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🟢Brand Identity that Elevates Your Presence 🟢Attracts Your Audience 🟢Perfectly Encapsulates your Brand Story 🟢Fuels growth 🟢 Creates an Unforgettable Impression 🟢Drives Engagement 🟢 Boosts Business Performance 🟢Embodies your Mission, Vision & Values and 🟢Positions you for Lasting Success 🎯You're at the right place: • If you want to Transform your Business, Brand and need a Branding Strategist who'll develop a winning strategy for your brand, from DAY ONE! • If you think "I need a full pitch Brand package that I KNOW 100% will tell our brand's story RIGHT" • If you're searching for a professional who is motivated to work closely with you • AND that you can trust to get the job done RIGHT the FIRST time! WHAT DO I DO? I help brands to know who they are, why they matter, & how to say it. I am the Branding Expert who will generate 3X more qualified leads for you, in your quest for Business and Brand Identity. 🟢Working with me, you will: ★ Stop STRUGGLING with Names - we handle the Brand Identity, Brand Strategy, Brand Positioning, Trademark and Domain Availability ★ Put your best foot forward for your one shot at launching your brand or business ★ Skip all the hassle and simply CHERRY-PICK the names you love. ★ Shape your brand identity and make a lasting impression on your customers or clients they won't forget ★ Receive ONE-OF-A KIND Exceptional names that are Captivating, Unforgettable, Distinct, Futureproofed and Easy to spell, say & remember ★ Capture ATTENTION with that one NAME that LOOKS, FEELS and SPELLS perfect and speaks volumes about your brand ★ Work with a Seasoned Naming Specialist who regularly wins business and outshines over other and has named over 100+ brands ...PLUS even save money by taking my high-quality work at great rates 💎What makes my services Unique?💎 We are one of the few that still use pen, paper and our brains during the brainstorming process, instead of automatically computer generated Names. We always create memorable and catchy attention-grabber, tailored to your brand and customers! 🏆My Branding EXPERTISE covers: ✅Brand Identity ✅Brand Names ✅Business Names ✅Company Names ✅Product Names ✅Service Names ✅App Names ✅Slogans & Taglines ✅Setting a Powerful & Strong Narrative ✅Brand Personality and Identity ✅Expert Brand Consulting ✅Compelling Storytelling ✅Strategic Positioning Mastery ✅and Anything else that needs Naming! ⭐My Upwork clients have a LOT to say about me: 🟢"Outstanding job. I'm pleased with the brand names...You surpassed my Expectations... will definitely hire again " My service GUARANTEES satisfaction, timely delivery, & mind-blowing results that will captivate your audience. 🟡About me: With over 7+ years in the field, I'm a Seasoned Branding Expert who has successfully named 100+ businesses in the field. I have had the privilege of working with a diverse range of clients across various industries, gaining a lot of experience and helping them establish a strong brand identity that stands out in the competitive market. Creativity is in my DNA and my unparalleled passion for naming breathes life into brands. Over the years I've honed my skills to become a complete LEADER in the field. As a Brand Strategist and Naming Expert I excel in crafting both Brand and Visual Identities with which I forge Unforgettable & Impactful Brand names. ⭕Approximate project timeline: 1 week So if you're looking for a motivated safe set of hands to take the weight of this project, off your shoulders and work with you to get the job done right, then PRESS THAT BUTTON 🫵 and lets have a chat!

