Hire the Best Content Strategists in Minnesota

Hi there! I’m Emily, a digital marketing strategist specializing in social media management, SEO blog writing, email marketing, and PPC advertising. I help brands show up consistently, communicate clearly, and convert more customers through strategic, high-quality content. With experience managing marketing for home-service companies, creative businesses, and local service providers, I understand how to create content that is not only beautiful, but effective. My expertise includes: • Social Media Management: content planning, scheduling, monthly calendars, engagement, and advertising • Blog Writing + SEO: keyword research, long-form articles, industry topics, location-based SEO • Email Marketing: drip sequences, newsletters, template designs, segmentation • Content Strategy: editorial calendars, brand messaging, copywriting, editing • PPC/Google Ads: keyword strategy, campaign setup, ongoing optimization + tracking I’m known for being organized, detail-oriented, while delivering work that feels polished, professional, and aligned with your brand. If you’re looking for a marketing partner who can elevate your content, keep your channels consistent, and support your business with smart, strategic execution, I’d love to work together. “Where Creativity Meets Conversion”

I'm a Senior Copywriter & Strategic Comms expert with 8+ years of cross-industry experience writing for B2B & B2C clients, including Investment Funds, Startups and Fortune 500s. What can I do for you specifically? I specialize in: ✅ High-converting website copy ✅ Press releases that get noticed ✅ Blogs & articles that engage & inform ✅ White papers that educate & persuade ✅ Social media posts that start a conversation ✅ Sales emails & landing pages that sell ✅ Powerful thought leadership pieces ✅ Pitch decks & presentations that close the deal ✅ Investment one-pagers that get funded ✅ Speech writing that inspires action ✅ Sales-enablement materials that help your team close more business ... And so much more. Not only that, but if you are looking for someone who: ✅ Is laser focused on your target audience & how to reach them ✅ Delivers high quality, original content that engages & informs ✅ Understands what it takes to write copy that sells ✅ Can take complex concepts & break them down into easy to understand language ✅ Works quickly, efficiently, & always meets deadlines ✅ Is a great communicator & easy to work with Then I'm the copywriter you are looking for! I have a proven track record of helping companies achieve their desired results with my writing. I would love to put my skills and experience to work for you and help you take your business to the next level. Contact me today and get ready to scale your business with compelling copy!

Hi, I’m Keith! I’m a Top Rated Plus e-commerce growth consultant specializing in Shopify and Etsy store optimization, Print-on-Demand (POD), and Conversion Rate Optimization (CRO). As an official Shopify Partner with Google, Meta, and CRX certifications, I help entrepreneurs, solopreneurs, and small business owners build and scale high-converting online stores. With over a decade of combined experience as an ecommerce consultant and ecommerce store owner, I understand the unique challenges of building a brand from the ground up. I know what actually drives sales, and just as importantly, what wastes budget. While no one can guarantee overnight miracles, working with me means you’ll be equipped with proven, data-backed strategies to turn passive browsers into paying customers so your sales and revenue will keep climbing. I WORK BEST WITH ✓ New or growing Shopify & Etsy stores ✓ Store owners who feel their shop isn’t converting as well as it should ✓ Entrepreneurs who want clear, actionable guidance Whether you’re launching a new shop or refining an existing one, my goal is to optimize your store for conversion and profit—so you can feel confident in your store and focus on running your business instead of worrying about what’s not working. HOW I CAN HELP YOU SOPIFY & ETSY OPTIMIZATION ⦿ Homepage, product pages, collections, and navigation ⦿ SEO-friendly structure for Shopify & Etsy (titles, collections, internal linking) ⦿ Conversion-focused layout, clarity, and trust signals CONVERSION RATE OPTIMIZATION ⦿ CRO audits and prioritized recommendations ⦿ Product page and checkout optimization ⦿ UX and customer journey improvements ⦿ CXL-trained in Ecommerce CRO frameworks SEO & ON-PAGE OPTIMIZATION ⦿ Shopify on-page SEO (Including Schema Markup and optimization for AI search behavior) ⦿ Etsy SEO (titles, tags, categories — no spam tactics) ⦿ Search intent alignment with product pages ⦿ SEO improvements designed to increase sales, not just traffic USER EXPERIENCE (UX) ⦿ Easier navigation and product discovery ⦿ Reduced bounce and friction ⦿ Clearer calls-to-action and messaging PRODUCT LISTINGS & CATALOG MANAGEMENT ⦿ SEO-optimized product titles and descriptions ⦿ Image hierarchy and product clarity ⦿ Shopify catalog organization for conversion META ADS As a certified Meta ads professional I also support growth through meta ads strategy and management: 🔹 Facebook & Instagram ads (setup, management, and optimization) 🔹 Campaign strategy and ongoing optimization EMAIL MARKETING 🔹Basic email flows and promotions 🔹Conversion-focused funnel structure 🔹Retention and repeat-purchase improvements PLATFORMS & TOOLS 🔸Shopify 🔸Etsy 🔸Printify, Printful & Other POD partners 🔸Meta Ads Manager 🔸Google Analytics (GA4) HOW I WORK As my Upwork reviews reflect, I take pride in doing thoughtful work and overdelivering whenever possible. I love bringing my expertise to bear to help clients realize their ecommerce goals! I believe a well-optimized store does more than attract traffic; it earns trust, repeat customers, and higher revenue. So that's my focus. If you want practical, honest help improving your Shopify or Etsy store, let's talk! EDUCATION & CERTIFICATIONS DEGREES ▷ M.A. in Literature & Writing — Union Institute & University ▷ B.A. in Social Sciences — Washington State University (Summa Cum Laude) PRIMARY CERTIFICATIONS ➤ CXL – Conversion Rate Optimization Mini-Degree ➤ CXL – Digital Psychology & Persuasion Mini-Degree ➤ Google Ecommerce & Digital Marketing Professional ➤ Meta Digital Marketing Associate ➤ Meta Social Media Marketing Professional ➤ Google Data Analytics Professional ➤ Google Project Management ADDITIONAL CERTIFICATIONS ▸ HubSpot SEO (Levels I & II) ▸ Intuit Mailchimp Email Marketing ▸ AMA Generative AI Marketing Professional ▸ Google Analytics (GA4) ▸ Google Ads (Search, Display, Video, Shopping, Measurement) HOW I WORK & MY VALUES I believe hard work is a virtue, in being honest, in treating every job I take like it’s the most important job, and in overdelivering whenever I can. As my Upwork reviews reflect, when I work for you, your success is my success. If you want practical, honest help improving your Shopify or Etsy store, let's talk!

