -Access to exclusive rates, perks, and upgrades with hotels, cruise lines, airlines, and experiences not available to the general public -End-to-end logistics management covering flights, accommodations, ground transportation, visas, entry requirements, and travel insurance -On-trip support and crisis management for when plans change unexpectedly -Deep destination expertise built through constant research into new properties and experiences Writing & Content: -Copywriting and content writing for web, marketing, and business -Proofreading and editing -Technical writing and documentation -How-to guides, training materials, and SOPs Data & Research: -Data entry and database management -Market research and consumer analysis -Demographic and geographic data reporting -Transcription (audio, video, and meeting notes) -Microsoft Office Suite (Excel, Word, PowerPoint) Market Intelligence: -Consumer segmentation and audience profiling -Competitive research and industry analysis -Business intelligence reporting and data storytelling -Survey design and results analysis GIS & Geospatial: -Custom mapping and spatial data analysis -Location-based insights and demographic mapping -Geospatial reporting for real estate, urban planning, and logistics Customer & Client Support: -Customer service and client communication -CRM management (Salesforce) -Onboarding, training, and enablement -Virtual assistance and project coordination Whether it's a quick transcription job, a custom map, an in-depth market research report, ongoing admin and data support, or your next vacation -I show up prepared to get it done right. Let's connect!

⚡ Power BI & Excel Dashboard Expert | Turning Messy Data Into Decisions You Can Trust Most businesses don't have a data problem — they have a visibility problem. The numbers are there, but they're scattered across spreadsheets, locked in systems that don't talk to each other, or buried in reports that take half a day to build. That's what I fix. I'm a Power BI and Excel specialist with five years of experience and 200+ completed projects, helping teams replace manual spreadsheets with automated, real-time reporting that drives faster, smarter decisions. As a Top Rated Plus freelancer with a 100% Job Success Score and a perfect track record — no 1- or 2-star reviews, ever — I deliver work that's reliable, well-documented, and built to last. 🚀 What I Deliver Power BI Dashboards & Data Models – Custom visuals, dynamic DAX measures, and executive-level reporting tailored to your business goals. Automated Data Pipelines – Connect APIs, Excel, SQL, and cloud sources to streamline data refresh and eliminate repetitive manual work. Excel & VBA Tools – Advanced formulas, macros, and calculators that simplify data management and reduce errors. Performance & Market Insights – Deep analysis across finance, construction, retail, e-commerce, and more, turning trends into clear strategies. 🧠 Core Expertise ✅ Power BI Visualizations & DAX ✅ SQL Server & API Integration ✅ Advanced Excel Formulas & Dashboards ✅ Looker Studio (Data Blending & Calculated Fields) ✅ Google Sheets & Cloud Data Automation ✅ Power Query & ETL Pipelines ✅ Power Automate & Power Apps ✅ Airtable ✅ Zapier 🏆 Featured Work Built a 9-page institutional finance dashboard tracking $27B+ in capital across 47 countries, with bridge-table data modeling and a fully branded design system. Developed branded Power BI reporting for construction firms, connecting live SharePoint data with automated budget vs. actual comparisons. Created customer success analytics tracking agent performance, refund rates, and CSAT for support teams. Connected live Shopify data to Power BI for e-commerce RFM segmentation and repeat-purchase analysis. Built Google Sheets automation systems that replaced multi-day reporting cycles with a single refresh. 🎯 Why Work With Me I bridge technical precision with business understanding — delivering dashboards that not only look great but actually drive decisions. I ask the right questions before building, document everything so your team can maintain it after I'm gone, and stay in communication from start to finish. If your reporting isn't working — or you're not even sure what's possible — send me a message. I respond within a few hours and I'm always happy to talk through the right approach first.

