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Seasoned market research analyst specializing in competitive analysis and industry research. Competencies include: • market analysis • feasibility analysis • startups • funding • competitive analysis • market research • digital transformation • financial forecasting • pitch decks • presentations • legal agreements • franchising • statistical analysis • staffing • patents • real estate identification With over 700 projects completed, there are many additional industries I have experience in: • Healthcare- Healthcare blockchains, remote patient monitoring, surgical products, medical devices, drug discovery, imaging equipment, telehealth, urgent care clinics, hospitals, insurance, dental devices, healthcare staffing and more. • Technology- Digital Transformation, Analytics, ChatGPT, Generative AI, IoT, Blockchain, SaaS, Voice Technologies, Automation, Artificial Intelligence, Machine Learning, Hardware, Software, Managed Services, ERP, Data Management, Managed Services Providers, Enterprise Software • Supply Chain- Warehouse Automation, 3PL, Last Mile Delivery, Refrigerated Products, Freight Forwarding, Oil Tankers, Procurement Software, Robotics • Industrial- Automation, Equipment Manufacturing, Adhesives, IoT, Leak Detection, Cable & Wire, Coatings, Lubricants, Controls, Films, Lasers, HVAC, Materials Handling, Plastics, Seals, Testing Equipment, Water Systems • New Product Inventions • Marketing- Digital Marketing, Social Media Marketing, Content Curation, Customer Acquisition Cost, Customer Engagement, Loyalty, Customer Retention, Churn, Out of Home Advertising, Programmatic Marketing • Financial Industry: Financial Planning & Analysis, Blockchains, Cryptocurrencies, FinTech, Venture Capital, Private Equity, Accelerators, Private Capital, Crowdfunding • Additional Industries include Marketing, Accounting, Agricultural, Automotive, Mining, Battery Technologies, Banking, Beauty, Consumer Electronics, Pets, Call centers, Cannabis, Chemicals, Clothing, Real Estate, Construction, Consumer Packaged Goods, Retail, Education, Oil & Gas, Environmental, Facilities Services, Food & Beverage, Public Sector, Gaming, Sports Consulting, Casinos, Legal, Management Consulting, Franchising, Utilities Past clients include, but are not limited to: Johnson & Johnson, Adobe Systems, General Electric, Darden Restaurants, inventors, entrepreneurs and legal professionals, to name a few.

Professional Market Research Services: Insights That Drive Decisions! I specialize in delivering comprehensive market research tailored to your specific needs. With over 10 years of experience in the industry, I provide actionable insights that can help you identify opportunities and mitigate risks. What I Offer: In-Depth Market Analysis: Understand your industry landscape and competitive positioning. Consumer Insights: Gain knowledge about your target audience's preferences and behaviors. Trend Identification: Stay ahead of market trends that could impact your business. Custom Reports: Receive detailed reports that are easy to understand and implement. Data analysis: Get simplified data analytics reports using tools such R, PYTHON, Excell, Tableau, Microsoft BI, SAS and MATLAB. Data cleaning and manipulation using SQL Ready to elevate your business strategy? Contact me today and let's take the first step towards informed decision-making!

Most businesses make big decisions on thin evidence - which market to enter, how to price, who they're really competing with. I turn that guesswork into research they can act on with confidence. I'm Michael, a market research consultant and former Deloitte Consulting researcher with 10+ years of experience. I've helped startups raise $18M+ and supported Fortune 500 teams launching products that generated millions in revenue. I deliver Big 4-caliber insight faster and more affordably. My work holds a 100% Job Success Score and Top Rated Plus rating across 30+ projects: market sizing, competitive intelligence, go-to-market strategy, feasibility studies, and the research behind funding rounds. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 • 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐢𝐧𝐠 & 𝐓𝐀𝐌 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Precise estimation of Total Addressable Market (TAM), Serviceable Available Market (SAM), and realistic market share to support data-driven expansion and revenue planning. • 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Comprehensive competitor benchmarking, market positioning analysis, and structured SWOT assessments to identify opportunities and risks. • 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: End-to-end GTM planning including positioning, pricing insights, channel strategy, and customer acquisition frameworks tailored to your target market. • 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Data-backed segmentation of target audiences and development of detailed buyer personas to improve targeting, messaging, and product fit. • 𝐃𝐮𝐞 𝐃𝐢𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Rigorous market and industry research to support venture capital, private equity, and M&A decisions. MY CLIETS’ FEEDBACK • "Michael is a gem! He handled the job exceptionally well and exceeded my expectations in every way. He delivered the work on time, communicated clearly throughout the process, and showed great professionalism and attention to detail. I highly recommend Michael for your next project-you won’t be disappointed!" -Brenda. • "Michael was prompt, helpful and professional. He delivered on time and exactly as promised. The information was well presented and thorough. We highly recommend Michael, and we look forward to working with him again in the future." – Bryce C. • "Michael was an absolute professional and did a great job supporting our business needs. Highly recommend." – Gregory. • "Michael conducted his research quickly and efficiently. We are very pleased with the outcome. He is excellent and thorough at his work." – Oliver M. 𝗟𝗘𝗧’𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 Ready to strengthen your decision-making with high-quality, Big 4-level market research? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 𝘁𝗼𝗱𝗮𝘆 to discuss your project and explore tailored insights for your business goals. I respond promptly and focus on clear, structured, and collaborative communication throughout every engagement. 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐓𝐨𝐨𝐥𝐬 • Demographics Pro • Qualtrics 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 • Survey Design • Competitive Analysis • Qualitative Research • Quantitative Research • Market Sizing (TAM/SAM/SOM) 𝐃𝐚𝐭𝐚 Analysis & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Excel • PowerPoint • Tableau • Canva Presentation • Investor Pitch Deck • Figma 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 • B2B SaaS & AI • E-commerce & Consumer Brands • Fintech & Financial Services • Healthcare, Life Sciences, & Pharma 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Hubspot Inbound Certification • Big 4 Research Methodologies • Due Diligence (VC & PE) Market Research, Competitive Intelligence, Market Sizing, Go-To-Market Strategy, Customer Segmentation, Due Diligence, B2B, SaaS Research, Quantitative Research, Qualitative Research, Industry Trend Forecasting 𝐓𝐎𝐎𝐋𝐒 & 𝐂𝐎𝐕𝐄𝐑𝐀𝐆𝐄 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐬: TAM/SAM/SOM market sizing • competitive analysis • survey design • qualitative & quantitative research 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: B2B SaaS • Fintech & Financial Services • Healthcare & Life Sciences • E-commerce & Consumer Brands

