Hire the Best Corporate Brand Identity Specialists in California

My name Steve Soto a Web Designer / Graphic Designer / Webflow Developer / Logo Brand Designer. My prices are a bit higher than others here on upwork but that's because I feel like I provide quality work and uniqueness in all my projects. I've worked with many companies around the world some being startups and other being large corporate companies. Banner and Social Media projects are designed by my brother Erik Soto. Which you can also find on Upwork. Feel free to browse my extensive portfolio filled with logos, corporate identities, flash, banners, web designs and compare for yourself my work with other here on upwork. You'll see that i'm clearly a step ahead. I specialized in: - Logo Branding - Corporate Design - Webflow Websites - Wordpress Websites - Banner Ads - Flash - Social Media - App Design - Spline - Figma

A brand is more than a logo it’s recognition, trust, and consistency working together. Through strategic logo creation and refined graphic design, backed by over a decade of experience in Adobe Illustrator and Adobe Photoshop, I develop scalable brand design rooted in strong identity frameworks and clear guidelines. With 13+ years in logo design and 2000+ completed projects, along with 6000+ hours completed worldwide, I specialize in building complete brand identity design that go beyond visuals. My approach blends strategic thinking with precise execution across Adobe Illustrator and Adobe Photoshop, ensuring every identity is both creative and functional. I focus on creating cohesive brand design where the logo becomes the core foundation of a unified identity. This consistency extends across graphic design, print, web, and digital platforms, supported by thousands of hours of professional freelance experience and a proven track record of delivering high-value brand solutions. My expertise spans logo creation and full brand identity development, integrating illustration, packaging, label design, and business card design into a seamless visual language. With additional experience in Figma, Adobe InDesign, graphic design, and UX/UI design, I build designs that align aesthetics with usability and user experience. Industries I’ve Worked With Tech • SaaS • Startups • FMCG • Food & Beverage • Beauty • Skincare • Wellness • Supplements • Healthcare • Finance • Fintech • E-commerce • DTC Brands • Retail • Real Estate • Architecture • Fashion • Luxury • Manufacturing • Education • Media • Hospitality • Travel • Nonprofits ### 🎯 Expertise & Approach Every project begins with research-driven branding, including positioning, audience insight, and market analysis. From there, concepts are developed and refined using Adobe Illustrator and Adobe Photoshop, ensuring clarity, originality, and scalability. I work across multiple visual styles including minimalist, modern, vintage, hand-drawn, and organic aesthetics. Depending on the brand, I create abstract marks, combination logos, wordmarks, symbols, emblems, monograms, and pictorial identities. ### 🧭 Brand Identity & Corporate design Systems I develop complete identity design systems supported by structured guidelines and style frameworks. These systems ensure visual consistency across every touchpoint, from digital platforms to print materials. Deliverables include brand strategy foundations, visual identity systems, branding templates, and assets designed for long-term scalability and rebranding needs when required. ### 🧩 Logo Design Services * Scalable logo Design for digital and print use * Transparent, vector-based designs for flexibility * Logo animation and motion concepts using Adobe After Effects * 3D mockups for realistic presentation * Fully editable source files and production-ready assets Each logo is developed through sketching, vector refinement, and optimization for digital platforms, social media kits, and marketing applications. ### 🖥️ Digital & Web Design I support brands with web design, redesigns, landing pages, and development across platforms like WordPress and Webflow. My process includes wireframing, UX/UI prototyping, and structured layout design focused on usability and performance. Additional work includes social media creatives, presentations, posters, and advertising materials, all aligned with a consistent visual design system. ### 📦 Packaging & E-commerce I design packaging, labels, and product presentation systems for platforms such as Amazon, Shopify, eBay, and more. My experience also extends into apparel and merchandise design, ensuring market-ready visual communication across industries. ### 🧠 Strategy & Marketing Integration My work combines brand consulting, naming, and identity development with SEO fundamentals, content structure, and copy direction. This ensures not only visual impact but also discoverability and market relevance. ### 🛠️ Tools & Skills Adobe Illustrator, Photoshop, InDesign, After Effects Figma, SketchUp, UX/UI systems Typography, iconography, vector tracing, and advanced photo editing Strong communication skills with global client experience across multiple markets ### 🚚 Additional Capabilities I also provide motion graphics, social media creative direction, and consistent visual storytelling across platforms. Experience spans diverse industries including construction, fashion, and lifestyle brands, delivering tailored identity systems for each. ### 🚀 Why Work With Me * 13+ years of experience in logo Design and brand identity design * 2000+ completed projects with a strong client satisfaction record * Top Rated status with consistent high-performance delivery * 6,000+ hours of professional freelance work completed worldwide * Proven expertise in building scalable, strategic brand identity d systems