I am an Ex-Brand Agency Founder & Art Director with 5+ years of experience handling visual identities, branding and marketing for IPOs, Tech Startups, and Luxury Brands. Basically, you'll Get Agency-Grade Quality at an "Introductory" Rate. Here is the deal: I am new to Upwork. I have zero reviews here, but a massive portfolio offline. To build my reputation fast, I am offering my Senior-Level Execution at a heavily discounted rate for a limited time. You get the quality of a $80/hr Art Director for the price of a junior designer. Why hire me over thousands of others? Most designers just "draw logos." I build Visual Ecosystems. As a former Art Director, I understand that a logo is useless if it doesn't work on a website, a billboard, or a mobile app screen. I design with Grid Systems, Color Psychology, and Scalability in mind. What I Can Execute For You: ✅ Logo Systems: Precision-engineered logos based on mathematical grids, not random sketches. ✅ Brand Guidelines: Comprehensive manuals (Do's & Don'ts, Typography, Color Codes) so your team stays consistent. ✅ Visual Assets: Pitch Decks, Packaging, Social Media Templates, and Iconography. ✅ UI/UX Design: Converting your brand identity into clean, modern app/web interfaces. Proven Track Record: Tech/Hardware: Created the visual system for Bumimata (Security Tech), including packaging, app UI, and signage. FMCG: Handled visual assets for Nayz (Publicly Listed Company). HealthTech: Designed the UI/UX for NextFit ecosystem. My Toolset: Adobe Illustrator, Photoshop, InDesign, Figma. ⚠️ Note: This rate is temporary. Once I establish my 5-star reputation, my fees will align with market standards. Hire me now to lock in this value.

Hi, I’m Robin. ▪️ Award winning brand strategist and marketeer ▪️ MBA from Brunel University ▪️30+ years in marketing and consulting ▪️Helping businesses and independent professionals create brands with substance. Brand strategy is positioning, not logos, colors, typography, and design. Individuals and businesses come to me to define and articulate the core DNA and identity of their brands. Only once positioning is clear, can we translate that into a clear visual identity and relevant marketing, messaging, and content strategies. Without clear brand positioning, businesses struggle to differentiate themselves. Marketing is fractured and inconsistent, messaging is off the mark, and the consumer is left with more questions than answers about your brand. By analyzing your competitors and defining your audience segments, I’ll help you build a differentiated strategic foundation, sharpen your positioning, voice, and value proposition, and create clarity across every customer touchpoint. My approach blends decades of proven thinking and practical experience with modern technologies to balance strategic rigor and logic with commercial grounded creative thinking and ideas. My experience comes from working on global and local brands across a broad range of industries including personal brands, automotive, technology, retail, healthcare, media, consulting, engineering, financial services, energy, real estate, professional services, nutrition, and distribution. I’ve worked with Upwork clients in the US, Canada, Uruguay, UK, Dubai, Netherlands, India, and South Africa. MY OFFERING: ◼️BRAND STRATEGY: ▪️ Brand audits and situational analysis ▪️ Competitive analysis ▪️ Audience segmentation ▪️ Brand architecture ◼️BRAND BLUEPRINT™ Development: ▪️ Brand DNA: Purpose, Vision, Mission, Values, Positioning ▪️ Brand Identity: Archetypes, Personality, Promise & Essence, Tonality & Voice, Value Proposition ◼️BRAND ASSET DEVELOPMENT: ▪️ Business, brand and product naming ▪️ Brand taglines ▪️ Strategic messaging frameworks & Brand voice checklist ▪️ Brand Stories ▪️ Visual identity, website, and creative direction ◼️MARKETING STRATEGY: ▪️ Marketing strategies and communication plans ▪️ Funnel and channel strategies ▪️ Content strategies ▪️ Copywriting and website content ▪️ Email marketing ▪️ Thought leadership strategies ▪️ LinkedIn profiling and content strategies The goal is always the same: Create brands with substance that connect more meaningfully with their audience and build long-term business value. Brand In a Box™ will help you create your own Brand Blueprint and Messaging framework for a fraction of the price. This still includes some free hours of my time to guide you and make sure you get the desired outcome. See my profile below. I am happy to work on a fixed fee or hourly basis, whichever works out best for you. If you’re looking for a strategic partner to help clarify, position, build, or grow your brand, I’d love to have a free discovery call. Best, Robin

✴ Upwork Top 1% Talent - Expert Vetted With 15+ years of building premium brands across the US, LATAM, and Europe, I deliver structured Brand Positioning and Identity engagements for B2B, B2C, lifestyle, fintech, and CPG brands. Each project includes competitive analysis, SWOT, audience and positioning frameworks, brand architecture, archetype definition, and a complete visual identity system (logo, color, typography, photography direction, Figma prototype, and social visual framework). The result is a comprehensive brand guidelines document designed to support long-term consistency, clarity, and growth. Awards and Recognition • New York Festivals Award • TikTok Award – Best Financial Channel Strategy • Wall Street Online Marketing Award • Asociación Argentina de Marketing Award • National Costume Museum Honoree – Founder and Creative Director of MIIST, featured in Harper’s Bazaar, Vanidades, and Buenos Aires Fashion Week Jury Roles • Grand Juror, New York Festivals Awards • Juror, Shorty Impact Awards • Juror, A’ Design Awards

