Are you searching for creative direction and/or brand strategy to take your business to the next level?
Look no further.
I am a full-time creative freelance professional with more than 15 years of experience working with Fortune 500 and multinational companies across five continents on a wide array of projects. No two projects are ever the same and I never approach any in the same manner. My forté is cultivating a tone and presence for each client that matches their objectives and speaks directly to their consumers. As someone that has lived and worked all over the world, I have direct experience with a multitude of cultures, speak 4 languages fluently, and understand the nuances of marketing in several regions of the world that enable me to produce premium, top-notch content.
My expertise lies with companies that wish to brand themselves with original content, social media navigation, and gaining traction through multiple diverse sources to generate interest in their products and services. My social media reach is extensive, particularly in the fields of fashion, fine art, music, luxury goods and services, travel, digital marketing, and politics. Clients range from start-up and mid-size entities to LVMH brands, art galleries, visual artists, performers, and more, with works featured in the New York Times, Huffington Post, Vogue Italia, Washington Post, and other national and international publications.
Art - no matter the genre - is where my passions lie, and my content provides a singular tone that has been curated for a specific brand. Organizing professional, optimally strategized, thoroughly executed ad campaigns is another talent I bring to the table, with extensive experience working on projects with international teams.
My focus includes:
📌 Audience Persona & Research
📌 Market & Trend Research
📌 Press Release Production & Distribution
📌 Brand Tone & Identity
📌 Positioning & Value Statement
📌 Copywriting: Mission, Vision, Taglines, Sales Pages, Website, SEO Optimization
📌 Creative Direction: Art curation that sets the mood and enhances engagement
For clients that would like to utilize my small team, my freelance entity, XADES Multimedia, produces work for clients that includes producing creative content, brand strategy, website production, social media optimization, press releases, voice-over, artist management/booking, and campaign marketing. We collectively work to execute to perfection, no matter which time zone, as we are global.
Are you ready to connect with your audience through unique, engaging creative content that’s on-brand, pitch-perfect, within your budget, and delivered in a timely manner?
Let’s work together.
For a full list of the services I provide, feel free to contact me here.
Website Content
Social Media Management
Arts & Culture
Marketing Communications
Marketing Advertising
Voice-Over
Brand Positioning
Copywriting
SEO Writing
Marketing Strategy
Advertising
Content Management
Instagram
Content Writing
Media & Entertainment
Gaby S.
New York, New York
$75/hr
5.0
32 jobs
✴ Upwork Top 1% Talent - Expert Vetted
With 15+ years of building premium brands across the US, LATAM, and Europe, I deliver structured Brand Positioning and Identity engagements for B2B, B2C, lifestyle, fintech, and CPG brands.
Each project includes competitive analysis, SWOT, audience and positioning frameworks, brand architecture, archetype definition, and a complete visual identity system (logo, color, typography, photography direction, Figma prototype, and social visual framework).
The result is a comprehensive brand guidelines document designed to support long-term consistency, clarity, and growth.
Awards and Recognition
• New York Festivals Award
• TikTok Award – Best Financial Channel Strategy
• Wall Street Online Marketing Award
• Asociación Argentina de Marketing Award
• National Costume Museum Honoree – Founder and Creative Director of MIIST, featured in Harper’s Bazaar, Vanidades, and Buenos Aires Fashion Week
Jury Roles
• Grand Juror, New York Festivals Awards
• Juror, Shorty Impact Awards
• Juror, A’ Design Awards
Branding
Brand Identity
Brand Marketing
Adobe Creative Suite
Freelance Marketing
Marketing
Creative Direction
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Visual Design
Brand Guidelines
Graphic Design
Marketing Strategy
Brand Strategy
Donna E.
New York, New York
$110/hr
4.7
159 jobs
I am an experienced business and intellectual property attorney. I am licensed in multiple states and I am a registered attorney with the United States Patent & Trademark Office. I focus on patents, trademarks, copyrights, and other intellectual property rights including licensing agreements. I maintain a general practice including, but not limited to, intellectual property, start-ups, contracts, business and corporate law, growth capital.
As a registered patent attorney, I have experience prosecuting a wide variety of technology fields.
Intellectual Property Law
Trademark Consulting
Patent Law
Contract Law
Gila P.
New York, New York
$75/hr
5.0
6 jobs
I solve language problems that require more than a writer. Regulated financial platforms and design-led brands. JD. MFA. 15 years. NYC.
Brands invest serious money in design. Then the voice betrays it in usage. Or the copy creates a compliance problem nobody caught because nobody in the room understood brand identity and regulatory constraint at the same time.
I build the systems that make both work. Voice systems that hold without me in the room. Communications that survive legal review and still sound like a person wrote them. Language that earns the design budget and stays on the right side of compliance. I work at exactly that intersection. This includes naming, where a single wrong word can create trademark exposure, regulatory problems, or mean something entirely different in another language. Speaking five languages means I catch what monolingual writers miss.
Clients have included Shiseido, Zara, Medtronic, Barbican, Tablet Magazine, The New York Times, and regulated financial platforms in North America.
Services:
- brand voice systems and governance
- client and advisor communications for fintech and wealth management
- compliance-aware UX copy and platform microcopy
- product, platform, and initiative naming: legally informed, cross-market aware, regulatorily sound
- core website copy
- editorial work and campaign messaging
JD, MFA. NYC. 15 years' experience.
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