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Clients rate Persona Development professionals
Rating is 4.8 out of 5.
4.8/5
based on 316 client reviews
  2. Sales & Marketing Talent
  3. Brand Consulting Specialists
  4. (Current) Persona Development Freelancers
  • $135 hourly

    • 5.0/5
    • (117 jobs)
    I'll help you deflect the competition with a strong stance on who you are and why you're different. ★ As a Top 1% Upworker, I've helped 100+ brands create captivating + resonant market presences. My background in creative branding and competitive intelligence allows me to create positioning strategies that achieve market differentiation for my clients. Supporting the full identity lifecycle as a one-stop-shop strategist, I typically help startups and B2B companies with brand strategy, messaging, market research, and competitive positioning needs. My services include the following: 1️⃣ BRAND FOUNDATIONS | RESEARCH + INTELLIGENCE ACROSS: → Competitive brandscape analyses → Target persona profiles → Brand heart workshops → Customer sentiment focus groups, interviews + surveys → Market trend analyses 2️⃣ YOUR UNIQUE POSITION | STRATEGIES FOR DIFFERENTIATION ACROSS: → Brand messaging frameworks → Employer branding roadmaps → Brand personality, tone + voice guidelines → Unique selling propositions → Persona-aligned value propositions → Customer experience design 3️⃣ ACTIVATION | YOUR BRAND ESSENCE, BROUGHT TO LIFE THROUGH: → Brand copywriting → Names + taglines → Website copywriting, messaging architecture + design → Marketing campaign concepts With the help of partners, I also help my clients create visual identities with logos and palette/typography selections. I also collaborate with specialists in email marketing, search, and social media to bring brands to life through digital marketing strategies. Regardless of your research, strategy, or expression needs, I can help you create an intelligent brand that drives growth and helps you realize your market potential. 🎯 WHAT OTHERS ARE SAYING ⭐️⭐️⭐️⭐️⭐️ → This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly. Her communication is top notch and I would recommend her for brand analysis / competitive analysis. → In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented. She took the vision of our business model and turned it into something tangible in the real world that we can now implement and deploy to build our small business. → Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough. → Carly was responsive, delivered according to tight deadlines and the end result was superb. I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    B2B Marketing
    Brand Naming
    Brand Positioning
    Corporate Branding
    Brand Identity
    Brand Consulting
    Brand Strategy
    Brand Development
    Brand Identity & Guidelines
    Branded Website
    Brand Research
    Competitive Analysis
  • $230 hourly

    • 5.0/5
    • (18 jobs)
    "Ioana didn't just excel in giving me what I initially asked for (a logo and a website redesign). She also went above and beyond in providing support and rebranding services that I didn't know I desperately needed. She successfully rebranded my entire consultancy, and additionally, she completely elevated my image, website, products, CRM strategy, and services. She over-delivered. She is a superb graphic designer, synthesizer of content, brand strategist, web designer, book launch architect, and overall rainmaker. Ioana is a rare talent with a very skillful eye. Her encouragement and innovation led to 3x growth with an exponential trajectory ahead. She not only saw unfulfilled potential in me but in my message, my business, and my future impact. I deeply enjoyed working with Ioana. I am forever grateful for her time, energy, focus, and talent. She has earned my highest recommendation and sincere thanks. If you have an opportunity to collaborate with Ioana in any capacity, do not hesitate!" NOTE: The client was running a side hustle consultancy. We reached 6 Figures with a team of 2—he & me. The client still has a day job while we continue building his thought leadership brand and launching other businesses. UPDATE: We launched another business, so the client quit his 6 Fig day job. ------------ A personal brand doesn't mean you have to dance on a social media platform. A personal brand is not the pictures you take smiling. And no, it's not your colors or logo. A personal brand is your reputation. Warren Buffett, the American business magnate, investor, and philanthropist, said that he would compromise on anything except his and his business reputation. Because it takes years to build one and seconds to break it. You are already a brand. Everyone around you will have an opinion and a level of trust assigned to your name. But how much of that is really you? If you asked 10 of your clients what you represent to them, would the answers reflect who you are and the impact you had on their business? Will the answers be in harmony with your communication, appearance, and services? Based on those answers, are you reaching more clients and expanding your impact? Building a personal brand with intention is the new normal. Influencers know this already. They are using the power of the brand to reach more minds, influence purchases, and raise value perception. As an Expert, CEO, and Entrepreneur, you can do the same without dancing on social media. In a recent Personal Brand Study, it turns out that 67% of Americans would be willing to spend more money on products and services from the companies of founders whose personal brand aligns with their personal values. The majority of Millennials say individuals who promote content and ideas are more influential in purchase decisions than companies who promote products and services. Personal Brands of founders have more followers compared to their own businesses. The bottom line is: B2B and B2C are, in the end, P2P (People to People). I am an expert in building personal brands that are authentic and sustainable (meaning you don't have to have a big team to support your image). Interested? Reach out. Thanks, Ioana On LinkedIn, I post regularly about Thought Leadership: Ioana Lucretia.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Marketing Strategy
    Digital Marketing Strategy
    Social Media Plugin
    Marketing
    Brand Identity
    Brand Consulting
    Brand Strategy
    Corporate Branding
    Business Strategy
    Brand Identity & Guidelines
    Growth Hacking
    Mission Statement
    Brand Research
    Storytelling
    Branding
  • $100 hourly