I was born in Japan and grew up in the U.S. where experiencing both cultures made me be interested in international business and finding insights in both markets. From 2015 to 2023, living in Japan helped me further get in depths with the local culture. My experience in Japan include interviewing and writing about local businesses. For the past 7 years, I have been helping businesses obtain insights to find current trends and opportunities through market research. My work experiences are: - Surveys - Market research reports and analysis for both small entities and multinationals - Industries: beauty, tourism, toys, games, food & beverage, pharmaceuticals - Project management I believe in providing quality work, and I am comfortable in working with minimal instructions. I am able to research information from both Japanese and English sources, provide Japanese to English translations, and write professional reports. Thank you for looking! *A detailed resume is available upon request.

**I help clients identify the right markets, target companies, acquisition prospects, and decision-makers through practical, well-documented research.** My work supports sales, business development, competitive strategy, investment research, and market expansion by helping clients find the opportunities best aligned with their business strategy. I can help with: • Company profiling and qualification • Prospect research and lead qualification • ICP development and target account identification • Acquisition target research • Market and industry research • Competitive research and benchmarking • Product, technology, and category research • CRM data cleanup, enrichment, validation, and source documentation Recent projects include: • Industrial prospect research: Identified and qualified manufacturers supplying the power industry, evaluated company fit against client criteria, researched decision-makers, and delivered CRM-ready contact data with supporting documentation. • SasS company acquisition research: Researched acquisition targets, developed company profiles, analyzed products, markets, management teams, and strategic fit, and documented findings for investment review. • Government contractor market opportunity research: Identified and qualified federal contractors using government procurement databases, enriched company records, researched executive contacts, and validated data for business development. • Competitive research: Evaluated competitors' products, services, positioning, customer segments, and market presence to identify competitive advantages and market opportunities. • Market research: Assessed market size, growth trends, customer segments, and industry dynamics to support product strategy, market entry, and investment decisions. • CRM data enrichment and validation: Cleaned, standardized, verified, and documented business and contact data from multiple sources to improve CRM accuracy and usability. I use commercial databases, public records, regulatory sources, and AI-assisted workflows with manual source validation to produce accurate, well-documented research. Whether you need to understand markets, evaluate competitors, identify acquisition targets, qualify prospective customers, research executives, or improve the quality of your CRM data, I provide organized, well-sourced research that supports better business decisions.

Great marketing is not about guesswork. It is about data, strategy, and execution. I’m a results-driven Marketing Expert, Consultant, and Competitive Analyst who helps businesses understand their market, outperform competitors, and build strategies that drive measurable growth. In today’s competitive landscape, intuition alone is not enough. Without data, you are just another person with an opinion. That’s where I come in. Whether you are launching a new product, entering a highly competitive market, scaling your business, or refining your marketing strategy, I provide in-depth market research, competitor analysis, and actionable marketing insights that give you clarity and confidence in every decision. I work with startups, entrepreneurs, SMEs, and established brands to uncover opportunities, identify threats, and design strategies that position them ahead of the competition. My approach is practical, data-driven, and tailored specifically to your business goals. What I Deliver: • Comprehensive Market Research & Analysis • Competitive & Competitor Benchmarking • Market Size, TAM, SAM, SOM • Industry Trends, Growth Drivers & Challenges • SWOT Analysis • STP (Segmentation, Targeting & Positioning) • Go-to-Market & Market Entry Strategies • Marketing Strategy & Consulting • Competitor Intelligence • Clear Recommendations & Action Plans Why Choose Me? • Data-driven insights backed by credible industry sources • Access to premium tools such as Statista, IBISWorld, and Euromonitor • Easy-to-understand reports with visuals, charts, and graphs • Strategic recommendations you can actually implement • Clear communication and on-time delivery If you are looking for more than just information, if you want clarity, direction, and a competitive edge, you are in the right place. Let’s turn insights into impact. Place your order today, and let’s get started. Best regards, Brittany.