Hire the Best Branding Freelancers in New York

🔸 Expert-Vetted | Top 1% on Upwork 🔸 Published in Vogue, Elle, WWD, Teen Vogue 🔸 Adobe Featured | Hand-picked among the best in their field 🔸 Upwork Skill Certified in Brand Identity I don’t do branding. I do propaganda. Most founders come to me at one of two moments: right before launch, when everything is riding on first impressions, or after realizing the brand they built in year one is holding them back in year three. Either way, the problem is the same. A logo isn't a brand. A name isn't a strategy. And a business without a cohesive brand identity doesn't just look unfinished, it leaves money, credibility, and opportunity on the table. I'm Axel, a brand identity designer and naming expert with 20+ years of experience building brands that transform a founder's vision into lasting market value. I specialize in strategy-based brand identity for ambitious startups and scaling companies with their sights set on the top tier of their market, across lifestyle, hospitality, fashion, beauty, finance, food & beverage, health & wellness, and tech. ◼️ What working with me looks like: Before we make any creative decisions, we align on strategy. Who you are, who you're for, and what makes you impossible to ignore. Then we build: naming, verbal identity, visual identity, brand guidelines, everything your team needs to show up consistently, whether that's on packaging, a pitch deck, or a homepage. Founders who work with me walk away with a brand system built to grow with the business, one that commands the attention, credibility, and investment their work deserves. ◼️ Built for founders who are serious: My background includes brand identity work for Airbnb, PepsiCo, Ralph Lauren, Martha Stewart, Elizabeth Arden, and Sur La Table, in addition to the startups and early-stage brands I'm most energized by on Upwork. If you're launching, fundraising, rebranding, or scaling, your brand is either building your business or costing it. Let's make sure it's doing the former. Send me a message to start the conversation. ◼️ WHAT I BUILD ▪️ Brand Naming & Naming Strategy ▪️ Brand Strategy & Positioning ▪️ Visual Identity & Logo Design ▪️ Verbal Identity & Brand Voice ▪️ Brand Identity Design & Systems ▪️ Rebranding & Brand Identity Refresh ▪️ Creative Direction ◼️ HOW WE WORK TOGETHER ▪️ Every project starts with strategy. If you want someone to execute a brief, I may not be the right fit. If you want someone to help you think through what your brand should stand for and then bring it to life, we should talk. ▪️ I work on fixed-rate contracts for most brand projects. My hourly rate applies to consulting and advisory engagements. ▪️ A free 15-minute discovery call is recommended. This ensures we're the right fit before either of us commits. ▪️ I don't offer unlimited revisions. I follow a proven methodology designed to get it right. ▪️ The best outcomes come from founders who trust the process and bring their vision openly. The brand becomes yours, we build it together.

Creative and reliable social media manager with 3+ years of experience in content creation and 6 months managing Instagram for small local businesses. Born and raised in New York, I specialize in turning low-engagement pages into active, community-driven profiles through storytelling, video content, and strategy. I’ve helped businesses boost visibility, increase engagement, and attract real customers—all while saving them time and stress. Skilled in Reels, content planning, engagement strategies, and visual branding. Let’s bring your brand to life online.

Brand, Growth & Digital Strategy Consultant Helping brands look premium, grow faster, and scale with intention. I’m a brand and growth consultant with a proven track record of building, repositioning, and scaling businesses across luxury, wellness, ecommerce, manufacturing, and creator-led brands. I don’t just make things look good — I align strategy, messaging, visuals, and execution so brands grow with clarity and consistency. I’ve worked hands-on with startups, established companies, and multimillion-dollar brands, often coming in at critical moments: launches, rebrands, growth plateaus, or expansion phases. What I Do Best -Brand positioning & identity (from the ground up or full refresh) -Go-to-market strategy for products, services, and studios -Website strategy & copy direction (conversion-focused, not generic) -Social media growth & content direction (especially short-form video) -Launch strategy & campaign planning -Ongoing brand consulting & creative direction -Packaging, offers, and customer experience alignment Industries I Specialize In -Luxury home & construction -Wellness, fitness & Pilates studios -Ecommerce & product-based brands -Fragrance, beauty & lifestyle -Creator-led and personal brands How I Work I’m not a “do one task and disappear” freelancer. I work as a strategic partner, making sure every piece of your brand — from visuals to messaging to content — tells the same story and supports real growth. Clients hire me when they want: -A brand that feels elevated and intentional -Clear direction instead of scattered ideas -Strategy that actually translates into execution -Someone who understands both creative + business Why Clients Choose Me -Strong eye for luxury and editorial aesthetics -Deep understanding of consumer psychology & brand perception -Hands-on experience building brands from zero to scale -Clear communication, structure, and follow-through -I treat your business like it’s my own If you’re looking for a consultant who can see the big picture, refine the details, and help you execute with confidence, you’re in the right place. Let’s build something that lasts.

