I'm an Expert-Vetted brand strategist and designer, part of Upwork's invite-only top 1% of talent. With 15+ years and a client list that includes Urban Decay, L'Oréal, and Mattel, I help beauty, wellness, and CPG brands command premium prices through strategy-led brand identity, logo design, and packaging design that attracts the right customer and turns them into a buyer.
I'm Pratt-trained, Upwork-certified in Brand Identity, and the founder of Eye Savvy Design, a boutique branding studio for companies that want to look and feel genuinely high-end. Before launching my own studio, I spent years designing for high-profile beauty and lifestyle brands in Southern California, so I understand what it takes to make a brand stand out on a retail shelf, on a website, and in a crowded social feed.
I'M MORE THAN A DESIGNER. I'M A BRAND STRATEGIST.
This is the part most clients underestimate. I don't just make things look good. I build the strategy behind the visuals. Strategy and design carry equal weight in everything I deliver, and every engagement includes both. Before a single logo or color palette, I define your positioning, your audience, and what truly sets you apart. Then I design an identity that brings that strategy to life. A beautiful brand that isn't strategic is just decoration. A strategic one becomes a business asset that drives recognition, loyalty, and sales.
WHAT MY CLIENTS SAY
Brands I've built have launched new product lines, won shelf space against far bigger competitors, and helped first-year founders look established enough to beat out businesses with decades more experience. But my clients say it best:
"This full brand presentation actually brought tears to my eyes, and I am not a very emotional person. It's so beautiful and so much more than I imagined. Literal chills." - Ashley H.
"WOW. I really love what you've created and identified for us. I love how you connected it with 'adaptability.' So unique and cool, and it definitely speaks to what our brand is about." - Brittany R.
"WOW Kiki, I'm SUPER impressed. Dang." - Eddie, Hella Cocktail Co.
"We are blown away with this! Seeing all of the designs come together is amazing. I love the box design and the doctor stamp of approval." - Christy D.
"What's the best way for us to refer people to you? I can't wait to share this brand work, it's so good." - Cait
"In my first year in business, my brand looked so professional I was winning bids against competitors with 20 to 30 years more experience than me." - Daniel M.
WHAT I DO
- Brand strategy, positioning, and creative direction
- Brand identity and visual identity systems
- Logo design and custom logo suites
- Packaging design, label design, and dielines
- Rebranding and brand refreshes
- Brand guidelines and brand style guides
- Website and landing page design (Shopify, Squarespace, e-commerce)
- Social media graphics, content kits, and digital ads
- Pitch decks, investor decks, and presentation design
- Print collateral, business cards, and marketing assets
INDUSTRIES I SPECIALIZE IN
- Beauty, skincare, and cosmetics
- Health, wellness, and lifestyle
- Food, beverage, and CPG packaging
- Cannabis and CPG products
- Fashion and boutique retail
- Tech startups and digital brands
- Web3, NFT, and emerging tech
- Hospitality, events, and experiences
MY PROCESS
1. Discovery: I get clear on your business goals, target audience, and competitive landscape.
2. Strategy: I develop your positioning, creative direction, and moodboard so we're aligned before any design begins.
3. Design: I bring your brand to life through cohesive, strategic visual elements.
4. Delivery: I hand off polished, launch-ready assets, brand guidelines, and the support you need to roll everything out with confidence.
WHAT MAKES A BRAND SUCCESSFUL
- Uniqueness: own your lane and stand apart from competitors
- Storytelling: lead with meaning, not just visuals
- Strategy: design with intent and purpose
- Consistency: align every brand touchpoint
- Connection: create real emotional resonance with your audience
WAYS TO WORK WITH ME
Whether you need a fast, focused one-week brand identity intensive or a full multi-phase rebrand, I offer flexible engagements built around your stage and budget. Every option delivers clarity, cohesion, and design built to support your customer journey and long-term growth.
A FEW BRANDS I'VE PARTNERED WITH
Urban Decay, Hella Cocktail Co., GLO Science, WLDKAT, Boody, Honey Vape, Samarasa Yoga, NBA Top Shot, Young at Art Children's Museum, and Full Belly Club, spanning beauty, wellness, food and beverage, fashion, tech, and Web3.
TOOLS I USE
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Figma, and Canva.
LET'S BUILD YOUR BRAND
If you're serious about building a brand that's beautiful, strategic, and unforgettable, I'd love to connect. I offer a free consultation to learn about your goals and see if we're the right fit. Just message me or book a consultation to get started, and
Typography
Logo Design
Packaging Design
Art Direction
Brand Guidelines
Brand Identity
Brand Strategy
Shopify Website Design
Creative Direction
Rebranding
Presentation Design
Social Media Graphic
Digital Design
Style Guide Development
Brand Style Guide
Patricia B.
Buffalo, New York
$50/hr
5.0
452 jobs
"Working with Patricia was the best experience in my two years on Upwork. Her quality of work and communication skills are nothing short of superb. Every aspect of my project was addressed and many ideas created by Patricia herself. She is extremely creative
and gifted. I owe much of my business success to her. I cannot recommend any higher."
"Patricia brought my project to life! Excellent communication. 100% on schedule. Highly recommend. Will definitely work with Patricia again in the future!"
The above is just a glimpse into feedback from my clients and the experience I provide for them. I do this work because I love it. I will always get back to you the same day. I try to get back to you within minutes of a request. I work evenings, weekends, and overnight to accommodate tight schedules. My job is to make the completion of your project as easy and pleasant as possible. My motto is "The job is done when you love it."