    • 4.8/5
    • (218 jobs)
    ***Articulate your brand. Grow your revenue!*** Work with 'Upwork Expert-Vetted' Brand Strategy Professional. Your brand doesn't begin with your logo. It begins with your message. As a seasoned brand and marketing strategy expert with over 13 years of experience in the industry, I understand the importance of having an impactful message, a clean and relevant visual identity, and a practical strategy in order to succeed. Whether you’re launching a start-up, growing a young brand, or rebranding an established business, I can help you bring all of these elements together and execute your branding and marketing initiatives with confidence. With a degree in Marketing Management and certifications in Inbound Marketing and Brand Strategy, I bring a wealth of expertise and skills to the table. Whether you’re looking for help with branding and rebranding, brand messaging and storytelling, brand strategy and marketing strategy, website copywriting, social media strategy, or any other marketing-related need, I’m here to help. I love supporting entrepreneurs, business owners and corporate CMOs in all industries, but I particularly enjoy working with consulting brands, B2B service providers, B2B and B2C SaaS brands, and innovative/technology start-ups. As the founder of 712 Creative, a brand launch agency, I have a strong track record of helping businesses like yours articulate and refine their brand, set it up for success, and launch marketing initiatives that drive growth. Whether you’re wondering if a concept is worth pursuing or simply looking for a qualified, experienced professional to help you take your brand to the next level, I’d love to chat! Let’s work together to create a strong, authentic brand that connects with your customers and sets you apart in your industry. - Branding and rebranding - Brand messaging, brand storytelling, brand content - Brand strategy and marketing strategy - Brand communications guidelines and customer avatar development - Content strategy and execution - Website copywriting / website content writing - Email copywriting and email sequence strategy - Blog writing - Social media strategy, social media content - Ad copy and campaign ideation ----and more Here's what my clients say: - Lina is extremely thoughtful and detailed in her analysis and recommendations. I was very impressed with how thorough she was in the brand discovery stages. The Brand Blueprint deliverables she provided were extremely detailed and comprehensive. It was almost overwhelming to see he thoughts on overall brand strategy plus the detailed plans for each stage and component. It is a solid blueprint to move forward with our new marketing plans. - Lina is extremely competent when it comes to brand management, marketing, and web design. I would highly recommend Lina and her team at 712 Creative if you need help in building your brand, marketing your products and services, or creating your website and marketing materials. She is fabulous! -------------------------------------------------------------------------------- I am fascinated by all of the great entrepreneurs that I come across. I love your ideas, your ingenuity and your dedication to your ventures. I thrive on creatively solving your branding and marketing challenges and I am absolutely honored to have the opportunity to help you succeed.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Messaging Framework
    Content Writing
    Corporate Brand Identity
    Copywriting
    Writing
    Brand Consulting
    Blog Writing
    Brand Identity
    Brand Development
    Article Writing
    Landing Page
    Email Marketing
    Brand Positioning
    Marketing Strategy
  • $25 hourly

    • 4.8/5
    • (113 jobs)
    I am a Venezuelan sociologist with twelve years of experience in market research. I am excellent at doing business analysis using combined methodologies; in quantitative, I support my insights with statistical data using software like SAS or SPSS. On the other hand, in qualitative, I have many focus groups and in-depth interviews moderated by myself. I am seeking employers who need to design a survey, moderate focus groups or in-depth interviews, design customer personas, or any market research process fast and with quality.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    SAS
    Marketing Strategy
    Quantitative Analysis
    NPS
    Statistics
    Internet Survey
    Consumer Research
    Focus Groups
    Survey Design
    Qualitative Research
    Focus Group Moderation
    Conjoint Analysis
    Market Research
    Market Research Interview
  • $61 hourly

    • 4.9/5
    • (54 jobs)
    Is getting new customers on your mind? You're a startup founder who's poured your heart and soul into a product with game-changing potential. You've envisioned it disrupting the market, yet, sales don't reflect that potential. You may wonder, "Why isn't my solution selling as it should?" Perhaps you've ventured down the traditional path - onboarded an army of salespeople and hoped for them to conjure magic. But the stubborn low close rates just won't budge. Sounds familiar? This is a plot I've encountered and flipped many times. Look at MetaMap (a past client of mine), once treading the same path as you, now scaling at Series B speed. I did for them what I do best- helped them connect their product to the market. Could that be you next? Visualize this: eager customers filling up every demo slot, transforming from leads to long-term clients. If you can see this happening with your product, you have a fantastic offering. The issue lies in marketing—and that's where I can make a difference. Sequoia-backed Gladia found themselves in your shoes. They spent years perfecting their product but struggled with marketing. Six months into our partnership, they discovered their market fit. Today, they are thriving. So, how about you? Are you ready to connect your startup product with the reasons customers would use it? Let's talk about it. Let's schedule a call and discuss your product, your past efforts, and your future potential. Let's outline the plan that will transform your business. With 50+ successful projects and $70k+ in earnings on Upwork, I don't just market, I transform. I create partnerships, escorting customers to your doorstep and ensuring they stay. Many startups have transformed into thriving scale-ups under my guidance. Could you be next? Well, that depends. If micromanaging and constant questioning is your thing, we may not be the best fit. I thrive in collaborations marked by mutual trust, respect for expertise, and joint efforts. A word of caution — my schedule tends to fill up rapidly, and I maintain a select list of clients at any given time. This isn't a sales gimmick; it's a reflection of my commitment to providing each client with focused attention. Don't let another day of potential growth slip by. Reach out to me now to book a strategy session, and let's start turning your startup product into the success story it deserves to be Yours, Yasen Stamatov P.S. I stand behind my work with a 100% satisfaction guarantee because I'm as invested in your success as you are. Your satisfaction isn't just a goal, it's my promise
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Direct Marketing
    Audience Research
    Go-to-Market Strategy
    Customer Insight Analysis
    Journey Mapping
    Brand Positioning
    Competitive Analysis
    Audience Segmentation & Targeting
    Survey Design
    Qualitative Research
    Market Research Interview
  • $85 hourly

