I'm a top 1% expert-vetted branding strategist and designer on Upwork, and a partner at Glekel, a design studio based in Los Angeles.
My background:
* Master’s Degree in Brand Strategy and Design, ArtCenter, Pasadena, California.
* Clients from growing startups to larger organizations including PepsiCo, Netflix, Edelweiss, the City of Los Angeles, Panda Express, Healf
* Bachelor’s Degree in Advertising and Graphic Design, British Higher School of Art & Design
I have experience across various industries such as tech, healthcare, food, and fashion, and have worked in PR, advertising, marketing, architecture, and graphic design.
My strength lies in multitasking and adapting to any situation. I thrive on constant movement and development, which fuels my inspiration and provides creative solutions for new projects.
You can google me!
Art Direction
Brand Guidelines
Brand Naming
Logo Design
Brand Identity Design
Brand Identity
Brand Identity & Guidelines
Packaging Design
Logotype
Packaging Dieline
Label & Packaging Design
Branding
Logomark
Logo
Logo Usage Guidelines
Matt C.
Los Angeles, California
$65/hr
5.0
1,019 jobs
Graphic Designer, Creative Director, Musician and Illusionist from Los Angeles, California. It might seem peculiar that I get excited thinking about colors, typography, brands, music and magic but my passion for all aspects of graphic design and creativity have remained strong throughout my life and 15+ year career. My background includes corporate, agency and freelance graphic design experience, with a history of leading digital/print projects to acclaimed completion.
Graphic Design
Brand Identity & Guidelines
Vector Tracing
Logo Design
Adobe Photoshop
Adobe Illustrator
Print Design
Sketch
Website Redesign
Wix
Cards & Flyers
Brand Identity
Figma
Vector Graphic
Julien G.
San Francisco, California
$75/hr
4.9
305 jobs
💎 Top 1% Expert-Vetted
🏆 Top Rated Plus
✅ 250+ projects delivered across fintech, SaaS, e-commerce, and enterprise products.
20 years of UX/UI design experience, including a decade as creative director at global agencies like Iris Worldwide London, HAVAS Paris, and Young and Rubicam New York. I design products that are not just visually sharp but strategically built to convert, retain, and scale.
Ready to discuss your project? 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 or schedule a quick call directly from my profile. I respond immediately.
Below are my services:
✅ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢
I cover the full UX/UI design lifecycle, from initial research and wireframing through to high-fidelity Figma prototypes and production-ready design systems.
My web design work spans SaaS platforms, fintech dashboards, e-commerce, and mobile applications. Whether a client needs a complete product design overhaul or a focused UX audit, I bring the same structured, research-backed approach every time.
Core UX/UI design services: product design strategy and UX architecture, complex wireframing and information hierarchy, rapid prototyping and interactive Figma components, design systems and UI libraries, user research and usability testing, heuristic analysis and CRO-focused UX audits, and creative direction including brand identity and visual language.
Tools: Figma, Webflow, Sketch, Adobe XD, Illustrator, Photoshop, InVision, Axure, Hotjar, Mixpanel, Fullstory, Google Analytics, and UserTesting, Generative AI, Chat GPT, Nano banana, Claude, Gemini.
✅ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦
- 250+ UX/UI design projects completed with a consistent 5-star track record across the US, Europe, and Asia.
- Recent highlights: a fintech core banking platform for Omniwire, simplifying complex issuer workflows into an intuitive product design across multiple markets.
- A personal finance web application for MoolaX where the UX design reduced onboarding drop-off by restructuring information hierarchy and simplifying the dashboard UI.
- A full product design and web design build for Austrian Audio, turning a high-end audio brand into a conversion-optimized e-commerce experience across desktop and mobile.
✅ 𝗪𝗛𝗔𝗧 𝗦𝗘𝗧𝗦 𝗠𝗬 𝗨𝗫/𝗨𝗜 𝗔𝗣𝗔𝗥𝗧
Most UX/UI designers are strong on research or strong on visuals. After 20 years across product design and creative direction, I bring both. Agency work trained me to design for persuasion and brand impact. Product design across 250+ projects taught me to design for clarity, retention, and real user behavior. The result is UX/UI work that looks considered, converts visitors, and gets built the way it was designed.
✅ 𝗖𝗢𝗥𝗘 𝗙𝗢𝗖𝗨𝗦
The clients I work best with are product teams and founders who need a UX/UI designer operating at both strategic and execution levels. I am equally comfortable running a UX audit, building a design system from scratch in Figma, or owning the full web design process from brief to handoff. My creative direction background means I think about brand, narrative, and conversion alongside usability.
Industries: fintech and banking, SaaS and B2B platforms, e-commerce, healthcare, media, and enterprise software.
✅ 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛
Every UX/UI design engagement starts with understanding the problem before opening Figma. I run a discovery phase covering user goals, business constraints, existing UX patterns, and competitive positioning. Wireframing and UX architecture come before any visual UI design decisions. This prevents the most expensive mistake in web design: building beautiful interfaces on top of broken user flows.
I work in tight feedback cycles and deliver annotated Figma files with developer handoff specs, component documentation, and interaction notes so nothing gets lost between design and engineering.
✅ 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗕𝗬 𝗔𝗥𝗘𝗔
SaaS and Fintech Product Design: Core product experiences for fintech platforms, banking dashboards, and data-heavy SaaS products where UX/UI design must make complex information readable and actionable. Every engagement starts with UX research and flow mapping in Figma before UI design begins.
