I have 20+ years of expert/managerial experience onsite and remotely in international, EU and national level marketing and communications (focus - growth marketing; strategic marketing; b2b, digital, content, SMM, events marketing; advertising; communications), project and operations management.
My specialisations are LinkedIn (Strategy, Organic and Paid, Lead Generation and Social Selling, Profile Optimisation) and Account-Based Marketing (ACB).
✅ High performer
✅ Results, quality and process orientation
✅ Effective decision-maker and problem solver
✅ Exceptional organiser and planner
As your certified LINKEDIN MARKETING CONSULTANT, I
- Develop and execute customised LinkedIn marketing, advertising and content marketing strategies for the lead generation, visibility of your brand, increased exposure, a higher level of credibility and attraction of new clients
- Perform in-depth audit and analysis of your current LinkedIn advertising approach and prepare optimisation proposals
- Audit and detect the success formulas of your competitors on LinkedIn
- Create your LinkedIn company account by turning it into a lead generation page
- Ensure LinkedIn organic or paid account management
- Develop and execute LinkedIn employee advocacy programmes
- Create and execute well-designed LinkedIn social selling and lead generation strategies
- Prepare and execute Social Media strategy for aspiring thought leaders and influencers
- Create or optimize your LinkedIn profile for a) landing new jobs; b) becoming a thought leader; or c) for networking purposes
- Optimize your LinkedIn profile for better search results
- Provide ad hoc or regular LinkedIn consultations, and training for you and your company
- Deliver presentations and workshops for conferences and fairs
My LinkedIn Marketing clients:
✅ B2B companies and startups, such as nyris (tech, Germany), ABOUT Healthcare (health tech, USA), Messente (telecommunications, Estonia), ProRankTracker (software, Israel), iDenfy (tech, Lithuania), Lenderwize (fintech, UK), Grytics (software, France), Avantage Entertainment (game tech, USA), Total Freight International (logistics, UAE), GoGlobal (human resources, Japan), InnoArk (tech, Singapore), Tech Exactly (IT, India), and others
✅ B2B event companies and industry bodies, such as Data Leaders (UK), DPW (Germany), PAGE - Phil-Asian Gaming Expo (Philippines), Substribe (UK), and others
✅ B2C companies and startups, such as Blood Academy (eLearning, UK), and others
✅ Senior-level professionals (directors+)
🚀🚀🚀 The LinkedIn marketing project for Digital Procurement World (Germany) was submitted for LinkedIn Marketing Awards and got a Silver Award with our marketing efforts as the best new conference at Conference Awards 2020.
📖📖📖 I have been providing presentations and training on LinkedIn for B2B and B2C companies at different international events such as Riga Comm - Baltic Business Technology Fair and Conference (Latvia), AdWorld Experience (Italy), Digital Marketing Virtual Conference (by BeMyApp, virtual), and others.
My LinkedIn Marketing certificates - Marketing on LinkedIn: The Sophisticated Marketer's Guide, Rock Your LinkedIn Profile, Advertising on LinkedIn, B2B Marketing on LinkedIn, Growing Your Small Business with LinkedIn, Learn LinkedIn Sales Navigator, Learning LinkedIn, LinkedIn Sponsored Inmail, LinkedIn Video Marketing for Personal and Brand Pages, Marketing on LinkedIn, Writing to be Heard on LinkedIn.
As your B2B MARKETING STRATEGIST, I can:
- Perform in-depth audit and analysis of the current marketing strategy, channels, tools, methods and activities
- Research the needs of your target groups
- Analyse marketing strategies of competitors
- Identify best practices of marketing in a specific field of activities or industries
- Develop communication and marketing strategies: general and/or by specific channels (digital, social media, events, face-to-face, printed, etc.)
- Prepare Marketing Action Plan, identifying resources, priorities and budget
- Hire the specialised marketing team profiles
- Manage the implementation of the plan
As your VIRTUAL CMO, I can
- Work with you at an Executive level to not only understand the tactics of your competitors but, more importantly, their strategy
- Bring a fresh perspective and critical analysis to understand your overall marketing opportunity, where you stand, how you differentiate, and what it will take to achieve your goals
- Build a detailed marketing ‘Growth Roadmap’ with specific action items that will drive revenue growth and help you to implement it!
- Develop critical monitoring and measurement dashboards to ensure every aspect of your business is working on planning and continually improving
PS. I am a convinced anti-amateur!
PS2. For more than 8 years I help the European Commission to choose projects for EU financing
PPC Campaign Setup & Management
Company LinkedIn Profile
LinkedIn Campaign Manager
Digital Marketing Strategy