Available for Projects (June & July 2026). I’m Segomotso, a Brand Strategist & Designer blending thoughtful strategy with refined, modern design. For the past 4+ years, I’ve partnered with founders and growing businesses worldwide to create elevated brands that are truly distinct, feel intentional and built for long-term success. “Sego has worked with us many times before for logos, shirt designs, and website help. She's amazing—responsive, detail-oriented, and open to feedback. We’ll work with her again for sure!” — Beverly C. What I Specialize In + Brand Strategy (Personality, Positioning, SWOT and so much more) + Brand Identity Design + Strategic, modern brand identity systems + Refined, scalable logo design + Thoughtful color palettes and type systems + Iconography, patterns, and visual assets Brand Application & Digital Design + Website design (Figma, Squarespace, WordPress) + Social Media Content + Brand stationery + Print & digital advertising + Packaging & label design + Custom illustration (Adobe Illustrator) If you’re ready for a brand identity that feels premium, genuine, and aligned with your vision —let’s connect.

𝟲𝟬 + 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 | 𝟰𝟬𝟬+ 𝗽𝗮𝗴𝗲𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 | 𝟮𝘅 𝗮𝘃𝗴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗶𝗳𝘁 | 𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 Your website has about 5 seconds to convince your visitor to keep going. If they have to work to understand what you do or why it matters, they will not stay long enough to discover how good you actually are. When that happens, it is rarely a brand or design problem. It is a thinking problem. And when the thinking is thin, no amount of copy or visual polish will save it. This is the gap I work in. I help teams fix the thinking underneath their brand and marketing decisions, before they rush into execution. In practice, that means turning fuzzy ideas into clear positioning, then translating that thinking into strategic assets teams can actually use: websites, landing pages, sales decks, and messaging systems that hold up under pressure. With nearly 15 years of experience as a brand strategist, I have guided more than 60 brands, from billion-dollar organizations to early-stage startups, by tightening the logic first and letting every asset follow from it. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Step 1. Deep discovery -- where I look at buyer judgment, market perception, and internal misalignment to find where your brand is currently losing its way. Step 2. Positioning & your edge -- We identify the specific space that makes you the obvious choice for your ideal client. Step 3. Messaging backbone -- I develop an actionable, ready-to-execute system that is ready to be put in action. Step 4. Execution -- I translate the strategy into high-impact communication. This includes conversion copywriting for landing pages, sales decks that persuade, and website messaging that speaks directly to your audience’s needs. 𝗔 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ‣ 60+ brands guided through high-level positioning and narrative revamps. ‣ 150+ Customer & Stakeholder Interviews to ground strategy in real-world data. ‣ Former CMO experience that allows me to see your brand through a business lens. ‣ 400+ landing pages written that on average 2x conversions — "𝑲𝒂𝒕𝒂𝒓𝒊𝒏𝒂 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝑰'𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒘𝒊𝒕𝒉. 𝑺𝒉𝒆 𝒊𝒔 𝒗𝒆𝒓𝒚 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒂𝒃𝒍𝒆, 𝒓𝒆𝒍𝒊𝒂𝒃𝒍𝒆, 𝒄𝒐𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒗𝒆, 𝒂𝒏𝒅 𝒔𝒉𝒂𝒓𝒑 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒔𝒉𝒆 𝒖𝒔𝒆𝒔 𝒉𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒕𝒐 𝒓𝒂𝒊𝒔𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕𝒔 𝒔𝒉𝒆'𝒔 𝒂𝒔𝒔𝒊𝒈𝒏𝒆𝒅. 𝑺𝒉𝒆 𝒉𝒆𝒍𝒑𝒆𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒓𝒆𝒂𝒍 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒚𝒐𝒏𝒅 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒄𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅." - André Borrel, Concentric — 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 If you’re looking for someone who asks the hard questions first, I’m your person. Drop me a message and let's talk.