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Boston-based, France + Canada educated art director, trend expert and editor with in-agency, academic and corporate experience as a freelancer and as a creative and a senior brand researcher in Finland, France, Canada, and the U.S., as well in several African and Asian countries. I have worked with large transnational businesses and brands and small, local U.S. startups and companies. My focus is research-based and trend-sensitive with a fondness for lifestyle and wellness brands as well as editorial content. PhD in Literary Studies, Master’s Degree in Literature and Linguistics. Bachelor’s in Marketing, Postgraduate in Linguistics and Semiotics. Creative direction | Visual Storytelling + Brand Building | Content Curation | | Presentation Design | Trend Research | Content Marketing | Qualitative Research | Translation + Transcreation (English French Finnish), Photography Production | Fine Art Trends | Complete Branding Packages with Vibe Coding | Arts | Design | Literature | Linguistics | AI Prompt Authoring | Lovable Vibe Web Design | Branded Web Design |

Award-winning designer able to turn complex information into clear, compelling and visually striking communication. Specializing in high-impact multi-page projects including business reports, brochures, white papers, catalogs, RFPs, advertisements, editorial, magazines, annual reports, newsletters, information graphics and data visualizations. Applying expert typography, thoughtful usage of type hierarchy and strategic use of color and content to create eye-catching, memorable, professional layouts. Delivered with speed, precision and dependability, fast turnarounds, flawless execution and deep expertise in both print and digital production—every project looks polished, communicates clearly and makes an impact. COMPANIES DESIGNED FOR Magazines Interior Design, Unique Homes, American Baby, Allure, Publishers Weekly, Modern Bride, Graphic Arts Monthly Publishers Condé Nast, Reed Elsevier, Hearst Publishing, Cahners Publishing, Air Age Media Companies in Other Industries Tiffany & Co., Revlon, Esteé Lauder, Morgan Stanley, Coopers & Lybrand, University of Massachusetts, Walt Disney, Cooper Surgical, Air Age Media Industries Real Estate, Finance, Publishing, Architecture, Design, Healthcare, Medical, Luxury, High End, Pharmaceuticals, Education, Tech, B2B, Consumer, Science, Marketing & Advertising, Legal, Fintech, Manufacturing, Construction, Retail, Professional Services, HR & Recruiting

I am an expert designer with over 20 years experience, ranking in the top talent on Upwork, with a 100% job success rating. In 2002, with an entrepreneurial spirit and an agency background, I branched into the world of freelancer, working under my company name — DesignWorks Communications. A creative acumen and love of design, mixed with a head for business, bring a special touch to my client’s needs. Clients receive the personal attention of a freelancer, and the expertise of an agency. I have over 20 years experience and specialize in corporate branding. I work alone for small projects, or bring in my virtual team for more full-service campaigns. From small business clients to large universities and financial institutions, companies love working with me because I think strategically, work efficiently and create passionately. From concept to completion, I know how to listen, communicate, collaborate, execute, deliver… and ultimately be your ideal creative partner.

As a seasoned Creative Director with over 20 years of experience, I’ve successfully delivered 250+ projects and generated over $900,000 in revenue on Upwork. My expertise lies in crafting compelling brand identities, marketing strategies, and design solutions that drive measurable results. I specialize in working with industries including biotech, healthcare, tourism, and energy, helping businesses establish strong, lasting connections with their audiences. Here’s why clients keep coming back to me and my Agency: • Proven Track Record: Clients have seen up to 300% ROI after implementing my branding strategies. • Award-Winning Expertise: Recognized for innovative designs and creative leadership. • Seamless Collaboration: Known for my ability to listen, adapt, and deliver above expectations. Let’s turn your vision into impactful designs that elevate your brand. Let's talk!

I help businesses scale by turning complex ideas into high-converting visual assets. Whether you are a startup building a brand from scratch or an established company looking to upgrade your digital footprint, I deliver clean, strategic, and pixel-perfect design solutions. With expertise across branding, digital marketing and packaging design, I serve as a one-stop shop for your creative needs. I help start up brands and established companies stand out and get noticed. I create memorable visual brand systems that work to make your company succeed. You already have something great — a new idea, service, or product with real potential. My role is to shape how the world experiences it. For the first step of our collaboration, we’ll discover the roots of your brand — establish its mission and voice — and translate that into a visual identity that truly connects. ✔️ What makes my design approach different: • My process blends strategic thinking with storytelling. You won’t just get a beautiful logo — you’ll get a cohesive brand system that communicates with clarity, focus, and confidence. • Every project has a specific identity that I study and translate into visual design, always using knowledge, experience and methodology. • My approach is generous and dedicated, developing graphic systems and visual languages that help define your personal and specific visual identity. • I create unique, professional, poetic, conceptually strong and visually engaging designs for your brand. Any type of visual elements you need to grow your business are my specialty. From logo and brand identity and packaging design, to social media and website layout and design. • Whether you’re a large organization, small company or an individual, I treat every project with the same high degree of ambition and attention to detail with fast turnaround time and effective communication. ✔️ What you will receive from our collaboration: • A logo tailored to your audience and needs that will make your brand stand out and be remembered. • The visual system your brand needs to get noticed and be consistent in the marketplace. • Well-organized brand guidelines to carry the branding throughout every visual application. The visual identity of your brand shapes how people see and feel about it. Together, we can create a brand that people are drawn to, and that gets the attention and results it deserves! I have vast experience with products, food, supplements, cosmetics, wellness, tech, and everything in between, for both print and web. Let’s make the magic happen! ✔️ My services and experience include, but are not limited to: • Logo Design • Brand Identity Design • Social Media Design • Packaging & Label Design • Typography Design • Artwork & Illustration • Mascot Design • Web Layout & Design • Book & Album Design

Most brands have a story worth telling. Few know how to make it land with the people it was actually made for. I'm a Creative Director with 15+ years of building campaigns and experiences for brands that want to reach real people, not a stock-photo version of their audience. I've directed work for Nike, Visa, Chase, and major F&B brands, led experiential activations at Comic-Con and NBA All-Star events, and repositioned SunnyD from a nostalgic 90s brand into the number one brand for fan engagement in its category by actually understanding the community it was trying to reach. What I do isn't just design. It's about finding the cultural angle that makes a brand feel like it belongs to the people it's for — then building the campaign, activation, or creative system that delivers that feeling across every touchpoint. I work best with: • Brands that want campaigns built around a real cultural insight, not a demographic report • Agencies that need a senior CD to step in and lead creative on experiential or integrated projects • CPG and food and beverage brands are trying to reach audiences that mainstream advertising consistently misses If you have a campaign, activation, or brand story that needs a senior creative partner, not just a designer, send it over. I'll tell you exactly how I'd approach it.