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🇺🇸 𝗨𝗦 𝗘𝗰𝗼𝗺 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗼𝗰𝘂𝘀 🎯 𝗥𝗢𝗜 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 (𝗮𝘃𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗥𝗢𝗔𝗦 𝗼𝗳 𝟱𝟬-𝟱𝟬𝟬%+) 📊 $𝟯𝟭𝗠+ 𝘁𝗼𝘁𝗮𝗹 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 💪 𝟮𝟯𝟬+ 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗲𝗿𝘃𝗲𝗱 🕺 𝟯𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀 𝗺𝗮𝗱𝗲 🧠 𝟵+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Clear, concise, no-nonsense communicator. 🤝 I believe a great Google Ads manager relationship between you and me is built around excellent PPC ROI and exceptional communication. As a Google Ads certified specialist, I focus on supporting US-based eCommerce and service business owners making 15-500K+ a month to scale their Google Ad account, and consistently 2-3x+ their Google Ads profit. 📈 — 📞 Invite me to your project on Upwork, or send me a direct message, and we can review and audit your Google Ads account together at no cost. ⬆️ You can expect the Google Ads optimization help you receive on our consultation to be earnestly valuable regardless of whether you choose to work with me. — Average Ranges of Google Ads Results I Generate: 🎯 Google Ads Qualified Leads Increased 2x - 10x+ 🎯 Google Ads Return On Ad Spend - ROAS - Increased 50% - 500%+ 🎯 Google Ads Total Profit Increased 200% - 300%+ — ❝ I cannot recommend Will and his team highly enough. If you’re looking for a strategic partner to elevate your online presence and drive tangible results, look no further! This team is truly a game-changer in the world of digital advertising. ❞ 🗣 Chris Hansen - Founder - Life Skills Advocate (Executive Function Coaching) — Here’s why you’ll love my Google Ads management and PPC lead generation: 🔹 My communication skills are a priority. Expect to get a message back within 5-10 minutes. (Almost 24/7). 🔹 I’ve done this 100’s of times. If you can’t reasonably scale your Google Ads, I’ll tell you upfront and let you know why. 🔹 I deliver in-person reporting so you can ask questions and be fully aware of what you’re paying to Google Ads in ad spend, what you’re paying me and what exact measurable and quantitative result you get for every dollar you put in. I’m the right Google Ads optimization specialist for you if… ✅ You have a product or service that people cannot stop talking about ✅ Your business makes enough money that your mother might think you deal drugs (15K+/month minimum) ✅ You don’t enjoy being personally hands-on with your Google Ads account ✅ You have had a poor experience with another Google Ads manager or agency (let’s fix that) Examples of common client niches served include: 🔸 eCommerce Stores - Shopify - WooCommerce - Opencart - Magento - All Other Major eCommerce Platforms - Pet Industries & More 🔸 Service Based Businesses Of All Kinds - Doctors - Dentists - Psychologists - Coaches & Coaching - Accountants - Lawyers & Family Law Practitioners - eLearning 🔸 SaaS - B2B & B2C - Manufacturers - Fashion - Engineering - Architecture - AI & More 🔸 Real Estate - Health & Wellness - Healthcare - Jewelry - Mortgages Examples of the types of work I commonly deliver includes: 🛠 Google Ads - Google Ads Setup - Google Ads Ongoing Campaign Management & Optimization - Google Ads Audits - Google Ads PPC - Google Ads Campaign Setup - Google Ads Media Buyer - Google Ads Banners - Google Ads Consultant Projects - Google Ads Coach Projects - Google Ads Design - Google Ads Keyword Research - Local Google Ads - Google Ads Marketing - Google Ads Writer - Google Ads SEO - Google Ads Training 🛠 Google Ads Grant Projects - Google Ads For Nonprofits 🛠 Google Ads Landing Pages 🛠 All Google Ads Networks Including: Google Ads Search Campaigns - Google Ads Display Campaigns - Google Ads Remarketing & Retargeting Campaigns - YouTube Ads - YouTube Google Ads 🛠 Anything a Google Ads Manager or Google Ads Specialist Could Help With! 🛠 Google Ads Shopping Ads - Google Merchant Center - PLA Campaigns 🛠 Google Ads Lead Generation 🛠 Google Ads Conversion Tracking Setup - Google Analytics - GA4 - Google Tag Manager - GTM - Google Ads Tracking 🛠 Google Ads Performance Max - PMAX - & ROAS Focused Campaigns 🛠 Search Engine Marketing Strategy 🛠 Google Ads Suspension Support 🛠 Pay Per Click Advertising - PPC Campaign Setup & Management 🛠 Google AdWords - Hubspot 🛠 Certified Google Ads Partner If your project is related to Google Ads, digital marketing, PPC, SEO or Facebook Ads. I’ve got your back. 🙏 Thank you for learning about me. If you're ready to take your Google Ads to the next level, invite me to your job and let’s rock and roll. 🎸 William Arnett — ❝ Great communication, cared for me and my business needs, would highly recommend to anyone looking for a trusted expert to help them with their business! ❞ 🗣 Josef Visinski - Owner - Allagash Antlers

