Hire the Best Branding Freelancers in New York

🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Design & Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.

I’m a strategic writer and integrator with experience in messaging, brand positioning, web design, and communications for mission-driven, health-adjacent, and other high-trust work. My freelance work on this platform has included helping founders, practitioners, and organizations clarify what they do, shape audience-facing language, and communicate complex or sensitive ideas with more credibility, coherence, and precision. I’ve often been brought in when the work itself was strong, but the positioning, creative direction, structure, or communication around it needed to become clearer and more usable. Project management has been a central theme in my startup work with founders. This profile is maintained primarily as a public record of past visual freelance work, professional background, and identity verification. I no longer use Upwork as a primary channel for pursuing new business, but I continue to keep it available as a snapshot of the work I’ve done and the perspective I bring. Skills & Keywords Squarespace • Brand Strategy • High-Converting • Positioning Brief • Wellness Branding • Mental Health Branding • Offer Development • Naming & Voice • Go-To-Market Strategy • Founder Consulting • Retreat Branding • Therapy Messaging • Fractional Creative Director

From Overlooked to Interviewed : 1,530+ 5-Star Reviews : Top 1% Resume Writer on Upwork Do you want an instant and more interview opportunities! it starts by showcasing your unique value—I make sure your resume is clearly seen by employers and ATS systems, so you stand out and get responses, even in a competitive market. I am Michael Steve, a USA-based Triple Certified Resume Writer and Corporate Recruiter with 1,530+ 5-Star Reviews, showcasing 17+ years of experience writing resumes for professionals —from entry-level graduates to senior executives and helping clients land interviews at Fortune 500 and FAANG companies—along with entrepreneurs and public sector leaders. I write amazing resumes which have gotten THOUSANDS of people hired. My services on other sites would cost well over $200. I can't wait to help you land your dream job! This is an ATS-based service, including: 1. Full upgrade of your resume/cv with achievement-based jobs content, grammar, flow, syntax and keyword optimization for ATS. 2. Powerful pro bio-intro to immediately grab attention on your resume/cv. 3. Complete resume/cv re-formatting to a clean, professional design praised by industry executives and HR managers. 4. Dynamic cover letter created from scratch, tailored to you and easily editable for any job you apply to in the future. 5. Eye-catching LinkedIn content primed for the 'full read', ensuring you get noticed and leave an impression. Why Professionals Work With Me ✅ Recognized as Top-Rated Plus and Expert-Vetted with 1,530+ five-star client reviews ✅ Strong track record of helping 10,000+ professionals secure interviews at highly competitive organizations ✅ Hands-on experience as a hiring manager across both corporate and agency environments ✅ Deep understanding of ATS systems, modern recruitment practices, and AI-driven hiring tools In today’s highly competitive job market, navigating the hiring process requires more than just a well-written resume—it demands strategic positioning. Please feel free to contact me with any questions at all. Communication is key to a great final product! Specialty Areas: Resume Writing | Cover Letter Writing | Executive Resume Writing | Entrepreneur (Founder) to Corporate Transition | LinkedIn Profile Development | Resume Development | Entry-Level Resumes | Curriculum Vitae | Executive Bios | Academic CVs | Speaker Biographies | Content Writing | Resume Reviews | Board Resumes | CPRW | Career Shift | Career Change Resumes | Resume Design | Resume Formatting | Branding | Job Search Strategy | Interview Preparation | ATS Compliance | CEO Resume | COO Resume | CFO Resume | Statement of Purpose Industries and Jobs Served: Finance and Financial Services | Retail & E-Commerce | Real Estate | Technology | Telecommunications | Media and Entertainment | Creative Arts & Music | Energy | Construction | Healthcare and Biotechnology | Product Management | Management Consulting | Law | Project Management | Investment Banking | Private Equity | Accounting | Software Development | Business Development | Account Management | Engineering

New York-based photographer & graphic designer Photography: My work is rooted in documentary-style photography with a clean, professional approach centered around real moments as they naturally unfold. I’m drawn to authentic emotion, atmosphere, and the details that often go unnoticed - creating images that feel honest, cinematic, and timeless. Graphic Design: I specialize in logo design, brand identity, packaging, print, and illustration. As a career freelancer with over a decade of experience as a fine artist, I offer modern design solutions reinforced by fundamental fine art principals and techniques. With a dedication to detail and unique design, I have collaborated with various brands to bring their visions to life.

𝗧𝗼𝗽 𝟭% | 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 on Upwork ✅ 200+ companies supported | $20M+ in investor-backed raises | Full-Stack Developer & UX/UI Designer I help startups, SMEs, and executive teams bridge the gap between high-level strategy and technical execution. Whether you need a crisp, high-stakes investor pitch deck to raise capital or a powerful, full-stack web application built from scratch, I turn scattered concepts into focused, premium assets that move business forward. By combining narrative storytelling with clean, functional code, I serve as a collaborative partner rather than just another freelancer. What I can help with: 1. Investor Pitch Decks (VC, Seed to Series A, fundraising, board updates) 2. Full-Stack Web Development (React, Node.js, Next.js, Python, API integrations) 3. Database Architecture & Systems (PostgreSQL, MongoDB) 4. Premium Web UI/UX Design & Branding (Figma, Adobe Creative Suite) 5. Sales, Partnership, & Corporate Presentations 6. Copywriting & Strategic Messaging that gets straight to the point Why teams keep coming back: • I understand both the business strategy and the codebase, saving you time and communication overhead. • I bring elite structure and design to loose, early-stage ideas. • Highly reliable under tight timelines (including rush projects). • My work is battle-tested in real fundraising, sales, and live production environments. If you’re looking for a partner to build your narrative or build your product, let’s connect. ___ 📩 To start: 1) Press the "..." button, then the "Send Message" button in the top right-hand corner. 2) Share your requirements, timeline, and existing technical/narrative materials. 3) I’ll reply with a clear plan and timeline.

✴ Upwork Top 1% Talent - Expert Vetted With 15+ years of building premium brands across the US, LATAM, and Europe, I deliver structured Brand Positioning and Identity engagements for B2B, B2C, lifestyle, fintech, and CPG brands. Each project includes competitive analysis, SWOT, audience and positioning frameworks, brand architecture, archetype definition, and a complete visual identity system (logo, color, typography, photography direction, Figma prototype, and social visual framework). The result is a comprehensive brand guidelines document designed to support long-term consistency, clarity, and growth. Awards and Recognition • New York Festivals Award • TikTok Award – Best Financial Channel Strategy • Wall Street Online Marketing Award • Asociación Argentina de Marketing Award • National Costume Museum Honoree – Founder and Creative Director of MIIST, featured in Harper’s Bazaar, Vanidades, and Buenos Aires Fashion Week Jury Roles • Grand Juror, New York Festivals Awards • Juror, Shorty Impact Awards • Juror, A’ Design Awards