    • 5.0/5
    • (104 jobs)
    I've demonstrated success driving profitable growth at small startups, mid-market companies, and global corporations (including Upwork!) I am now 100% focused on helping startups, marketplaces, non-profits, and cause-focused businesses fulfill their missions through world-class marketing. I am an excellent fit for organizations looking to create a go-to-market strategy, brand positioning, messaging, or marketing channel prioritization. In many cases, I am comfortable executing the strategies I recommend; in other words, you don't need to hire me as a strategist and then someone else to execute.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    AI Consulting
    AI Content Creation
    AI Marketplace
    Marketing Communications
    Brand Strategy
    Product Marketing
    Strategic Communication
    Brand Marketing
    Marketing
    Digital Marketing
    Marketing Strategy
    Advertising Strategy
    Customer Acquisition Strategy
    Business with 1-9 Employees
    Go-to-Market Strategy
  • $65 hourly

    • 5.0/5
    • (9 jobs)
    Hi, I'm Josh - Senior Brand Strategist with expertise in everything from food and drink to automotive and financial services. Equally happy working on longterm strategies for international brands, or helping start-ups and smaller businesses on their way. Let's start talking.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Advertising Strategy
    Advertising
    Brand Strategy
    Business Analysis
    Brand Naming
    Competitive Analysis
    Brand Research
    Mission Statement
    Brand Positioning
    Storytelling
    Branding
    Brand Development
    Brand Positioning & Messaging Strategy
    Brand Consulting
  • $56 hourly

    • 4.7/5
    • (165 jobs)
    Define high-quality content. For me, high-quality means content that is accessible, entertaining, and useful. High-quality content ranks. If that's what you're looking for, I can help. Since Upwork began, I've been delivering high-quality content. I also believe that authenticity sells, so I create content that helps my clients maintain their authentic voices online. My professional copywriting career began in 2010. Before that, I worked as a contributing reporter and spokesperson. I also have a background in technology sales. Your brand has personality – I help communicate it online. Whether it's words or a website, your message is my passion. I am both college and self-educated. I enjoy learning new things, researching new concepts, and explaining complicated topics. I write fast and learn even faster. I hate fluff, am allergic to SPAM, dream about ways to organize information, and love helping my clients find their voice.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Marketing Strategy
    Wireframing
    Writing
    SEO Writing
    Content Strategy
    Brand Marketing
    Brand Strategy
    Brand Consulting
    Copy Editing
    Content Writing
    About Us Page
    Copywriting
    Content Marketing Strategy
    Blog Writing
  • $95 hourly

    • 5.0/5
    • (89 jobs)
    Can you communicate what your brand, product or service offers in a quick, simple and impactful way? 'Translating' complex offerings into customer-facing messages can be challenging - especially when your audiences don't have the same level of knowledge you do. I can help you explain clearly what you offer and why, amplify what makes it unique, and position it impactfully so your customers know immediately how it will improve their lives. We're talking messages that will resonate with and engage your customers, and achieve the results you want. Tech, SaaS and Web3 / blockchain companies, I speak your language! I've been working remotely with clients and agencies globally for many years and I write in both British and US English. My clients have included Cypress.io, Aanika Biosciences, British Telecom, the UK Department of Health, STA Travel, Southern Comfort, L'Orèal, and many more. I CAN HELP YOU WITH: ⭐ Brand and messaging strategy work: ✔️ Purpose, mission, vision ✔️ Brand values ✔️ Brand strategy ✔️ Brand story ✔️ Messaging strategy ✔️ Messaging architecture ✔️ Competitive brand analysis ✔️ Brand positioning ✔️ Brand voice and house style guidelines ⭐ Copywriting: ✔️ Company names and brand names ✔️ Taglines, straplines, slogans ✔️ Web copy ✔️ Case studies ✔️ Company profiles ✔️ Personal bios ✔️ About us copy ✔️ Brochure copy ✔️ Product datasheets ✔️ ... and all manner of marketing communications materials. ➡️ Please look at my specialist Brand Strategy and Marketing Copywriting tabs for more detail. You can trust that I know what I'm doing: ⭐ I'm Expert Vetted and Top Rated Plus on Upwork with a Job Success Score that's consistently 100%. ⭐ I'm a native British copywriter, currently living in Portugal, and I write in US English too. ⭐ I have over 20 years' experience with solo consultants, creative agencies, corporate clients, government departments and start-ups on 5 continents. ⭐ I always keep my clients' goals in mind in whatever work I produce. I want you to succeed. ⭐ You can rely on me 100% for excellent communication and delivering on time, to budget, and to the highest standard. Self-employed since 2005, I have my systems and processes down to a fine art. ⭐ I founded and ran a small outsourced marketing (fractional CMO) agency for 7 years, and come from an agency background, so am very comfortable working with agency teams and a range of creatives. Sounds like a good fit for you? Let's chat about what you need help with.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    User Stories
    Voice & Tone Guidelines
    Case Studies
    Web3
    Communication Strategy
    Design Writing
    Website Copywriting
    About Us Page
    Company Profile
    Writing
    Messaging Framework
    Copywriting
    Brand Positioning
    Brand Consulting
    Brand Strategy
  • $22 hourly

