Hire the Best Corporate Brand Identity Specialists
in the United States

Senior Graphic Designer with 15 years in brand identity, motion graphics, and print. My background includes one-pagers, brochures, reports, posters, mailers, social content, digital ads, presentation materials, and other client-facing deliverables that need to feel polished and on-brand.

🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Design & Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.

Are you looking to elevate your B2B brand, launch a high-impact markeing campaign, or secure your next funding round with a world-class investor deck? Or perhaps a Video? I am a multi-disciplinary B2B Designer specializing in high-end visual storytelling, advanced motion design, and cutting-edge Generative AI workflow integration. I bridge the gap between creative concept development and business results. To view my most up-to-date work, please check out my Behance project link pinned in my portfolio section below. Click "Invite to Job" to discuss your timeline and goals. Note: (*U.S. clients only) - Serious inquires only, your communication and professionalism is valued.

I’m Phil! Award-winning graphic designer with 7+ years of experience crafting compelling visual identities for brands looking for a crystal-clear connection with their audience. I’ve designed for scrappy entrepreneurs, startup visionaries, and global brands. Here's a more complete look at my recent projects: pdbrictson.wixsite.com/mysite-1 While my work experience covers a wide range of industries and mediums, my clients all share a common distinction: They are all driven individuals who are good at what they do and understand the value of great design. Does that sound like you? Send me a message and let’s talk.

🚀𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀 𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁 𝘄𝗶𝘁𝗵 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻𝘀! Fast Turnaround!! With 10+ years of expertise in web and graphic design, I partner with businesses to craft modern, minimalist designs that drive revenue—generating sales. As a Top 1% Brand Identity Specialist on Upwork, I blend creativity with data-driven strategy to deliver designs that not only captivate but convert audiences into customers. ✅ 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲: ✔️Proven ROI: Designed 500+ logos, websites, and brand kits that boosted client revenue by 20-50%. ✔️Agency-Trained Precision: Former lead designer for top-tier agencies, ensuring pixel-perfect, deadline-driven results. ✔️Full-Cycle Expertise: From concept to launch—logos, websites (WordPress/Figma), Amazon graphics, and packaging—I handle it all. ✔️No-Risk Collaboration: Unlimited revisions until you’re thrilled. 🄲🄾🅁🄴 🅂🄴🅁🅅🄸🄲🄴🅂: ➡️ Modern Minimalist Logo & Brand Identity Design ➡️ Conversion-Focused WordPress & Figma Web Design ➡️ Amazon Product Graphics & Packaging That Sell ➡️ UI/UX Design for Websites & Mobile Apps ➡️ Social Media & Print Design Rating is 5.0 out of 5. My recent client feedback. "Great freelancer. Fine work. Skillful, very patient since I had delays. She is calm, competent and I would definitely work with Farah again. She is excellent and does an outstanding job." Message me today for a free consultation—I’ll share a step-by-step plan to elevate your brand with designs that work harder for your business.

Need a modern and elegant design? I'm here to provide you with the most original and elegant solutions! Every design concept I come up with accomplish entirely satisfies the needs of my clients while also being unique and innovative. Why I think I would be a great fit for your project: 1. I work quickly, and My designs are done very carefully. 2. I understand that communication is very crucial so I will keep you informed of the status of the project and am accessible at all times. 3. My top goal is making sure you're satisfied. The services I offer are as below: 1) Logo design 2) Brand guidelines design 3) Website Design/Development 4) Marketing collateral's design (Brochure, Flyer, banners etc) 5) Logo animation 6) Stationary design Looking forward to work with clients from all over the world.