Hire the Best Content Strategists in Minnesota

UPWORK TOP RATED PLUS | CERTIFIED ECOMMERCE CRO EXPERT Most stores look good, but few actually sell. I bridge that gap using Digital Psychology and Conversion Rate Optimization (CRO) to turn your visitors into customers. As a Shopify Partner and Etsy specialist, I build stores that prioritize conversion from day one. Hi, I’m Keith, a Google and CXL certified Shopify & Etsy expert specializing in building and optimizing stores for small businesses & solopreneurs. By combining CRO, Digital Psychology, and Digital Marketing, I build stores rooted in customer behavior, trust-building, and conversion strategy. And as a solopreneur myself, I also understand how important it is to make every dollar count, so I approach every project with that in mind. I WORK BEST WITH: ✓ New or growing Shopify & Etsy stores ✓ Owners who feel their shop isn’t converting as well as it should ✓ Entrepreneurs who want clear, actionable guidance ✓ Clients who want to work with a real person, not a faceless agency WHAT I CAN HELP YOU WITH: SHOPIFY & ETSY OPTIMIZATION ⦿ Conversion-optimized homepage, product pages, and navigation ⦿ SEO and GEO (Generative Engine Optimization) for Shopify & Etsy ⦿ Conversion-focused layout, clarity, and trust signals ⦿ Print On Demand (POD) Integration CONVERSION RATE OPTIMIZATION (CRO) ⦿ 100-point CRO audits and prioritized recommendations ⦿ Product page and checkout optimization ⦿ UX and customer journey improvements ⦿ Increasing Average Order Value (AOV) SEO & CUSTOMER RETENTION ⦿ Shopify on-page SEO/GEO (Schema Markup and Meta Descriptions) ⦿ Etsy SEO (titles, tags, categories) ⦿ Search intent and ad alignment ⦿ Increasing Customer Lifetime Value (CLV) HOW I WORK: I take pride in thoughtful work, great communication, and over-delivering. If you want practical, honest help improving your Shopify or Etsy store, message me and let’s talk! EDUCATION & CERTIFICATIONS: DEGREES ▷ M.A. in Literature & Writing — Union Institute & University ▷ B.A. in Social Sciences — Washington State University (Summa Cum Laude) PRIMARY CERTIFICATIONS ➤ CXL – Conversion Rate Optimization Mini-Degree ➤ CXL – Digital Psychology & Persuasion Mini-Degree ➤ Google Ecommerce & Digital Marketing Professional ➤ Meta Digital Marketing Associate ➤ Meta Social Media Marketing Professional ➤ Google Data Analytics Professional ➤ Google Project Management SUPPLEMENTARY CERTIFICATIONS ▸ HubSpot SEO (Levels I & II) ▸ Intuit Mailchimp Email Marketing ▸ AMA Generative AI Marketing Professional ▸ Google Analytics (GA4) ▸ Google Ads (Search, Display, Video, Shopping, Measurement)

Before you place an order — please message me first so we can align on your project needs and make sure I’m the right fit! 📩 I’m Pearl — an AI Workflow Manager, Product Strategist, and Agile Lead with 5+ years of experience driving creator operations, content production pipelines, and business analysis for brands, e-commerce sellers, and digital businesses across TikTok, Instagram Reels, YouTube Shorts, and Amazon. I bring a rare combination of creative execution + strategic operations — meaning I don’t just make content, I build the systems, workflows, and roadmaps behind it. Here’s what I do: ✅ Product Strategy — Roadmap development, feature prioritization, go-to-market support, and creator platform strategy for digital products and content-driven businesses ✅ Agile Project Management — Sprint planning, backlog grooming, Scrum facilitation, and Kanban workflow design (CSM & PSM I Certified) ✅ Business Analysis — Stakeholder discovery, requirements gathering, KPI reporting, and process optimization to close the gap between business goals and execution ✅ AI Workflow Automation — End-to-end content pipelines using HeyGen, ElevenLabs, Runway ML, Google Flow, CapCut & ManyChat ✅ Creator Operations & UGC Content — AI-generated videos, campaign execution, multi-platform publishing, and Amazon storefront management ✅ SEO & Metadata Optimization — Product descriptions, video tags, and digital asset governance Whether you need someone to run your content operations like a product, facilitate your Agile workflows, or analyze your business processes and build smarter systems — I’ve got you covered. 💬 Message me first — tell me your goal, your product, and your timeline. We’ll scope it together before any order is placed. 📌 Social: @pearlawainfluencer | @pearlndikum

I'm a Senior Copywriter & Strategic Comms expert with 8+ years of cross-industry experience writing for B2B & B2C clients, including Investment Funds, Startups and Fortune 500s. What can I do for you specifically? I specialize in: ✅ High-converting website copy ✅ Press releases that get noticed ✅ Blogs & articles that engage & inform ✅ White papers that educate & persuade ✅ Social media posts that start a conversation ✅ Sales emails & landing pages that sell ✅ Powerful thought leadership pieces ✅ Pitch decks & presentations that close the deal ✅ Investment one-pagers that get funded ✅ Speech writing that inspires action ✅ Sales-enablement materials that help your team close more business ... And so much more. Not only that, but if you are looking for someone who: ✅ Is laser focused on your target audience & how to reach them ✅ Delivers high quality, original content that engages & informs ✅ Understands what it takes to write copy that sells ✅ Can take complex concepts & break them down into easy to understand language ✅ Works quickly, efficiently, & always meets deadlines ✅ Is a great communicator & easy to work with Then I'm the copywriter you are looking for! I have a proven track record of helping companies achieve their desired results with my writing. I would love to put my skills and experience to work for you and help you take your business to the next level. Contact me today and get ready to scale your business with compelling copy!

I help brands tell their stories with content that feels natural, on-voice, and built to perform. Clients trust me for my positive energy, dependable communication, and ability to match their style quickly. My experience includes content creation for top-rated hospitality brands like Madden’s Resort—recognized by Condé Nast as one of the best in the Midwest—along with Pier 1, financial institutions, digital agencies, and lifestyle brands. I’ve also used these same strategies to grow two successful content sites of my own, so I understand how writing needs to perform in the real world. If you need someone who can jump in, adapt fast, and get things right the first time, I’m here to help. ⭐ Skills Brand Voice Adaptation SEO Blog Writing & On-Page Optimization Website Copywriting Content Strategy & Editorial Planning AI Prompt Engineering & AI-Assisted Content Development Keyword Research & Competitive Analysis Email Marketing & Newsletters Social Media Content Writing Scriptwriting (video, social, promo, training) Recipe Development & Food Content Photography & Video Script Planning Digital Marketing Strategy Creative Direction Project Coordination & Client Communication ⭐ Niche Expertise / Industries Served Hospitality & Travel (Resorts, Lodges, Tourism — including Madden’s Resort, Condé Nast-rated) Food, Recipe, & Lifestyle Content (including two self-owned brands) Home Services (lawn care, cleaning, painting, home improvement) Retail & Home Decor (Pier 1) Financial Services & Fintech Digital Agencies & Marketing Firms Health & Wellness Local Small Businesses Education & Nonprofits E-commerce Product Descriptionsnders