Market Research | Competitor Analysis |Market Research Analyst | Go-To-Market Strategy, TAM, SOM and SAM
I am Steven, the Founder & CEO of a full-service marketing and growth strategy firm that specializes in market research. I deliver world-class industry reports to my clients, supported by fast and detailed research. I am behind paywall of major global research firms.
Leveraging a blend of primary and secondary research, alongside qualitative and quantitative
techniques, I ensure a holistic approach to market analysis. My services extend to meticulous
report generation, competitive landscape scrutiny, detailed market overviews, data interpretation,
and consumer behavior insights.
I help founders, consultants, investors, and growth teams turn complex market information into clear, decision-ready strategy. My work combines market sizing, competitive intelligence, customer insights, and go-to-market analysis to help clients validate opportunities, prioritize growth initiatives, and build credible business cases.
I am committed to empowering businesses to make informed strategic decisions by providing
them with the most exhaustive and precise market intelligence. Partner with me on Upwork to
gain a competitive edge through data-driven insights
SOW
Executive summary
Market size TAM SAM SOM
Market growth / CAGR
Market trends
Market challenges
Consumer analysis
SWOT analysis
Competitor analysis
Marketing strategy
Report will be detailed, well-researched, and visually engaging report
What I Can Deliver
Market sizing: TAM, SAM, SOM, market value, volume, growth projections, and CAGR
Industry research: market structure, major trends, growth drivers, restraints, and emerging opportunities
Competitive analysis: competitor mapping, benchmarking, pricing, positioning, product comparisons, and SWOT analysis
Go-to-market strategy: target segments, market-entry considerations, channel strategy, messaging, and launch priorities
Customer and consumer insights: audience profiling, buying behavior, unmet needs, social listening, review analysis, surveys, and interviews
Investor and strategy support: evidence-backed insights, market narratives, data points, references, and quotes for pitch decks and business plans
Research operations: survey design, online survey management, pilot-test feedback, focus-group/interview support, and survey quality assurance
Dashboards and reporting: Excel models, Power BI dashboards, Tableau visualizations, and executive-ready reports
DATABASE ACCESS - PAID
IBISWorld, Statista, GrandViewResearch, Euromonitor, Capital IQ Pro Forrester Research Medicine Intelligence CSMAR, Factiva Dow Jones Euromonitor THOMSONONE CEIC Mergent Online statista EPS DATA IBISWorld Frost & Sullivan EMIS Market Research eMarketer Guoxin Real Estate Information Network CapitalIQ S&P Gartner Eikon Mintel WinGo Financial Text RESSET IDC D&B Hoovers PitchBook BCC Research Business Monitor Online China Industrial Enterprise Database Mergent Archives (Historical Report Library) imt GALE Market Share Report White Paper Database SDC Global M&A Database S&P NetAdvantage Food Science Source SBRNet - Sports Market Report Bizminer Emerald
SOFTWARE SKILLS
Excel, Tableau, Power BI, Qualitrics, SurveyMonkey, Voxco, Similarweb, Semrush. Alchemer, Foleon
Looking forward to working together on your project - feel free to get in touch!
Claudia F.
Marketing & Brand Strategy Consultant | Content & Social Media Expert
Phoenix, Arizona
$85/hr$85 per hour5.0 (3) 6 jobs $30K+ total earnings
Dynamic and innovative digital marketing and branding strategist with a proven track record in conceptualizing, designing, and implementing impactful social media and digital marketing campaigns. I bring a wealth of experience working with prominent global brands such as American Express, Molson Coors, and Halo Top, as well as smaller local businesses. My expertise lies in crafting digital marketing initiatives and content that seamlessly align with business objectives, ensuring meaningful and measurable results. A data-driven professional, I am passionate about staying abreast of the latest trends in digital marketing to consistently deliver cutting-edge strategies.
Core Skills:
- Branding positioning and strategy
- Digital content ideation and creation across digital platforms
- Influencer strategy and management
- Social media strategy and campaign development through to execution
- Paid social media marketing and audience targeting
- Market launch strategy and digital content
- Digital and social data analysis
Software Competencies:
- Microsoft Suite
- Hubspot
- MailChimp
- Google Analytics
- Google Ad Suite
- Facebook Ads Manager
- LinkedIn Campaign Manager
- GlobalWebIndex
- Sysomos
- Brandwatch
- Sprout
- Hootsuite
Ilyanna F.
Social Media Manager & Content Creator for Travel & Hospitality Brands
Phoenix, Arizona
$50/hr$50 per hour5.0 (5) 10 jobs $40K+ total earnings
Hi! I’m Ilyanna, a social media marketer and content creator for travel, tourism, and hospitality brands and the founder of Casa Social Marketing, a social-first content and marketing studio for boutique hotels + luxury Airbnbs. 🌴
I work with hotels, airbnbs, restaurants, destinations, tourism boards to turn scrolls into stays, views into visits, reach into reservations, and inspiration into action — through strategic and immersive social content for travel and hospitality businesses.
Currently based in Phoenix, Arizona & available to travel worldwide for aligned content projects. 🎥
Some brands I’ve worked with include: La Joya Sayulita Resort, Nalu Nosara, Soleil Samara, O2 Resort Valle de Guadalupe, Insta360, TripAdvisor’s Cruise Critic, Tempe Tourism, Casa Botanica Panama, Couchsurfing, The Sanctuary at Sacred Mesa Sedona, Airalo, and International Language Programs.