OVERVIEW: I am an Expert-Vetted Market Intelligence & Data Analytics Consultant renowned for collaborations with some of the world's most prestigious companies. My expertise in providing data and analysis supports evidence-based strategic decisions, catering to a diverse clientele from disruptive startups to Fortune 100 corporations. As a dynamic entrepreneur and investor, I am committed to advancing my clients' growth through innovative research, thorough analysis, and detailed reporting. I'm super passionate about generating deep insights from complex data & presenting them in a way that strategically supports decision-makers. A testament to my service quality is that approximately 50% of my Upwork history involves rehires. I have maintained the Top-Rated Badge since March 2015 and the Expert-Vetted (top 1%) badge since September 2020. SERVICES: As an expert in finding, cleaning, analyzing, and presenting business-related data, my services include: ✅ Market Research and Intelligence: Industry Analysis, Competitive Intelligence, Company Research. ✅ Data Analytics and Visualization: Data Analysis, Survey Design & Analysis, Data Reports & Dashboards ✅ Strategic Business Consulting and Market Positioning ✅ Product Development and Innovation Strategy ✅ Investment Due Diligence and Analysis INDUSTRY-LEADING DATABASE ACCESS: I have paid access to prominent databases such as IBISWorld, LexisNexis, Gartner, Nielsen, Hoovers, Passport Euromonitor, Mintel, Capital IQ, Forrester, eMarketer, Dun & Bradstreet, MarketResearch, Frost & Sullivan, Statista, & more! SOFTWARE SKILLS: Excel, Tableau, R, Python, Power BI, Salesforce, NetSuite, SQL, Qualtrics, SurveyMonkey, ParseHub SUCCESS STORIES: I have helped firms and organizations achieve growths in tens of millions of dollars by developing products for startups, expand market presence, enhance user engagement, and achieving novel insights in academia. For project highlights, please review my Upwork Portfolio, in which I have listed 16 case studies. Those demonstrate that I've helped clients across various industries launch and scale high-impact products, generating tens of millions in revenue. PROJECT MINIMUMS: As I get a lot of invitations to apply for new projects, please note that I have a minimum project size requirement of $7,250 to accept new clients. Also, note that my rates will vary significantly based on the size of the project. For a detailed breakdown of my consulting fees, please feel free to inquire, and I will provide a comprehensive rate document. -------------------------------------------------------------------------------------------------------------- Specialty Keywords: Market size, Market share, Competition Analysis, Research Analyst, Market Analyst, Market Researcher, Financial Data, Collect Data, lead generation, Data Gathering, Create a List, Email Address, NAICS, SIC, List of People, Statistics, Analytics, Pivot, Tables, Survey Analysis, Data Scientist, Analyze Data, Churn, Mergent, First Research, DNB, D&D, IHS, Consumer Reports, , Thomson One, Bing, perplexity, GPT, openAI, capterra, G2, cluster analysis, k-means, kmeans, LLM, ChatGPT, 5.3, GPT, OpenAI API, Claude, Anthropic, Gemini, Llama, open source, openclaw, Prompt Engineering, Fine-Tuning, RAG, LangChain, Large Language Models, Generative AI, sentiment analysis, GTM, scraping, geospatial, cohorts, predictive, territory optimization, share of wallet, due diligence, census, usaspending, BLS, BEA, govwin, govspend, bloomberg, LSEG, deltek, Pitchbook, frontier analysis, van westendorp, UCITS, CRM, Agentic AI Industry experience Keywords: AI, architecture, bakery, bathhouse, betting, blockchain, café, CBD, civil engineering, closed captioning, cloud, computational chemistry, construction, consulting, consumer goods, CPG, data privacy, dating, dental, e-commerce, event management, file sharing, finance, fintech, fitness, fresh produce, fundraising, gambling, gloves, gym, healthcare, HR, hvac, industrial rental, insurance, investing, IoT, machine learning, marketplace, medical equipment, molecular dynamics, multichannel marketing, oil & gas, OKR, private equity, psychedelics, real estate, recruitment, restaurant, robotic process automation, RPA, SaaS, software, solar, spa, sports equipment, staffing, structural health monitoring, technology, training, translations, watches and jewelry, wealth management, wearable, wellness., sustainability, carbon, nonprofit, web3, crypto, loyalty, retail, wholesale, museum, behavior, mental, art, elearning, media, augmented reality, medical carts, farming, text to speech,, renewable, cybersecurity, medical device, ecosystem, elections, voting, artificial intelligence, philantropy, govtech, HCM, government procurement , HR tech, climate tech, beauty, hospitality, SLED

Professional Market Research Services: Insights That Drive Decisions! I specialize in delivering comprehensive market research tailored to your specific needs. With over 10 years of experience in the industry, I provide actionable insights that can help you identify opportunities and mitigate risks. What I Offer: In-Depth Market Analysis: Understand your industry landscape and competitive positioning. Consumer Insights: Gain knowledge about your target audience's preferences and behaviors. Trend Identification: Stay ahead of market trends that could impact your business. Custom Reports: Receive detailed reports that are easy to understand and implement. Data analysis: Get simplified data analytics reports using tools such R, PYTHON, Excell, Tableau, Microsoft BI, SAS and MATLAB. Data cleaning and manipulation using SQL Ready to elevate your business strategy? Contact me today and let's take the first step towards informed decision-making!

