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Most businesses make big decisions on thin evidence - which market to enter, how to price, who they're really competing with. I turn that guesswork into research they can act on with confidence. I'm Michael, a market research consultant and former Deloitte Consulting researcher with 10+ years of experience. I've helped startups raise $18M+ and supported Fortune 500 teams launching products that generated millions in revenue. I deliver Big 4-caliber insight faster and more affordably. My work holds a 100% Job Success Score and Top Rated Plus rating across 30+ projects: market sizing, competitive intelligence, go-to-market strategy, feasibility studies, and the research behind funding rounds. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 • 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐢𝐧𝐠 & 𝐓𝐀𝐌 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Precise estimation of Total Addressable Market (TAM), Serviceable Available Market (SAM), and realistic market share to support data-driven expansion and revenue planning. • 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐒𝐖𝐎𝐓 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Comprehensive competitor benchmarking, market positioning analysis, and structured SWOT assessments to identify opportunities and risks. • 𝐆𝐨-𝐓𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: End-to-end GTM planning including positioning, pricing insights, channel strategy, and customer acquisition frameworks tailored to your target market. • 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Data-backed segmentation of target audiences and development of detailed buyer personas to improve targeting, messaging, and product fit. • 𝐃𝐮𝐞 𝐃𝐢𝐥𝐢𝐠𝐞𝐧𝐜𝐞 & 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Rigorous market and industry research to support venture capital, private equity, and M&A decisions. MY CLIETS’ FEEDBACK • "Michael is a gem! He handled the job exceptionally well and exceeded my expectations in every way. He delivered the work on time, communicated clearly throughout the process, and showed great professionalism and attention to detail. I highly recommend Michael for your next project-you won’t be disappointed!" -Brenda. • "Michael was prompt, helpful and professional. He delivered on time and exactly as promised. The information was well presented and thorough. We highly recommend Michael, and we look forward to working with him again in the future." – Bryce C. • "Michael was an absolute professional and did a great job supporting our business needs. Highly recommend." – Gregory. • "Michael conducted his research quickly and efficiently. We are very pleased with the outcome. He is excellent and thorough at his work." – Oliver M. 𝗟𝗘𝗧’𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 Ready to strengthen your decision-making with high-quality, Big 4-level market research? 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 𝘁𝗼𝗱𝗮𝘆 to discuss your project and explore tailored insights for your business goals. I respond promptly and focus on clear, structured, and collaborative communication throughout every engagement. 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐓𝐨𝐨𝐥𝐬 • Demographics Pro • Qualtrics 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬 • Survey Design • Competitive Analysis • Qualitative Research • Quantitative Research • Market Sizing (TAM/SAM/SOM) 𝐃𝐚𝐭𝐚 Analysis & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 • Excel • PowerPoint • Tableau • Canva Presentation • Investor Pitch Deck • Figma 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 • B2B SaaS & AI • E-commerce & Consumer Brands • Fintech & Financial Services • Healthcare, Life Sciences, & Pharma 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Hubspot Inbound Certification • Big 4 Research Methodologies • Due Diligence (VC & PE) Market Research, Competitive Intelligence, Market Sizing, Go-To-Market Strategy, Customer Segmentation, Due Diligence, B2B, SaaS Research, Quantitative Research, Qualitative Research, Industry Trend Forecasting 𝐓𝐎𝐎𝐋𝐒 & 𝐂𝐎𝐕𝐄𝐑𝐀𝐆𝐄 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐌𝐞𝐭𝐡𝐨𝐝𝐬: TAM/SAM/SOM market sizing • competitive analysis • survey design • qualitative & quantitative research 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬: B2B SaaS • Fintech & Financial Services • Healthcare & Life Sciences • E-commerce & Consumer Brands

Market Research | Competitor Analysis |Market Research Analyst | Go-To-Market Strategy, TAM, SOM and SAM I'm Steven, the Founder & CEO of a full-service marketing and growth strategy firm that specializes in market research. I deliver world-class industry reports to my clients, supported by fast and detailed research. I am behind paywall of major global research firms. Leveraging a blend of primary and secondary research, alongside qualitative and quantitative techniques, I ensure a holistic approach to market analysis. My services extend to meticulous report generation, competitive landscape scrutiny, detailed market overviews, data interpretation, and consumer behavior insights. I am committed to empowering businesses to make informed strategic decisions by providing them with the most exhaustive and precise market intelligence. Partner with me on Upwork to gain a competitive edge through data-driven insights SOW Executive summary Market size TAM SAM SOM Market growth / CAGR Market trends Market challenges Consumer analysis SWOT analysis Competitor analysis Marketing strategy Deliverables A comprehensive report with data, analysis, and insights Key references and quotes that can be directly used in your pitch deck and business plan Any other relevant information that would assist in making a compelling case to investors Report will be detailed, well-researched, and visually engaging report Core Competencies: Market research Competitive analysis Online survey Survey Quality Assurance Interview and Focus Group Pilot Test Feedback Compilation Marketing strategy Power BI Report Creation Social Media Listening Report Customer survey manager Dashboard creation Niche research Client Servicing Manager DATABASE ACCESS - PAID IBISWorld, Statista, GrandViewResearch, Euromonitor, Capital IQ Pro Forrester Research Medicine Intelligence CSMAR, Factiva Dow Jones Euromonitor THOMSONONE CEIC Mergent Online statista EPS DATA IBISWorld Frost & Sullivan EMIS Market Research eMarketer Guoxin Real Estate Information Network CapitalIQ S&P Gartner Eikon Mintel WinGo Financial Text RESSET IDC D&B Hoovers PitchBook BCC Research Business Monitor Online China Industrial Enterprise Database Mergent Archives (Historical Report Library) imt GALE Market Share Report White Paper Database SDC Global M&A Database S&P NetAdvantage Food Science Source SBRNet - Sports Market Report Bizminer Emerald SOFTWARE SKILLS Excel, Tableau, Power BI, Qualitrics, SurveyMonkey, Voxco, Similarweb, Semrush. Alchemer, Foleon Looking forward to working together on your project - feel free to get in touch!