Top 1% • Expert-Vetted • Top Rated Plus • Shopify & Webflow Partner • Upwork & Credly Certified 📣 Specializing in building brand identity systems & websites tailored to business goals. 📣 15+ years of experience in design, branding, growth marketing & product management, supercharging the design process and ensuring that designs are tailored to your business needs & strategy. 📣 Credly-verified skills backed by dozens of certifications from Adobe, Google, IBM, Pearson, etc. 📣 5 years of leading a diverse team of 25 senior-level designers to enable additional capabilities that include but are not limited to designing websites, eCommerce stores, landing pages, presentations, pitch decks, sales materials, packaging, reports, merchandise, ads, illustrations, and other formats. All of this helps me and my team to achieve: ✔️ Constant quality assurance & second opinion during the design process. ✔️ Clear & direct communication without sugarcoating. ✔️ Fast, consistent & top-quality results. Trusted by enterprise clients & small businesses. Clients include Target, Google, Microsoft, Adobe, Walmart, Palo Alto Networks, Cloudera, Twitch, Spotify, Workday, NVIDIA, Nasdaq, Patrick Industries, and many more. Having experienced all sides of the process as a client, now a service provider and an entrepreneur, I understand the importance of tailoring design to business goals instead of simply designing visually appealing stuff. This mindset and work ethic have become the core of my business philosophy and empower us to deliver the best results that work. And just one of many client reviews to give you a sneak peek at what you’ll feel like after we work together: ❤️ "Alex and Sketchy Design Studio do truly world-class work. I've been on the agency side at global holding companies for 15+ years, and this work far exceeded my expectations." — VP of Marketing @ $40+ billion public company.

⭐️⭐️⭐️⭐️⭐️ "An Extraordinary Designer that you must contract with!" (actual Upwork Review) 💲Hourly and fixed rates NEGOTIABLE, based on availability and scope of work. 🔥 1000+ Logo Design Projects 🔥 100%+ Satisfied Clients for Business Logo 🔥 450 + International Clients for Professional Logo 🌍 🔥 24 Hour Turnaround Time Hello! I'm Edwin Asaf, a professional full-time logo and brand designer with 14 years of experience. Designing memorable logos and crafting enduring brands are my passions. I'm committed to going the extra mile for each of my clients, treating their projects as if they were my own. If you like what you see in my reviews and portfolio, let's hop on a quick call to further discuss your project, budget, timeline, and my initial ideas towards a successful collaboration. (I offer free consultations... just message me to set up a time). Looking forward to connecting! Best regards, -Edwin Asaf Brand Strategist and Expert Logo Designer ---- Types of logo design I have crafted for hundreds of businesses: ✨ Minimalist Logo ✨ Minimal ✨ Modern ✨ Professional ✨ Flat ✨ Luxury ✨ Text ✨ Vintage ✨ Badge ✨ Hand drawn ✨ Feminine ✨ Signature ✨ Custom ✨ Unique ✨ Creative How do I craft the logo for any business, brand, or organization? 🧿 Understand the brand 🧿 Research and brainstorm 🧿 Sketching and conceptualization 🧿 Typography selection 🧿 Color selection 🧿 Iconography and imagery 🧿 Finalize and prepare files Whatever your business category, I am here to help you out. ❇️ Startups ❇️ Small businesses ❇️ E-commerce businesses ❇️ Marketing agencies ❇️ Technology companies ❇️ Consulting firms ❇️ Fashion and apparel brands ❇️ Food and beverage companies ❇️ Real estate agencies ❇️ Health and wellness businesses ❇️ Financial services providers ❇️ Event management companies ❇️ Non-profit organizations ❇️ Educational institutions ❇️ Hospitality and tourism businesses & Much More⚡️⚡️⚡️ DELIVERABLES INCLUDE: 🔸️ Research-based Designs 🔸️ 3D mockup 🔸️ High-Resolution Files 🔸️ Logo Transparency 🔸️ 100% satisfaction guarantee 🔸️Source and Vector files (ai, eps, PSD, SVG, etc) 🔸️ Social media kit 🔸️ Stationery designs 🔸️ Printable Files Why should I be hired for your next logo design & brand identity project? 🧿 A unique identity 🧿 Fast Communication & VIP support 🧿 Original, highly creative, and unique minimalistic design 🧿 Unlimited Revisions until you are completely satisfied 🧿 Logo design specialist 🧿 Copyrights transfer Vector Source Files Formats .AI .EPS. SVG. PDF. PSD. JPEG. PNG Type of stationery design service I provide: ✨ Business Card Design✨ Letterhead Design ✨ Invoice Design✨ Brochure Design✨ Catalog Design✨ Menu Design ✨ Postcard Design ✨ Icon Design ✨ Packaging & Label Design ✨ T-shirts Design ✨ Merchandise Design ✨ Sticker Design Some of my client's comments on my work ⭐️⭐️⭐️⭐️⭐️ "An Extraordinary Designer that you must contract with!" ⭐️⭐️⭐️⭐️⭐️ "Edwin is a high-end branding artist, period. He took the time to understand the project in detail, and the results are exactly what I needed. This is not just another logo guy; this is quality work." ⭐️⭐️⭐️⭐️⭐️ "Edwin was super responsive and is highly talented. He has both an eye for design and a listening ear for his customers. He is a great listener and was able to capture the vision for my project quickly and honestly delivered far above my own expectations. Incredibly honest and straightforward as well!"