    • 4.9/5
    • (146 jobs)
    My Dear Client, Thank you for taking time to read my intro. I work in the market research segment for more than 3 years and had a chance to work with CloudLinux, Microsoft, Stark Crew, Kaiser Associates, YellowBricks, CobaltBlue, AGOMED, Authentic Nigerian Art, and many more awesome companies. I’m your perfect contractor if you are looking for: - An experienced and professional market researcher - Researcher which is capable of conducting a target audience analysis - Professional who can create a deep and highly detailed ideal customer user personas - Researcher that can deliver a highly detailed report on your competitors I have a marketing background and deliver useful insight that you can apply immediately to your business. Additionally, I truly believe that without a genuine interest in the product and niche there will be no great results. For this reason, I have a positive can-do attitude and present the results in a visually appealing format. The unique approach that I apply to your work lies in the in-depth research of the competitive environment and customer segments. Knowing the environment you operate in and your target audience increases the chance of your product/service reaching out to the right people and makes their life better. Below are just a small sample of questions that I can help you to answer: - How viable is your product/service? - Who is your target group? - What are the pain points that your customers have? - What tactics your competitors apply to attract clients? - What upcoming trends are out there? - What kind of content your target group likes to engage with? Feel free to send me a message to get more samples of my work and to see if we are the perfect match for the project.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Internet Survey
    Business Analysis
    Customer Insights
    Quantitative Analysis
    Market Research
    Qualitative Research
    Business with 1-9 Employees
    Survey Design
    Market Research Interview
    Market Analysis
    Competitive Analysis
  • $175 hourly

    • 4.9/5
    • (76 jobs)
    🏆🌟EXPERT VETTED: RANKED IN THE TOP 1% OF FREELANCERS ON UPWORK🌟🏆 I help brands know who they are, why they matter, and how to say it. 💡 What you offer is uniquely valuable, but it’s hard to identify how you’re different when you’re caught in the day-to-day of running a business. With a little guidance and fresh perspective, you can uncover and articulate your brand’s true authenticity. The result? A team that's energized and aligned, and a brand that's a magnet for your target audience. Together, we’ll build a stands-for-something brand that attracts not just customers, but superfans. While I've worked with world class brands like P&G, Nestle, Google and Allergan, I love to help growing businesses take their brand to the next level. FOR WHEN YOU NEED: ✅Positioning ✅Naming ✅Purpose, vision, mission statements ✅Strategic and persuasive web or ad copy ✅Brand guidelines ✅Campaign concepts and taglines ✅Clear and differentiated messaging ✅Consumer insights ✅Brand tone of voice + verbal identity ✅Competitive audit I'm a brand strategist, copywriter, and naming expert who's passionate about helping purposeful brands and their visionary leaders connect with themselves so they can connect with the people whose lives they improve. Over 10+ years, I’ve helped tech and retail startups, CPGs, non-profits, and Fortune 100s discover their authenticity. I've been interviewed for and published in multiple global publications, including CNN Money and Irish Tech Times. I've also been a featured speaker at the Ohio State University as well as the Brandemonium conference in Cincinnati, OH, on topics like, "Foodpreneur Futures: Consumer Trends Impacting Food Entrepreneurs and their Brands" and "Blockchain for Brands."
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Website Copywriting
    Campaign Copywriting
    Business Name & Slogan
    Business Name
    Brand Naming
    Mission Statement
    Brand Positioning
    Content Development
    Brand Guidelines
    Copywriting
    Brand Research
    Storytelling
    Branding
    Brand Strategy
  • $125 hourly

    • 4.9/5
    • (73 jobs)
    With 15+ years of experience working on both the agency and brand side for major entertainment, consumer product, and lifestyle brands - I'm looking forward to delivering high impact creative and ROI driving marketing for your business. After just one year, the work from my independent boutique creative agency (SGO Studios) has had marketing creative featured in the Wall Street Journal, The Times Square Nasdaq Tower, Multiple Trade Publications, and Good House Keeping Magazine. I work regularly with clients across industries for both B2B and D2C projects in array of mediums, so don't be afraid to ask! SPECIALTIES INCLUDE: - Graphic Design (Adobe Illustrator, Photoshop) - Video editing and Adobe After Effects - Branding - Copywriting - Digital Marketing Strategy - Digital marketing Creative - Web design - Pitch Decks & Presentations Before Upwork and SGO Studios: I've worked with major entertainment networks including but not limited to: CBS, ABC, SHOWTIME, FREEFORM, MARVEL, HBO, FOOD NETWORK, C-SPAN, DISCOVERY For nearly 5 Years I also managed the official online stores and D2C marketing for DUNKIN’ DONUTS & STAND UP 2 CANCER In addition to my executive work, I’m a passionate designer and truly love all things digital marketing!
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Newsletter
    Social Media Content Creation
    Video Editing
    Advertising Design
    Web Design
    Social Media Design
    Copywriting
    Adobe Illustrator
    Adobe After Effects
    Adobe Photoshop
    Marketing Strategy
  • $100 hourly

    • 4.8/5
    • (4 jobs)
    When it comes to branding, it's not enough to just make something cool. Successful modern brands have to connect with people on an emotional level by standing for something meaningful. I'm an award-winning Brand Designer, copywriter, and strategist with extensive experience building brands, developing campaign concepts, formulating winning strategies, and crafting personable copy across channels. I specialize in helping brands find their voice and their purpose, infusing them with heart and grounding them in human truths that resonate with their respective audiences. Whatever the creative problem is that you're trying to solve, I can help. Let's make something that moves consumers in all the right ways. Specialties include: naming, voice development, brand strategy, brand design, storytelling, sustainability, and copywriting for brands in regulated industries. Expert-Vetted Talent on Upwork
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Rebranding
    Brand Identity & Guidelines
    Corporate Brand Identity
    Creative Direction
    Strategy
    Brand Strategy
    Copywriting
    Brand Positioning
    Brand Identity
    Branding
    Advertising Strategy
    Brand Naming
    Marketing Strategy
  • $200 hourly

