20+ years experience in Public Relations. Former PR specialist at NASDAQ and Associate Vice President at one of the top-ranked PR agencies in the U.S. A leader in media relations and earned media coverage for consumer, home, lifestyle, business, and technology brands.
My clients have appeared in high-impact media outlets like USA Today, Wired, Business Insider, Cosmopolitan, Travel+Leisure, CNET, InStyle, PopSugar, PC Magazine, Forbes, Better Homes & Gardens, and The New York Times.
My services include:
✅ Placing articles in leading national media outlets and trade publications
✅ Developing strategic PR and media campaigns
✅ In-depth media research
✅ Press list development
✅ Press release writing and distribution
✅ Leveraging existing relationships with journalists
✅ Digital PR
Upwork has awarded me with its 🌟TOP-RATED PLUS🌟 and 🌟EXPERT-VETTED🌟 designations, given to freelancers who have consistently demonstrated exceptional performance with a proven track record of success with high-value projects.
Let's get started on your next PR campaign, you'll be in good hands!
Public Relations
Marketing Communications
Brand Management
Public Relations Consultation
Public Relations Strategy
Media Monitoring
Media Relations
Media Pitch
Press Release Writing
Press Distribution
Press Release
Communications
Media List
Consumer Goods
Brand Identity
Lifestyle
Consumer Electronics
Brand Strategy
Home & Garden
Health & Fitness
Paul A.
Havertown, Pennsylvania
$27/hr
5.0
1 jobs
Are you looking for an experienced, results-driven writing professional to enhance your business content? Your search ends here!
With nearly a decade of professional writing experience in article research, article writing, and SEO content creation, I am not just a seasoned content writer but a passionate one. I bring a unique blend of skills and insights to your projects.
What sets me apart? As a former public relations writer with experience writing press releases for national product introductions and marketing campaigns, I can communicate your business message. With my twenty years of experience in sales and marketing, especially as a financial service agent and mortgage broker, I specialize in transforming complex information into compelling narratives that drive results.
I am also an experienced ghostwriter, screenwriter, and published novelist. If you are looking for someone who can effectively write stories or biographies with exceptional dialogue and character development, look no further.
Here's what you can expect when you work with me:
🚀 Exceptional writing skills that captivate and persuade your audience.
📞 Effective communication and problem-solving skills that ensure your project stays on track.
⌛ Timely delivery, so you never have to worry about missed deadlines.
💯 100% satisfaction guarantee – if you're not happy, I'm not happy!
Ready to unlock your business's full potential with the ultimate content writer and strategist? Let's chat today and start maximizing your conversions and customer satisfaction!
Want to see my writing samples?
You can view my portfolio and writing samples in the section below!
Public Relations
Content Writing
Business Writing
Research Interviews
Ghostwriting
Screenwriting
Sales Copy
Sales Strategy
Marketing Strategy
Sports Journalism
Sports & Fitness
Blog Writing
Blog Content
Novel Writing
Romance Novel
Alexis C.
Philadelphia, Pennsylvania
$85/hr
5.0
60 jobs
Your business is the key to my own success, so there's no room for anything but high quality and punctual work that not only delivers results, but goes above and beyond your expectations.
Over the last decade I've worked at e-commerce startups, boutique marketing agencies, music management groups, and most recently, I am self employed as a marketing consultant.
My specialities are:
- Captivating and engaging social media content that catches AND keeps your audience's attention
- Building Influencer/Affiliate programs from the ground up, from research to outreach and acquisition, as well as managing developed programs
- Clear, concise and creative marketing plans designed specifically to help your business flourish
- Email copy that your audience actually enjoys reading, AND clicking!
What you can expect:
- Questions up front: It's imperative that I gather the necessary information regarding your project and business, so I can make sure your business needs are 100% satisfied
- Recommendations: Freelancing is my full-time job, so researching and gathering industry data fills many hours a week. You can expect recommendations on your projects as we dig in.
- Kick Off Meeting: I find it best to start projects with an initial kick off date and virtual meeting to ensure we are both on the same page. Communication is key!
- Reporting & Data: Building trust with you is my first priority. I will always keep you informed on KPI's and milestones to help you make the best decisions for your business.
Background Summary:
- Social Media Account Management, primarily Instagram & TikTok
- Influencer/Affiliate Marketing on Instagram, Tiktok Shop, Levanta, Refersion
- Copywriting (Short or Long form)
- Email Marketing Campaigns
- Operations Development & Management
- Content Development/Content Marketing
- Project Management
Let's get the conversation started!
Copywriting
Product Photography
Influencer Marketing
Affiliate Marketing
Content Strategy
Email Marketing
Squarespace
Instagram
Facebook
Social Media Management
Social Media Marketing
Jeffrey D.
Wexford, Pennsylvania
$30/hr
5.0
2 jobs
I’m a senior Strategic Communications and Public Affairs leader who helps organizations navigate high-stakes moments, shape complex narratives, and build reputations that earn trust. With a rare combination of strategic communications expertise + legal training + legislative and policy experience, I specialize in solving challenging communications problems where precision, clarity, and sound judgment are essential.