I am your one stop shop for any kind of 2D animation. A music video I animated won "Best Animation" in the Golden Harvest Film Festival in Tokyo and another was a semi-finalist for Best Music Video in the LA Independent Women Film Awards. I work in Adobe Animate, After Effect, Premiere Pro, Photoshop, Illustrator and Character Animator. I have my BFA in Fine Art, and although I primarily do animation now, I started out as an illustrator and graphic designer. My first job was doing photo-editing and trade show graphics. So, if you find your company needs photo-editing, design or illustration, I can help you with that as well. I am also a professional musician. I use Adobe Audition to edit my audio tracks. I compose, record, and perform, so if you need music added or audio edited for your animation, I do that as well. I have done corporate and tech company animations, infographic animations, Youtube intro animations, Facebook, Instagram and Google Chrome GIF and html/js animations, animated logos, photorealism animations, and cartoon animations. If you want it animated, you've come to the right place. I hope to have the opportunity to work with you on your next project.
Animation
2D Animation
Motion Graphics
Adobe After Effects
Adobe Photoshop
Digital Illustration
Photo Retouching
Trailer
Music Video
Graphic Design
Facebook Advertising
Microsoft PowerPoint
Social Media Ad Campaign
Photo Editing
YouTube
Adobe InDesign
Adobe Illustrator
Adobe Photoshop Elements
Adobe Premiere Pro
Toon Boom Harmony
Greg B.
Buffalo, New York
$45/hr
4.9
46 jobs
Elevate Your Brand with Stunning Visuals
Looking to make a lasting impression? My expert design services, powered by the Adobe Creative Suite, deliver high-impact graphic, editorial, and presentation designs tailored to your unique needs. Whether you’re launching a campaign, crafting a magazine, or presenting to stakeholders, I transform ideas into visually compelling stories that captivate and engage.
Why Choose Me?
Expertise in Adobe Creative Suite: I harness the full power of Photoshop, Illustrator, InDesign, and more to create polished, professional designs.
Custom Graphics: From logos to infographics, I craft visuals that align with your brand identity and resonate with your audience.
Editorial Excellence: I design sleek, reader-friendly layouts for magazines, brochures, and reports that balance aesthetics and functionality.
Presentation Perfection: We create dynamic, visually stunning presentations that communicate your message with clarity and impact.
Fast Turnaround, Flawless Results: I deliver on time without compromising quality, ensuring your project shines.
What I Offer
Graphic Design: Eye-catching visuals for branding, marketing, and digital media.
Editorial Design: Professional layouts for print and digital publications.
Presentation Design: Engaging slides for pitches, keynotes, and corporate meetings.
Collaborative Process: We work closely with you to refine your vision and exceed expectations.
Let’s Create Something Extraordinary!
Adobe Creative Suite
Presentations
Business Presentation
Presentation Design
Creative Direction
Construction Document Preparation
Adobe Inc.
Trade Show Design
UI/UX Prototyping
Email Marketing
Brand Design
Brand Identity
Eileen S.
Buffalo, New York
$27/hr
5.0
14 jobs
Great design isn’t just seen, it’s felt. I create striking visuals and compelling brand stories that deeply resonate with your audience, ensuring your brand stands out and leaves a lasting impression.
Hi, I’m Eileen - a passionate branding expert, marketer, and designer with 10+ years of experience helping brands elevate their presence with strategic, high-impact design.
I take pride in delivering projects with precision, creativity, and a keen eye for detail. From concept to completion, I ensure that every design not only looks great but also serves a clear purpose in enhancing your brand’s identity and communication.
Beyond design, I bring expertise in departmental coordination and project communication, ensuring smooth collaboration and timely delivery.
Trusted by Elite Athletes & Brands
I’ve had the honor of working with top-tier clients, including:
🥊 Patchy Mix | Bellator Bantamweight World Champion
🏉 Stevie Johnson | Former NFL Wide Receiver, Buffalo Bills
🏉 Corey Graham | Former NFL Safety, Buffalo Bills
🎥 Promoting Buffalo | Media Company
Why Work With Me?
✔️ Reliable & Passionate – I love what I do and bring dedication to every project
✔️ Clear & Fast Communication – Expect professionalism and responsiveness
✔️ A Collaborative Approach – Your vision, brought to life with expert execution
✔️ Research-Driven Design – Tailored to your brand, industry, and audience
✔️ Unlimited Revisions – I don’t stop until you’re 100% satisfied
My Expertise
Branding & Business Collateral
• Logo Design, Brand Identity & Guidelines
• Business Cards, Letterheads & Invoices
• Proposals & Pitch Decks
• Brochures, Menus & Flyers
• Banners, Invitations & Booklets
• Album Covers
• Raster-to-Vector Graphics
• QRCodes
Social Media & Digital Marketing Design -ask me about animating your graphic!
• Instagram & Facebook Ad Graphics
• Social Media Post Templates, Stories & Carousels
• YouTube Thumbnails & Video Cover Art
• Infographics, Pricing Guides & Promo Flyers
Digital Products & Printables
• Ebooks, Workbooks & Guidebooks
• Digital Planners, Vision Boards & Journals
• Resume & Business Templates
• Playing Cards and Games
Web & Presentation Design
• Website Graphics & Blog Design
• Email Newsletters & LinkedIn Banners
• Proposals, PowerPoint & Google Slides Presentations
Tools of the Trade
👉🏽 Adobe Photoshop
👉🏽 Adobe Illustrator
👉🏽 Adobe InDesign
👉🏽 Canva
👉🏽 Affinity Designer
📩 Let’s bring your vision to life! Send me a message to discuss your project.
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