    • 5.0/5
    • (8 jobs)
    You want your business to take off, to increase sales, improve relationships, and make a difference. But what got you here, won't get you there. That's where I come in. My studio EightySeven and I work with businesses like yours to design and re-design effective brands. EightySeven focuses on creating premium visuals backed by a creative strategy to make brands that help you stand out in your industry and stand out to your customers. We do this by acting as your creative partner helping you achieve your goals. You're the expert in your business, we're the experts in telling and presenting brand stories, let's work together to design your brand that will help your business blast off.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Branding & Marketing
    Brand Consulting
    Corporate Branding
    Branding
    Visual Communication
    Marketing Strategy
    Brand Strategy
    Brand Identity
    Brand Positioning
    Art Direction
    Corporate Brand Identity
    Brand Guidelines
    Logo Design
  • $220 hourly

    • 5.0/5
    • (247 jobs)
    Hi there, I am a highly skilled branding professional with over 20 years experience. I help clients build better brands. An expert in brand & business strategy, naming, visual identity & logo design. Experienced with blue chip international brands and agencies across multiple markets & industries including SC Johnson, Mars Foods, Allied Domecq, BAT, Bates Dorland, GPY&R, Fitch and more. "David combines freelancer flexibility with quality strategic thinking rooted in years of corporate experience” - US Fortune 100 Client. I specialise in new brand development, re-branding & ongoing brand guidance, I have held senior roles both client and agency side responsible for large teams and budgets in Australia, the UK and Europe. A seasoned professional experienced working with enterprise businesses worldwide, I also have significant experience with start-ups and new business development. I love working with founders and entrepreneurs in the critical early stages of business & brand development. My experience is built from both supporting start-up clients as well as having set-up, run and sold a number of business myself. "David guided us in the right direction even when we weren't quite sure on how to move forward" - Tech Start-up Client. Please take the time to read my reviews. I have been identified and selected by Upwork as an Expert Vetted Pro (top 1%), an interview based accreditation offered to top performers only. I also sit on multiple Private Upwork Talent Clouds. I have a special love for helping businesses and brands become environmentally sustainable. To help and guide the rapid transformation of businesses into sustainable environmental leaders from the inside out. I am supported in my work by my partner Susie, a highly skilled and internationally experienced graphic designer in her own right. Susie and I work as a team as part of our own consulting firm Blue Swimmer Group Pty Ltd, a business we have owned and operated for many years. We bring both strategic and creative expertise to all our projects. We are committed to ensuring all our clients, both large and small, benefit from our skills and experience and are 100% satisfied with our services. We are trustworthy, professional, reliable & efficient. Credentials Former senior marketing and brand manager at blue chip multinationals and international design & advertising agencies. Hands on experience launching, developing and managing brands and businesses. Board level strategy through to in-field implementation. Current Positions Owner & Director, Blue Swimmer Group Marketing Agency, Australia Owner & Director, Name Shakers Naming & Identity Agency Direct Industry Experience - FMCG (food, household, alcohol, tobacco, confectionary, beauty, cosmetics, haircare, healthcare, supplements, more) - Fashion & Textiles, Eyewear, Watches, Jewellery & Accessories, Swimwear - Retailing, Wholesaling and Agency. - Real Estate, Development, Construction - Investment & Funds Management - Tech & Digital Disruption (products, services, apps, platforms, marketplaces, AI, IoT, 3D etc) - Removals, Storage and Logistics - Travel Retail, Airlines, Hotels & Tourism - Building, Engineering, Hardware, Landscaping, Horticulture - Education & Training - Recruitment & Staff Development - Consulting & Agency Services - Crypto, Blockchain and non-fiat currencies - Charity and NFP - Medical, Dental, Healthcare, Allied Health - Legal, Compliance and related - Sports, Active Lifestyle, Health and Wellbeing - High Net Worth Individuals - Data - Design & Creative Services - Facilities Management, Cleaning, Painting and Commercial Trade Services - Global Art Industry - Innovation - Sustainable Products and Services - Security - Risk & Insurance - Mindfulness - Fishing & Outdoors - Short-term and holiday rentals and accommodation Marketing & Sales Skills - Brand Strategy & Management - Business & Brand Naming, Descriptors, Tag-lines & Slogans - Logos, Corporate Identity & Trademarks - Graphic Design, Photography & Art Direction - Copy Writing (Ad, Web, Print, Pitch) - Advertising, PR & Media Strategy & Creative - In-store & Field Communications Strategy & Creative - Online, Web, eCommerce & mCommerce Strategy - Print & Production General Management - Business Strategy - Business & Product Development - Vision & Mission Development - IP Protection & Management (Design & Trademarks) - Domestic & International Trade & Shipping - Distribution & Warehousing - Agents & Distributors - Contract Manufacture Market Experience - Australia & New Zealand  - United Kingdom & Western Europe - Russia & Nordics - North America - Canada - UAE, Saudi and Middle East - Israel - India - Hong Kong, Singapore, Myanmar & China - PNG & Pacific Islands Please reach out with any questions you have. PS - Many are now engaging me for short, video based brand coaching and business soundboarding sessions. Please enquire if interested. They are often a great way to get started
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Sales Promotion
    Advertising
    Product Management
    Business Plan
    Marketing Strategy
    Brand Marketing
    Product Development
    Brand Management
    Graphic Design
    Corporate Brand Identity
  • $150 hourly