I’m a "Top Rated Plus" market research consultant with 25+ years of experience delivering B2B and B2C market research, including survey design, survey programming, survey fielding, qualitative interviewing, data analysis, and insight reporting and presentation. I previously spent more than 10 years as Market Research Director at Sage, a $2B financial software company, where I managed the research function and regularly presented findings to marketing and product leadership. Clients hire me when they need clear, reliable insights to support areas such as product strategy, messaging and positioning, pricing, customer experience, buyer understanding, and thought leadership. Whether it's a single study or an ongoing research program, I can take it from design through delivery. RESEARCH EXPERTISE Brand Awareness & Equity | Messaging & Positioning | Segmentation & Personas | Customer Satisfaction & Experience | User Research | New Product Concept Testing | Pricing | Win-Loss Analysis | Buyer Journey | Thought Leadership & Trend Studies TOOLS & METHODS Qualtrics | Alchemer | SurveyMonkey | SPSS | MaxDiff | Conjoint Analysis | NPS | VOC | Online Panel Management | Video Conferencing | AI Transcription | Participant Recruiting & Scheduling | Thematic Analysis | JTBD | Mixed Methods I regularly work in Qualtrics, Alchemer, and SurveyMonkey to design, program, and deploy surveys, including MaxDiff, conjoint, NPS, and VOC studies. I also conduct in-depth qualitative interviews with customers, prospects, and stakeholders, and often lead mixed-methods programs that combine both approaches. INDUSTRIES Software/SaaS (Enterprise & Consumer) | Healthcare & Medical Technology | Pharma | Cybersecurity | Fintech | AI/Technology | Manufacturing | Real Estate | Agriculture | Food & Beverage | Hospitality | Education | Nonprofit | Telecom | Legal | Consumer Products & Services I’ve conducted market research for startups, mid-market companies, and global enterprises in these industries, and have 50+ five-star reviews.

I am an Institutional Investor-ranked, CFA-credentialed financial analyst with 25 years of Wall Street experience. I have written numerous reports on companies spanning various industries and have prepared detailed three-statement projection models for those companies. In addition, I am proficient in creating PowerPoint presentations slides and using the Microsoft suite of applications.

Hello... I am an Online Market Research Specialist and Business Analyst providing custom-tailored insights to support businesses and individuals in gathering, organizing, and analyzing data for faster informed decision making and business growth. I am also very accomplished in conducting systematic reviews and meta-analyses, specifically reviewing the selected studies for inclusion/exclusion criteria, and extracting the data from the included studies. I am highly skilled and efficient at proofreading, editing, and providing citations for academic papers. As a market researcher, I’ve completed over 50 projects across SaaS, industrial equipment, construction, legal tech, consumer goods, and logistics, covering everything from demand forecasting and competitor benchmarking to international distributor identification. My work is detail-oriented, source-verified, and tailored for real-world decision-making, not just surface-level summaries. I work well with clients who want thoughtful, source-backed insights and value clean, professional deliverables. Let me know what you’re working on, happy to jump on it. Thanks.

*UNLOCK HIDDEN OPPORTUNITIES WITH EXPERT MARKET RESEARCH* Are you looking to make data-driven decisions with confidence? I’m Phillip M., a seasoned Market Research Analyst specializing in comprehensive market research, competitive analysis, and feasibility studies. I empower startups, SMEs, and investors by delivering clear, actionable insights that drive growth and reduce risk. My Expertise Includes: - Market Research & Sizing: Detailed analysis of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for new and existing products, services and markets. -Competitive Analysis: In-depth competitor benchmarking, SWOT analysis and differentiation strategies. -Industry & Trend Analysis: Comprehensive overviews of market trends, regulatory landscapes, and industry dynamics. -Customer Research: Development of buyer personas for B2B and B2C markets to enhance targeting and engagement. -Feasibility Studies & Market Validation: Strategic insights for funding, grant applications and business planning. Why Choose My Services? I combine trusted secondary data sources like IBISWorld and Statista with structured analytical frameworks to deliver professionally formatted reports. These include executive summaries, charts, competitor matrices and actionable recommendations tailored to your strategic needs. Clients Partner with Me for: -Reliable market research to identify opportunities and mitigate risks. -Competitive analysis to understand market positioning and differentiation. -Feasibility studies for informed decision-making and strategic planning. -Ongoing market intelligence to stay ahead of trends and competitors. If you’re ready to transform data into your competitive advantage, contact me with your project goals, target market and key questions. Let's craft a data-driven research approach that aligns with your business objectives. Thank you! #Market_Research, #Data_Entry, #Web_Research, #Prospect_Listing, #List_Builder, #Data_Collection, #Data_Mining, #Competitive_Analysis, #Consumer_Research