I’m an Amazon Ads Specialist & Marketing Consultant (Ex-Amazon) with 7+ years of experience driving profitable growth for brands across retail, entertainment, and e-commerce. At Amazon Ads, I supported 50+ advertisers, optimized multi-million-dollar budgets, and built full-funnel strategies that improved efficiency, scale, and customer engagement. I have experience across Sponsored Products, Sponsored Brands, Sponsored Display, Premium Ad Products (On-box, Feature Rotator, Screensaver), Amazon Brand Store strategy, and more. Now, I help businesses apply that same level of strategy and performance to their own advertising -- without complexity, wasted spend, or guesswork. What I Deliver - Amazon Ads Management (core specialty) Advanced campaign builds, optimization, keyword strategy, budget allocation, Storefront alignment, DSP advising, and full-funnel architecture that improves ROAS and reduces inefficiency. - Google Ads & Meta Ads ROI-driven campaigns across search, shopping, and social with a focus on profitable scaling. - Marketing Strategy & Funnel Development Messaging, creative direction, audience segmentation, funnel builds, and positioning that improve conversion and lifetime value. - Process & Workflow Optimization SOPs, scalable systems, and cross-functional alignment for SMBs, agencies, and growing teams needing clarity and consistency. - AI Tools & Automation for Small Teams Practical AI integrations that reduce manual workload, increase output, and streamline marketing ops. How I Work I’m not just a media buyer -- I’m a strategic operator who plugs into your business, identifies inefficiencies, and builds smarter systems that scale. My experience at Amazon and NBCUniversal shaped my approach to bring: - Fast, precise execution - Clear, proactive communication - Data-driven insights - End-to-end ownership - A customer-obsessed mindset What You Can Expect - Clear, actionable performance insights (no fluff, no jargon) - Strategic recommendations tied directly to your goals - Transparent, proactive updates - Senior-level ownership and reliability - A partner focused on long-term growth, not one-off wins I’ve managed millions in ad spend across Amazon, and I bring both strategic leadership and hands-on execution to every engagement. If you’re looking for someone who can think strategically, execute with excellence, and build a high-performing advertising engine, I’d love to help you grow.

Former Amazon Employee | Helped scale brands like Athlean-X to high 7-figure revenue on Amazon. I don’t just manage ads. I operate and scale Amazon businesses. Most brands don’t have an ads problem. They have a system problem. Traffic, conversion, pricing, inventory, and demand generation are disconnected. That’s where margin gets lost. I typically work with growing or established brands doing $250K–$5M+ annually on or off Amazon, with a focus on scalable, profit-driven growth. I’ve helped brands like Athlean-X scale to a high 7-figure Amazon channel by aligning advertising, conversion strategy, and demand generation. I’ve also stepped into accounts like Sunmed where growth stalled due to over-reliance on branded traffic, and rebuilt their acquisition strategy to reduce reliance on branded traffic and unlock new customer growth. If you’re already doing meaningful revenue on Amazon but feel like: • Growth has plateaued • ACOS is creeping up • You’re too dependent on branded traffic • Your agency is only optimizing ads without moving the business Most Amazon agencies focus on ads. I focus on the system driving profitability. That’s typically where I come in. ------------------------------------------------ 🔍 What I focus on Amazon is no longer just an ads platform. It’s a system. 1️⃣ Amazon PPC Full-funnel campaign structure across Sponsored Products, Sponsored Brands, and Sponsored Display 2️⃣ Listing & Conversion Optimization Positioning, creative, and A+ strategy to improve CVR and revenue per session 3️⃣ Organic Rank & Keyword Strategy Driving non-branded visibility and long-term ranking 4️⃣ Demand Generation Using TikTok Shop and off-Amazon strategies to increase branded search and conversion on Amazon 5️⃣ Account Strategy & Profitability Aligning pricing, inventory, and ad spend to scale profitably, not just grow top-line revenue ------------------------------------------------ ⚙️ How I’m different Most freelancers optimize campaigns. Most agencies report on performance. I operate the channel like it’s my own business. • I care about contribution margin, not just ROAS • I push beyond branded traffic into scalable acquisition • I look at the full system, not isolated tactics The goal is simple. Build an Amazon channel that scales profitably and predictably. ------------------------------------------------ 🎯 Who I work best with • Established brands doing at least mid 5 to 6+ figures annually on Amazon • Brands that are serious about growth and open to strategy, not just task execution • Teams that want a partner who can think like an owner, not just a media buyer ------------------------------------------------ 🧩 Engagement options 1️⃣ Full Amazon channel ownership End-to-end strategy and execution across ads, listings, and demand 2️⃣ Account audit + growth roadmap Deep dive into your account with a clear, actionable plan to scale 3️⃣ Strategic advisory For brands with internal teams that need senior-level guidance ------------------------------------------------ If you’re looking for someone to just manage campaigns, there are plenty of options on Upwork. If you're serious about scaling Amazon profitably, feel free to reach out. I work with a limited number of brands to maintain focus and performance. Best, Michael ------------------------------------------------ Core focus areas: Amazon PPC | Amazon Ads | Amazon SEO | Amazon Conversion Rate Optimization | Amazon Listing Optimization | Amazon Product Launch Strategy | Amazon Growth Strategy | Amazon FBA | Amazon Keyword Ranking | Amazon Brand Store Optimization | Amazon Account Management | Amazon Seller Central | Amazon Vendor Central | Full-Funnel Amazon Strategy | TikTok Shop | TikTok Shop Growth | TikTok Affiliate Marketing | Ecommerce Marketing | Digital Marketing Strategy

I’m a social media marketer with 5+ years of experience running Facebook & Instagram Ads to help businesses grow Shopify stores, generate leads, and turn social media into real revenue. I have deeply-rooted experience with Facebook & Instagram Ads Manager, and I know how to utilize these tools to create the best results for every situation. As a marketer, I’ve helped brands in the music industry acquire leads, grow audiences, and sell products through social media. I've personally managed over $100,000+ in ad spend, built Shopify stores, scaled Instagram accounts 40x, grown email lists into the thousands, and created complete funnels that convert. Here’s how I can help transform your business: • Ad creation & campaign management • Facebook Pixel setup & tracking • Targeting your ideal customers • Lead generation & retargeting • Landing page optimization • Creative strategy & content As a former scientist, I treat campaigns like experiments—constantly testing, refining, and optimizing so that every single dollar works harder than it should. Let’s chat about how we can make your social media work harder for you!

“Top-Rated Plus & Expert-Vetted growth partner who adds ≥20 % new revenue in 90 days or you don’t pay. 8-figure track record across SaaS, DTC, Info-products and local businesses.” Let me guess... You’ve got a decent offer. Some traffic coming in. A few sales here and there. But growth feels like you're pushing a boulder uphill. Every week, you're in 17 different Slack channels… Juggling 4 freelancers… Listening to your media buyer talk CTRs… Your copywriter talk “brand voice”… And your designer talk gradients. But nobody is talking about revenue. Nobody’s taking ownership of the entire system. And you? You're stuck being the CEO and the CMO… and the firefighter. Here’s the hard truth: Most businesses stall not because of a bad product… but because of a bad marketing system. You don’t need “more ideas.” You need someone to drive the damn bus. That’s where I come in. I’m a Fractional CMO for brands that want a real growth system, not more “marketing activity.” Here’s how I help: ✅ Strategic offer creation that makes your market lean in. ✅ Full-funnel architecture, from cold traffic to high LTV retention. ✅ Direct-response messaging that converts, not just impresses. ✅ Clear, accountable performance tracking across all channels. ✅ And leadership over your marketing team, contractors, and channel owners so you don’t have to babysit. Think of me as your in-house growth leader, without the $250k/year hire or the 9-month ramp-up time. I work across Paid Social, Paid Search, Creatives, Email, Funnels, and CRO… But more importantly? I tie it all together into a system that’s built for predictable, profitable growth. I’m not just here to "manage vendors"… I’m here to own the outcome. To be the person who loses sleep over your CAC. Who thinks obsessively about your LTV. Who builds a strategy, leads the execution, and drives the results. If you're ready to stop duct-taping random tactics together… And want a CMO-level brain laser-focused on growth… Let’s talk. P.S. Whether you're in SaaS, DTC, coaching, or services, the marketing landscape is a minefield. I step in, simplify the chaos, and build a roadmap you and your team can follow all the way to scale. No fluff. No guesswork. Just strategic execution and measurable results. P.P.S. Offering 21-Day Free Trial for a limited time.