    • 5.0/5
    • (74 jobs)
    I came to marketing with a background in Psychology and Literature. That is, with an interest in understanding people, and structuring compelling stories. Since then, I've learned that compelling business stories aren't architected in strategic meetings; not on whiteboards (virtual or physical) or in moments of deep, personal insight (eureka!); they are built in dialogue with users. We arrive at the best version of our story and offering through doing. Through hypothesis, experimentation and learning. This is marketing. A game of efficient learning; no, efficiency as an art form. And there are plenty of ways for it to go wrong. From brand consulting to serving as CMO of a fast-growing London-based tech startup (Tevent): of all the efficiency questions I've faced, there's one that is glossed over time and time again: "Which game are we really playing in?" Call it product-market fit. Call it positioning strategy. Call it whatever you like: this is where I now focus my time and energies. I work with teams interested in developing clarity on who they are, what they offer (truly), and how it fits with their competitors, customers, and allies. If that sounds like you and yours, I'd be very interested to learn more and see if there's a good fit.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Digital Business Modeling
    Digital Marketing
    Brand Naming
    Digital Strategy
    Business Consulting
    Strategy & Planning
    Startup Consulting
    Brand Positioning & Messaging Strategy
    Business Strategy
    Content Strategy
    Marketing Strategy
    Digital Marketing Strategy
    Brand Positioning
    Brand Strategy
    Brand Consulting
  • $200 hourly

    • 4.9/5
    • (49 jobs)
    Digital Marketing Strategist and Business Development professional with almost a decade of experience in Digital Strategy Development, Training, Coaching and Consulting. Working with both B2B and B2C start-ups and SMEs accross various industries. I specialize in: 1. Digital Strategy Development 2. Coaching and Consulting Business Owners and Managers 3. Business Development 4. Setting up teams and operational structure processes 5. Fractional CMO services 6. Setting up internal processes In the past 10 years, I created 2 companies which I bootstrapped, a digital agency working with international clients, which I sold, and a digital education company which sells globally recognized certification in digital marketing which now works on it's own, thanks to the processes I have set up. After working for so long in the field, I have decided it is time for me to now help other businesses and enterpreneurs grow, by using my know-how, hands-on experience and deliverable strategies. I have managed teams of up to 30 people and have helped over 50 businesses in the past few years. My approach is straightforward, direct and I like to work with companies and individuals who appreciate an open-minded, out of the box approach, and are willing to trust me with their business. One thing I can quarantee you is that I will always, always see your business like it's my own, and I will never be afraid to tell you the truth about your business, even if sometimes you may not like it. In my experience in working with various companies and individuals, I have learned that this is the only way for success. To me, providing value for your business is the most important goal. I always take into consideration the business model of my clients and make sure that all of the initiatives are helping the sales process and traction of the company. If you want to work with a self-driven professional who will understand your goals and business expectations, you are in the right place. Looking forward to cooperating with you!
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Content Marketing
    Media Planning
    Brand Marketing
    Startup Consulting
    Brand Strategy
    Business Development
    Growth Strategy
    Customer Retention Strategy
    Social Media Marketing
    Business Consulting
    Content Strategy
    Marketing Strategy
  • $100 hourly

    • 5.0/5
    • (17 jobs)
    I bring 20+ years running Marketing Communications and Public Relations departments for leading companies including Experian.com, FreeCreditReport.com, St John Knits, Louis Vuitton, Brighton, Ditech.com, La Blanca Swim, Polo Swim, Kennith Cole Swim, plus many other global brands. Have decide to leave the corporate world to support you! My broad experience can help you too! Are you launching a new brand/product, or need help with corporate communication, event marketing, or content…I am excited to help with this and more. I am strategic and focused on creating memorable initiatives utilizing platforms that make sense for the client I am working with. From offline to online marketing, public relations, print, and social media, I develop customized plans that drive brand awareness, market share, revenue and build brand loyalty. SPECIALTIES: Brand Management ♦ Public Relations ♦ Event Marketing ♦ Corporate Communications Project Management ♦ Sponsorship Marketing ♦ Content Creation ♦ Community Relations Influencer Management ♦ Ambassadors Programs ♦ Social Media ♦ Digital Transformation Editing ♦ Retail Marketing ♦ e-Commerce ♦ Omni Channel ♦ Licensee Management ♦ Ambassador Programs
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Digital Strategy
    Content Marketing
    Marketing Strategy
    Copywriting
    Internet Marketing
    Communications
    Public Relations
    Media Relations
  • $95 hourly

    • 5.0/5
    • (52 jobs)
    🫵 Are you a non-profit or purpose-driven organization seeking a strong foundation for future success? I'm a seasoned Brand Identity Designer and Strategist specializing in creating elevated completely custom visual identities and innovative strategies. I collaborate closely with non-profits and purpose-driven organizations, delving into their unique stories, goals, and target audiences, blending my expertise in strategic marketing, branding, and elegant design. By aligning brand values with compelling design and strategic thinking, I craft customized brand strategies that resonate and differentiate. From captivating logos to comprehensive brand strategies, I deliver tailored solutions that drive results. My portfolio showcases successful collaborations, illustrating visually stunning identities that evoke emotion and leave a lasting impression. Together, let's create a compelling brand identity and strategy that reflects your organization's values and mission. Contact me today to elevate your brand and achieve your goals! MY SERVICES ➤ Brand Strategy (Positioning, Messaging, Personas, etc.) ➤ Brand Identity Design (Logos, color palette, typography, brand guides, etc.) ➤ Marketing Collateral Design (Business Cards, Social Media Templates, Email Signatures, Brochures, Slide Deck Templates, etc.) TO GET STARTED ➤ Send me an invite to your job post or send a direct message
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Corporate Brand Identity
    Brand Style Guide
    Brand Design
    Brand Identity & Guidelines
    Branding & Marketing
    Brand Guidelines
    Brand Identity Design
    Corporate Branding
    Logo Design
    Brand Development
    Brand Consulting
    Brand Strategy
    Branding
    Brand Positioning
    Brand Identity
  • $65 hourly