Top 1% Expert-Vetted Research Consultant | Former VP Research, 12 Years Experience Trusted by Fortune 500, startups, nonprofits, entrepreneurs, SMBs Top Rated Plus on Upwork Award-Winning Researcher (NASPA NOW Award, Geneva Ray ORATE Award) 60+ studies designed (case study, quasi-experimental, RCT, mixed-method) 100+ focus group and in-depth interviews conducted $4 million+ in grant-funded projects managed I'm Dr. Annie Cole, EdD, the founding CEO and Principal Research Consultant at Praxia Insights, a global research agency. I offer end-to-end research support to academics, businesses, and nonprofits. Market/Product/UX Research Competitor/Gap Analysis/TAM Academic/Grant Research Instrument/Assessment Tool Development Program Evaluation Focus Group/In-Depth Interview Survey Data Analysis/Dashboard Rapid Cycle Testing Customer Segmentation/Personas/Journey Maps Landscape Analysis Literature Review Funnel/Website/Social Analytics Conversion Rate/CTR Optimization Executive Report Annual Report Brief/Infographic Pitch-Ready Slide Deck EXAMPLES OF MY WORK: 1. Ran several focus groups to help an online Saas company identify user perceptions when scrolling the company website, which led to major insights into why users weren't signing up for consultation calls. 2. Helped an edtech startup land their first federally-funded EIR grant for over $3 million in funding across 5 years. 3. Developed and ran a user feedback survey to collect customer feedback at 6 months and 1 year after their paid experience with the company. Data was used to show evidence of programmatic impacts to major funders and donors. 4. Designed the first annual report for a nonprofit, which was shared with stakeholders and funders to share impact data and build brand credibility. **FEEDBACK FROM PREVIOUS CLIENTS** "Absolutely fantastic to work with ! Dr Annie is a rock star 🌟 looking forward to more projects together." "This is our 2nd time working with Annie. She was very prompt on her communication. We were able to meet and get an understanding of the project. I got consistent updates on participants, schedule, and changes. Overall it was a very thorough project. Definitely recommend her for doing any focus groups!" "Very good work. I received very good feedback from members of my target audience and now have a report I can show to our executive board to propose new changes." MY BACKGROUND & EXPERIENCE: • BS Psychology, EdD Educational Neuroscience • Previous journal review board member for NASPA, JSARP, & JWG • Social and Behavioral Responsible Conduct of Research, CITI Training • Conflict of Interest, CITI Training ***** If you've read this far... it might make sense to jump on a call with me! Let's set up a free consultation call so I can better understand your unique project needs. Dr. Annie Cole, Ed.D. Founding CEO, Principal Research Consultant Praxia Insights

I help clients research markets, competitors, target accounts, and decision-makers so they can make better sales, investment, and growth decisions. Core research work includes: ** Market and competitive research ** B2B ICP and prospect list building ** Company and executive research ** Private equity / investor-facing research ** Product, app, and category research ** Data cleanup, validation, and source documentation Tools: LinkedIn Sales Navigator, Apollo, Hunter, NeverBounce, ContactOut, company websites, public records, regulatory databases, SEC/EDGAR, FINRA Broker, Check/IAPD, SAM.gov, USAspending.gov, FPDS, Form 5500/EFAST, Excel, Google Sheets, PowerPoint, Word, Google Workspace, CRM-ready CSV formatting, and AI-assisted research workflows with manual source validation. My earlier background in legal operations and legal spend management is useful for projects involving law firms, legal tech, professional services, compliance-heavy industries, or complex B2B decision-makers. I focus on practical, well-sourced research that helps clients understand their market, identify the right companies and contacts, and make better business decisions.