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STOP burning budget on clicks that don't convert. Whether you are an E-commerce brand looking to scale ROAS or a Service Business needing qualified leads, the problem is usually the same: disconnects between your Ads, your Data, and your Follow-up. I am a Performance Marketer & Technical Specialist who bridges that gap. I don't just "run ads"—I build profitable ecosystems on Shopify and GoHighLevel (GHL). From scaling 6-figure dropshipping stores to building complex CRM automations for Personal Injury firms, I ensure every dollar spent brings a return. Here is how I help you win: 🛒 For E-Commerce Brands (Shopify/WooCommerce): I help DTC brands move beyond "boosted posts" to build sustainable growth engines. ROAS-Focused Scaling: Systematically increasing budget on winning ad sets while maintaining profitability. Full-Funnel Retargeting: capturing lost sales with Dynamic Product Ads (DPA) and catalog sales. Creative Strategy: Advising on hooks and UGC structure for TikTok and Reels to lower CAC (Customer Acquisition Cost). Shopify Integration: Ensuring your Pixel/CAPI is firing correctly so data matches your dashboard. ⚙️ For Service Businesses & Lead Gen (GoHighLevel): Generating the lead is only half the battle. I automate the backend so you actually close the deal. GHL Mastery: Building custom Pipelines, Snapshots, and Automations for niches like Legal (Personal Injury), Real Estate, and Medical. Automated Nurture: Setting up SMS/Email workflows and "Missed Call Text Back" to engage leads instantly. Lead Qualification: Routing leads effectively to ensure your sales team only talks to qualified prospects. 🚀 The Engine (Meta & TikTok Ads): Regardless of your platform, my media buying process is rigorous and data-backed: Audit: Deep analysis of past data to plug money leaks immediately. Technical Setup: iOS14+ compliant tracking via Facebook CAPI and TikTok Events API. A/B Testing: Continuous testing of headlines, creatives, and audiences (LALs, Interest Stacks, Broad). Why work with me? ✅ Dual Expertise: I understand the technical backend (GHL/Shopify) just as well as the marketing frontend. ✅ Transparent Reporting: No fluff. You get clear weekly updates on where your money is going and what the return is. ✅ Fluent English & US Timezone Aligned. Whether you need to scale your Shopify store or build a high-converting GHL pipeline, I am ready to help. Click "Invite to Job" to discuss your project.

Scaled a DTC brand from $11M to $43M in 3 years and kept 5–7 ROAS at $110–300k/month ad spend. I have 15+ years’ experience, manage $3M+/year, and have led teams of 40–50. My goal is profitable growth with clear ROAS/CAC/margin guardrails. You get a full-funnel setup, clean tracking, and weekly reports. 𝙃𝙚𝙧𝙚’𝙨 𝙬𝙝𝙖𝙩 𝙄 𝙤𝙛𝙛𝙚𝙧: 𝟭. Full-funnel PPC: Search, Shopping, Performance Max, Facebook, Instagram, retargeting 𝟮. Account audits and rebuilds for scale 𝟯. Creative and offer testing (A/B, lift studies) 𝟰. Budget pacing, bid strategy, audience strategy 𝟱. Server-side tracking: GA4, GTM, Facebook CAPI, URL tagging 𝟲. Looker Studio dashboards tied to revenue and profit 𝟳. Funnel and landing page CRO strategy 𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨: 𝟭. Scaled a DTC brand from $11M → $43M in three years with paid + CRO 𝟮. Held 5–7 ROAS while spending $90–100k/month on both Google and Meta 𝟯 Implemented CAPI + GTM server-side for accurate attribution 𝟰. Built exec dashboards linking spend to net revenue and profit 𝙏𝙤𝙤𝙡𝙨 & 𝘾𝙝𝙖𝙣𝙣𝙚𝙡𝙨 𝟭. Platforms: Google Ads ( Shopping, Performance Max), Facebook Ads, Instagram Ads 𝟮. Tracking & Analytics: GA4, GTM (server-side), Facebook CAPI, UTM/URL tagging 𝟯. Optimization: Retargeting/Remarketing, A/B testing, CRO, bid & budget strategy 𝟰. Reporting: Looker Studio dashboards tied to ROAS, CAC, LTV, revenue/profit 𝟱. CRM & Email: Klaviyo (flows, campaigns, attribution), HubSpot (automation, CRM) With me, you get clear reports, clear explanations, and next steps. If something isn’t working, I say it early and fix it fast. I’m available after launch for support and steady improvements. 𝙍𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 - 𝙩𝙝𝙚 𝙗𝙚𝙨𝙩 𝙬𝙖𝙮 𝙩𝙤 𝙜𝙚𝙩 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙞𝙨 𝙬𝙞𝙩𝙝 𝙖 𝙛𝙧𝙚𝙚 𝙘𝙖𝙡𝙡!