    • 4.8/5
    • (15 jobs)
    🌟 Upwork Brand Identity Certified 🌟 Over ten years of experience in design, branding, and marketing 🌟 Brand strategy based on psychology and research 🌟 Custom, hand-lettered logos and brand identities 🌟 Easy-to-use, responsive websites built with WordPress I'm a designer who specializes in hand-crafted brand identities, brand strategy, and website development. I approach design from a business perspective, making design decisions based on your unique value as a business and the needs of your target audience. ✅ Always abide by deadlines ✅ Communicative and responsive ✅ Happy to talk via phone or video call ✅ No direction needed — I can lead you toward the right decisions for your project
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Responsive Web Design
    Logo Animation
    Lettering
    WordPress e-Commerce
    WordPress Theme
    WordPress
    Brand Strategy
    Brand Identity
    Print Design
    Illustration
    Web Design
    Layout Design
    Brand Consulting
    Logo Design
    Corporate Brand Identity
  • $60 hourly

    • 5.0/5
    • (32 jobs)
    Are you a business owner or professional looking to elevate your branding and marketing game? Look no further! With over 10 years of experience and having worked with over 40 brands, I specialize in developing and executing clear, valuable, and unique branding and marketing strategies that can help you stand out from the competition and connect with your ideal customers. *About my approach* With a master's degree in Consumer Psychology, I have a unique perspective on how to present your business to connect with your customers better and effectively. My approach is simple yet effective - I start by getting to know your customers through surveys and analysis. Then, I dive deep into understanding your business and competition through in-depth interviews and research. From there, I connect all the dots and create a strategic plan tailored to your needs and goals. *My achievements* Don't just take my word for it. I have a proven track record of success. - I managed an exclusive, time-limited product launch that sold out in a few hours, with half of the stock sold out in the first 30 minutes. - As a fractional CMO, I doubled the number of leads for one company in the first month and achieved a 350% growth in the first year for another. -Additionally, I have tripled the performance of online advertising campaigns (PPC) and written highly converting landing pages with a 10% conversion rate. * Next steps * If you're interested in taking your branding and marketing efforts to the next level, let's chat! Drop me a line and tell me about your business, your goals, and what I can do for you. I look forward to learning about your project and helping you achieve success.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Brand Guidelines
    Brand Strategy
    Digital Marketing Strategy
    Branding
    Brand Positioning
    Marketing Communications
    Content Marketing
    B2B Marketing
    Brand Marketing
    Market Research
    Copywriting
    Marketing
    Marketing
    Market Analysis
  • $150 hourly

    • 5.0/5
    • (58 jobs)
    Hey! My name is Micah. I help clients build better brands that stand out through strategy and design. A lot of Brands believe the path to success is to be just like the leading competitors, but real success comes from being something different. When I'm not in the studio, I'm out surfing. Send me a message and we can have a chat about your ideas, inspiration and goals. Specialties: • Brand Strategy • Logo Design • Brand Identity • Brand Style Guides
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Illustration
    Social Media Imagery
    Brand Marketing
    Label & Package Design
    Corporate Brand Identity
    Logo Design
    Brand Development
    Brand Consulting
    Graphic Design
    Branding
  • $40 hourly

    • 5.0/5
    • (77 jobs)
    Experienced Art Director with a demonstrated history of working in the design industry. Skilled in Web Design, Adobe Photoshop, Corporate Identity, Online Marketing, and Visual Communication. Strong arts and design professional with a Postgraduate focused in Fine Art from University of the Arts London.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Brand Identity Design
    Illustration
    Corporate Brand Identity
    Branding
    Label & Package Design
    Adobe Creative Suite
    Brand Identity
    Banner Ad Design
    Slide Animation
    Magazine
    Logo Design
    Wix
    Digital Design
    Landing Page
    Brand Guidelines
  • $20 hourly

    • 5.0/5
    • (8 jobs)
    - 7+ years doing UX design for startups, mobile apps, B2B SaaS, and Fortune 500 Enterprises - Insightful, strategic, top-level digital design - Help clients cut down production costs and hit their business goals - Always balance the user's experience and business objectives I'm a UI expert and leader with proven experience conceptualizing and designing new, engaging products and software. I quickly understand and translate business objectives into user-centered designs that also accomplish business objectives. I use my strong strategic, analytical, and creative skillsets to maximize product adoption, engagement, and growth. I've defined personas, created design systems, and established internal tools/workflows. I excel at partnering with product owners, developers, and executives throughout the development lifecycle to deliver a best-in-class final product. I've worked with companies ranging from start-ups to Fortune 500 companies on projects ranging from MVPs, redesigns, user research, design systems from scratch, feature implementations, and more. All of my processes are scalable and steps can be removed or added to fit your budget and timelines. Services Include: - Product Strategy - Branding and User Interface Designs - Design Systems - User Experience Designs - User Research - UX Audits - Usability Testing - Website Design and Development Tools: Design: Sketch, Figma, Adobe XD, InVision, Axure Usability Testing: In-person or remote testing, Validately, Lookback.io, and Usertesting.com Others: Adobe Creative Suite, JIRA, Trello, Zeplin, Abstract, Miro
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    User Interface Design
    UI/UX Prototyping
    User Experience Design
    UX Research
    Case Studies
    Web Design
    Wireframing
    User Flow
    Prototyping
    Mobile App Design
    Figma
    Adobe XD
  • $85 hourly