Across my career—spanning AARP, UPMC Health Plan, America’s Public Television Stations, PNC Financial Services, and the U.S. Department of the Air Force—I’ve led national and enterprise-wide communications strategies that influence public opinion, manage reputational risk, support executive visibility, and align internal and external messaging. My work consistently helps mission-driven organizations strengthen stakeholder relationships, navigate sensitive issues, and communicate with confidence in fast-moving environments.
My background as both an attorney and a former registered lobbyist—including experience drafting legislation, advising Members of Congress, and shaping political advocacy campaigns—gives me a deep understanding of how policy, media, and public perception intersect. I frequently help clients develop messaging that supports legislative goals, engages policymakers, and positions organizations effectively in complex political landscapes.
What I Bring to Clients
High-Impact Strategic Communications
I develop clear, targeted narratives and integrated strategies that connect your goals to the audiences who matter most—media, customers, funders, policymakers, and internal stakeholders.
Public Relations & Thought Leadership
I craft compelling stories, pitches, op-eds, and executive content that elevate your brand, increase visibility, and position leaders as credible, trusted voices in their sectors.
Political Advocacy & Government Relations
I create messaging and advocacy strategies that support legislative priorities, regulatory positioning, policymaker engagement, and coalition-building. I translate policy and legal issues into accessible narratives that drive action.
Crisis & Issues Management
With a strong foundation in law and litigation, I handle sensitive reputational challenges—legal disputes, investigations, executive issues, and policy controversies—developing messaging that mitigates risk while maintaining trust.
Internal & External Messaging Alignment
I bring together PR, employee communications, government affairs, digital content, and leadership messaging to ensure clarity, consistency, and strategic impact across all channels.
Executive Advisory & Stakeholder Engagement
I coach and support leaders through complex decisions, high-profile media moments, organizational change, and public positioning.
Public Relations
Communications
Strategy
Crisis Communications
Thought Leadership Content
Community Outreach
Influencer Outreach
Scott W.
Philadelphia, Pennsylvania
$75/hr
4.5
8 jobs
I secure earned (not paid) press, industry recognition, thought leadership opportunities and strategic visibility that drive business growth.
With 11 years of experience at top PR agencies, including DKC, High10 Media and Jonesworks, and in independent consulting, I combine agency-level strategy with creative, hands-on media execution. I move beyond traditional PR to secure earned press that drives growth, generates new business and expands your audience reach. Let’s define what success looks like for you, and I will build the media and narrative framework to help you reach it.
I have led communications work across media, tech, entertainment, music, AI, VR, publishing, politics, advertising, philanthropy and emerging industries. I have worked with startups, founders, global brands, agencies and public figures operating at local, regional, national and global scales.
WHAT I BRING TO YOUR TEAM
▪ PROVEN PR IMPACT: My background includes executing crisis PR strategy for Scooter Braun during his Big Machine Records acquisition and public feud with Taylor Swift; supporting the launch of Grid News, which generated more than 1 billion media impressions with features across CNN, The New York Times, Axios, Politico and Reuters; guiding public relations for Lonely Planet’s global digital rebrand, which surpassed pre-pandemic sales; implementing a comprehensive one-year PR push for Zac Brown Band covering an album release, three national stadium tours and award lobbying; driving more than 750,000 views and national press for Deaf Film Camp’s ASL "Home" music video; and securing Fast Company Innovation by Design and Best Workplaces recognition for Upstatement, among countless other wins. I have consistently delivered strong results for a diverse portfolio of clients, including Bloomberg News, Adweek, Medium, The Arena Group, Den of Thieves, Madison Wells Media, LDJ Productions, A+E Networks and numerous emerging startups and agencies.
▪ STRATEGIC NARRATIVE DEVELOPMENT: I turn technical or abstract ideas and complex data into clear, high-impact stories that resonate with the press, stakeholders and target audiences.
▪ THE PR OPPORTUNITIES YOU NEED: I specialize in the "hidden" side of PR: award strategy and submissions, executive speaking placements, thought leadership and trade visibility, university press, partnership opportunities and organization membership recommendations that define your market status.
▪ WRITING & EDITORIAL EXCELLENCE: Whether it is a bylined op-ed, a press release or executive messaging, I operate as a final editorial checkpoint to ensure your voice is clear, compelling and AP style-compliant.
▪ SENIOR-LEVEL FREELANCE PARTNERSHIP: I act as an extension of your team, handling strategy and execution so you can focus on core business operations.
▪ B2B PR FOR THE PR AGENCY: I also specialize in agency-level visibility strategy. At nearly every agency in my career, I have independently led PR and positioning efforts for the teams I worked with. This includes securing spots on industry recognition lists such as Observer’s 50 Most Powerful PR Firms and PRWeek’s Power List. I also manage award submissions for teams and campaigns, identify leadership speaking opportunities and develop internal honors and performance case studies. These initiatives build credibility and directly drive new business for an agency.