Web Design and E-commerce: Brand-led marketing sites, conversion-optimized landing pages, and full e-commerce UI including product pages, checkout flows, and mobile web. CRO principles and A/B testing applied wherever performance data is available.
Mobile App and Responsive UX/UI: Mobile-first UX/UI for iOS and Android with gesture-based interaction design, scalable component systems, and design consistency from mobile to desktop.
Creative Direction and Brand: Brand identity, visual language, logo design, and strategic positioning work that connects product design to business narrative.
🚀 SKILLS
- Web Design
- Figma
- User Interface Design
- UX & UI
- User Experience Design
- Mobile App Design
- Generative AI (Chat GPT, Clause, Genini..)
💡 Want a free UX/UI audit before we discuss scope? Send me a message, I reply immediately.
Graphic Design
User Experience Design
UI/UX Prototyping
Figma
WordPress
Webflow
Mobile App Design
Responsive Design
Shopify
Brand Identity
Brand Identity Design
Web Design
UX & UI Design
WordPress Website Design
Wireframing
User Interface Design
Web Development
Landing Page
HTML
CSS
Elizabeth M.
Burbank, California
$75/hr
5.0
1 jobs
Elizabeth is a visual artist with over 13 years of experience creating style guides, key art, icons, logos, character art, brand illustration, and social content for film, animation, and AAA games. She partners with award-winning agencies on projects for Disney, Marvel, DreamWorks, Warner Bros. Games, Netflix, Amazon, and NBCUniversal, combining hand-drawn typography and illustration to create visually distinctive entertainment marketing campaigns. Her work has generated measurable audience engagement, including a Marvel holiday series that earned 197.5K likes and 5.3K shares, and a Nickelodeon and ESPN Super Bowl post that surpassed 465K likes on Instagram.
A highlight of Elizabeth's career was posing dinosaur characters for the 2015 Jurassic World toy style guide, an experience that reflects a lifelong fascination with creatures, anatomy, and visual storytelling. Today, that same curiosity informs her personal work, where she explores the structure, behavior, and character of extinct, living, and imagined life. Working across traditional and digital media, she creates creature illustrations, natural history artwork, and entertainment design grounded in careful anatomical observation.
Art Direction
Graphic Design
Adobe Photoshop
Adobe Illustrator
Icon Design
Logo Design
Illustration
Social Media Advertising
Social Media Content Creation
Typography
Storytelling
Storyboarding
Sketching
Character Design
Character Illustration
Concept Development
Brand Design
Brand Identity
Style Guide Development
Creative Direction
Allison H.
Templeton, California
$69/hr
5.0
1,388 jobs
12 + Years of Experience Building Brands Through Strategic Design
When you work with me, you are working with someone who has a streamlined approach to branding, design and marketing strategies. My processes are detailed and help keep the flow of every project moving quickly and effectively.
I have been a designer for over twelve years specializing in logo design, presentation design, magazine layout, catalog design, cover design, advertising design, designing sales support material, brochures, business cards, flyers, trade show graphics, label design, websites and more. I pride myself on designing the most creative, sophisticated images for all of my clients. I put my heart and soul into every single design job no matter how big or small.
In addition to my expertise with the Adobe program suite, I also provide expert-level designs using other popular programs such as Canva, Figma, email platforms (Constant Contact, Mailchimp, HubSpot Klaviyo, etc) and website building platforms (such as WordPress, Wix, Squarespace, Shopify, Kajabi, Webflow, and more).
My background has always been in graphic design and I am great at organizing many moving parts, which comes from experience that I have gained through past employment as a Magazine Publisher and as a Branding Director/Manager for a national design team. I have a long history of assisting clients in the creation and design from concept to completion.
Currently, I operate my own business, Indulge Media Graphic Design, where I work on an array of project types. I have loved bringing my business onto UpWork because it is a great networking community where I've developed many relationships with customers that are ongoing. I am very grateful for all of the opportunities I've been given on such a great platform.
I would love the opportunity to speak with you and further present my qualifications. Please visit my online portfolio at indulgeslo.com
In addition to what is shown in my online portfolio and UpWork page, I have many more designs to share. Please don't hesitate to reach out and let me know your project or industry type...I would be happy to share more relevant work samples!
I am available for all of your graphic design needs. Contact me today for a quote!
Graphic Design
Microsoft PowerPoint
Logo Design
Canva
Listing Presentation
Google Slides
Flyer Design
Presentation Design
Sales Presentation
Brand Strategy
Brand Identity
Presentations
Templates
Instagram
Social Media Design
Carlos R.
Los Angeles, California
$100/hr
4.9
97 jobs
I'm Carlos Rodriguez and I am a Lead Designer/Art Director living in Highland Park, CA, where I was born and raised. I originally set out to be a Director of Photography at The University of Southern California, however after graduating my deep need to create print work lead me back to school where I became a Graphic Designer over 9 years ago. In the past 9 and half years I went from working as a freelance designer, to building my coding skills as a front end designer, to eventually leading my own team of designers. I've thoroughly enjoyed the process, and I'm grateful to say that I'm more inspired today then I was when I began. That inspiration comes not only from my ability to see art everywhere I look, but also from being a husband and father. My family keeps me moving forward through exploring inspirational places, like big cities, small towns and national parks. I'd like to think that I keep them moving forward by inspiring their passion for art, music and telling the best dad jokes I can. At my core I love designing and I have a zeal for finding a way to take any idea, no matter the size, and creating a piece of work that can please any set of eyes.
CSS
jQuery
HTML
Logo Design
Motion Graphics
Mobile UI Design
UI/UX Prototyping
Print Design
Packaging Design
Web Design
Infographic
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