    • 5.0/5
    • (3 jobs)
    I am an ex-Amazon employee working as an Amazon Ads Consultant 🚀 3 reasons to hire me: 1 ) At Amazon I gave support to over 200 Amazon vendors and sellers at Amazon Advertising. I optimized their branding strategies, search positioning, and CPC campaigns. Hosted educational webinars too. 2) I am naturally customer-oriented and have great listening skills. I communicate in a language you will understand. I hate wasting unnecessary time and I'm mindful of others. 3) I am data-driven, supporting all my marketing decisions with numbers.
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Marketing Analytics
    Digital Marketing Strategy
    Brand Strategy
    Brand Research
    Digital Marketing
    Mission Statement
    Brand Consulting
    Brand Marketing
    Marketing Strategy
    Internet Marketing
    Brand Positioning
    Customer Acquisition Strategy
    Customer Retention Strategy
  • $65 hourly

    • 4.7/5
    • (351 jobs)
    Yes, you read that correctly. I have been making websites since 1998 - back when desktop publishing software such as FrontPage and Dreamweaver were a thing. I was first introduced to WordPress back in 2005 and have worked with it every year since. These days I try to stick to web and mobile design projects where I can use Figma to create amazing prototypes. I'm still open to taking on web development projects if I feel it is something within my expertise. Don't waste your time filtering through dozens of freelancers who will apply to your job and promise great results, only for you to end up disappointed and back here wishing you would have hired me instead. Let's just go ahead and start now. I'm also VERY interested in a full time salary position with your company so I can get out of this rat-race that is Upwork. Rate is negotiable. Save me! 😀
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    User Experience Design
    Mobile App Design
    WordPress
    PSD to WordPress
    Dashboard
    WordPress Development
    SaaS
    Mobile UI Design
    WordPress Theme
    UX & UI
    Web Application
    User Interface Design
    UI/UX Prototyping
    Layout Design
    Web Design
  • $125 hourly

    • 5.0/5
    • (97 jobs)
    I am a brand consultant who helps create and build profitable brands. I have decades of experience working with businesses of all sizes, from Fortune 500 companies and major brands to start-ups fast-growth businesses across all aspects of branding. My expertise includes brand strategy, brand naming, brand identity, brand launch, copywriting, digital branding, search engine optimization, thought leadership, and video production. My clients include multinationals like Johnson & Johnson, ADP, Canon, Kay Jewelers, and Bed Bath and Beyond, but also small, fast-growth entrepreneurial firms and nonprofits. I work for clients directly and as a team member at various advertising, digital, and branding agencies, including McCann-Erickson, FCB, Ogilvy & Mather, Mother, Brandworx, Verse Group, and others. Before becoming an independent consultant, I was a director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. I worked with clients as diverse as ExxonMobil, McGraw-Hill, D&B, and UPS. Before that, I was Marketing Director at E Ink Corporation, an MIT start-up that developed the display technology in the Amazon Kindle. During the dot-com bubble, I was Vice President of Marketing for CENUS Corporation; an Internet technology firm spun out of the University of California. I began my career selling advertising space and syndicated data at Downey Communications, a family-owned company. I learned about business, selling, writing, and entrepreneurship from my parents, both of whom started and ran their own successful companies. I am a frequent contributor of subject matter expertise to NPR, CBS, CNN, BBC, Fortune, Crain’s, The Atlantic, Marketing Daily, and many others. I write publications such as Forbes, Yahoo Finance, American Bank Marketing, Manufacturing, Apparel Magazine, China Business News, Sporting Goods Business, and others. My book Merriam’s Guide to Naming was first published in 2009, with a second edition in 2013. On the non-branding front, I co-wrote Mastermind: The Many Faces of the 9/11 Architect, Khalid Shaikh Mohammed, published by Penguin in 2011, Leading from Behind, a New York Times best-seller in 2012, and co-wrote Weaponized Marketing: Defeating Islamic Jihad with Marketing that Built the World's Top Brands. I am co-owner of Phoca Press, which publishes books by and about Navy SEALs. My areas of expertise: Verbal Branding * Naming * Tagline creation * Copywriting that combines an ear for a persuasive brand voice, translating dry facts into engaging copy, and being fully search engine optimized--if the robot doesn’t see it, your customer will never read it. I usually include social media content in the package (i.e., a white paper with social media tweets, posts, infographics, etc.) * Verbal brand assessments across media to include online and offline content, text/white papers/case studies/brochures/e-books/etc., video, imagery, social media profiles and posts, link building programs, on-page SEO, email campaigns, customer engagement processes Understanding the Brandscape * Video market research—getting out from behind the focus group glass and going out where real people interact with brands * Competitive audits * Internal marketing communications assessments * Internal and external stakeholder interviewing * Trend identification * Business strategy alignment Brand Strategy * Attributes * Positioning * Personality, tone, manner * Brand architecture * Brand books * Messaging guides
    vsuc_fltilesrefresh_TrophyIcon Persona Development
    Content Marketing
    Corporate Brand Identity
    Copywriting
    Microsoft Office
    Brand Marketing
    WordPress
    Brand Consulting
    Sony Vegas
    Microsoft Excel
    Adobe InDesign
    Microsoft Word
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