What I do:
Social media management, social media strategy, and content creation services including social-first videography, short-form video, and social-optimized photography.
As a traveler who spent years living abroad, delving into global destinations + cultures, and experiencing the life-changing, perspective-shifting moments that travel so often facilitates, it is my personal and professional mission to share the value of intentional, experiential, and value-driven travel on social media through both my content and the aligned brands that I work with.
As both a consumer and marketer in the travel, tourism, and hospitality industry, I’ve discovered just how impactful this industry can be to a myriad of different individuals, communities, and destinations around the world and am grateful my work can contribute to this impact.
Each brand's needs are different when it comes to social media and content. I'd love to chat about your brand's goals for social media and how we can strategically use it to help you reach your business goals. If you're interested in working together, please send me a message or job invite so we can set up a call. Can't wait to hear from you!
Please check out my portfolio projects below to see examples of my work. 🔗
Shawn K.
Lead Generation Strategist for Law Firms & Small Businesses
Phoenix, Arizona
$29/hr$29 per hour5.0 (4) 12 jobs $10K+ total earnings
Google Ads, Meta Ads, SEO, Local SEO, Google Business Profile, social media, landing pages, call tracking, CRM workflows, and lead generation for law firms and service businesses.
I help law firms, home service companies, healthcare practices, restaurants, contractors, professional service firms, and local businesses turn marketing into qualified leads, booked calls, appointments, signed clients, customers, and revenue.
I’m a business owner, marketing strategist, paid media buyer, and lead generation expert with 15+ years of experience building full-funnel marketing systems across Google Ads, Meta Ads, SEO, local SEO, social media marketing, websites, landing pages, traditional media, and marketing automation.
Because I run my own business, I understand marketing from the owner’s side, not just the freelancer side.
I know what it means to manage clients, payroll, overhead, vendors, cash flow, sales pressure, team accountability, and the constant question every business owner has:
Is this marketing actually producing revenue?
That perspective changes how I look at campaigns. I do not look at Google Ads, Meta Ads, SEO, websites, or social media as disconnected tasks. I look at them as parts of a business system that either helps you get better leads, better customers, better follow-up, and better revenue, or it needs to be fixed.
If your business is getting clicks but not enough qualified leads, the problem is usually not one platform.
It is the system.
The ads are disconnected from the landing page. The website does not convert. The Google Business Profile is underused. The SEO content is weak. Social media is inconsistent. Call tracking is missing. CRM follow-up is too slow. Reporting shows leads, but not which campaigns are producing real customers.
That is where I come in.
I build marketing systems that connect:
Google Ads
Meta Ads
Facebook Ads
Instagram Ads
Paid media buying
SEO
Local SEO
Google Business Profile optimization
AI search optimization
GEO and AEO
Social media marketing
Content calendars
Landing pages
Website conversion
Call tracking
CRM workflows
Lead follow-up
Marketing automation
Reporting dashboards
Revenue attribution
The goal is not more marketing activity.
The goal is knowing what is working, what is wasting money, where qualified leads are coming from, and which campaigns are turning into customers.
I can help with:
Google Ads management
Meta Ads management
Facebook and Instagram advertising
Paid media strategy
Media buying
Local service lead generation
Law firm marketing
Home service marketing
Healthcare and med spa marketing
Restaurant and local business marketing
SEO audits
Local SEO strategy
Google Business Profile optimization
AI search visibility
Website conversion optimization
Landing page strategy
Social media management
Short-form video strategy
Content marketing
Call tracking setup
CRM and intake workflows
Marketing automation
Performance reporting
TV, radio, billboard, and outdoor advertising strategy
A lot of marketers focus on traffic, clicks, impressions, and form fills.
I focus on qualified opportunities.
For law firms, that means qualified consultations and signed clients.
For home service companies, that means estimate requests and booked jobs.
For healthcare practices, that means patient inquiries and appointments.
For restaurants and local businesses, that means calls, reservations, orders, visits, and repeat customers.
For high-ticket service businesses, that means better leads, better follow-up, and clearer cost per acquisition.
I have strong experience in law firm marketing, including Google Ads, Local Services Ads, SEO, Google Business Profile optimization, social media, websites, landing pages, call tracking, intake systems, and signed-client attribution.
That legal marketing background gives me a disciplined approach to every business I work with. Cheap leads do not matter if they do not become real customers.
I also understand the pressure business owners feel when marketing is not clear. You should know where your leads are coming from, which campaigns are worth funding, which ones are wasting money, how fast your team follows up, and what it costs to acquire a real customer.
Before marketing, I worked in broadcasting as a TV reporter, anchor, videographer, and storyteller across CBS, ABC, and NBC affiliates.
That background helps me create stronger hooks, clearer messaging, better video content, stronger ad scripts, and campaigns that get attention quickly.
I know how to find the angle, explain complicated topics clearly, and make people care.
Whether you need Google Ads, Meta Ads, SEO, social media, website conversion, tracking, CRM workflows, or a full lead generation system, I can help you find what is broken and build a smarter path from attention to revenue.
Happy to jump on a quick video call to review your business, current marketing, and see if there’s a fit.
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