Dariazhest.com // I'm Daria, a versatile Art Director and Designer with over 10 years of experience crafting impactful designs and motion graphics for globally recognized brands like Tommy Hilfiger, Intuisse, Misenscene, Gatorade, SVB Bank, Stellar Foundation and many many more. Whether it's a stunning 3D animation, a sleek promotional video, or a thoughtfully designed website, I thrive on delivering bold, strategic visuals that engage audiences and drive results. Here’s what I bring to the table: Expertise Across Disciplines: Advanced skills in 3D/2D animation, motion graphics, typography, and layouts. Mastery of Tools: After Effects, Cinema 4D, Illustrator, Photoshop, Figma, and more. Diverse Industry Experience: From fashion to tech to education, I’ve successfully executed branding, advertising, and digital campaigns for a wide range of clients. Adaptability: I’ve worked solo, managing projects end-to-end, and led creative teams to deliver large-scale campaigns. Detail-Oriented Storytelling: Every piece I create is designed with precision, ensuring it resonates with the target audience and aligns with brand guidelines. Whether you’re looking to elevate your brand with standout visuals, need a motion graphics specialist to bring ideas to life, or want a creative partner for challenging projects, I’d love to collaborate. Check out my portfolio: www. dariazhest.com Let’s connect and create something amazing!

I design and build custom WordPress websites for established businesses, organizations, and agencies that need a professional website without relying on an off-the-shelf template. Using Figma and Elementor Pro, I can manage the complete process from UX/UI design through responsive WordPress development, launch, training, and ongoing support. This creates a more consistent result because the original design vision is carried through every stage of the project. I am a Top Rated Plus Upwork freelancer with a 100% Job Success Score and more than 300 completed projects. With over 15 years of experience running a web design and digital marketing studio, I have worked with clients ranging from growing businesses and nonprofit organizations to internationally recognized brands. My past clients include TIDAL, A/D/O by MINI/BMW Group, BHP, and Evan Williams Bourbon. SERVICES • Custom WordPress and Elementor Pro website design • Website redesigns and modernization • Figma UX/UI website design • Figma-to-Elementor Pro development • Responsive website development • WordPress and Elementor website support • Website performance and conversion improvements • WooCommerce website design • Accessibility and usability improvements • Content migration, training, and ongoing maintenance WHY CLIENTS WORK WITH ME Custom design Your website will be designed around your brand, audience, content, and business goals. I do not simply add content to a generic template. Design and development together I work across both Figma design and WordPress development, reducing the gaps and inconsistencies that can occur when separate designers and developers handle the project. Experienced guidance I can help you make informed decisions about website structure, user experience, content presentation, responsive behavior, accessibility, performance, and long-term maintainability. Easy ongoing management Your website will be built so that your team can make routine updates without needing a developer for every small change. Training and ongoing support plans are also available. Direct collaboration I lead KRS Creative, a small Brooklyn-based web design studio. We remain intentionally small so that clients receive direct, responsive communication and experienced involvement throughout the project. I am particularly interested in working with businesses, organizations, and marketing agencies that value thoughtful design, reliable WordPress development, clear communication, and long-term website support. Send me a message with an overview of your website project, your preferred timeline, and any existing designs or website links. I will review the details and let you know the best next step.

Hi there! I'm a UI/UX designer with strong experience crafting WordPress websites for small to mid-sized businesses. From concept to launch, I deliver fully responsive, user-friendly sites with clean HTML and CSS—ensuring both form and function. 💼 As a new freelancer on Upwork, I’m offering high-quality work at $20/hour to build long-term partnerships. Let’s collaborate—I’d love to turn your ideas into beautiful, functional designs! In addition to web design, I offer: 🎨 Logo Design 🧩 Visual Branding 📈 Marketing Collateral Need a unique brand identity or a polished online presence? I've got you covered. Feel free to reach out to view my design portfolio.