Hire the Best Art Directors in New York, NY

✴ Upwork Top 1% Talent - Expert Vetted With 15+ years of building premium brands across the US, LATAM, and Europe, I deliver structured Brand Positioning and Identity engagements for B2B, B2C, lifestyle, fintech, and CPG brands. Each project includes competitive analysis, SWOT, audience and positioning frameworks, brand architecture, archetype definition, and a complete visual identity system (logo, color, typography, photography direction, Figma prototype, and social visual framework). The result is a comprehensive brand guidelines document designed to support long-term consistency, clarity, and growth. Awards and Recognition • New York Festivals Award • TikTok Award – Best Financial Channel Strategy • Wall Street Online Marketing Award • Asociación Argentina de Marketing Award • National Costume Museum Honoree – Founder and Creative Director of MIIST, featured in Harper’s Bazaar, Vanidades, and Buenos Aires Fashion Week Jury Roles • Grand Juror, New York Festivals Awards • Juror, Shorty Impact Awards • Juror, A’ Design Awards

As a New York City–based Design Director specializing in UX and Service Design, I bring over 10 years of experience shaping innovative digital ecosystems, AI-powered workflows, and culturally-informed experiences for high-end clients across the U.S., Latin America, and global innovation hubs. My work is grounded in an intersection of design, technology, and social insight, turning complex challenges into intuitive products and services that resonate deeply with diverse users. My foundation in graphic design and sociology from the University of Memphis equips me with a unique lens to understand people beyond traditional market personas—as complex individuals and community members. This multidisciplinary background helps me embed empathy, cultural intelligence, and ethical considerations into every design and strategy. Recently, I earned an MFA in Design for Social Innovation from the School of Visual Arts in New York City, honored with an alumni scholarship. My thesis focused on the evolving role of AI in education, innovation under uncertainty, and designing for human well-being. Supported by IRB certification, I ensure all research and design processes uphold rigorous ethical standards for human-centered studies. + What I Can Do for You -UX/Product Design: user flows, wireframes, UI systems, prototyping in Figma, UX audits, AI-powered product design -Service Design: customer journey mapping, service blueprints, internal workflow automation, stakeholder research -AI-Integrated Creative Systems: AI workflows, LLM/chatbot interaction design, ethical design audits -Creative Direction: brand systems, digital touchpoints, multicultural campaign strategy, civic and social impact initiatives + Why partners choose me: - NYC market insight combined with multicultural design fluency for diverse audiences - Proven ability to deliver scalable, thoughtful solutions for startups, agencies, EdTech, and innovation labs - Strong collaboration with engineers, strategists, and leadership teams - Research-backed, ethical design approach enabled by IRB certification - Track record working with high-volume, high-impact creative workflows + Industries I Excel In EdTech, AI & emerging tech, cultural institutions, social impact, retail, and lifestyle Let’s Build Thoughtful, Impactful Experiences Whether you need a full UX redesign, a comprehensive service blueprint, or innovative AI-driven workflows, I help teams translate complexity into clarity—with empathy and integrity. Portfolio and references available at [eolivera.com]

Brand designer helping founders and leaders own a visual identity that connects and converts. Most of my clients face one of three problems: - They've built a unique product or service, but their brand doesn’t reflect it. - They're ready to scale, but their current brand is dragging them down. - They're wasting time and money trying to work with pieces that don’t fit together. I fix these issues by building brands that are clear, memorable, strategic, and more importantly, deeply aligned with their purpose and value. My approach is simple: we start with strategy and end with a complete visual system that aligns with your objectives. My process: DIVE Discovery: Every project starts with a candid conversation about your brand. I ask deep questions to understand its essence, your audience, and what makes you unique. The goal is to understand your brand deeply and ensures we’re aligned before any design work begins. Ideate: I create initial concepts based on our discovery call and I present them in realistic contexts using photographic mockups. This helps you visualize the brand’s potential immediately. (I don’t use AI in my work. A brand that stands out needs to be human and real.) Visualize: We refine the chosen direction into a full identity system, including logos, colors, typography, and supporting graphic elements that work together as a system. Equip: You receive a complete brand kit with all final files and guidelines, ready for immediate use. Recent Wins: • Redesigned the brand for a first-of-its-kind Latino CDFI network spanning all 50 US states, matching the scale of their impact. • Created the viral brand for a former tech founder turned baker. They served the Dave Matthews Band and the cast of The Bear, and secured a year’s worth of orders in three days after a Wall Street Journal feature. My Expertise: - Timeless logo & brand mark design - Visual identity systems - Brand strategy & positioning - Color & typography direction - Packaging & digital collateral Ready for a brand that lasts? Send me a message.

Drew Lotter is a graphic designer, digital artist, and creative based in New York City. He currently works at AKA NYC, an award-winning marketing and creative agency, as a graphic and motion designer. Since starting in the Broadway industry at just 21, Drew has contributed to over 50 Broadway productions and 30 touring, regional, and Off-Broadway shows. His talents and skills include graphic design, motion design, website and logo design, brand development, and video editing, combining creative range with strategic precision. Drew’s work centers on clear, effective storytelling—finding bold, distinctive ways to cut through a crowded, digital-first space. He brings a focused, detail-driven approach, prioritizing execution, collaboration, and results. Originally from New Jersey, Drew’s lifelong connection to the theater shapes his work ethic and perspective. Known for clear communication and fast turnarounds, at the end of the day, Drew produces work that is visually compelling—designed with purpose, intention, and results you can count on.

Award winner art director with 18 years of CPG, Beauty, Consumer Electronics and Retail industry experience developing national and multi-national creative campaigns from idea to execution.

With 15+ years of graphic design experience, I possess a deep expertise in transforming ideas into impactful visual narratives. My proficiency spans the Adobe Creative Suite, PowerPoint, and Canva, allowing me to deliver high-quality designs across branding, marketing, and digital interfaces. My approach is client-focused, ensuring your vision is realized with precision and creativity. I'm known for my professionalism, timely delivery, and a keen ability to enhance brand perception through design. Let’s collaborate to elevate your visual identity and achieve tangible results!