Hi! I'm Raven 👋 I'm an Email Marketing Specialist and Media Buyer with 3+ years of experience in Meta Ads, and 2+ years of experience creating and managing high-performing email marketing campaigns in Klaviyo. I help Shopify and ecommerce brands build complete customer journeys, from acquiring new customers through paid advertising, to increasing customer retention through strategic email marketing. Whether your goal is to scale revenue, recover abandoned carts, increase repeat purchases, or improve your return on ad spend, I focus on marketing strategies that generate measurable business growth. Here's what you can get when you work with me: Email Marketing Strategy & Klaviyo Email Campaign Setup in Klaviyo Welcome, Abandoned Cart, Browse Abandonment & Post-Purchase Flows Promotional Campaign Creation & Scheduling Email Copywriting focused on conversions Email Design guidance and campaign optimization Audience Segmentation & List Management Customer Retention strategies that encourage repeat purchases Paid Media 3+ years managing Meta Ads campaigns Google Ads experience across B2B and B2C businesses Campaign strategy, testing, optimization and scaling Performance reporting and data-driven decision making Full-funnel acquisition strategies focused on profitable growth Shopify Experience By combining paid advertising with strategic email marketing, I help businesses maximize customer lifetime value, improve retention, and build predictable, long-term revenue. If you're looking for someone who combines performance marketing, email strategy, and a proactive, analytical approach, I'd love to hear more about your business. Send me a message with a quick overview of your goals, and let's discuss how we can scale your marketing and grow your brand's success together. Raven J.

-4+ years of advertisement experience with businesses -Generated 1M+ Dollars of revenue -Generated over 25 million impressions across campaigns I offer Online Advertisements that guarantee sales in your industry. I can help you set up or manage anything related to digital marketing. In addition to this, I also provide advertisements on Google and Meta. With my service, you will benefit from constant communication, consultations to keep you updated on the latest marketing strategies, and professional marketing management to help multiply your sales. I look forward to working with you! 😁 𝗠𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: Google/Facebook Ads Campaigns A/B Split Testing Keyword Research Quality Ad Creative Design Campaign Setup, Management, and Optimization Google Pixel Configuration & Optimization Content Marketing Ad Copywriting Virtual Support and Marketing Strategy Target Audience Analysis and Lookalike Audiences

👨‍💻 Part of Upwork's 'Expert Vetted' program, made up of the top 1% of freelancers on the platform. 👨‍💻 One of a select few freelancers featured in Upwork's media and marketing opportunities as a Top Freelancer of the platform. I increase businesses' bottom line through marketing strategy, data analysis, media buying, and conversion rate optimization. I have 8+ years of experience in marketing and advertising, during which I have managed over $10 million in ad spend as well as had the opportunity to work with brands such as Toyota, Quest Nutrition, Karesal, RID, Salt Life, Thinknum, Focus NYC, Swoosh Finance, Pay Advantage, and many more. What sets me apart from other marketers and media buyers is that I’m able to cut through the data and noise to identify what really matters to your business's bottom line. The thing is… Anyone can pay to get traffic to their website, but if you don’t understand the true psychology of your target market or organize your business in the right way to be the most profitable and able to compete, then things are just not going to pan out. That’s why, rather than just setting up ads and managing your advertising, I focus on the larger picture of the business. I do this by gaining a deep understanding of your business and target market, then binding them together with marketing strategy. This means not only optimizing ads, but also structuring your sales process with the right products and offers as well as understanding your target market psychology to identify the right marketing angles and product positioning that will help most effectively engage, influence, and persuade people to understand why your product or solution is their best option. Now, this is not for everyone, generally, you’ll want to have an established business and proof of concept. Where I come in is refining your marketing strategy and helping you grow and/or become more profitable by finding the meeting point of the maximum value for both your business and your customers. If you’re looking for someone with a proven track record, who truly understands not just advertising but also marketing psychology to help get your brand and offers on point, let’s have a talk and see if we are a good fit. And if we’re not, you’ll still leave with plenty of actionable insights and marketing ideas you can start implementing in your business today.

Meta Media Buyer Scaling Six to Seven Figure Coaching & Consulting Businesses Through Paid Ads | Lead Generation | Digital Student. Performing services as a remote worker for third-party client companies through Upwork. ✔︎ Lead-generation ✔︎ Competitor Analysis ✔︎ Avatar research ✔︎ Audience building ✔︎ Ad campaign setup ✔︎ Campaign management & optimization ✔︎ A/B testing ✔︎ Budget optimization ✔︎ Scaling Ad Campaigns ✔︎ Remarketing ✔︎ Copywriting ✔︎ AD Creatives