Brand Identity Designer | Outdoor & Lifestyle Brands Hey there, I’m Zane, and I specialize in helping outdoor and lifestyle brands break free from the noise and create identities that genuinely resonate. With over 5 years in branding and design, I work with adventurous brands to craft bold, true-to-you identities that don’t just look great, they get real results. My clients consistently see improved brand recognition, deeper customer connections, and stronger market presence. What You'll Get: 𖥔 Complete brand identity systems (logo suite, custom color palette, typography, and comprehensive guidelines) 𖥔 Strategic brand positioning and collaborative discovery sessions 𖥔 Consistent visual identity across every brand touchpoint 𖥔 Easy-to-follow guidelines to keep your brand looking sharp long-term How We’ll Work Together: Discover & Strategize ⤷ Let’s get clear on your vision, audience, and the landscape you’re navigating. Creative Exploration ⤷ I'll present multiple thoughtful design directions aligned with your strategic goals. Logo & Identity Buildout ⤷ Crafting a flexible, versatile logo system that fits every use-case scenario. Refinement & Application ⤷Polishing the final look and feel across all your brand touchpoints. Guidelines & Launch ⤷Delivering detailed guidelines to ensure your brand stays consistent and impactful. Why Work with Me? ✅ Owner of Dumo Studio, fully immersed in outdoor and surf culture ✅ Previous design experience for established brands like Cobian, Walmart, DSW, and Macy’s ✅ Strategic mindset blending creative vision with practical business goals ✅ Committed to quick turnarounds and refining until it feels just right Ready to make your brand unforgettable? Shoot me a message to chat about your project or book a free 30-minute strategy call—let’s see how we can create something amazing. 🚀

I'm a top 1% expert-vetted branding strategist and designer on Upwork, and a partner at Glekel, a design studio based in Los Angeles. My background: * Master’s Degree in Brand Strategy and Design, ArtCenter, Pasadena, California. * Clients from growing startups to larger organizations including PepsiCo, Netflix, Edelweiss, the City of Los Angeles, Panda Express, Healf * Bachelor’s Degree in Advertising and Graphic Design, British Higher School of Art & Design I have experience across various industries such as tech, healthcare, food, and fashion, and have worked in PR, advertising, marketing, architecture, and graphic design. My strength lies in multitasking and adapting to any situation. I thrive on constant movement and development, which fuels my inspiration and provides creative solutions for new projects. You can google me!