WHAT CLIENTS SAY
"Consistently impressed with Scott’s ability to manage high-pressure situations, secure impactful stories and build strong media relationships." — Victor Trevino, former VP of communications at Live Nation
"A passionate professional with deep cross-disciplinary understanding of entertainment media who consistently goes the extra mile." — Matt Medved, CEO of Now Media and former editor-in-chief of SPIN
"Deep relationships with national media, detail-oriented, highly professional and creative." — Tony Case, former senior editor at Digiday and executive editor at Adweek
CORE SERVICES INCLUDE:
▪ Award and ranking strategy
▪ Crisis communications
▪ Product launches
▪ Executive thought leadership
▪ Press release drafting
▪ Press outreach and pitching
▪ Media training
▪ Agency PR and positioning
▪ Ongoing media relations
I bridge the gap between creative storytelling and measurable business outcomes. Whether you need a senior-level partner for a major business announcement, campaign development, reputation management, event PR, expert-crafted communications materials or agency growth, I deliver the top-tier communications leadership you need without the overhead of full-time staff.
You need a PR partner who understands the nuance of national media and the strategy behind brand and agency growth. Let’s discuss your objectives.
Public Relations
Marketing Communications
Communications
Press Release Writing
Social Media Management
Content Writing
Media Monitoring
Social Media Strategy
Communication Strategy
Media Pitch
Press Distribution
Media Analytics
Media Inquiries
Targeted Media Pitch
Outreach Strategy
Cathleen L.
Philadelphia, Pennsylvania
$175/hr
4.8
203 jobs
I’ll start out with what you care about: Results.
Led marketing strategies and implementation for an iPhone/iPad game that achieved 1 Million downloads in less than a year.
Recent Google Ads are receiving 22% Click Through Rate. (I can prove this. Just ask)
Counseled Law Firm on their paid advertising strategy and corresponding platforms resulting in a cost savings of 25% and increased revenue 32%.
Led Strategic marketing for a National Travel Agency through PPC optimization and Video Facebook advertising. Results have achieved 20% YOY growth in revenue each year.
I have worked on Upwork since 2009, so there is a lot of history. I have earned over $300,000 with over 160+ jobs.
My website is madison worldwide dot com.
With my recommendations and implementation, I more often allow your company to produce greater results at less spend. I know I command a higher rate on Upwork, but with over $300,000+ earned on Upwork as well as the fact that I have been asked to do publicity for Upwork in the past, I hope you will give me a chance to get great results for your company.
I I am also a big believer in analytics. They are the only way to prove what marketing tactics are working for you and your company. Every business is unique and although there are tactics that work better than others for most companies, constant message testing, and utilization of unique tools and strategies and A/B testing should always be employed.
As you will note, my background is both broad and deep and involves agency and client side marketing, entertainment marketing, heavy online marketing, experiential/event marketing, sponsorship, traditional advertising, guerrilla marketing, social media and other forms of emerging and engagement media as well as significant technology marketing including SaaS, Apps and various other technology products and services.
What is my background? I am glad you asked.
With my high profile corporate experience as a foundation, I enjoy helping smaller clients and entrepreneurs bring their visions to life. My past experience is working for big advertising agencies such as BBDO, Y&R, Ogilvy & Mather and DDB working on Healthcare, Automotive, and Consumer brands such as Starbucks. Then, I went client side and worked for Hilton Hotels for almost 10 years in a senior marketing position overseeing their worldwide corporate partners such as Coca Cola and the Olympics on behalf of all the brands under the Hilton Umbrella. Then I went on to Entertainment and Philanthropy contract positions with Live Earth, TED, and XPRIZE Foundation.
With my own company, I have helped over 200 companies become more successful in their marketing strategies and campaigns. I enjoy both small and large companies and very much like long term projects.
Here are some additional areas I have a lot of experience in:
Branding
Public Relations
Content Marketing Strategies, Development and Implementation
Blog Outreach
Sales Funnels
AI Marketing
Online Digital Strategy and Implementation
Graphic Design (Social Media Promotions, Brochures, Direct Mail)
Overall Website Development and Design
PPC including Adwords (I am a Google Agency) Project and Team Management
Event Planning/Management (From corporate roundtables in India and Singapore to a global concert chaired by VP Al Gore that reached 2 Billion people to a conference at the United Nations for 350+ Thought leaders)
SEO Improvement
I have proven my ability to lead strategy and development of any campaign, brand or initiative involving many stakeholders and am adept at gaining consensus across multiple constituents when necessary. In other words, I play well with others.
Thank you for your consideration.
I look forward to hearing from you soon!
Cathleen Lewis
Email Marketing
Social Media Marketing
Internet Marketing
Marketing Strategy
Brand Consulting
Media Pitch
Google Ads
Copywriting
Facebook
Advertising
Startup Consulting
Microsoft Excel
Audience Segmentation & Targeting
B2B Marketing
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