I help founders and growing companies build the brand strategy, positioning, and messaging architecture that lets everything else — the website, the content, the sales conversations, the pitches — finally come together perfectly. Most brands don't have a content problem. They have a clarity problem. The website gets rewritten, the social posts get redesigned, the deck gets reformatted, and six months later the same fog is back. The fix isn't more output. It's the structure underneath. I build that structure. SELECT CLIENTS: Equinox · Blade · Edelman Financial Engines · Audien Hearing · Halo Collar · Alterme · Work Money · Froya Organics · HRE Beauty · Ken & Dana Design · ACI Jet · Koniver Wellness · Rabbit Hole Media Lab · BIOptimizers · Wonder Project · BrightOutcome · Fountain Life · Teleios Health Across DTC, hospitality, financial services, health and wellness, pet tech, and mission-driven sectors. HOW I HELP YOUR BRAND: → Clarify your positioning so you stand for something specific that competitors can't claim → Build a messaging system that holds across your website, your content, your sales conversations, and your team → Excavate the genuine point of view you already have but can't articulate yet → Turn complex offerings into narratives that feel powerful and sticky TYPICAL PROJECTS: Brand strategy and positioning Messaging frameworks and voice guides Brand audits and clarity sprints Founder voice and thought leadership systems Website content strategy and structure Editorial direction and content architecture WHAT MAKES MY APPROACH DIFFERENT: Before brand work, I trained and worked as an archival researcher for nearly a decade, building narrative practices for major cultural institutions and creative archives. That work was about excavation: finding the true, specific, unexpected thing inside a body of work and rebuilding the story around it. I now apply that same methodology to brand strategy. Most brand consultants build positioning from competitive analysis and audience research, which produces brands that sound like a simple comparison to another brand. I start by excavating what is already true and specific inside your company: the founder's actual point of view, the original insight that started the work, the language your best customers already use about you. Then, I build the strategy from there. This produces brands that are harder to copy because they are genuinely yours. EXPERIENCE: 17+ years across brand strategy, editorial and messaging leadership, and executive communications Department director at a full-service agency running brand and content programs across 12+ concurrent client accounts Executive thought leadership work placed in Fast Company, AdWeek, Built In, Associated Press, Digiday, and Ad Exchanger Master's in History; trained as a researcher before I trained as a strategist I BELIEVE: The strongest brands are excavated, not invented Clarity is the most underrated competitive advantage Words matter, and the wrong ones cost more than people realize If your company has real value but the way it shows up in the world feels foggy, generic, or inconsistent, we should talk. I'm happy to walk through how I would approach your specific situation.

I help brands tell their stories with content that feels natural, on-voice, and built to perform. Clients trust me for my positive energy, dependable communication, and ability to match their style quickly. My experience includes content creation for top-rated hospitality brands like Madden’s Resort—recognized by Condé Nast as one of the best in the Midwest—along with Pier 1, financial institutions, digital agencies, and lifestyle brands. I’ve also used these same strategies to grow two successful content sites of my own, so I understand how writing needs to perform in the real world. If you need someone who can jump in, adapt fast, and get things right the first time, I’m here to help. ⭐ Skills Brand Voice Adaptation SEO Blog Writing & On-Page Optimization Website Copywriting Content Strategy & Editorial Planning AI Prompt Engineering & AI-Assisted Content Development Keyword Research & Competitive Analysis Email Marketing & Newsletters Social Media Content Writing Scriptwriting (video, social, promo, training) Recipe Development & Food Content Photography & Video Script Planning Digital Marketing Strategy Creative Direction Project Coordination & Client Communication ⭐ Niche Expertise / Industries Served Hospitality & Travel (Resorts, Lodges, Tourism — including Madden’s Resort, Condé Nast-rated) Food, Recipe, & Lifestyle Content (including two self-owned brands) Home Services (lawn care, cleaning, painting, home improvement) Retail & Home Decor (Pier 1) Financial Services & Fintech Digital Agencies & Marketing Firms Health & Wellness Local Small Businesses Education & Nonprofits E-commerce Product Descriptionsnders